확장현실(XR) 하드웨어 시장 보고서(2026년)
Extended Reality (XR) Hardware Global Market Report 2026
상품코드 : 1923096
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

확장현실(XR) 하드웨어 시장 규모는 최근 급격히 확대되고 있습니다. 2025년 1,901억 1,000만 달러에서 2026년 2,681억 2,000만 달러에 달하고, CAGR 41.1%를 보일 것으로 예측됩니다. 지금까지의 성장은 VR 게임 장비의 조기 도입, 디스플레이 및 광학 기술의 발전, 디지털 컨텐츠 플랫폼의 성장, 몰입형 기술에 대한 투자 증가, 인터랙티브한 사용자 경험에 대한 수요 증가에 기인하는 것으로 보입니다.

확장현실(XR) 하드웨어 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2030년에는 9,280억 4,000만 달러에 달할 것으로 예상되며, CAGR은 36.4%를 보일 것으로 전망됩니다. 예측 기간의 성장 요인으로는 메타버스 관련 용도의 확대, 기업의 몰입형 교육 수요 증가, 공간 컴퓨팅 기술의 발전, 혼합현실 솔루션의 채택 확대, XR 하드웨어 혁신에 대한 투자 증가 등을 꼽을 수 있습니다. 예측 기간 중 주요 동향으로는 소비자 엔터테인먼트 분야에서 XR 헤드셋의 보급 확대, 기업 교육 프로그램에서의 XR 하드웨어 활용 증가, 경량 및 인체공학적 디자인의 XR 디바이스에 대한 수요 증가, 원격 협업 분야에서의 XR 하드웨어 확대, 고급 센서 통합의 발전 등을 들 수 있습니다. XR 디바이스에 첨단 센서 통합 발전 등을 꼽을 수 있습니다.

확장현실(XR) 하드웨어 시장은 비디오 게임 분야의 확대에 힘입어 성장이 예상되고 있습니다. 비디오 게임은 게임 개발, 마케팅, 수익화, 온라인 멀티기업 경험, 게임 스트리밍, 디지털 유통 플랫폼 등 인터넷 혁명을 통해 비즈니스 모델과 기업의 참여 형태를 변화시켜 왔습니다. XR 하드웨어는 사실적인 그래픽, 혁신적인 게임 메커니즘, 사회적 교류 및 신체 활동의 가능성을 통해 몰입형 경험을 제공함으로써 이 분야를 강화하고 있습니다. 엔터테인먼트 소프트웨어 협회(ESA)와 서카나의 조사에 따르면 2023년 미국의 비디오 게임 매출은 572억 달러로 2022년 566억 달러에서 증가했습니다. 이 증가는 VR 플랫폼을 포함한 콘솔 및 PC용 디지털 다운로드 지출이 확대된 데 따른 것입니다. 이러한 게임 시장의 확대가 XR 하드웨어 수요를 견인하고 있습니다.

XR 하드웨어 시장의 주요 기업은 가상 환경과 확장 환경을 풍부하게 하는 '내추럴 사이트 비전' 등의 기술을 추진하고 있습니다. 이러한 기술은 해상도와 선명도를 높여 XR 경험의 현실감과 몰입감을 향상시킵니다. 예를 들어 발조는 2023년 11월에 XR-4 시리즈를 발표했습니다. 고해상도 디스플레이, 중심 시야 포착 기술, LiDAR 깊이 감지, 시선 추적 자동 초점 카메라를 탑재하고 있습니다. 산업용으로 설계된 XR-4 시리즈는 자연스러운 시각에 매우 근접한 혼합현실 경험을 제공하는 것을 목표로 하고 있으며, XR 하드웨어 시장을 선도하는 혁신성을 보여주고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 공급망 분석

제4장 세계의 시장 동향과 전략

제5장 최종 용도 산업의 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의에 의한 공급망에 대한 영향, Covid가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장의 세계 TAM(Total Addressable Market)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 대기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 합병과 인수

제40장 시장의 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSA
영문 목차

영문목차

Extended reality (XR) hardware encompasses devices designed to create immersive experiences by merging real and virtual worlds, thereby enriching user interactions and perceptions. These devices are intended to blend digital content seamlessly into the user's physical environment, enabling innovative forms of interaction, visualization, and entertainment.

In the realm of extended reality (XR) hardware, the primary focuses are consumer engagement and business applications. Consumer engagement pertains to the emotional connection and level of involvement consumers experience with brands, products, or companies. This field includes applications such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), serving various sectors including education, retail, industrial manufacturing, healthcare, media, entertainment, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the extended reality hardware market by increasing the cost of imported semiconductors, display panels, sensors, and optical components used in xr devices. These impacts have led to higher manufacturing costs and pricing pressures, particularly for vr and ar headsets produced in asia pacific regions such as china and south korea. Consumer entertainment and enterprise hardware segments have been most affected due to complex global supply chains. However, tariffs have also encouraged local assembly, supplier diversification, and increased investments in regional xr hardware manufacturing capabilities.

The XR hardware market research report is one of a series of new reports from The Business Research Company that provides XR hardware market statistics, including XR hardware industry global market size, regional shares, competitors with an XR hardware market share, detailed XR hardware market segments, market trends and opportunities, and any further data you may need to thrive in the XR hardware industry. This XR hardware market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The extended reality (xr) hardware market size has grown exponentially in recent years. It will grow from $190.01 billion in 2025 to $268.12 billion in 2026 at a compound annual growth rate (CAGR) of 41.1%. The growth in the historic period can be attributed to early adoption of vr gaming devices, advancements in display and optics technology, growth of digital content platforms, increased investment in immersive technologies, rising demand for interactive user experiences.

The extended reality (xr) hardware market size is expected to see exponential growth in the next few years. It will grow to $928.04 billion in 2030 at a compound annual growth rate (CAGR) of 36.4%. The growth in the forecast period can be attributed to expansion of metaverse related applications, growing enterprise demand for immersive training, advancements in spatial computing, rising adoption of mixed reality solutions, increased investments in xr hardware innovation. Major trends in the forecast period include growing adoption of xr headsets for consumer entertainment, increasing use of xr hardware in enterprise training programs, rising demand for lightweight and ergonomic xr devices, expansion of xr hardware in remote collaboration, growing integration of advanced sensors in xr devices.

The extended reality (XR) hardware market is poised for growth, driven by the expansion of the video gaming sector. Video gaming encompasses the development, marketing, and monetization of games, revolutionized by the internet through online multiplayer experiences, game streaming, and digital distribution platforms that have transformed business models and player engagement. XR hardware enhances this sector by offering immersive experiences with realistic graphics, innovative game mechanics, and opportunities for social interaction and physical activity. According to the Entertainment Software Association and Circana, US video game sales totaled $57.2 billion in 2023, up from $56.6 billion in 2022, with increased spending on digital downloads for consoles and PCs, including VR platforms. This expansion in gaming is driving the demand for XR hardware.

Leading companies in the XR hardware market are advancing technologies such as natural sight vision to enrich virtual and augmented environments. These technologies enhance resolution and clarity, heightening realism and immersion in XR experiences. For instance, Varjo introduced the XR-4 series in November 2023, featuring high-resolution displays, foveated capture, LiDAR depth sensing, and gaze-directed autofocus cameras. Designed for industrial applications, the XR-4 series aims to deliver mixed reality experiences that closely resemble natural sight, showcasing innovations driving the XR hardware market forward.

In January 2025, Google LLC, a US-based technology company, acquired HTC Corporation's XR unit for $250 million. This acquisition enables Google LLC to strengthen its presence in the enterprise extended reality (XR) market, accelerate the development of immersive hardware and software solutions, expand its portfolio of virtual and augmented reality technologies, and enhance capabilities in next-generation enterprise applications. HTC Corporation's XR unit, a Taiwan-based extended reality division, specializes in developing virtual reality (VR) and augmented reality (AR) hardware and software solutions.

Major companies operating in the extended reality (xr) hardware market are Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Dell Technologies Inc., Sony Group Corporation, Lenovo Group Limited, Intel Corporation, Qualcomm Incorporated, ASUSTeK Computer Inc., Epson America Inc., Acer Inc., SoftServe Inc., Unity Software Inc., Dynabook Inc., Tata Elxsi, Magic Leap Inc., High Tech Computer Corporation (HTC), Varjo Technologies Oy, SphereGen Technologies LLC, Vuzix Corporation, Xreal Inc

North America was the largest region in the extended reality (XR) hardware market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the extended reality (xr) hardware market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the extended reality (xr) hardware market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The XR hardware market includes revenues earned by entities by providing services such as hardware and software sales, maintenance and support, training and education, leasing and rentals, research and development, and advertising and marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. The XR hardware market also includes sales of products such as virtual reality (VR) headsets, augmented reality (AR) glasses, mixed reality devices, controllers, sensors, cameras, and associated accessories. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Extended Reality (XR) Hardware Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses extended reality (xr) hardware market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for extended reality (xr) hardware ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The extended reality (xr) hardware market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Extended Reality (XR) Hardware Market Characteristics

3. Extended Reality (XR) Hardware Market Supply Chain Analysis

4. Global Extended Reality (XR) Hardware Market Trends And Strategies

5. Extended Reality (XR) Hardware Market Analysis Of End Use Industries

6. Extended Reality (XR) Hardware Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Extended Reality (XR) Hardware Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Extended Reality (XR) Hardware Total Addressable Market (TAM) Analysis for the Market

9. Extended Reality (XR) Hardware Market Segmentation

10. Extended Reality (XR) Hardware Market Regional And Country Analysis

11. Asia-Pacific Extended Reality (XR) Hardware Market

12. China Extended Reality (XR) Hardware Market

13. India Extended Reality (XR) Hardware Market

14. Japan Extended Reality (XR) Hardware Market

15. Australia Extended Reality (XR) Hardware Market

16. Indonesia Extended Reality (XR) Hardware Market

17. South Korea Extended Reality (XR) Hardware Market

18. Taiwan Extended Reality (XR) Hardware Market

19. South East Asia Extended Reality (XR) Hardware Market

20. Western Europe Extended Reality (XR) Hardware Market

21. UK Extended Reality (XR) Hardware Market

22. Germany Extended Reality (XR) Hardware Market

23. France Extended Reality (XR) Hardware Market

24. Italy Extended Reality (XR) Hardware Market

25. Spain Extended Reality (XR) Hardware Market

26. Eastern Europe Extended Reality (XR) Hardware Market

27. Russia Extended Reality (XR) Hardware Market

28. North America Extended Reality (XR) Hardware Market

29. USA Extended Reality (XR) Hardware Market

30. Canada Extended Reality (XR) Hardware Market

31. South America Extended Reality (XR) Hardware Market

32. Brazil Extended Reality (XR) Hardware Market

33. Middle East Extended Reality (XR) Hardware Market

34. Africa Extended Reality (XR) Hardware Market

35. Extended Reality (XR) Hardware Market Regulatory and Investment Landscape

36. Extended Reality (XR) Hardware Market Competitive Landscape And Company Profiles

37. Extended Reality (XR) Hardware Market Other Major And Innovative Companies

38. Global Extended Reality (XR) Hardware Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Extended Reality (XR) Hardware Market

40. Extended Reality (XR) Hardware Market High Potential Countries, Segments and Strategies

41. Appendix

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