세계의 웹사이트 개인화 AI 시장 보고서(2025년)
Website Personalization Artificial Intelligence (AI) Global Market Report 2025
상품코드 : 1888526
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 웹사이트 개인화 AI 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 20억 2,000만 달러에서 2025년에는 25억 7,000만 달러에 달하고, CAGR 27.0%로 성장이 예상되고 있습니다. 이러한 성장은 전자상거래 플랫폼의 도입 확대, 개인화된 사용자 경험에 대한 수요 증가, 인터넷 보급률 증가, 고객 참여에서 머신러닝의 활용 확대, 개인화된 쇼핑 경험에 대한 수요 증가로 인한 것입니다.

웹사이트 개인화 AI 시장 규모는 앞으로 수년간 급격한 성장이 예상됩니다. 2029년까지 66억 2,000만 달러에 달하고, CAGR은 26.7%가 될 전망입니다. 예측 기간의 성장 요인으로는 인공지능을 활용한 개인화 솔루션에 대한 투자 증가, 고객 경험 향상에 대한 주력 강화, 디지털 마켓플레이스에서의 경쟁 격화, 사용자 행동 데이터의 가용성 향상, 클라우드 기반의 개인화 도구의 보급 확대 등이 있습니다. 예측 기간의 주요 추세로는 인공지능 알고리즘의 기술 발전, 추천 엔진 혁신, 실시간 개인화 개발, 사용자 세분화 기술 혁신, 자동 컨텐츠 최적화 개발 등이 있습니다.

인터넷 보급률의 상승은 향후 웹사이트 개인화 AI 시장의 성장을 가속할 것으로 예측됩니다. 저렴한 스마트폰과 고속 모바일 네트워크에 대한 액세스 확대로 인터넷 보급이 진행되고 있어, 보다 광범위한 인구층이 접속 환경을 이용하기 쉬워지고 있습니다. 웹사이트 개인화와 인공지능은 온라인 경험의 관련성과 매력 향상을 통해 이러한 성장을 지원하고 더 많은 사람들이 정기적으로 인터넷을 활용할 것입니다. 예를 들어 영국 기업 Uswitch의 2024년 8월 발표에 따르면 영국 가정에 설치된 고정 광대역 회선 수는 2023년 1분기에 2,810만 회선에 이르고, 2022년 3분기 대비 80만 회선 증가했습니다. 그러므로 인터넷 보급률의 상승은 웹사이트 개인화 AI 시장의 성장을 이끌고 있습니다.

웹사이트 개인화 AI 시장에서 사업을 전개하는 주요 기업은 머신러닝을 활용한 개인화 등 기술 혁신에 주력하여 참여, 전환율, 고객 충성도를 높이는 고도로 맞춤화된 사용자 경험을 제공하고자 합니다. 머신러닝을 활용한 개인화란 알고리즘과 데이터 구동 모델을 사용하여 사용자의 행동, 기호, 상호작용을 자동으로 분석하여 맞춤형 컨텐츠, 상품 추천, 경험을 실시간으로 제공하는 것을 말합니다. 예를 들어, 2025년 8월에는 미국에 본사를 둔 고급 백화점 Saks Fifth Avenue가 온라인 및 모바일 앱 경험을 위한 새로운 AI 구동형 맞춤형 홈페이지를 도입했습니다. 이 개인화는 참여도를 높이고 방문자당 수익을 7% 증가했으며 전환율은 약 10% 향상되었습니다. 이를 통해 점포에서의 스타일리스트에 의한 고급 체험을 디지털상에서 재현해, 고객 만족도와 충성도의 향상을 실현하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Website personalization artificial intelligence (AI) refers to the use of AI technologies to customize the content, layout, and user experience of a website according to the individual preferences, behaviors, and needs of each visitor. It processes data such as browsing history, demographics, purchase patterns, and interactions to dynamically display relevant content, product recommendations, offers, or messaging.

The primary components of website personalization artificial intelligence (AI) are software and services. Software includes instructions, programs, or data that enable a computer to perform specific tasks or functions. These are deployed through cloud and on-premises models and serve organizations of all sizes, including small and medium enterprises and large enterprises. Its applications cover sectors such as electronic commerce, media and entertainment, banking, healthcare, travel and hospitality, financial services and insurance, education, and others, serving end users including business-to-business (B2B) and business-to-consumer (B2C).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The website personalization artificial intelligence (AI) market research report is one of a series of new reports from The Business Research Company that provides website personalization artificial intelligence (AI) market statistics, including website personalization artificial intelligence (AI) industry global market size, regional shares, competitors with a website personalization artificial intelligence (AI) market share, detailed website personalization artificial intelligence (AI) market segments, market trends and opportunities, and any further data you may need to thrive in the website personalization artificial intelligence (AI) industry. This website personalization artificial intelligence (AI) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The website personalization artificial intelligence (AI) market size has grown exponentially in recent years. It will grow from $2.02 billion in 2024 to $2.57 billion in 2025 at a compound annual growth rate (CAGR) of 27.0%. The growth in the historic period can be attributed to increasing adoption of electronic commerce platforms, rising demand for personalized user experiences, growing internet penetration, increasing use of machine learning in customer engagement, and rising demand for personalized shopping experiences.

The website personalization artificial intelligence (AI) market size is expected to see exponential growth in the next few years. It will grow to $6.62 billion in 2029 at a compound annual growth rate (CAGR) of 26.7%. The growth in the forecast period can be attributed to increasing investment in artificial intelligence-powered personalization solutions, growing focus on enhancing customer experience, rising competition in digital marketplaces, increasing availability of user behavior data, and growing adoption of cloud-based personalization tools. Key trends in the forecast period include technology advancements in artificial intelligence algorithms, innovations in recommendation engines, developments in real-time personalization, innovations in user segmentation techniques, and developments in automated content optimization.

The rising internet penetration is expected to propel the growth of the website personalization artificial intelligence (AI) market going forward. Internet penetration is increasing due to expanding access to affordable smartphones and high-speed mobile networks, making connectivity more accessible to wider populations. Website personalization and artificial intelligence support this growth by making online experiences more relevant and engaging, encouraging more people to use the internet regularly. For instance, in August 2024, according to Uswitch, a UK-based company, the number of fixed broadband lines installed in UK homes reached 28.1 million in the first quarter of 2023, up by 800,000 compared to the third quarter of 2022. Therefore, the rising internet penetration is driving the growth of the website personalization artificial intelligence (AI) market.

Key companies operating in the website personalization artificial intelligence (AI) market are focusing on technological advancements such as machine learning-powered personalization to deliver highly tailored user experiences that increase engagement, conversion rates, and customer loyalty. Machine learning-powered personalization refers to the use of algorithms and data-driven models to automatically analyze user behavior, preferences, and interactions in order to deliver customized content, product recommendations, and experiences in real time. For instance, in August 2025, Saks Fifth Avenue, a US-based luxury department store, launched a new AI-driven personalized homepage for its online and mobile app experience. This personalization boosts engagement, increases revenue per visitor by 7%, and improves conversion rates by nearly 10%, replicating the luxury in-store stylist experience digitally to enhance customer satisfaction and loyalty.

In April 2024, Webflow Inc., a US-based website experience platform, acquired Intellimize Inc. for an undisclosed amount. Through this acquisition, Webflow Inc. aims to establish itself as the world's first Website Experience Platform, enabling marketers and designers to effortlessly build personalized, engaging websites that deliver measurable business outcomes without depending on engineering resources. Intellimize Inc. is a US-based AI-driven website personalization and conversion rate optimization platform that provides website personalization artificial intelligence.

Major players in the website personalization artificial intelligence (AI) market are Oracle Corporation, Adobe Inc., Klaviyo Inc., Tata Elxsi Limited, Content Square SAS, INSIDER SG PTE. LTD., Fractal Analytics Limited, Algonomy Software Private Limited, Bloomreach Inc., Acquia Inc., Algolia Inc., Netcore Cloud Pvt. Ltd., Wingify Software Private Limited, BlueConic Inc., OptiMonk International Zrt, Kameleoon, 10Web, BrandXR, Personizely, Personyze, RichRelevance Inc., Luigi's Box s.r.o., and Funnelflex B.V.

North America was the largest region in the website personalization artificial intelligence (AI) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in website personalization artificial intelligence (AI) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the website personalization artificial intelligence (AI) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The website personalization artificial intelligence (AI) market consists of revenues earned by entities providing services such as content personalization, product recommendations, and behavioral targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. The website personalization artificial intelligence market also includes sales of recommendation engines, AI-powered A or B testing tools, and dynamic content management systems. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Website Personalization Artificial Intelligence (AI) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on website personalization artificial intelligence (ai) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for website personalization artificial intelligence (ai) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The website personalization artificial intelligence (ai) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Website Personalization Artificial Intelligence (AI) Market Characteristics

3. Website Personalization Artificial Intelligence (AI) Market Trends And Strategies

4. Website Personalization Artificial Intelligence (AI) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Website Personalization Artificial Intelligence (AI) Growth Analysis And Strategic Analysis Framework

6. Website Personalization Artificial Intelligence (AI) Market Segmentation

7. Website Personalization Artificial Intelligence (AI) Market Regional And Country Analysis

8. Asia-Pacific Website Personalization Artificial Intelligence (AI) Market

9. China Website Personalization Artificial Intelligence (AI) Market

10. India Website Personalization Artificial Intelligence (AI) Market

11. Japan Website Personalization Artificial Intelligence (AI) Market

12. Australia Website Personalization Artificial Intelligence (AI) Market

13. Indonesia Website Personalization Artificial Intelligence (AI) Market

14. South Korea Website Personalization Artificial Intelligence (AI) Market

15. Western Europe Website Personalization Artificial Intelligence (AI) Market

16. UK Website Personalization Artificial Intelligence (AI) Market

17. Germany Website Personalization Artificial Intelligence (AI) Market

18. France Website Personalization Artificial Intelligence (AI) Market

19. Italy Website Personalization Artificial Intelligence (AI) Market

20. Spain Website Personalization Artificial Intelligence (AI) Market

21. Eastern Europe Website Personalization Artificial Intelligence (AI) Market

22. Russia Website Personalization Artificial Intelligence (AI) Market

23. North America Website Personalization Artificial Intelligence (AI) Market

24. USA Website Personalization Artificial Intelligence (AI) Market

25. Canada Website Personalization Artificial Intelligence (AI) Market

26. South America Website Personalization Artificial Intelligence (AI) Market

27. Brazil Website Personalization Artificial Intelligence (AI) Market

28. Middle East Website Personalization Artificial Intelligence (AI) Market

29. Africa Website Personalization Artificial Intelligence (AI) Market

30. Website Personalization Artificial Intelligence (AI) Market Competitive Landscape And Company Profiles

31. Website Personalization Artificial Intelligence (AI) Market Other Major And Innovative Companies

32. Global Website Personalization Artificial Intelligence (AI) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Website Personalization Artificial Intelligence (AI) Market

34. Recent Developments In The Website Personalization Artificial Intelligence (AI) Market

35. Website Personalization Artificial Intelligence (AI) Market High Potential Countries, Segments and Strategies

36. Appendix

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