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세계의 영상 배경 교체 AI 시장 보고서(2025년)
Video Background Replacement Artificial Intelligence (AI) Global Market Report 2025
상품코드 : 1888514
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

영상 배경 교체 AI 시장 규모는 최근 급격히 확대되고 있습니다. 2024년에 14억 6,000만 달러로 평가되었고, 2025년에는 17억 7,000만 달러로, CAGR 21.8%로 성장할 전망입니다. 이러한 성장은 원격 화상회 수요 증가, 미디어에서의 버추얼 프로덕션의 보급 확대, e러닝 플랫폼의 이용 증가, 게임 및 엔터테인먼트 분야에서의 라이브 스트리밍의 확대, 프로페셔널한 동영상 편집의 필요성 증가에 기인하고 있습니다.

영상 배경 교체 AI 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 38억 5,000만 달러에 달하고, CAGR은 21.4%를 나타낼 전망입니다. 예측 기간에 있어서의 성장 요인으로는 AI 탑재 동영상 툴의 도입 확대, 하이브리드 워크 환경에 있어서의 가상 배경 수요 증가, 소셜 미디어용 컨텐츠 제작의 확대, 포스트 프로덕션이나 영상 편집에 있어서의 AI 활용 증가, 클라우드 동영상 플랫폼과의 AI 통합의 진전 등을 들 수 있습니다. 예측 기간의 주요 동향은 실시간 동영상 처리 기술의 발전, AI 기반 세분화 알고리즘의 혁신, 배경 대체를 위한 심층 학습 기술의 발전, 가상 스튜디오 및 제작 환경에 대한 R&D, 증강현실(AR) 및 복합 현실(MR) 용도과의 통합을 포함합니다.

동영상 컨텐츠 제작의 성장은 향후 영상 배경 교체 AI 시장의 성장을 견인할 것으로 예측됩니다. 동영상 컨텐츠 제작이란 정보를 전달하고, 이야기를 말하고, 디지털 플랫폼에서 시청자를 끌어들이기 위해 동영상 녹화, 편집, 공개 등의 비주얼 미디어를 제작하는 것을 말합니다. 동영상 컨텐츠 제작 증가는 보다 많은 개인과 기업이 메시지를 효과적으로 전달하고 온라인 인지도를 높이기 위해 동영상을 활용함에 따라 매력적이고 간편하게 소비할 수 있는 디지털 미디어에 대한 수요가 높아지고 있기 때문입니다. 영상 배경 교체 AI은 제작자가 배경을 원활하게 변경/제거하고 편집 작업을 효율화하고 복잡한 스튜디오 설비 없이 전문적인 품질의 동영상을 제작할 수 있게 함으로써 동영상 컨텐츠 제작을 지원합니다. 예를 들어 호주통신미디어청(ACMA)에 따르면 2023년 12월 현재 호주 성인의 83%가 지난 7일간 온라인 동영상 서비스를 이용하고 있으며 2022년 82%에서 증가하고 있습니다. 따라서 동영상 컨텐츠 제작에 대한 수요가 높아짐에 따라 영상 배경 교체 AI 시장의 성장이 촉진되고 있습니다.

영상 배경 교체 AI 시장에서 사업을 전개하는 주요 기업은 라이브 제작 워크플로 강화, 가상 그래픽의 원활한 통합, 방송·스트리밍 품질 향상을 목적으로 실시간 멀티 탤런트 추출 기술에 주력하고 있습니다. 실시간 멀티 탤런트 추출은 라이브 비디오 스트림 내에서 여러 피사체를 동시에 분리하는 AI 구동 프로세스로 가상 그래픽 및 환경과의 원활한 통합을 가능하게 합니다. 예를 들어, 2024년 11월, 노르웨이의 소프트웨어 기업인 Pixotope Technologies AS는 녹색 화면을 사용하지 않고 화면상의 탤런트를 실시간으로 추출하는 AI 탑재 배경 세분화 툴 'Pixotope Reveal'을 발표했습니다. 이 혁신을 통해 방송사는 2차원(2D) 및 3차원(3D) 그래픽을 라이브 제작에 통합할 수 있어 방송용 증강현실(AR) 경험을 향상시켜 발표자와 가상 그래픽의 자연스러운 상호작용을 가능하게 합니다. 이 제품의 출시는 AI 구동형 가상 스튜디오 기술의 중요한 진보를 보여주며, 라이브 뉴스 및 스포츠 방송을 위한 보다 신속한 워크플로우와 고품질의 비주얼 출력을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Video background replacement artificial intelligence (AI) is a technology that uses AI algorithms to automatically detect and separate subjects from their surroundings in video content. It allows the original background to be replaced with a new image, video, or digital environment in real time or during post-production. This technology improves video production efficiency by removing the need for physical green screens and manual editing.

The main components of video background replacement artificial intelligence (AI) are software, hardware, and services. Software includes programs and applications that instruct a computer or device on how to perform specific tasks. Deployment modes include cloud and on-premises. The technology is applied in media and entertainment, education, corporate, advertising, social media, and other sectors, serving end users such as individuals, enterprises, educational institutions, broadcasters, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The video background replacement artificial intelligence (AI) market research report is one of a series of new reports from The Business Research Company that provides video background replacement artificial intelligence (AI) market statistics, including the video background replacement artificial intelligence (AI) industry global market size, regional shares, competitors with the video background replacement artificial intelligence (AI) market share, detailed video background replacement artificial intelligence (AI) market segments, market trends, and opportunities, and any further data you may need to thrive in the video background replacement artificial intelligence (AI) industry. This video background replacement artificial intelligence (AI) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video background replacement artificial intelligence (AI) market size has grown exponentially in recent years. It will grow from $1.46 billion in 2024 to $1.77 billion in 2025 at a compound annual growth rate (CAGR) of 21.8%. The growth in the historic period can be attributed to rising demand for remote video conferencing, growing adoption of virtual production in media, increasing use of e-learning platforms, expansion of live streaming for gaming and entertainment, and rising need for professional video editing.

The video background replacement artificial intelligence (AI) market size is expected to see exponential growth in the next few years. It will grow to $3.85 billion in 2029 at a compound annual growth rate (CAGR) of 21.4%. The growth in the forecast period can be attributed to increasing adoption of AI-powered video tools, rising demand for virtual backgrounds in hybrid work environments, expansion of social media content creation, growing use of AI in post-production and film editing, and increasing integration of AI with cloud video platforms. Key trends in the forecast period include advancements in real-time video processing, innovations in AI-based segmentation algorithms, developments in deep learning for background replacement, research in virtual studio and production environments, and integration with augmented reality and mixed reality applications.

The growth in video content creation is expected to drive the growth of the video background replacement artificial intelligence (AI) market going forward. Video content creation refers to producing visual media, including recording, editing, and publishing videos, to convey information, tell stories, or engage audiences across digital platforms. The rise in video content creation is driven by increasing demand for engaging and easily consumable digital media, as more individuals and businesses use videos to communicate messages effectively and enhance online visibility. Video background replacement artificial intelligence (AI) supports video content creation by enabling creators to change or remove backgrounds seamlessly, streamline editing, and produce professional-quality videos without complex studio setups. For instance, in December 2023, according to the Australian Communications and Media Authority (ACMA), 83% of Australian adults had watched an online video service in the previous seven days, up from 82% in 2022. Therefore, the rising demand for video content creation is fueling the growth of the video background replacement artificial intelligence (AI) market.

Key companies operating in the video background replacement artificial intelligence (AI) market are focusing on real-time multi-talent extraction to enhance live production workflows, enable smooth integration of virtual graphics, and improve broadcast and streaming quality. Real-time multi-talent extraction is an AI-driven process that isolates multiple on-screen subjects simultaneously in live video streams, enabling seamless integration with virtual graphics and environments. For instance, in November 2024, Pixotope Technologies AS, a Norway-based software company, launched Pixotope Reveal, an AI-powered background segmentation tool that enables real-time extraction of on-screen talent without using green screens. This innovation allows broadcasters to integrate two-dimensional (2D) and three-dimensional (3D) graphics into live productions, enhancing broadcast augmented reality (AR) experiences and enabling natural interaction between presenters and virtual graphics. The launch represents a key advancement in AI-driven virtual studio technology, offering faster workflows and higher-quality visual output for live news and sports broadcasting.

In June 2023, Banuba Limited, a UAE-based augmented reality (AR) company, partnered with Agora Inc. to integrate AI background replacement into its video platform. Through this partnership, Banuba and Agora aim to combine Banuba's AR and AI-powered virtual background features with Agora's real-time video communication platform for iOS, Android, and Web, streamlining implementation for customers. Agora Inc. is a US-based real-time engagement platform-as-a-service company.

Major players in the video background replacement artificial intelligence (ai) market are Amazon Web Services Inc., Apple Inc., Google LLC, Microsoft Corporation, Samsung Electronics Co. Ltd., Meta Platforms Inc., NVIDIA Corporation, Adobe Inc., Zoom Video Communications Inc., Synthesia Ltd., CyberLink Corp., Perfect Corp., Lemonlight, VEED Ltd, Descript Inc., Runway AI Inc., Banuba Limited, Reincubate Ltd, Lumen5 Technologies Ltd., InVideo, and Pictory Corp.

North America was the largest region in the video background replacement artificial intelligence (AI) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in video background replacement artificial intelligence (AI) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the video background replacement artificial intelligence (AI) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video background replacement artificial intelligence (AI) market consists of revenues earned by entities by providing services such as artificial intelligence (AI)-based background detection, real-time visual editing, virtual background generation, and integration of background effects. The market value includes the value of related goods sold by the service provider or included within the service offering. The video background replacement artificial intelligence (AI) market also includes sales of edge AI devices, cameras, video capture cards, and webcams. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video Background Replacement Artificial Intelligence (AI) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video background replacement artificial intelligence (ai) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for video background replacement artificial intelligence (ai) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The video background replacement artificial intelligence (ai) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Video Background Replacement Artificial Intelligence (AI) Market Characteristics

3. Video Background Replacement Artificial Intelligence (AI) Market Trends And Strategies

4. Video Background Replacement Artificial Intelligence (AI) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Video Background Replacement Artificial Intelligence (AI) Growth Analysis And Strategic Analysis Framework

6. Video Background Replacement Artificial Intelligence (AI) Market Segmentation

7. Video Background Replacement Artificial Intelligence (AI) Market Regional And Country Analysis

8. Asia-Pacific Video Background Replacement Artificial Intelligence (AI) Market

9. China Video Background Replacement Artificial Intelligence (AI) Market

10. India Video Background Replacement Artificial Intelligence (AI) Market

11. Japan Video Background Replacement Artificial Intelligence (AI) Market

12. Australia Video Background Replacement Artificial Intelligence (AI) Market

13. Indonesia Video Background Replacement Artificial Intelligence (AI) Market

14. South Korea Video Background Replacement Artificial Intelligence (AI) Market

15. Western Europe Video Background Replacement Artificial Intelligence (AI) Market

16. UK Video Background Replacement Artificial Intelligence (AI) Market

17. Germany Video Background Replacement Artificial Intelligence (AI) Market

18. France Video Background Replacement Artificial Intelligence (AI) Market

19. Italy Video Background Replacement Artificial Intelligence (AI) Market

20. Spain Video Background Replacement Artificial Intelligence (AI) Market

21. Eastern Europe Video Background Replacement Artificial Intelligence (AI) Market

22. Russia Video Background Replacement Artificial Intelligence (AI) Market

23. North America Video Background Replacement Artificial Intelligence (AI) Market

24. USA Video Background Replacement Artificial Intelligence (AI) Market

25. Canada Video Background Replacement Artificial Intelligence (AI) Market

26. South America Video Background Replacement Artificial Intelligence (AI) Market

27. Brazil Video Background Replacement Artificial Intelligence (AI) Market

28. Middle East Video Background Replacement Artificial Intelligence (AI) Market

29. Africa Video Background Replacement Artificial Intelligence (AI) Market

30. Video Background Replacement Artificial Intelligence (AI) Market Competitive Landscape And Company Profiles

31. Video Background Replacement Artificial Intelligence (AI) Market Other Major And Innovative Companies

32. Global Video Background Replacement Artificial Intelligence (AI) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Video Background Replacement Artificial Intelligence (AI) Market

34. Recent Developments In The Video Background Replacement Artificial Intelligence (AI) Market

35. Video Background Replacement Artificial Intelligence (AI) Market High Potential Countries, Segments and Strategies

36. Appendix

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