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세계의 사용자 경험(UX) 서비스 시장 보고서(2025년)
User Experience (UX) Service Global Market Report 2025
상품코드 : 1888500
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

사용자 경험(UX) 서비스 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 127억 3,000만 달러로 평가되었고, 2025년에는 148억 달러로 성장하고 CAGR은 16.2%를 나타낼 전망입니다. 지난 몇 년간의 성장은 디지털 인터페이스의 보급 확대, 고객 중심 설계에 대한 중시 증가, 모바일 대응 플랫폼에 대한 수요 증가, 사용성 테스트 툴의 통합 촉진, 접근성 기준의 중요성 증대 등이 요인으로 되어 있습니다.

사용자 경험(UX) 서비스 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 266억 7,000만 달러에 달하고, CAGR은 15.9%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 AI 구동형 디자인 툴의 도입 확대, 개인화된 디지털 체험에 대한 수요 증가, 옴니 채널 전략의 확대, 데이터 구동형 UX 인사이트의 활용 증가, AR 및 VR 등의 몰입형 기술의 도입 확대 등을 들 수 있습니다. 예측 기간의 주요 추세로는 사용자 인터페이스 설계의 기술적 진보, 생성형 AI 기반 UX 연구의 혁신, 인간과 컴퓨터의 상호작용 모델의 발전, 감정적 체험 설계의 혁신, 적응형 및 반응형 디자인 시스템의 발전 등이 있습니다.

디지털 전환의 도입 확대는 향후 사용자 경험(UX) 서비스 시장의 성장을 가속할 것으로 예측됩니다. 디지털 전환이란 조직의 모든 영역에 디지털 기술을 통합하여 비즈니스 운영과 고객에 대한 가치 제공을 근본적으로 재구성하는 것을 의미합니다. 프로세스 자동화, 수작업 부담 완화, 데이터 중심의 의사 결정을 가능하게 함으로써 업무 효율성을 향상시키기 때문에 도입이 증가하는 경향이 있습니다. 사용자 경험(UX) 서비스는 직관적인 디지털 인터페이스 구축, 고객과의 상호작용 개선, 기술 도입이 사용자 행동과 일치하도록 보장함으로써 이러한 변화를 지원합니다. 예를 들어 미국 연방기관인 질병관리예방센터(CDC)에 따르면 2025년 5월 시점에서 주립공중위생연구소의 약 92%가 특정 검사 프로그램에서 적어도 하나의 의료기관 파트너와 전자 검사 의뢰·결과 시스템(ETOR)을 도입하고 있으며 2023년 초 74%에서 18% 증가를 보이고 있습니다. 따라서 디지털 전환의 보급 확대는 사용자 경험(UX) 서비스 시장의 성장을 견인하고 있습니다.

사용자 경험(UX) 서비스 시장에서 사업을 전개하는 주요 기업은 디지털 경험에서 사용자의 직관성, 상호작용 효율, 신뢰성을 높이기 위해 설계 최적화 프레임워크 개발에 주력하고 있습니다. 설계 최적화 프레임워크는 분석 기법, 계산 모델, 사용자 중심 원칙을 통합하고 설계 성능을 정교하고 개선하는 구조화된 체계적인 접근법을 말합니다. 예를 들어, 2025년 10월에는 디지털, 청소년 및 기술 조사를 전문으로 하는 미국 시장 조사 회사 터치스톤 리서치가 조직이 보다 직관적이고 신뢰할 수 있는 AI 기반 사용자 경험을 개발할 수 있도록 '생성형 AI UX 리서치 프랙티스'를 시작했습니다. 이 연습은 채팅봇, 코파일럿, 크리에이티브 어시스턴트 등의 생성형 AI 도구와 사용자가 어떻게 상호작용하는지 이해하는 데 중점을 둡니다. 첨단 사용성 테스트, 행동 관찰, 프롬프트 흐름 분석을 활용하여 사용자의 신뢰성, 이해도, 적응성을 평가함으로써 기업이 투명성이 높고, 인간 중심이며, 윤리적이고 기능적인 디자인 기준을 따르는 AI 시스템을 설계할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

User experience (UX) service focuses on the overall satisfaction and perception a person has when engaging with a product, system, or service. It considers usability, accessibility, functionality, and emotional response to ensure a seamless and meaningful interaction across all touchpoints. Through continuous research, testing, and refinement, UX aims to create efficient, enjoyable, and user-centered experiences that meet both user needs and business objectives.

The key types of user experience (UX) services include user research, user experience design, usability testing, information architecture, interaction design, visual design, and others. User research is a foundational UX service that systematically studies users' behaviors, needs, and motivations through methods such as interviews, surveys, ethnographic studies, and observation. Various enterprise sizes include small and medium enterprises and large enterprises, and different delivery models include on-premise services, cloud-based services, and hybrid model services. UX services are applied for mobile applications, web applications, enterprise software, e-commerce platforms, the gaming industry, healthcare technology, the automotive industry, and financial services, serving end-user industries including information technology and telecommunications, banking, financial services, and insurance (BFSI), healthcare, retail, media and entertainment, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.

The user experience (UX) service market research report is one of a series of new reports from The Business Research Company that provides user experience (UX) service market statistics, including user experience (UX) service industry global market size, regional shares, competitors with a user experience (UX) service market share, detailed user experience (UX) service market segments, market trends and opportunities, and any further data you may need to thrive in the user experience (UX) service industry. This user experience (UX) service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The user experience (UX) service market size has grown rapidly in recent years. It will grow from $12.73 billion in 2024 to $14.80 billion in 2025 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to increasing adoption of digital interfaces, rising emphasis on customer-centric design, growing demand for mobile-friendly platforms, increasing integration of usability testing tools, and rising importance of accessibility standards.

The user experience (UX) service market size is expected to see rapid growth in the next few years. It will grow to $26.67 billion in 2029 at a compound annual growth rate (CAGR) of 15.9%. The growth in the forecast period can be attributed to increasing adoption of AI-driven design tools, rising demand for personalized digital experiences, growing expansion of omnichannel engagement strategies, increasing use of data-driven UX insights, and rising implementation of immersive technologies such as AR and VR. Key trends in the forecast period include technological advancements in user interface design, innovations in generative AI-based UX research, developments in human-computer interaction models, innovation in emotional experience design, and advancements in adaptive and responsive design systems.

The increasing adoption of digital transformation is expected to propel the growth of the user experience (UX) service market going forward. Digital transformation refers to the integration of digital technologies across all areas of an organization, fundamentally reshaping operations and value delivery to customers. Its adoption is rising as it enhances operational efficiency by automating processes, reducing manual workload, and enabling data-driven decision-making. User experience (UX) services support this transformation by creating intuitive digital interfaces, improving customer interaction, and ensuring technology adoption aligns with user behaviour. For instance, in May 2025, according to the Centers for Disease Control and Prevention (CDC), a US-based federal agency, about 92% of state public health laboratories have adopted Electronic Test Orders and Results (ETOR) systems with at least one healthcare partner for a specific laboratory program, marking an 18% rise from 74% in early 2023. Therefore, the increasing adoption of digital transformation is driving the growth of the user experience (UX) service market.

Major companies operating in the user experience (UX) service market are focusing on developing design optimization frameworks to enhance user intuitiveness, interaction efficiency, and trust in digital experiences. Design optimization framework refers to a structured and systematic approach that integrates analytical methods, computational models, and user-centered principles to refine and improve design performance. For instance, in October 2025, Touchstone Research, a US-based market research firm specializing in digital, youth, and technology research, launched its Generative AI UX Research Practice to support organizations in developing more intuitive and trustworthy AI-driven user experiences. This practice focuses on understanding how users interact with generative AI tools such as chatbots, copilots, and creative assistants. It employs advanced usability testing, behavioral observation, and prompt-flow analysis to evaluate user trust, comprehension, and adaptability, enabling companies to design AI systems that are transparent, human-centered, and aligned with ethical and functional design standards.

In April 2025, Ascendion Inc., a US-based company that provides AI-first services to help large businesses innovate, acquired UX Reactor Inc. for an undisclosed amount. Through this acquisition, Ascendion aims to enhance its AI-driven experience design capabilities by integrating UX Reactor's human-centered design expertise, enabling faster, end-to-end digital transformation and innovative user experiences for clients. UX Reactor Inc. is a US-based company specializing in user experience (UX) design services.

Major players in the user experience (UX) service market are Google LLC, Microsoft Corporation, Accenture PLC, IBM Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Tata Consultancy Services Limited, Capgemini SE, Adobe Systems Incorporated, Cognizant Technology Solutions Corporation, Infosys Limited, HCL Technologies Limited, Wipro Limited, IDEO LLC, InVisionApp Inc., UserTesting Inc., Appnovation Technologies Inc., Nomensa Ltd., and UX Studio.

North America was the largest region in the user experience (UX) service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in user experience (UX) service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the user experience (UX) service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The user experience (UX) service market includes revenues earned by entities by providing services such as ux research, interaction design, visual design, and usability testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

User Experience (UX) Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on user experience (ux) service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for user experience (ux) service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The user experience (ux) service market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. User Experience (UX) Service Market Characteristics

3. User Experience (UX) Service Market Trends And Strategies

4. User Experience (UX) Service Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global User Experience (UX) Service Growth Analysis And Strategic Analysis Framework

6. User Experience (UX) Service Market Segmentation

7. User Experience (UX) Service Market Regional And Country Analysis

8. Asia-Pacific User Experience (UX) Service Market

9. China User Experience (UX) Service Market

10. India User Experience (UX) Service Market

11. Japan User Experience (UX) Service Market

12. Australia User Experience (UX) Service Market

13. Indonesia User Experience (UX) Service Market

14. South Korea User Experience (UX) Service Market

15. Western Europe User Experience (UX) Service Market

16. UK User Experience (UX) Service Market

17. Germany User Experience (UX) Service Market

18. France User Experience (UX) Service Market

19. Italy User Experience (UX) Service Market

20. Spain User Experience (UX) Service Market

21. Eastern Europe User Experience (UX) Service Market

22. Russia User Experience (UX) Service Market

23. North America User Experience (UX) Service Market

24. USA User Experience (UX) Service Market

25. Canada User Experience (UX) Service Market

26. South America User Experience (UX) Service Market

27. Brazil User Experience (UX) Service Market

28. Middle East User Experience (UX) Service Market

29. Africa User Experience (UX) Service Market

30. User Experience (UX) Service Market Competitive Landscape And Company Profiles

31. User Experience (UX) Service Market Other Major And Innovative Companies

32. Global User Experience (UX) Service Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The User Experience (UX) Service Market

34. Recent Developments In The User Experience (UX) Service Market

35. User Experience (UX) Service Market High Potential Countries, Segments and Strategies

36. Appendix

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