세계의 학생 행동 분석 시장 보고서(2025년)
Student Behavior Analytics Global Market Report 2025
상품코드 : 1888469
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

학생 행동 분석 시장 규모는 최근 비약적으로 확대되고 있습니다. 2024년 22억 달러로 평가되었고, 2025년에는 27억 2,000만 달러에 달하고, CAGR 23.9%로 성장이 전망되고 있습니다. 이 성장은 개별 학습에 대한 주목 증가, 학생의 학습 의욕 추적에 대한 수요 증가, 위험한 학생의 조기 발견 필요성 증가, 학업 성적 향상의 중시, 교육 기관에서의 데이터 구동형 의사 결정의 도입 확대 등의 요인에 기인하고 있습니다.

학생 행동 분석 시장 규모는 앞으로 수년간 급격한 성장이 예상됩니다. 2029년에는 63억 5,000만 달러에 이르고, CAGR은 23.6%를 나타낼 전망입니다. 예측 기간 중 성장 요인으로는 적응형 학습 솔루션에 대한 수요 증가, 교육 분야에서의 예측 분석의 필요성 증가, 원격·온라인 학습의 도입 확대, 학생의 정착률과 성공에 중시 강화, 커리큘럼 개선을 위한 데이터 구동형 인사이트의 활용 증가 등을 들 수 있습니다. 예측기간의 주요 동향으로는 인공지능을 활용한 학습분석기술의 진보, 학생의 성적 예측 모델링의 개발, 개별 학습 플랫폼의 혁신, 실시간으로의 학생 참여 추적 기술의 향상, 학업 부진의 학생에 대한 조기 경고 시스템의 개발 등을 들 수 있습니다.

개인화된 학습 경험에 대한 선호도 증가는 향후 몇 년 동안 학생 행동 분석 시장의 확대를 이끌 것으로 예측됩니다. 개별화 학습은 각 학생의 특정 요구, 관심, 능력에 따라 교수법, 교재, 학습 속도를 적응시키는 교육 방법입니다. 인공지능과 데이터 분석기술의 진보에 의해 교육자가 각 학생의 학습 스타일이나 페이스에 맞춘 수업을 설계할 수 있게 되어, 학습 의욕의 향상과 학업 성적의 개선으로 연결되어 있기 때문에 이러한 학습 어프로치에 대한 수요가 높아지고 있습니다. 학생 행동 분석은 개별 학습 패턴, 참여도 및 학생이 과제에 직면하는 영역에 대한 통찰력을 제공하여 개별 학습을 강화합니다. 예를 들어 영국에 본사를 둔 독립자선단체 내셔널 리터러시 트러스트가 2024년 6월 발표한 보고서에 따르면, 생성형 인공지능을 이용하는 교사의 비율은 2023년 31.0%에서 2024년 47.7%로 증가했습니다. 특히 중등교육의 교사(56.8%)는 초등교육의 교사(30.9%)와 비교하여 그 이용률이 2배 이상 높은 경향이 있습니다. 따라서 개인화된 학습 경험에 대한 수요가 증가함에 따라 학생 행동 분석 시장의 성장에 기여하고 있습니다.

학생 행동 분석 시장의 주요 기업은 데이터 중심의 개별 대응 개입을 가능하게 하고 직관적인 대시보드와 보고 기능을 통해 교사의 업무 흐름을 간소화하고 학습 성과를 향상시키기 위한 교실 분석 플랫폼 등의 기술적 진보를 중시하고 있습니다. 교실 분석 플랫폼이란 학생의 참여 상황, 행동, 성적에 관한 정보를 수집·분석하고, 교육자가 참여도를 높이고 지도 전략을 정교하게 할 수 있도록 설계된 소프트웨어 툴입니다. 예를 들어, 2023년 11월에는 미국 기술 기업인 Google LLC가 Google 클래스룸의 새로운 기능으로 '클래스룸 애널리틱스'를 도입했습니다. 이것은 교육 관계자나 교육 리더에게 학생의 성적·학습 의욕·과제 달성 상황에 관한 상세한 통찰을 제공합니다. 수업 단위와 조직 전체의 데이터를 통합적으로 시각화함으로써 교사는 추가 지원이 필요한 학생을 식별하고 전체 성적과 학습 의욕 동향을 추적할 수 있습니다. 분석 기능은 과제 진행 상황, Google 드라이브 첨부파일에 대한 학생 참여도에 대한 데이터, 교사가 조기 대응을 위한 알림을 제공합니다. Google Workspace for Education Plus를 통해 사용할 수 있으며 2025년 중반에 제공이 시작되었습니다. 데이터 중심 접근 방식을 통해 교육 성과 향상과 학생 성공을 지원하는 실행 가능한 인사이트력을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Student behavior analytics refers to the systematic process of collecting and analyzing data on students' activities, participation levels, and interactions across different learning environments to understand their behavioral and academic trends. It enables educators and institutions to make data driven decisions that improve teaching effectiveness, personalize learning experiences, and promote student engagement and success.

The primary components of student behavior analytics include software and services. Student behavior analytics software refers to digital solutions that analyze student activity and behavioral data to help educators identify learning patterns, predict academic performance, and make informed decisions to enhance student outcomes. It is deployed both on premises and in the cloud and is applied in areas such as academic performance monitoring, attendance tracking, behavioral intervention, student engagement analysis, and others. Key end users include kindergarten to 12th grade (K-12) schools, higher education institutions, and other educational organizations.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the social services market by increasing costs for essential goods, assistive devices, and digital infrastructure-critical components often imported from tariff-affected regions. Providers of healthcare, elderly care, and community support services now face squeezed budgets, as many government contracts and funding arrangements limit their ability to pass on higher costs. The uncertainty has also delayed investments in digital transformation and telehealth platforms, hindering efforts to expand service accessibility and efficiency. To adapt, organizations are prioritizing local sourcing, forming collaborative purchasing agreements to reduce costs, and embracing low-cost digital solutions to maintain service delivery amid fiscal pressures.

The student behavior analytics market research report is one of a series of new reports from The Business Research Company that provides student behavior analytics market statistics, including student behavior analytics industry global market size, regional shares, competitors with a student behavior analytics market share, detailed student behavior analytics market segments, market trends and opportunities, and any further data you may need to thrive in the student behavior analytics industry. This student behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The student behavior analytics market size has grown exponentially in recent years. It will grow from $2.20 billion in 2024 to $2.72 billion in 2025 at a compound annual growth rate (CAGR) of 23.9%. The growth during the historic period can be attributed to the increasing focus on personalized learning, the rising demand for student engagement tracking, the growing need for early identification of at risk students, the increasing emphasis on improving academic performance, and the rising adoption of data driven decision making in educational institutions.

The student behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $6.35 billion in 2029 at a compound annual growth rate (CAGR) of 23.6%. The growth during the forecast period can be attributed to the increasing demand for adaptive learning solutions, the rising need for predictive analytics in education, the growing adoption of remote and online learning, the increasing emphasis on student retention and success, and the rising use of data driven insights for curriculum improvement. Key trends in the forecast period include advancements in artificial intelligence driven learning analytics, the development of predictive modeling for student performance, innovations in personalized learning platforms, advancements in real time student engagement tracking, and the development of early warning systems for at risk students.

The growing preference for personalized learning experiences is anticipated to drive the expansion of the student behavior analytics market in the coming years. Personalized learning is an educational method that adapts teaching techniques, study materials, and learning speed to match each student's specific needs, interests, and abilities. The demand for such learning approaches is rising as advancements in artificial intelligence and data analytics allow educators to design lessons that align with each student's learning style and pace, leading to higher engagement and better academic outcomes. Student behavior analytics enhances personalized learning by offering insights into individual learning patterns, engagement levels, and areas where students face challenges. For example, in June 2024, according to a report released by the National Literacy Trust, a UK-based independent charity, the percentage of teachers using generative artificial intelligence increased from 31.0 percent in 2023 to 47.7 percent in 2024, with secondary teachers (56.8 percent) being more than twice as likely to use it compared to primary teachers (30.9 percent). Therefore, the rising demand for personalized learning experiences is contributing to the growth of the student behavior analytics market.

Key companies in the student behavior analytics market are emphasizing technological advancements such as classroom analytics platforms to enable data-driven personalized interventions, simplify teacher workflows through intuitive dashboards and reporting, and enhance learning results. Classroom analytics platforms are software tools designed to collect and analyze information on student participation, behavior, and performance to assist educators in improving engagement and refining instructional strategies. For example, in November 2023, Google LLC, a US-based technology company, introduced Classroom analytics as a new feature within Google Classroom to provide educators and education leaders with in-depth insights into student performance, engagement, and assignment completion. This feature offers a unified view of both class-level and organization-wide data, enabling teachers to identify students needing extra assistance and track overall grade and engagement patterns. The analytics provide data on assignment progress, student engagement with Google Drive attachments, and alerts to help teachers take early action. Available through Google Workspace for Education Plus, the rollout began in mid-2025 and delivers actionable insights to support improved teaching outcomes and student success through a data-driven approach.

In November 2024, KKR and Co. Inc., a US-based investment firm specializing in private equity, credit, and real assets, together with Dragoneer Investment Group, a US-based investment firm, acquired Instructure Holdings, Inc. for about 4.8 billion dollars. Through this acquisition, KKR and Dragoneer aimed to strengthen their foothold in the education technology sector by utilizing Instructure's widely used learning management solutions and accelerating its global expansion strategy. Instructure Holdings, Inc. is a US-based provider of learning management systems that offers powerful tools for analyzing student behavior and engagement.

Major players in the student behavior analytics market are Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Cengage Group Holdings II Inc., McGraw Hill, Inc., Anthology Inc., Cornerstone OnDemand Inc., Renaissance Learning Inc., D2L Corporation, Jenzabar Inc., GoGuardian Inc., Panorama Education Inc., Datamatics Global Services Limited, Civitas Learning Inc., Taylor Associates/Communications Inc., Blackboard Inc., Showbie Inc., Hapara Inc., DeansList Inc., Edsby Inc., Schoolytics Inc.

North America was the largest region in the student behavior analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in student behavior analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the student behavior analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The student behavior analytics market consists of revenues earned by entities by providing services, such as tracking and analyzing student interactions, monitoring engagement levels, assessing learning patterns, and predicting academic performance. The market value includes the value of related goods sold by the service provider or included within the service offering. The student behavior analytics market also includes sales of monitoring and intervention tools, learning analytics dashboards, feedback analysis tools, intervention tools, and gamified learning analytics platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Student Behavior Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on student behavior analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for student behavior analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The student behavior analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Student Behavior Analytics Market Characteristics

3. Student Behavior Analytics Market Trends And Strategies

4. Student Behavior Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Student Behavior Analytics Growth Analysis And Strategic Analysis Framework

6. Student Behavior Analytics Market Segmentation

7. Student Behavior Analytics Market Regional And Country Analysis

8. Asia-Pacific Student Behavior Analytics Market

9. China Student Behavior Analytics Market

10. India Student Behavior Analytics Market

11. Japan Student Behavior Analytics Market

12. Australia Student Behavior Analytics Market

13. Indonesia Student Behavior Analytics Market

14. South Korea Student Behavior Analytics Market

15. Western Europe Student Behavior Analytics Market

16. UK Student Behavior Analytics Market

17. Germany Student Behavior Analytics Market

18. France Student Behavior Analytics Market

19. Italy Student Behavior Analytics Market

20. Spain Student Behavior Analytics Market

21. Eastern Europe Student Behavior Analytics Market

22. Russia Student Behavior Analytics Market

23. North America Student Behavior Analytics Market

24. USA Student Behavior Analytics Market

25. Canada Student Behavior Analytics Market

26. South America Student Behavior Analytics Market

27. Brazil Student Behavior Analytics Market

28. Middle East Student Behavior Analytics Market

29. Africa Student Behavior Analytics Market

30. Student Behavior Analytics Market Competitive Landscape And Company Profiles

31. Student Behavior Analytics Market Other Major And Innovative Companies

32. Global Student Behavior Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Student Behavior Analytics Market

34. Recent Developments In The Student Behavior Analytics Market

35. Student Behavior Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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