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세계의 AI 시나리오 중심 학습 시장 보고서(2025년)
Artificial Intelligence (AI)-Driven Scenario-Based Learning Global Market Report 2025
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리서치사 : The Business Research Company
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한글목차

AI 시나리오 중심 학습 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 24억 6,000만 달러로 평가되었고, 2025년에는 30억 7,000만 달러에 달하고, CAGR 24.7%로 성장할 전망입니다. 지금까지의 성장은 교육 및 기업 연수에서의 디지털 전환의 진전, 가상현실(VR) 및 증강현실(AR) 기술의 보급 확대, 빅 데이터와 고급 분석 기술의 가용성 향상, COVID-19 후의 원격 학습 및 하이브리드 학습 모델의 확대, 그리고 노동력의 재스킬화 및 스킬업에 대한 관심이 높아졌습니다.

AI 시나리오 중심 학습 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 73억 5,000만 달러에 달하고, CAGR은 24.4%를 나타낼 전망입니다. 예측기간의 성장요인으로는 동적 적응형 트레이닝 컨텐츠 작성을 위한 생성형 AI 기술의 채용, 현실적인 시나리오 대화를 실현하는 자연언어 처리(NLP) 및 대화형 AI의 통합 확대, 몰입형 인재육성 플랫폼에 대한 기업 투자 증가, 의료·제조 및 서비스 산업에서의 확장성과 개별 대응성을 갖춘 트레이닝 수요 증가를 들 수 있습니다. 예측기간의 주요 동향으로서는 고도로 현실적인 훈련 체험을 위한 몰입형 VR·AR환경의 활용, 적응형 학습 시나리오 창출을 위한 생성형 AI 도입, 개별 피드백을 위한 감정 인식, 행동 분석의 통합, 저스트 인 타임 기능 개발을 위한 AI 탑재 마이크로러닝 모듈의 확충, 의료, 금융, 기업 연수 등 폭이 넓습니다.

리모트 워크와 하이브리드 워크 모델의 보급 확대는 AI 시나리오 중심 학습 시장의 성장을 가속할 것으로 예측됩니다. 조직원이 기존 사무실에 상주할 필요가 없는 이러한 근무 형태는 노동력 동태의 변화에 따라 보급이 진행되고 있습니다. 조직은 생산성 향상, 간접비 삭감, 인재 확보를 목적으로 유연한 근무 형태의 도입을 가속시키고 있습니다. 이러한 변화에 따라 AI 시나리오 중심 학습 등의 디지털 연수 플랫폼에 대한 의존도가 높아져 직원의 스킬 향상과 참여를 가상적으로 촉진하는 경향이 강해지고 있습니다. AI 기반 시나리오 기반 학습은 직원이 위치를 선택하지 않고 액세스할 수 있는 현실적이고 양방향 교육 체험을 제공함으로써 원격 및 하이브리드 근무 모델을 지원하고, 대면 세션 없이 지속적인 기술 개발, 협업 및 성능 향상을 실현합니다. 예를 들면, 2022년 2월에 영국 국가 통계국이 발표한 데이터에 의하면, 영국의 직원의 42%가 재택 근무를 실시하고 있어, 이것은 2021년 4월의 30%로부터 증가한 수치입니다. 그 결과 리모트 워크와 하이브리드 워크 모델의 보급 확대가 AI 시나리오 중심 학습 시장의 성장을 가속화하고 있습니다.

AI 시나리오 중심 학습 시장의 주요 기업들은 보다 몰입감 있고 개별화되고 현실적인 교육 경험을 제공하기 위해 AI를 활용한 시뮬레이션 센터 구축에 주력하고 있습니다. 이 센터는 첨단 AI 시스템을 사용하여 다양한 산업 분야에서 기술 개발, 의사 결정 및 전략적 계획을 수립하는 역동적이고 현실적인 시나리오를 시뮬레이션합니다. 예를 들어, 2025년 3월에는 Deloitte India가 벵갈루에 'Global AI Simulation Centre of Excellence'를 개설했습니다. 이 센터는 실시간 시뮬레이션, 디지털 트윈, 멀티 에이전트 시스템, 첨단 시각화 기술을 제공하여 조직이 프로세스, 인적 상호작용, 전략적 의사결정을 모델링할 수 있도록 지원합니다. 이 이니셔티브는 혁신을 촉진하고 의사결정 정확도를 높이고 복잡한 실세계 시나리오를 재현하는 몰입형 학습 환경을 구축하기 위한 것입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Artificial intelligence (AI)-driven scenario-based learning is a modern educational approach that leverages AI to create interactive and adaptive scenarios for learners. It generates realistic situations where the system adjusts the difficulty level, provides instant feedback, and modifies the learning flow based on the learner's performance.

The primary components of AI-driven scenario-based learning include software and services. Software consists of AI-powered platforms and simulation tools that design, deliver, and manage interactive, scenario-based learning experiences. Deployment options include cloud-based and on-premises solutions, with applications in corporate training, academic education, healthcare, government, and other sectors. End users include enterprises, educational institutions, government organizations, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence (AI)-driven scenario-based learning market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI)-driven scenario-based learning market statistics, including artificial intelligence (AI)-driven scenario-based learning industry global market size, regional shares, competitors with a artificial intelligence (AI)-driven scenario-based learning market share, detailed artificial intelligence (AI)-driven scenario-based learning market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-driven scenario-based learning industry. This artificial intelligence (AI)-driven scenario-based learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence (AI)-driven scenario-based learning market size has grown exponentially in recent years. It will grow from $2.46 billion in 2024 to $3.07 billion in 2025 at a compound annual growth rate (CAGR) of 24.7%. Growth during the historic period resulted from the rise of digital transformation in education and corporate training, increasing adoption of virtual and augmented reality technologies, greater availability of big data and advanced analytics, expansion of remote and hybrid learning models post-COVID-19, and growing emphasis on workforce reskilling and upskilling.

The artificial intelligence (AI)-driven scenario-based learning market size is expected to see exponential growth in the next few years. It will grow to $7.35 billion in 2029 at a compound annual growth rate (CAGR) of 24.4%. Growth in the forecast period is expected from the adoption of generative AI technologies for creating dynamic and adaptive training content, increasing integration of natural language processing and conversational AI to deliver realistic scenario interactions, rising enterprise investments in immersive workforce development platforms, and growing demand for scalable, personalized training in healthcare, manufacturing, and service industries. Key trends in the forecast period include the use of immersive VR and AR environments for highly realistic training experiences, deployment of generative AI to create adaptive learning scenarios, integration of emotion recognition and behavioral analytics for personalized feedback, expansion of AI-powered microlearning modules for just-in-time skill development, and broader cross-industry applications across healthcare, finance, and corporate training.

The growing adoption of remote and hybrid work models is expected to drive the expansion of the artificial intelligence (AI)-driven scenario-based learning market. These work models, where employees are not required to be physically present in a traditional office full-time, have gained popularity due to changing workforce dynamics. Organizations are increasingly embracing flexible work arrangements to enhance productivity, lower overhead costs, and attract talent. This shift has led to a greater reliance on digital training platforms, such as AI-driven scenario-based learning, to virtually upskill and engage employees. AI-driven scenario-based learning supports remote and hybrid work models by offering realistic, interactive training experiences that employees can access from any location, ensuring continuous skill development, collaboration, and performance improvement without the need for in-person sessions. For example, in February 2022, the Office for National Statistics reported that 42% of employees in the UK were working from home, up from 30% in April 2021. As a result, the growing prevalence of remote and hybrid work models is accelerating the growth of the AI-driven scenario-based learning market.

Leading companies in the AI-driven scenario-based learning market are increasingly focusing on creating AI-powered simulation centers to offer more engaging, personalized, and realistic training experiences. These centers use advanced AI systems to simulate dynamic, lifelike scenarios that help with skill development, decision-making, and strategic planning across various industries. For instance, in March 2025, Deloitte India launched its Global AI Simulation Centre of Excellence in Bengaluru. This center provides real-time simulations, digital twins, multi-agent systems, and advanced visualizations to help organizations model processes, human interactions, and strategic decisions. The initiative aims to foster innovation, improve decision-making accuracy, and create immersive learning environments that replicate complex real-world scenarios.

In June 2024, Simulations Plus, a US-based software company, acquired Pro-ficiency Holdings Inc. for an undisclosed sum. This acquisition allows Simulations Plus to expand its offerings beyond traditional biosimulation by integrating Pro-ficiency's experiential, simulation-driven training and intelligence solutions. The integration creates a unified platform designed to improve decision-making, accelerate drug development, and deliver immersive, scenario-based learning experiences throughout both clinical and commercial phases. Pro-ficiency Holdings Inc. specializes in AI-driven scenario-based learning.

Major players in the artificial intelligence (AI)-driven scenario-based learning market are Carnegie Learning Inc., Mursion Inc., Attensi, Strivr, Second Nature Brands Inc., Talespin, Riiid Inc., Bodyswaps, Health Scholars, Third Space Learning, Virti Inc., FundamentalVR, VirtualSpeech Ltd., Pixaera, Squirrel AI Learning, Querium Corporation, Cognii Inc., Immerse, Osso VR Inc., and VirtaMed.

North America was the largest region in the artificial intelligence (AI)-driven scenario-based learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-driven scenario-based learning report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI)-driven scenario-based learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI)-driven scenario-based learning market includes revenues earned by entities by providing services such as automated content generation, virtual simulations, performance analytics, and gamified scenario design. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI)-Driven Scenario-Based Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai)-driven scenario-based learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai)-driven scenario-based learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai)-driven scenario-based learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Characteristics

3. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Trends And Strategies

4. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI)-Driven Scenario-Based Learning Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Segmentation

7. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

9. China Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

10. India Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

11. Japan Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

12. Australia Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

13. Indonesia Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

14. South Korea Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

15. Western Europe Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

16. UK Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

17. Germany Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

18. France Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

19. Italy Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

20. Spain Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

21. Eastern Europe Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

22. Russia Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

23. North America Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

24. USA Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

25. Canada Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

26. South America Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

27. Brazil Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

28. Middle East Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

29. Africa Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

30. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI)-Driven Scenario-Based Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

34. Recent Developments In The Artificial Intelligence (AI)-Driven Scenario-Based Learning Market

35. Artificial Intelligence (AI)-Driven Scenario-Based Learning Market High Potential Countries, Segments and Strategies

36. Appendix

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