학생 행동 분석 시장 보고서(2026년)
Student Behavior Analytics Global Market Report 2026
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리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

학생 행동 분석 시장의 규모는 최근, 비약적으로 확대하고 있습니다. 2025년 27억 2,000만 달러에서 2026년에는 33억 7,000만 달러로, CAGR 23.8%로 성장이 전망되고 있습니다. 지난 수년간의 성장은 교육 시스템의 디지털화, 데이터베이스 교방법 도입, 온라인 및 하이브리드 학습 모델 확대, 학생 성적 추적에 대한 관심 증가, 클라우드 기반 분석 플랫폼의 가용성 등에 기인하는 것으로 보입니다.

학생 행동 분석 시장의 규모는 향후 수년간 급격한 성장이 전망됩니다. 2030년에는 78억 3,000만 달러에 달하며, CAGR은 23.5%에 달할 전망입니다. 예측 기간의 성장 요인으로는 개인화된 교육 인사이트에 대한 수요 증가, 교육 분석 소프트웨어에 대한 투자 확대, AI 기반 행동 예측 툴의 보급, 조기 개입 전략에 대한 관심 증가, 학생 데이터 활용에 대한 규제 강화 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 교육 분야에서의 예측 분석 도입 확대, 실시간 학생 모니터링 툴 사용 증가, 학습 관리 시스템과의 통합 발전, 행동 중재 플랫폼 확대, 개별화된 학생 참여에 대한 집중도 강화 등을 들 수 있습니다.

개인화된 학습 경험에 대한 선호도가 높아짐에 따라 향후 수년간 학생 행동 분석 시장의 성장을 촉진할 것으로 예측됩니다. 개별화 학습은 각 학생의 특정 요구, 흥미, 능력에 따라 교방법, 교재, 학습 속도를 조정하는 교육 방법입니다. 인공지능과 데이터 분석 기술의 발전으로 교육자들이 각 학생의 학습 스타일과 속도에 맞는 수업을 설계할 수 있게 되었고, 이는 학습 동기 부여와 학업 성취도 향상으로 이어져 이러한 학습 접근 방식에 대한 수요가 증가하고 있습니다. 학생 행동 분석은 개별 학습 패턴, 참여도, 학생이 직면한 과제에 대한 인사이트을 제공함으로써 개별 학습을 강화합니다. 예를 들어 영국에 기반을 둔 독립 자선단체인 National Literacy Trust가 2024년 6월에 발표한 보고서에 따르면 생성형 인공지능을 사용하는 교사의 비율이 2023년 31.0%에서 2024년 47.7%로 증가했다고 합니다. 특히 중등교사(56.8%)는 초등교사(30.9%)에 비해 이용률이 2배 이상 높은 것으로 나타났습니다. 따라서 개인화된 학습 경험에 대한 수요 증가는 학생 행동 분석 시장의 성장에 기여하고 있습니다.

학생 행동 분석 시장의 주요 기업은 데이터베이스의 개별화된 개입을 가능하게 하고, 직관적인 대시보드와 보고 기능을 통해 교사의 업무 흐름을 간소화하며, 학습 성과를 향상시키기 위한 교실 분석 플랫폼과 같은 기술적 진보에 중점을 두고 있습니다. 교실 분석 플랫폼은 학생들의 참여도, 행동, 성적에 대한 정보를 수집 및 분석하여 교육자가 참여도를 높이고 수업 전략을 개선할 수 있도록 지원하는 소프트웨어 툴입니다. 예를 들어 2023년 11월 미국 기술 기업 구글(Google LLC)은 구글 클래스룸(Google Classroom) 내에 새로운 기능인 '클래스룸 애널리틱스(Classroom analytics)'를 도입했습니다. 이를 통해 교육 관계자와 교육 리더에게 학생들의 성적, 학습 의욕, 과제 성취도에 대한 자세한 인사이트을 제공합니다. 학급 단위와 조직 전체의 데이터를 통합적으로 가시화하여 추가 지원이 필요한 학생을 파악하고, 성적 및 학습 의욕의 전반적인 추이를 추적할 수 있습니다. 분석 기능에서는 과제 진행 상황, 구글 드라이브 첨부 파일에 대한 학생 참여도 데이터 및 교사가 조기 대응할 수 있는 알림을 제공합니다. 구글 워크스페이스 포 에듀케이션 플러스(Google Workspace for Education Plus)를 통해 이용할 수 있으며, 2025년 중반부터 제공되기 시작했습니다. 데이터베이스 접근 방식을 통해 교육 성과를 개선하고 학생들의 성공을 지원하는 실행 가능한 인사이트을 제공합니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 용도 산업의 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의에 의한 공급망에 대한 영향, Covid가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장의 세계 TAM(Total Addressable Market)

제9장 시장 세분화

제10장 지역별·국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 대기업과 혁신적 기업

제38장 세계의 시장 경쟁 벤치마킹과 대시보드

제39장 주요 합병과 인수

제40장 시장의 잠재력이 높은 국가, 부문, 전략

제41장 부록

KSA
영문 목차

영문목차

Student behavior analytics refers to the systematic process of collecting and analyzing data on students' activities, participation levels, and interactions across different learning environments to understand their behavioral and academic trends. It enables educators and institutions to make data driven decisions that improve teaching effectiveness, personalize learning experiences, and promote student engagement and success.

The primary components of student behavior analytics include software and services. Student behavior analytics software refers to digital solutions that analyze student activity and behavioral data to help educators identify learning patterns, predict academic performance, and make informed decisions to enhance student outcomes. It is deployed both on premises and in the cloud and is applied in areas such as academic performance monitoring, attendance tracking, behavioral intervention, student engagement analysis, and others. Key end users include kindergarten to 12th grade (K-12) schools, higher education institutions, and other educational organizations.

Tariffs are impacting the student behavior analytics market by increasing costs of imported servers, data storage hardware, analytics software licenses, and network infrastructure. Educational institutions in North America and Europe face higher deployment costs due to reliance on imported IT systems, while Asia-Pacific experiences cost pressure on analytics platform exports. These tariffs can delay system upgrades and implementations. However, they are also encouraging local software development, regional cloud infrastructure expansion, and adoption of cost-optimized analytics solutions.

The student behavior analytics market research report is one of a series of new reports from The Business Research Company that provides student behavior analytics market statistics, including student behavior analytics industry global market size, regional shares, competitors with a student behavior analytics market share, detailed student behavior analytics market segments, market trends and opportunities, and any further data you may need to thrive in the student behavior analytics industry. This student behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The student behavior analytics market size has grown exponentially in recent years. It will grow from $2.72 billion in 2025 to $3.37 billion in 2026 at a compound annual growth rate (CAGR) of 23.8%. The growth in the historic period can be attributed to increasing digitization of education systems, adoption of data-driven teaching methods, growth in online and hybrid learning models, rising emphasis on student performance tracking, availability of cloud-based analytics platforms.

The student behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $7.83 billion in 2030 at a compound annual growth rate (CAGR) of 23.5%. The growth in the forecast period can be attributed to increasing demand for personalized education insights, rising investments in education analytics software, expansion of ai-driven behavior prediction tools, growing focus on early intervention strategies, increasing regulatory emphasis on student data utilization. Major trends in the forecast period include increasing adoption of predictive analytics in education, rising use of real-time student monitoring tools, growing integration with learning management systems, expansion of behavioral intervention platforms, enhanced focus on personalized student engagement.

The growing preference for personalized learning experiences is anticipated to drive the expansion of the student behavior analytics market in the coming years. Personalized learning is an educational method that adapts teaching techniques, study materials, and learning speed to match each student's specific needs, interests, and abilities. The demand for such learning approaches is rising as advancements in artificial intelligence and data analytics allow educators to design lessons that align with each student's learning style and pace, leading to higher engagement and better academic outcomes. Student behavior analytics enhances personalized learning by offering insights into individual learning patterns, engagement levels, and areas where students face challenges. For example, in June 2024, according to a report released by the National Literacy Trust, a UK-based independent charity, the percentage of teachers using generative artificial intelligence increased from 31.0 percent in 2023 to 47.7 percent in 2024, with secondary teachers (56.8 percent) being more than twice as likely to use it compared to primary teachers (30.9 percent). Therefore, the rising demand for personalized learning experiences is contributing to the growth of the student behavior analytics market.

Key companies in the student behavior analytics market are emphasizing technological advancements such as classroom analytics platforms to enable data-driven personalized interventions, simplify teacher workflows through intuitive dashboards and reporting, and enhance learning results. Classroom analytics platforms are software tools designed to collect and analyze information on student participation, behavior, and performance to assist educators in improving engagement and refining instructional strategies. For example, in November 2023, Google LLC, a US-based technology company, introduced Classroom analytics as a new feature within Google Classroom to provide educators and education leaders with in-depth insights into student performance, engagement, and assignment completion. This feature offers a unified view of both class-level and organization-wide data, enabling teachers to identify students needing extra assistance and track overall grade and engagement patterns. The analytics provide data on assignment progress, student engagement with Google Drive attachments, and alerts to help teachers take early action. Available through Google Workspace for Education Plus, the rollout began in mid-2025 and delivers actionable insights to support improved teaching outcomes and student success through a data-driven approach.

In November 2024, KKR and Co. Inc., a US-based investment firm specializing in private equity, credit, and real assets, together with Dragoneer Investment Group, a US-based investment firm, acquired Instructure Holdings, Inc. for about 4.8 billion dollars. Through this acquisition, KKR and Dragoneer aimed to strengthen their foothold in the education technology sector by utilizing Instructure's widely used learning management solutions and accelerating its global expansion strategy. Instructure Holdings, Inc. is a US-based provider of learning management systems that offers powerful tools for analyzing student behavior and engagement.

Major companies operating in the student behavior analytics market are Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Cengage Group Holdings II Inc., McGraw Hill, Inc., Anthology Inc., Cornerstone OnDemand Inc., Renaissance Learning Inc., D2L Corporation, Jenzabar Inc., GoGuardian Inc., Panorama Education Inc., Datamatics Global Services Limited, Civitas Learning Inc., Taylor Associates/Communications Inc., Blackboard Inc., Showbie Inc., Hapara Inc., DeansList Inc., Edsby Inc., Schoolytics Inc.

North America was the largest region in the student behavior analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the student behavior analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the student behavior analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The student behavior analytics market consists of revenues earned by entities by providing services, such as tracking and analyzing student interactions, monitoring engagement levels, assessing learning patterns, and predicting academic performance. The market value includes the value of related goods sold by the service provider or included within the service offering. The student behavior analytics market also includes sales of monitoring and intervention tools, learning analytics dashboards, feedback analysis tools, intervention tools, and gamified learning analytics platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Student Behavior Analytics Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses student behavior analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for student behavior analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The student behavior analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Student Behavior Analytics Market Characteristics

3. Student Behavior Analytics Market Supply Chain Analysis

4. Global Student Behavior Analytics Market Trends And Strategies

5. Student Behavior Analytics Market Analysis Of End Use Industries

6. Student Behavior Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Student Behavior Analytics Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Student Behavior Analytics Total Addressable Market (TAM) Analysis for the Market

9. Student Behavior Analytics Market Segmentation

10. Student Behavior Analytics Market Regional And Country Analysis

11. Asia-Pacific Student Behavior Analytics Market

12. China Student Behavior Analytics Market

13. India Student Behavior Analytics Market

14. Japan Student Behavior Analytics Market

15. Australia Student Behavior Analytics Market

16. Indonesia Student Behavior Analytics Market

17. South Korea Student Behavior Analytics Market

18. Taiwan Student Behavior Analytics Market

19. South East Asia Student Behavior Analytics Market

20. Western Europe Student Behavior Analytics Market

21. UK Student Behavior Analytics Market

22. Germany Student Behavior Analytics Market

23. France Student Behavior Analytics Market

24. Italy Student Behavior Analytics Market

25. Spain Student Behavior Analytics Market

26. Eastern Europe Student Behavior Analytics Market

27. Russia Student Behavior Analytics Market

28. North America Student Behavior Analytics Market

29. USA Student Behavior Analytics Market

30. Canada Student Behavior Analytics Market

31. South America Student Behavior Analytics Market

32. Brazil Student Behavior Analytics Market

33. Middle East Student Behavior Analytics Market

34. Africa Student Behavior Analytics Market

35. Student Behavior Analytics Market Regulatory and Investment Landscape

36. Student Behavior Analytics Market Competitive Landscape And Company Profiles

37. Student Behavior Analytics Market Other Major And Innovative Companies

38. Global Student Behavior Analytics Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Student Behavior Analytics Market

40. Student Behavior Analytics Market High Potential Countries, Segments and Strategies

41. Appendix

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