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세계의 신제품 예측 인공지능(AI) 시장 보고서(2025년)
New Product Forecasting Artificial Intelligence (AI) Global Market Report 2025
상품코드 : 1888357
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

신제품 예측 인공지능(AI) 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 16억 3,000만 달러에서 2025년에는 20억 9,000만 달러로 성장하고, CAGR 28.8%를 나타낼 것으로 전망되고 있습니다. 지난 몇 년간의 성장은 스마트 디바이스의 보급 확대, 상황 인식 시스템 수요 증가, IoT 기반 센서의 이용 확대, 접속 인프라의 확대, 개인화된 사용자 경험에 대한 주목 증가에 기인하고 있습니다.

신제품 예측 인공지능(AI) 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 56억 9,000만 달러에 이르며 CAGR은 28.4%를 나타낼 전망입니다. 예측 기간의 성장요인으로는 스마트시티 프로젝트 도입 증가, AI를 활용한 위치정보 서비스 수요 증가, 클라우드 기반 앰비언트 시스템 채용 확대, 컨텍스트 인식 컴퓨팅 투자 증가, 사용자 참여 강화 주력 강화 등이 있습니다. 예측 기간의 주요 동향으로는 AI를 활용한 예측 알고리즘의 진보, 실시간 수요 감지 솔루션 개발, 머신러닝 기반 예측 모델의 혁신, 빅데이터 분석과 예측 통합의 진전, 클라우드 네이티브 제품 예측 플랫폼 개발 등이 있습니다.

디지털 전환에 대한 관심 증가는 앞으로 신제품 예측 인공지능(AI) 시장의 성장을 이끌 것으로 예측됩니다. 디지털 전환은 비즈니스 프로세스 개선, 고객 경험 향상, 조직 전반의 혁신 추진을 위한 디지털 기술의 채택을 의미합니다. 그 보급은 경쟁력을 유지하기 위해 더 빠르고 개인화된 원활한 고객 경험을 제공 할 필요성에 의해 추진되고 있습니다. 신제품 예측 인공지능(AI)은 데이터 중심의 의사 결정을 가능하게 하고 기업이 시장 수요를 보다 높은 정확도로 예측할 수 있도록 지원함으로써 디지털 변환을 지원합니다. 자동화 및 실시간 통찰을 통해 제품 투입 계획을 효율화하고 혁신 프로세스의 효율성을 높이고 위험을 줄일 수 있습니다. 예를 들어 영국 정부기관인 국가통계국(ONS)에 따르면 2024년 7월 시점에서 디지털 인프라 프로그램에는 2022년까지 5억 3,500만 달러(4억 3,400만 파운드)가 투자되어 2023년부터 2025년까지 9억 700만 달러가 추가되었습니다. 그러므로 디지털 전환에 대한 관심 증가는 신제품 예측 인공지능(AI) 시장의 성장을 가속하고 있습니다.

신제품 예측 인공지능(AI) 시장의 주요 기업은 예측 정밀도와 신제품 출시 시 적응성을 높이기 위해 자동 트렌드 조정 시스템 등의 첨단 솔루션 개발에 주력하고 있습니다. 자동 트렌드 조정 시스템은 AI 구동 플랫폼이 시장 동향의 변화, 계절성, 소비자 행동을 자동으로 감지 및 조정하여 신제품 예측의 정확성을 향상시키는 메커니즘을 말합니다. 예를 들어 2025년 1월에는 미국 인공지능기업인 벨 AI가 신제품 예측을 위한 차세대 'Like4Like' 분석을 발표했습니다. 이 플랫폼은 고급 머신러닝을 활용하여 브랜드 포지셔닝, 패키지 디자인, 성분 프로파일 등의 요소를 분석하는 상세한 다중 속성 매칭을 수행합니다. 자동 트렌드 조정 기능과 시나리오 모델링 기능을 갖추고 있어 수작업에 의한 대폭적인 개입 없이 신제품의 잠재적인 시장 점유율과 매출 추이를 정밀하게 예측할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

New product forecasting artificial intelligence (AI) refers to the use of AI-driven algorithms and machine learning models to predict the market performance, demand, and sales potential of new products before and after launch. It analyzes historical data, market trends, customer behavior, and competitive dynamics to generate accurate forecasts. It helps improve product planning and decision-making by reducing uncertainty, optimizing inventory, and enhancing go-to-market strategies.

The key components of new product forecasting artificial intelligence (AI) are software, hardware, and services. Software refers to digital platforms and applications that use machine learning, predictive analytics, and data modeling techniques to forecast the demand and performance of new products. It is deployed through cloud and on-premises models and serves both large enterprises and small and medium enterprises (SMEs). It finds applications across end users such as retailers, manufacturers, distributors, e-commerce companies, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The new product forecasting artificial intelligence (AI) market research report is one of a series of new reports from The Business Research Company that provides new product forecasting artificial intelligence (AI) market statistics, including new product forecasting artificial intelligence (AI) industry global market size, regional shares, competitors with a new product forecasting artificial intelligence (AI) market share, detailed new product forecasting artificial intelligence (AI) market segments, market trends and opportunities, and any further data you may need to thrive in the new product forecasting artificial intelligence (AI) industry. This new product forecasting artificial intelligence (AI) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The new product forecasting artificial intelligence (AI) market size has grown exponentially in recent years. It will grow from $1.63 billion in 2024 to $2.09 billion in 2025 at a compound annual growth rate (CAGR) of 28.8%. The growth in the historic period can be attributed to rising adoption of smart devices, growing demand for context-aware systems, increasing use of internet of things (IoT)-based sensors, expansion of connected infrastructure, and rising focus on personalized user experiences.

The new product forecasting artificial intelligence (AI) market size is expected to see exponential growth in the next few years. It will grow to $5.69 billion in 2029 at a compound annual growth rate (CAGR) of 28.4%. The growth in the forecast period can be attributed to rising implementation of smart city projects, growing demand for AI-powered location services, increasing adoption of cloud-based ambient systems, rising investment in context-aware computing, and growing focus on enhancing user engagement. Key trends in the forecast period include advancements in AI-powered predictive algorithms, development of real-time demand sensing solutions, innovation in machine learning-based forecasting models, progress in integrating big data analytics with forecasting, and development of cloud-native product forecasting platforms.

The growing emphasis on digital transformation is expected to drive the growth of the new product forecasting artificial intelligence (AI) market going forward. Digital transformation refers to the adoption of digital technologies to improve business processes, enhance customer experiences, and drive innovation across the organization. Its rise is driven by the need to deliver faster, more personalized, and seamless customer experiences to remain competitive. New product forecasting artificial intelligence (AI) supports digital transformation by enabling data-driven decision-making, allowing businesses to predict market demand with higher accuracy. It streamlines product launch planning through automation and real-time insights, improving efficiency and reducing risks in innovation processes. For instance, in July 2024, according to the Office for National Statistics, a UK-based government agency, the digital infrastructure program received a $535 million (£434 million) investment by 2022, with an additional $907 million (£736 million) allocated for 2023 to 2025. Therefore, the growing emphasis on digital transformation is fueling the growth of the new product forecasting artificial intelligence (AI) market.

Key companies in the new product forecasting artificial intelligence (AI) market are focusing on developing advanced solutions, such as automatic trend adjustment systems, to boost forecast accuracy and adaptability in new product launches. Automatic trend adjustment systems refer to AI-driven platforms that automatically detect and adjust for changing market trends, seasonality, and consumer behavior to improve the accuracy of new product forecasts. For instance, in January 2025, Belle AI, a US-based artificial intelligence company, launched the next-generation Like4Like analysis for new product forecasting. The platform leverages advanced machine learning to perform granular, multi-attribute matching, analyzing factors such as brand positioning, packaging aesthetics, and ingredient profiles. It includes automatic trend adjustment and scenario-modeling functionalities, enabling precise forecasting of a new product's potential market share and sales trajectory without extensive manual intervention.

In January 2024, Evaluate Ltd., a UK-based pharma forecasting company, acquired J+D Forecasting Ltd. for an undisclosed amount. Through this acquisition, Evaluate aims to enhance its data-driven forecasting capabilities and strengthen its position in delivering advanced AI-powered forecasting solutions for the pharmaceutical and healthcare industries. J+D Forecasting Ltd. is a UK-based healthcare analytics and forecasting company specializing in new product forecasting artificial intelligence (AI) solutions for the pharmaceutical and healthcare sectors.

Major players in the new product forecasting artificial intelligence (AI) market are Amazon Web Services Incorporated, Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Incorporated, SAP SE, Infor Incorporated, Alteryx Incorporated, Kinaxis Incorporated, Anaplan Incorporated, DataRobot Incorporated, Board International S.A., H2O.ai Incorporated, NextGen Invent, RapidMiner Incorporated, SAS Institute Inc., Ikigai Labs, ImpactiveAI, and Panorad AI.

North America was the largest region in the new product forecasting artificial intelligence (AI) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in new product forecasting artificial intelligence (AI) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the new product forecasting artificial intelligence (AI) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The new product forecasting artificial intelligence (AI) market consists of revenues earned by entities by providing services such as demand prediction, market trend analysis, product performance forecasting, consumer behavior analytics, and data-driven product strategy optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The new product forecasting AI market also includes sales of artificial intelligence (AI) software platforms, predictive analytics tools, machine learning models, data integration solutions, and business intelligence dashboards. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

New Product Forecasting Artificial Intelligence (AI) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on new product forecasting artificial intelligence (ai) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for new product forecasting artificial intelligence (ai) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The new product forecasting artificial intelligence (ai) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. New Product Forecasting Artificial Intelligence (AI) Market Characteristics

3. New Product Forecasting Artificial Intelligence (AI) Market Trends And Strategies

4. New Product Forecasting Artificial Intelligence (AI) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global New Product Forecasting Artificial Intelligence (AI) Growth Analysis And Strategic Analysis Framework

6. New Product Forecasting Artificial Intelligence (AI) Market Segmentation

7. New Product Forecasting Artificial Intelligence (AI) Market Regional And Country Analysis

8. Asia-Pacific New Product Forecasting Artificial Intelligence (AI) Market

9. China New Product Forecasting Artificial Intelligence (AI) Market

10. India New Product Forecasting Artificial Intelligence (AI) Market

11. Japan New Product Forecasting Artificial Intelligence (AI) Market

12. Australia New Product Forecasting Artificial Intelligence (AI) Market

13. Indonesia New Product Forecasting Artificial Intelligence (AI) Market

14. South Korea New Product Forecasting Artificial Intelligence (AI) Market

15. Western Europe New Product Forecasting Artificial Intelligence (AI) Market

16. UK New Product Forecasting Artificial Intelligence (AI) Market

17. Germany New Product Forecasting Artificial Intelligence (AI) Market

18. France New Product Forecasting Artificial Intelligence (AI) Market

19. Italy New Product Forecasting Artificial Intelligence (AI) Market

20. Spain New Product Forecasting Artificial Intelligence (AI) Market

21. Eastern Europe New Product Forecasting Artificial Intelligence (AI) Market

22. Russia New Product Forecasting Artificial Intelligence (AI) Market

23. North America New Product Forecasting Artificial Intelligence (AI) Market

24. USA New Product Forecasting Artificial Intelligence (AI) Market

25. Canada New Product Forecasting Artificial Intelligence (AI) Market

26. South America New Product Forecasting Artificial Intelligence (AI) Market

27. Brazil New Product Forecasting Artificial Intelligence (AI) Market

28. Middle East New Product Forecasting Artificial Intelligence (AI) Market

29. Africa New Product Forecasting Artificial Intelligence (AI) Market

30. New Product Forecasting Artificial Intelligence (AI) Market Competitive Landscape And Company Profiles

31. New Product Forecasting Artificial Intelligence (AI) Market Other Major And Innovative Companies

32. Global New Product Forecasting Artificial Intelligence (AI) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The New Product Forecasting Artificial Intelligence (AI) Market

34. Recent Developments In The New Product Forecasting Artificial Intelligence (AI) Market

35. New Product Forecasting Artificial Intelligence (AI) Market High Potential Countries, Segments and Strategies

36. Appendix

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