세계의 크리에이터 인큐베이터 시장 보고서(2025년)
Creator Incubators Global Market Report 2025
상품코드 : 1888171
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

크리에이터 인큐베이터 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 21억 5,000만 달러에서 2025년에는 25억 5,000만 달러에 달하고, CAGR 18.7%를 나타낼 것으로 전망되고 있습니다. 지난 몇 년간의 성장은 디지털 크리에이터 증가, 소셜 미디어 플랫폼의 보급 확대, 브랜드를 통한 크리에이터와의 협업 투자 증가, 크리에이터의 수익화 모델 확대, 세계 인터넷 및 스마트폰의 보급률 향상으로 인한 것입니다.

크리에이터 인큐베이터 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 49억 9,000만 달러에 이르며 CAGR은 18.3%를 나타낼 전망입니다. 예측 기간의 성장은 체계화된 제작자 지원 서비스에 대한 수요 증가, 창조자 프로그램에 대한 벤처 자본 및 기업 자금 확대, 세계의 창조자 경제에서의 수익화의 진전, 틈새 창조자 인큐베이터 모델의 확대, 신흥 지역의 미개척 창조자 시장의 상승에 의해 견인됩니다. 예측 기간의 주요 동향으로는 크리에이터 육성 서비스에 있어서 인공지능(AI)과 분석 기술의 진보, 가상·하이브리드형 인큐베이터 제공 모델의 혁신, 크리에이터용 툴과 플랫폼 통합의 진전, 크리에이터 커머스 및 크리에이터 주도형 에코시스템의 연구 개발, 커뮤니티 주도형·분산형 인큐베이터 프레임워크.

소셜 미디어 플랫폼의 인기 증가는 앞으로 크리에이터 인큐베이터 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어 플랫폼은 동영상, 사진, 텍스트 게시 등의 디지털 콘텐츠를 작성, 공유, 교류할 수 있는 온라인 교류 사이트 및 모바일 애플리케이션으로 세계 시청자와 연결할 수 있습니다. 이 성장은 10대의 스마트폰의 보급 확대와 시각적·단편 콘텐츠와의 온라인 교류에 소요되는 시간 증가에 의해 견인되고 있습니다. 크리에이터 인큐베이터는 신진 재능을 육성하고, 고품질 콘텐츠를 홍보하며, 시청자와의 교류를 강화함으로써 이러한 동향을 지원합니다. 예를 들어, 미국 고객 경험 관리 플랫폼 기업 스프링클러(Sprinklr)에 따르면, 2024년 1월부터 2025년 1월까지 미국 소셜 미디어 사용자 기반은 약 700만 명 증가하여 전년 동기 대비 2.93% 상승했으며, 2억 3,900만 명에서 2억 4,600만 명으로 늘어났습니다. 따라서 소셜 미디어 플랫폼의 인기가 높아짐에 따라 크리에이터 인큐베이터 시장의 성장을 이끌고 있습니다.

크리에이터 인큐베이터 시장에서 사업을 전개하는 주요 기업은 기술 통합의 강화와 시장 확대를 도모하기 위해 전략적 제휴를 맺어 진짜 스토리텔링과 동향을 통해 Z세대 참여에 주력하고 있습니다. 전략적 파트너십이란 공통 목표 달성을 위해 조직 간에 자원, 전문 지식 및 노력을 통합하는 협동 관계를 말합니다. 예를 들어 2025년 10월, 인도의 EC·미용 소매 기업 Nykaa는 미국 메시징/SNS 플랫폼 Snapchat와 제휴해, 차세대 미용 크리에이터 육성을 목적으로 한 「Nykaa Snap Star Beauty Incubator Program」을 개시했습니다. 본 프로그램은 전국의 신진기예의 재능을 대상으로 하고, 메이크업, 스킨케어, 향수, 퍼스널케어 분야에서의 콘텐츠 제작을 위한 툴, 멘토십, 기회를 제공합니다. 인도 인구의 약 3분의 1을 차지하고, 새로운 미용 동향을 형성하는 세대인 Z세대에 초점을 맞추어, Nykaa의 「2025 X Redseer Beauty Trends Report」에서 강조되고 있는 「콘텐츠 주도의 발견」 「성분에의 의식」 「진짜 브랜드 스토리텔링」을 활용하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator incubators are programs or organizations that support digital creators by providing resources such as mentorship, funding, training, and networking opportunities to help them grow their brand and content. They act as accelerators for creators, guiding them in improving content quality, audience engagement, and revenue generation. These incubators connect creative talent with business and technological support to foster sustainable growth in the creator economy.

The key types of creator incubators are content creator incubators, influencer incubators, artist incubators, and startup incubators. Content creator incubators are programs or platforms that provide structured support to creators through resources and guidance to help them grow and monetize their content. These incubators offer services such as mentorship, funding, networking, training and education, marketing support, and others. Key applications include social media, video platforms, podcasting, blogging, gaming, and others, with primary end-users being individual creators, small businesses, and enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator incubators market research report is one of a series of new reports from The Business Research Company that provides creator incubators market statistics, including the creator incubators industry global market size, regional shares, competitors with the creator incubators market share, detailed creator incubators market segments, market trends, and opportunities, and any further data you may need to thrive in the creator incubators industry. This creator incubators market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The creator incubators market size has grown rapidly in recent years. It will grow from $2.15 billion in 2024 to $2.55 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period is attributed to the increasing number of digital creators, the rising adoption of social media platforms, growing brand investments in creator collaborations, the expansion of monetization models for creators, and increasing global internet and smartphone penetration.

The creator incubators market size is expected to see rapid growth in the next few years. It will grow to $4.99 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The growth in the forecast period is driven by the increasing demand for structured creator support services, growing venture capital and corporate funding in creator programs, rising monetization in the global creator economy, the expansion of niche creator incubator models, and the growing presence of underserved creator markets in emerging regions. Key trends in the forecast period include advancements in artificial intelligence and analytics in creator incubation offerings, innovations in virtual and hybrid incubator delivery models, developments in creator tooling and platform integrations, research and development in creator commerce and creator-led ecosystems, and technology advancements in community-driven and decentralized incubator frameworks.

The rising popularity of social media platforms is expected to propel the growth of the creator incubators market going forward. Social media platforms are online networking sites and mobile applications that enable users to create, share, and engage with digital content, including videos, photos, and text posts, while connecting with audiences worldwide. This rise is driven by growing smartphone adoption among teens and the increasing time users spend online engaging with visual and short-form content. Creator incubators support this trend by nurturing emerging talent, fostering high-quality content, and enhancing audience engagement. For instance, in February 2025, according to Sprinklr, a US-based customer experience management platform company, between January 2024 and January 2025, the U.S. social media user base grew by approximately 7 million users, a 2.93% year-over-year increase, rising from 239 million to 246 million users. Therefore, the growing popularity of social media platforms is driving the growth of the creator incubators market.

Key companies operating in the creator incubators market are focusing on engaging Gen Z through authentic storytelling and trends by forming strategic partnerships to enhance technology integration and expand market reach. A strategic partnership refers to a collaborative relationship between organizations that combines resources, expertise, and efforts to achieve common objectives. For instance, in October 2025, Nykaa, an Indian e-commerce and beauty retailer, partnered with Snapchat, a US-based messaging and social media platform, to launch the Nykaa Snap Star Beauty Incubator Program, aimed at nurturing India's next generation of beauty creators. The program targets emerging talent nationwide, providing tools, mentorship, and opportunities to create content in makeup, skincare, fragrance, and personal care. By focusing on Gen Z, a demographic shaping new beauty trends and representing nearly one-third of India's population, the initiative leverages content-driven discovery, ingredient-conscious awareness, and authentic brand storytelling, as highlighted in Nykaa's 2025 X Redseer Beauty Trends Report.

In September 2025, 500 Global, a US-based venture capital firm, partnered with Creators HQ to launch an accelerator program to build and scale creator-led startups across the Middle East and North Africa (MENA) region. Through this partnership, 500 Global and Creators HQ aim to empower creators to transform their online influence into sustainable business ventures by providing access to mentorship, funding, and global investor networks. The initiative focuses on fostering innovation in the creator economy by helping creators develop scalable products, services, and technologies that enhance digital engagement and monetization. Creators HQ is a UAE-based creator economy platform supporting content creators and digital entrepreneurs.

Major players in the creator incubators market are Amazon.com Inc., Canon Inc., Adobe Inc., LinkedIn Corporation, Dolby Laboratories Inc., Nykaa E-Retail Private Limited, Techstars Inc., Patreon Inc., Sundance Institute Inc., Antler Global, Banff Centre for Arts and Creativity, Jigsaw LLC, New Museum Inc, Nest Talent Inc., Nas Academy Pte. Ltd., Pioneer Works, Veritas Creative Media LLC, The Creator Incubator LLC, NoDa Art House, and StartupScience.IO.

North America was the largest region in the creator incubators market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator incubators report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator incubators market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator incubators market includes revenues earned by entities through the provision of mentorship programs, funding support, content development training, brand collaboration facilitation, digital growth strategy planning, and performance analytics for creators. The market value includes the value of related tools and resources provided by the incubator or included within the service offering. Only goods and services traded between entities or sold to creators and other end users are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Incubators Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator incubators market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator incubators ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator incubators market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Incubators Market Characteristics

3. Creator Incubators Market Trends And Strategies

4. Creator Incubators Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Incubators Growth Analysis And Strategic Analysis Framework

6. Creator Incubators Market Segmentation

7. Creator Incubators Market Regional And Country Analysis

8. Asia-Pacific Creator Incubators Market

9. China Creator Incubators Market

10. India Creator Incubators Market

11. Japan Creator Incubators Market

12. Australia Creator Incubators Market

13. Indonesia Creator Incubators Market

14. South Korea Creator Incubators Market

15. Western Europe Creator Incubators Market

16. UK Creator Incubators Market

17. Germany Creator Incubators Market

18. France Creator Incubators Market

19. Italy Creator Incubators Market

20. Spain Creator Incubators Market

21. Eastern Europe Creator Incubators Market

22. Russia Creator Incubators Market

23. North America Creator Incubators Market

24. USA Creator Incubators Market

25. Canada Creator Incubators Market

26. South America Creator Incubators Market

27. Brazil Creator Incubators Market

28. Middle East Creator Incubators Market

29. Africa Creator Incubators Market

30. Creator Incubators Market Competitive Landscape And Company Profiles

31. Creator Incubators Market Other Major And Innovative Companies

32. Global Creator Incubators Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Incubators Market

34. Recent Developments In The Creator Incubators Market

35. Creator Incubators Market High Potential Countries, Segments and Strategies

36. Appendix

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