세계의 크리에이터 보상 분석 시장 보고서(2025년)
Creator Compensation Analytics Global Market Report 2025
상품코드 : 1888161
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 보상 분석 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 19억 4,000만 달러로 평가되었고, 2025년에는 24억 달러, CAGR 23.6%로 성장할 것으로 전망됩니다. 지난 몇 년간의 성장은 인플루언서 마케팅 캠페인 채택 확대, 소셜 미디어 플랫폼 보급, 데이터 기반 보상 모델 수요 증가, 성과 연동 보상에 대한 관심 증가, 그리고 제작자 실적 데이터의 가용성 향상으로 인한 것입니다.

크리에이터 보상 분석 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 55억 2,000만 달러에 달하고, CAGR은 23.2%를 나타낼 전망입니다. 예측기간의 성장요인으로는 자동화된 지불·보고 시스템의 보급 확대, 투명성 및 공평성을 갖춘 지불 구조에 대한 수요 증가, 크리에이터 평가에 있어서의 예측 분석의 활용 확대, 보수 추적의 안전성을 높이는 블록체인 도입 증가, 구독형 크리에이터 수익화 모델의 인기 상승 등을 들 수 있습니다. 예측 기간의 주요 동향으로는 크로스 플랫폼 수익화 모델 개발, 지불 투명성 향상을 위한 블록체인 통합, 동적 가격 알고리즘의 혁신, 재무 관리 플랫폼과의 연계, 다통화 대응 보상 툴의 진보 등을 들 수 있습니다.

소셜 미디어 플랫폼의 보급은 향후 몇 년 동안크리에이터 보상 분석 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어 플랫폼은 사용자가 컨텐츠를 생성, 공유 및 상호작용하고 소셜 네트워킹 기능을 통해 타인과 연결할 수 있는 디지털 용도 또는 웹사이트를 의미합니다. 이러한 플랫폼의 보급은 인터넷 보급률의 향상에 의해 추진되고 있어, 디지털 접속이 보다 액세스하기 쉬워져, 보다 많은 사람들이 온라인으로 관여할 수 있게 되었습니다. 크리에이터 보상 분석은 컨텐츠 실적 및 수익화에 대한 데이터 중심의 통찰력을 통해 소셜 미디어 플랫폼이 수익 분배 모델을 최적화하고 크리에이터 참여도를 높이고 플랫폼 성장을 가속하는 데 도움을 줍니다. 예를 들어 영국 정부 공인의 규제 및 경쟁 당국인 통신청(Office of Communications)에 따르면 2024년 11월 시점에서 WhatsApp는 영국에서 주요 메시징 플랫폼의 지위를 유지하고 2024년 5월에는 온라인 성인의 87%에 도달했습니다. 게다가 같은 기간 동안 영국 온라인 성인의 64%가 WhatsApp을 매일 사용하고 있으며 2023년 5월의 58%에서 증가하고 있습니다. 따라서 소셜 미디어 플랫폼의 보급은 제작자 보상 분석 시장의 성장을 가속하고 있습니다.

향후 수년간 스마트폰 보급률 증가가크리에이터 보상 분석 시장의 성장을 가속할 것으로 예측됩니다. 스마트폰 보급률은 특정 지역 또는 시장에서 스마트폰을 소유하거나 적극적으로 사용하는 인구의 비율을 말합니다. 스마트폰 보급률의 상승은 주로 인터넷 접속의 확대에 의해 추진되고 있으며, 이에 따라 더 많은 사람들이 모바일 단말기를 통해 디지털 서비스, 소셜 미디어, 온라인 엔터테인먼트에 액세스할 수 있게 되었습니다. 스마트폰은 원활한 데이터 수집과 실시간 참여 추적을 가능하게 하며, 제작자 보상 분석을 통해 제작자 실적과 시청자와의 상호작용에 대한 정확한 통찰력을 제공합니다. 예를 들어 스웨덴의 통신사인 에릭슨에 따르면 2024년 6월 현재 모바일 계약 수는 2023년 12억 건에서 2029년까지 13억 건으로 증가할 것으로 예측됩니다. 따라서 스마트폰 보급률 증가가 크리에이터 보상 분석 시장의 성장을 가속하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Creator compensation analytics refers to the application of data-driven tools and artificial intelligence to evaluate, optimize, and manage how creators are compensated across different platforms and brand collaborations. It assists organizations and creators in ensuring fair, transparent, and performance-based payments by assessing metrics such as engagement, reach, audience demographics, and content impact.

The primary components of creator compensation analytics are software and services. Software includes the key functional modules and tools within the platform that allow organizations to collect, analyze, and manage data related to creator payments, performance metrics, pricing benchmarks, and revenue attribution to refine compensation strategies. The solutions are deployed through cloud and on-premises modes and cater to small and medium-sized enterprises (SMEs) as well as large enterprises. These analytics tools are used across various applications, including influencer marketing, content monetization, brand partnerships, and talent management. They serve a wide range of end users, including media and entertainment, marketing agencies, e-commerce, gaming, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator compensation analytics market research report is one of a series of new reports from The Business Research Company that provides creator compensation analytics market statistics, including creator compensation analytics industry global market size, regional shares, competitors with a creator compensation analytics market share, detailed creator compensation analytics market segments, market trends and opportunities, and any further data you may need to thrive in the creator compensation analytics industry. This creator compensation analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator compensation analytics market size has grown exponentially in recent years. It will grow from $1.94 billion in 2024 to $2.40 billion in 2025 at a compound annual growth rate (CAGR) of 23.6%. The growth in the historic period can be attributed to the increasing adoption of influencer marketing campaigns, the growing popularity of social media platforms, the rising demand for data-driven compensation models, the growing focus on performance-based payouts, and the increasing availability of creator performance data.

The creator compensation analytics market size is expected to see exponential growth in the next few years. It will grow to $5.52 billion in 2029 at a compound annual growth rate (CAGR) of 23.2%. The growth in the forecast period can be attributed to the growing adoption of automated payment and reporting systems, the rising demand for transparent and equitable payment structures, the increasing use of predictive analytics for creator valuation, the rising implementation of blockchain for secure compensation tracking, and the increasing popularity of subscription-based creator monetization models. Key trends in the forecast period include the development of cross-platform monetization models, the integration of blockchain for payment transparency, innovation in dynamic pricing algorithms, integration with financial management platforms, and advancements in multi-currency compensation tools.

The proliferation of social media platforms is expected to propel the growth of the creator compensation analytics market in the coming years. Social media platforms refer to digital applications or websites that enable users to create, share, and interact with content and connect with others through social networking features. The proliferation of these platforms is driven by increasing internet penetration, which has made digital connectivity more accessible and allowed more people to engage online. Creator compensation analytics assists social media platforms in optimizing revenue-sharing models, enhancing creator engagement, and driving platform growth through data-driven insights on content performance and monetization. For instance, in November 2024, according to the Office of Communications, a UK-based government-approved regulatory and competition authority, WhatsApp remained the leading messaging platform in the UK, reaching 87% of online adults in May 2024. Additionally, 64% of UK online adults used WhatsApp daily during the same period, up from 58% in May 2023. Therefore, the proliferation of social media platforms is driving the growth of the creator compensation analytics market.

The increasing smartphone penetration is expected to drive the growth of the creator compensation analytics market in the coming years. Smartphone penetration refers to the percentage of a population that owns or actively uses smartphones within a specific region or market. The rise in smartphone penetration is primarily driven by expanding internet connectivity, which enables more people to access digital services, social media, and online entertainment through mobile devices. Smartphones facilitate seamless data collection and real-time engagement tracking, providing creator compensation analytics with precise insights into creator performance and audience interactions. For instance, in June 2024, according to Ericsson, a Sweden-based telecommunications company, the number of mobile subscriptions is projected to increase from 1.2 billion in 2023 to 1.3 billion by 2029. Therefore, the increasing smartphone penetration is driving the growth of the creator compensation analytics market.

In July 2024, Publicis Groupe S.A., a France-based multinational advertising and communications company, acquired Influential for an undisclosed amount. With this acquisition, Publicis aims to enhance its influencer-marketing and creator-economy capabilities and integrate them with its data-driven services to better serve brand advertisers. Influential Network Inc. is a US-based company that provides creator compensation analytics.

Major players in the creator compensation analytics market are Meta Platforms Inc., Meltwater N.V., Grin Technologies Inc., Impact Tech Inc., Brandwatch Limited., PayScale Inc., Patreon Inc., CreatorIQ Inc., ChartHop Inc., AspireIQ Inc., Lumanu Inc., Traackr Inc., Upfluence Inc., Ko-fi Labs Limited., Klear Inc., HypeAuditor Inc., Compport Technologies Pvt. Ltd., Heepsy, Mavrck Inc., and TubeBuddy Inc.

North America was the largest region in the creator compensation analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator compensation analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator compensation analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator compensation analytics market includes revenues earned by entities by providing services such as data analytics, performance tracking, influencer management, compensation optimization, reporting and insights, and campaign evaluation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Compensation Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator compensation analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator compensation analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator compensation analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Compensation Analytics Market Characteristics

3. Creator Compensation Analytics Market Trends And Strategies

4. Creator Compensation Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Compensation Analytics Growth Analysis And Strategic Analysis Framework

6. Creator Compensation Analytics Market Segmentation

7. Creator Compensation Analytics Market Regional And Country Analysis

8. Asia-Pacific Creator Compensation Analytics Market

9. China Creator Compensation Analytics Market

10. India Creator Compensation Analytics Market

11. Japan Creator Compensation Analytics Market

12. Australia Creator Compensation Analytics Market

13. Indonesia Creator Compensation Analytics Market

14. South Korea Creator Compensation Analytics Market

15. Western Europe Creator Compensation Analytics Market

16. UK Creator Compensation Analytics Market

17. Germany Creator Compensation Analytics Market

18. France Creator Compensation Analytics Market

19. Italy Creator Compensation Analytics Market

20. Spain Creator Compensation Analytics Market

21. Eastern Europe Creator Compensation Analytics Market

22. Russia Creator Compensation Analytics Market

23. North America Creator Compensation Analytics Market

24. USA Creator Compensation Analytics Market

25. Canada Creator Compensation Analytics Market

26. South America Creator Compensation Analytics Market

27. Brazil Creator Compensation Analytics Market

28. Middle East Creator Compensation Analytics Market

29. Africa Creator Compensation Analytics Market

30. Creator Compensation Analytics Market Competitive Landscape And Company Profiles

31. Creator Compensation Analytics Market Other Major And Innovative Companies

32. Global Creator Compensation Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Compensation Analytics Market

34. Recent Developments In The Creator Compensation Analytics Market

35. Creator Compensation Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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