세계의 AI 프롬프트 보안 시장 보고서(2025년)
Artificial Intelligence (AI) Prompt Security Global Market Report 2025
상품코드 : 1888073
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

AI 프롬프트 보안 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 15억 1,000만 달러로 평가되었고, 2025년에는 19억 8,000만 달러, CAGR 31.5%로 성장할 것으로 전망되고 있습니다. 이러한 성장은 기업의 채팅 어시스턴트와 코파일럿의 도입 증가, 업계 횡단적인 데이터 프라이버시 컴플라이언스 의무의 높아짐, 리모트 워크나 콜라보레이션 채널의 이용 확대, 자동화에 의한 고객 지원 대응량 증가, 인터랙티브 워크플로우에의 타사 데이터 소스 통합의 진전 등이 요인으로 들 수 있습니다.

AI 프롬프트 보안 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 58억 7,000만 달러에 달하고, CAGR은 31.2%를 나타낼 전망입니다. 예측기간 중 성장요인으로는 부문 횡단적인 생성형 어시스턴트의 기업규모 도입 확대, 자동화된 의사결정과 투명성에 대한 규제당국의 감시 강화, 데이터 거버넌스 및 리스크 관리 프로그램에 대한 지출 증가, 기밀 프롬프트 및 컨텍스트에 대한 역할 기반 액세스 제어의 필요성 증가, 책임 있는 인공지능 정책과 트레이닝에 중시됩니다. 예측 기간의 주요 동향으로는 적응형 대규모 언어 모델 방화벽 및 런타임 가드 레일의 진보, 프롬프트 정책 오케스트레이션과 워크플로우 자동화의 혁신, 100언어 이상을 커버하는 다언어 컨텐츠 모델링 모델의 개발, 프롬프트 인젝션 검출과 탈옥 내성에 관한 연구 개발, 문맥의 서니타이즈 및 개인정보(PII) 비식별화(마스킹) 기술의 발전 등이 포함됩니다.

사이버위협의 고도화가 진행되는 가운데 AI 프롬프트 보안 시장의 성장이 향후 가속될 것으로 예측됩니다. 사이버 위협이란 랜섬웨어, 피싱, 클라우드 침해, 데이터 침입 등 데이터 시스템 및 디지털 컨텐츠의 도난, 변조, 악용을 목적으로 하는 악의적인 디지털 활동을 말합니다. 이러한 위협 증가는 첨단 기술, AI를 활용한 공격, 확장하는 디지털 인프라에 의해 추진되고 있으며, 클라우드 플랫폼, 디바이스 및 통신 채널 전반에 걸쳐 복잡한 취약점을 낳고 있습니다. AI 프롬프트 보안은 민감한 데이터 공개 및 잘못된 액션 실행을 AI 모델로 조작하려는 악의적인 프롬프트 주입을 감지 및 차단하여 사이버 공격을 방지하고 시스템 무결성과 사용자 정보를 보호합니다. 예를 들어, 이스라엘의 사이버 보안 기업인 Check Point Software Technologies Ltd.에 따르면, 2024년 10월 시점에서 2024년 3분기에 각 조직이 직면한 사이버 공격의 평균 건수는 1,876건에 달하고, 2023년 동기 대비 75% 증가했습니다. 따라서 사이버 위협의 고도화가 진행됨에 따라 AI 프롬프트 보안 시장의 성장이 이어지고 있습니다.

AI 프롬프트 보안 시장에서 사업을 전개하는 주요 기업은 AI 보안 솔루션과 같은 첨단 솔루션 개발에 주력하고 있습니다. 이를 통해 악용을 방지하고 윤리적인 AI 운영을 보장함으로써 사용자의 신뢰 유지 및 규제 준수를 지원합니다. AI 보안 솔루션은 인공지능 시스템, 그 데이터 및 프로세스를 해킹, 악용, 무단 간섭으로부터 보호하는 방어 프레임워크입니다. 예를 들어, 2023년 4월에는 미국에 본사를 둔 기업용 AI 보안 기업인 CalypsoAI가 CalypsoAI Moderator 보안 솔루션을 발표했습니다. 이는 조직 내에서 대규모 언어 모델(LLM)의 안전하고 컴플라이언스를 준수하는 사용을 보장하는 전문 플랫폼으로 두드러집니다. 검증, 출처 관리 및 감사 기능을 통합하면서 기밀 데이터 및 개인 정보의 유출을 방지합니다. 이 솔루션은 해로운 코드 출력 블록과 AI 시스템과의 안전한 상호 작용을 유지합니다. 관리 환경을 제공함으로써 데이터 유출, 잘못된 응답, 지적 재산 유출 등의 위험에 직면하지 않고 기업이 LLM의 혜택을 누릴 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Artificial intelligence (AI) prompt security refers to safeguarding artificial intelligence systems from harmful, deceptive, or manipulated prompts that can alter model behavior. It involves methods to identify and prevent prompt-based vulnerabilities and data exposure, focusing on preserving the integrity and resilience of artificial intelligence systems.

The primary components of artificial intelligence (AI) prompt security include software, hardware, and services. Software comprises programs, procedures, and related data that guide computers in performing tasks and managing information, allowing applications and systems to operate through human-written instructions executed by machines. It offers different deployment modes, including on-premises and cloud, and is utilized by small and medium enterprises as well as large enterprises. It is applied across sectors such as banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, government, media and entertainment, and others, serving various end users including enterprises, individuals, and educational institutions.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The artificial intelligence (AI) prompt security market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) prompt security market statistics, including artificial intelligence (AI) prompt security industry global market size, regional shares, competitors with a artificial intelligence (AI) prompt security market share, detailed artificial intelligence (AI) prompt security market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) prompt security industry. This artificial intelligence (AI) prompt security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence (AI) prompt security market size has grown exponentially in recent years. It will grow from $1.51 billion in 2024 to $1.98 billion in 2025 at a compound annual growth rate (CAGR) of 31.5%. The growth during the historic period can be attributed to the increasing enterprise deployment of chat assistants and copilots, the rising data privacy compliance obligations across industries, the growing use of remote work and collaboration channels, the increasing volume of customer support interactions managed through automation, and the rising integration of third-party data sources into conversational workflows.

The artificial intelligence (AI) prompt security market size is expected to see exponential growth in the next few years. It will grow to $5.87 billion in 2029 at a compound annual growth rate (CAGR) of 31.2%. The growth during the forecast period can be attributed to the increasing enterprise-scale rollouts of generative assistants across departments, the rising regulatory scrutiny on automated decision making and transparency, the growing spending on data governance and risk management programs, the increasing need for role-based access control over sensitive prompts and context, and the rising emphasis on responsible artificial intelligence policies and training. Key trends in the forecast period include advances in adaptive large language model firewalls and runtime guardrails, innovation in prompt policy orchestration and workflow automation, development of multilingual content moderation models covering more than one hundred languages, research and development on prompt injection detection and jailbreak resistance, and advances in context sanitization and personally identifiable information redaction techniques.

The increasing sophistication of cyber threats is expected to propel the growth of the artificial intelligence (AI) prompt security market going forward. Cyber threats refer to malicious digital activities such as ransomware, phishing, cloud breaches, and data intrusions that aim to steal, manipulate, or exploit data, systems, or digital content. The rise in these threats is driven by advanced techniques, AI-enabled attacks, and expanding digital infrastructures, which create complex vulnerabilities across cloud platforms, devices, and communication channels. AI prompt security helps prevent cyberattacks by detecting and blocking malicious prompt injections that attempt to manipulate AI models into revealing sensitive data or executing unauthorized actions, thereby safeguarding system integrity and user information. For instance, in October 2024, according to Check Point Software Technologies Ltd., an Israel-based cybersecurity company, organizations faced an average of 1,876 cyberattacks each in the third quarter of 2024, representing a 75% increase compared to the same quarter in 2023. Therefore, the increasing sophistication of cyber threats is driving the growth of the artificial intelligence (AI) prompt security market.

Key companies operating in the artificial intelligence (AI) prompt security market are focusing on developing advanced solutions, such as AI security solutions, to help maintain user trust and regulatory compliance by preventing misuse and ensuring ethical AI operations. An AI security solution is a protective framework that safeguards artificial intelligence systems, their data, and processes from hacking, misuse, and unauthorized interference. For instance, in April 2023, CalypsoAI, a US-based enterprise AI security company, launched the CalypsoAI Moderator security solution. It stands out as a specialized platform that ensures safe and compliant use of large language models (LLMs) within organizations. It prevents leaks of sensitive data and personal information while incorporating verification, sourcing, and auditing functions. The solution also blocks harmful code outputs and maintains secure interaction with AI systems. By offering a controlled environment, it allows businesses to benefit from LLMs without facing risks such as data loss, false responses, or exposure of intellectual property.

In September 2025, SentinelOne, a US-based provider of autonomous cybersecurity solutions, acquired Prompt Security for $180 million. With this acquisition, SentinelOne seeks to broaden its capabilities in artificial intelligence security, model protection, and enterprise artificial intelligence governance by integrating Prompt Security's technology and research talent, thereby accelerating protection against prompt injection, sensitive data exposure, and misuse across generative and agent-based applications while deepening coverage for regulated industries and complex global deployments. Prompt Security is an Israel-based company specializing in prompt security solutions.

Major players in the artificial intelligence (ai) prompt security market are Google LLC, Microsoft Corp., Meta Platforms Inc., Amazon Web Services Inc., IBM Corp., OpenAI LLC, CrowdStrike Holdings Inc., Check Point Software Technologies Ltd., Palantir Technologies Inc., Rapid7 Inc., Zscaler Inc., SentinelOne, Anthropic Pbc, Aqua Security Software Ltd., Obsidian Security Inc., Legit Security Inc., Noma Security Inc., Mindgard Ltd., HiddenLayer, and WitnessAI Inc.

North America was the largest region in the artificial intelligence (AI) prompt security market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) prompt security report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI) prompt security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI) prompt security market consists of revenues earned by entities by providing services such as secure prompt engineering and guardrail design, red teaming and jailbreak testing for conversational systems, prompt-injection and data leakage risk assessments, continuous monitoring and incident response for prompt abuse, and policy configuration and compliance advisory for model interfaces. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) prompt security market also includes sales of secure enclaves, encrypted AI inference appliances, hardware security modules, and encrypted storage devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) Prompt Security Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) prompt security market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai) prompt security ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) prompt security market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI) Prompt Security Market Characteristics

3. Artificial Intelligence (AI) Prompt Security Market Trends And Strategies

4. Artificial Intelligence (AI) Prompt Security Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI) Prompt Security Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI) Prompt Security Market Segmentation

7. Artificial Intelligence (AI) Prompt Security Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI) Prompt Security Market

9. China Artificial Intelligence (AI) Prompt Security Market

10. India Artificial Intelligence (AI) Prompt Security Market

11. Japan Artificial Intelligence (AI) Prompt Security Market

12. Australia Artificial Intelligence (AI) Prompt Security Market

13. Indonesia Artificial Intelligence (AI) Prompt Security Market

14. South Korea Artificial Intelligence (AI) Prompt Security Market

15. Western Europe Artificial Intelligence (AI) Prompt Security Market

16. UK Artificial Intelligence (AI) Prompt Security Market

17. Germany Artificial Intelligence (AI) Prompt Security Market

18. France Artificial Intelligence (AI) Prompt Security Market

19. Italy Artificial Intelligence (AI) Prompt Security Market

20. Spain Artificial Intelligence (AI) Prompt Security Market

21. Eastern Europe Artificial Intelligence (AI) Prompt Security Market

22. Russia Artificial Intelligence (AI) Prompt Security Market

23. North America Artificial Intelligence (AI) Prompt Security Market

24. USA Artificial Intelligence (AI) Prompt Security Market

25. Canada Artificial Intelligence (AI) Prompt Security Market

26. South America Artificial Intelligence (AI) Prompt Security Market

27. Brazil Artificial Intelligence (AI) Prompt Security Market

28. Middle East Artificial Intelligence (AI) Prompt Security Market

29. Africa Artificial Intelligence (AI) Prompt Security Market

30. Artificial Intelligence (AI) Prompt Security Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI) Prompt Security Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI) Prompt Security Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI) Prompt Security Market

34. Recent Developments In The Artificial Intelligence (AI) Prompt Security Market

35. Artificial Intelligence (AI) Prompt Security Market High Potential Countries, Segments and Strategies

36. Appendix

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