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세계의 블록체인 기반 XR 자산 마켓플레이스 시장 보고서(2025년)
Blockchain-Based XR Asset Marketplace Global Market Report 2025
상품코드 : 1872819
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

블록체인 기반 XR 자산 마켓플레이스 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 16억 달러로 평가되었고, 2025년에는 20억 4,000만 달러에 달할 것으로 추정되며, CAGR 28.0%로 성장할 전망입니다. 이 실적은 디지털 자산의 보급 확대, 몰입형 체험에 대한 관심 증가, 블록체인 기술에 대한 투자자의 신뢰 강화, 게임 엔터테인먼트 분야의 확대, 안전한 디지털 거래의 급증에 기인한 것으로 보입니다.

블록체인 기반 XR 자산 마켓플레이스 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 54억 4,000만 달러에 달할 것으로 예측되며, CAGR 22.7%로 성장할 전망입니다. 예측 기간의 성장은 메타버스의 보급 확대, AI 및 블록체인 통합 심화, 규제의 명확화, 크로스 플랫폼 XR 에코시스템의 확대, 가상 부동산 및 디지털 콜렉티브에 대한 수요 증가와 관련됩니다. 예측 기간의 주요 동향에는 디지털 자산 토큰화, 상호 운용 가능한 XR 에코시스템 개발, 분산 금융(DeFi) 통합, 사용자 생성 컨텐츠 강화, 멀티체인 블록체인 플랫폼 채택이 포함됩니다.

비대체성 토큰(NFT)에 대한 관심 증가는 블록체인 기반 XR 자산 마켓플레이스 시장의 확대를 이끌 것으로 예측됩니다. NFT는 블록체인에 저장되는 고유의 디지털 자산이며 특정 아이템과 컨텐츠의 소유권을 증명합니다. 안전하고 검증 가능한 디지털 소유권을 제공하기 때문에 인기가 높아지고 있으며, 수집가 및 제작자는 자신의 자산을 자신있게 구매, 판매 및 거래할 수 있습니다. 블록체인 기반 XR 자산 마켓플레이스는 몰입형 가상 환경 내에서 NFT를 생성, 거래, 표시할 수 있게 함으로써 이 활동을 촉진하고 사용자의 접근성과 가치를 높입니다. 예를 들어, 2024년 11월에 security.org가 보고한 바에 따르면, NFT의 인지도는 2021년의 20%에서 2022년에는 65%로 상승했고, 참여율은 전년의 2%에서 4%로 증가했습니다. 이는 마켓플레이스를 견인하는 열성적인 사용자층의 확대를 반영합니다.

증강현실(XR) 기술의 보급은 블록체인 기반 XR 자산 마켓플레이스 시장의 성장을 더욱 강화하고 있습니다. XR은 가상현실(VR), 증강현실(AR), 물리 세계와 디지털 세계를 융합한 복합 현실(MR) 솔루션을 포함하여 인터랙티브한 경험을 창출합니다. 몰입형 디지털 경험(인터랙티브 트레이닝, 엔터테인먼트, 가상 협업 등)에 대한 수요가 증가함에 따라 조직은 XR 솔루션에 대한 투자를 가속화하고 있습니다. 블록체인 기반 XR 자산 마켓플레이스는 디지털 XR 자산의 안전한 소유권 관리, 거래, 수익화를 실현하고, 크리에이터와 사용자가 몰입형 컨텐츠에 안심하고 참여할 수 있는 환경을 제공함으로써 견고한 가상경제를 키우고 있습니다. 2025년 1월, XR Today는 '조직의 45%가 이미 XR 디바이스를 사용하고 있으며, 39%가 도입을 계획 중'이라고 보도해 시장의 성장 가능성이 높아졌습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

A blockchain-based XR asset marketplace is a digital platform where virtual and augmented reality (XR) assets are traded securely using blockchain technology. It provides transparency, authenticity, and verified ownership through NFTs and smart contracts, allowing creators to monetize their work and users to safely buy, sell, or exchange assets. The marketplace supports a decentralized economy for XR, promoting trust, innovation, and scalability within the immersive technology ecosystem.

The primary components of a blockchain-based XR asset marketplace include the platform and services. The platform is a decentralized digital marketplace where users can create, buy, sell, trade, and manage digital assets designed for extended reality (XR) environments, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). Ownership, transactions, and provenance are secured and verified via blockchain technology. The marketplace accommodates a variety of asset types, including 3D models, textures, animations, and audio assets, which are applied across industries such as gaming, education and training, healthcare, real estate, retail, and media and entertainment. These assets are created and used by individual creators, enterprises, and developers, fostering a dynamic, decentralized ecosystem for XR content creation and distribution.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The blockchain-based XR asset marketplace market research report is one of a series of new reports from The Business Research Company that provides blockchain-based XR asset marketplace market statistics, including blockchain-based XR asset marketplace industry global market size, regional shares, competitors with a blockchain-based XR asset marketplace market share, detailed blockchain-based XR asset marketplace market segments, market trends and opportunities, and any further data you may need to thrive in the blockchain-based XR asset marketplace industry. This blockchain-based XR asset marketplace market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The blockchain-based XR asset marketplace market size has grown exponentially in recent years. It will grow from $1.60 billion in 2024 to $2.04 billion in 2025 at a compound annual growth rate (CAGR) of 28.0%. The growth during the historic period can be attributed to increasing adoption of digital assets, rising interest in immersive experiences, growing investor confidence in blockchain technology, expansion of the gaming and entertainment sectors, and a surge in secure digital transactions.

The blockchain-based XR asset marketplace market size is expected to see exponential growth in the next few years. It will grow to $5.44 billion in 2029 at a compound annual growth rate (CAGR) of 22.7%. The growth in the forecast period can be linked to increasing adoption of the metaverse, greater integration of AI and blockchain, growing regulatory clarity, expansion of cross-platform XR ecosystems, and rising demand for virtual real estate and digital collectibles. Key trends in the forecast period include tokenization of digital assets, development of interoperable XR ecosystems, integration of decentralized finance (DeFi), enhanced user-generated content, and adoption of multi-chain blockchain platforms.

The growing interest in non-fungible tokens (NFTs) is expected to drive the expansion of the blockchain-based XR asset marketplace market. NFTs are unique digital assets stored on a blockchain that signify ownership of a specific item or piece of content. Their popularity is increasing due to the secure and verifiable digital ownership they provide, allowing collectors and creators to confidently buy, sell, and trade unique assets. Blockchain-based XR asset marketplaces facilitate this activity by enabling the creation, trading, and display of NFTs within immersive virtual environments, enhancing accessibility and value for users. For example, in November 2024, security.org reported that familiarity with NFTs rose to 65 percent in 2022 from 20 percent in 2021, while participation increased to 4 percent from 2 percent the previous year, reflecting a growing base of engaged users driving marketplace activity.

The adoption of extended reality (XR) technologies is further supporting growth in the blockchain-based XR asset marketplace market. XR encompasses virtual reality, augmented reality, and mixed reality solutions that combine physical and digital worlds to create interactive experiences. Increased adoption is driven by demand for immersive digital experiences, including interactive training, entertainment, and virtual collaboration, prompting organizations to invest in XR solutions. Blockchain-based XR asset marketplaces provide secure ownership, trading, and monetization of digital XR assets, enabling creators and users to engage confidently with immersive content and fostering a robust virtual economy. In January 2025, XR Today reported that 45 percent of organizations were already using XR devices, with an additional 39 percent planning implementation, highlighting strong potential for marketplace growth.

In June 2022, eBay, a US-based e-commerce company, acquired KnownOrigin, an NFT marketplace based in the UK, for an undisclosed amount. The acquisition aimed to strengthen eBay's presence in the digital collectibles market and empower NFT creators, sellers, and buyers by combining eBay's global reach with KnownOrigin's blockchain-powered platform, which allows creators to mint, showcase, and sell unique digital artworks as NFTs.

Major players in the blockchain-based XR asset marketplace market are Uplandme Inc., OpenSea Inc., The Sandbox, Artetra Inc., Solana Art.io, Token Trove, Decentraland Foundation, Magic Eden Inc., Tezos Foundation, Rarible Inc., Enjin Co. Ltd., Worldwide Asset eXchange Inc., Holaplex Inc., Kalamint Inc., Somnium Space Inc., CryptoVoxels Ltd., JPG Store, Xanalia Inc., Theta Drop, and NFTify Inc.

North America was the largest region in the blockchain-based XR asset marketplace market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in blockchain-based XR asset marketplace report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the blockchain-based XR asset marketplace market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The blockchain-based XR asset marketplace market consists of revenues earned by entities by providing services such as secure trading of XR assets, NFT-based ownership verification, smart contract-driven transactions, digital rights management, and creator monetization support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Blockchain-Based XR Asset Marketplace Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on blockchain-based xr asset marketplace market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for blockchain-based xr asset marketplace ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The blockchain-based xr asset marketplace market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Blockchain-Based XR Asset Marketplace Market Characteristics

3. Blockchain-Based XR Asset Marketplace Market Trends And Strategies

4. Blockchain-Based XR Asset Marketplace Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Blockchain-Based XR Asset Marketplace Growth Analysis And Strategic Analysis Framework

6. Blockchain-Based XR Asset Marketplace Market Segmentation

7. Blockchain-Based XR Asset Marketplace Market Regional And Country Analysis

8. Asia-Pacific Blockchain-Based XR Asset Marketplace Market

9. China Blockchain-Based XR Asset Marketplace Market

10. India Blockchain-Based XR Asset Marketplace Market

11. Japan Blockchain-Based XR Asset Marketplace Market

12. Australia Blockchain-Based XR Asset Marketplace Market

13. Indonesia Blockchain-Based XR Asset Marketplace Market

14. South Korea Blockchain-Based XR Asset Marketplace Market

15. Western Europe Blockchain-Based XR Asset Marketplace Market

16. UK Blockchain-Based XR Asset Marketplace Market

17. Germany Blockchain-Based XR Asset Marketplace Market

18. France Blockchain-Based XR Asset Marketplace Market

19. Italy Blockchain-Based XR Asset Marketplace Market

20. Spain Blockchain-Based XR Asset Marketplace Market

21. Eastern Europe Blockchain-Based XR Asset Marketplace Market

22. Russia Blockchain-Based XR Asset Marketplace Market

23. North America Blockchain-Based XR Asset Marketplace Market

24. USA Blockchain-Based XR Asset Marketplace Market

25. Canada Blockchain-Based XR Asset Marketplace Market

26. South America Blockchain-Based XR Asset Marketplace Market

27. Brazil Blockchain-Based XR Asset Marketplace Market

28. Middle East Blockchain-Based XR Asset Marketplace Market

29. Africa Blockchain-Based XR Asset Marketplace Market

30. Blockchain-Based XR Asset Marketplace Market Competitive Landscape And Company Profiles

31. Blockchain-Based XR Asset Marketplace Market Other Major And Innovative Companies

32. Global Blockchain-Based XR Asset Marketplace Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Blockchain-Based XR Asset Marketplace Market

34. Recent Developments In The Blockchain-Based XR Asset Marketplace Market

35. Blockchain-Based XR Asset Marketplace Market High Potential Countries, Segments and Strategies

36. Appendix

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