시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
세계의 헬스케어 소셜 미디어 시장 보고서(2025년)
Health Care Social Media Global Market Report 2025
상품코드 : 1824528
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ￦ 6,632,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ￦ 9,586,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ￦ 12,540,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

헬스케어 소셜 미디어 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 CAGR 10.1%를 나타내 214억 4,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 원격 의료 통합, 세계 건강 위기의 영향, 가상 커뮤니티 및 지원 그룹, 진화하는 규제 상황, 정신 건강에 중점을 둔 것으로 간주됩니다. 예측 기간의 주요 동향에는 AI와 데이터 분석의 통합, 기술 진보, 헬스케어에서의 디지털화의 진전, 건강 증진을 위한 게이미피케이션, 헬스케어 지원을 위한 AI와 챗봇 등이 있습니다.

향후 5년간의 성장률 10.1%라고 하는 예측은 전회 예측으로부터 0.2%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 부과로 이스라엘과 캐나다에서 수입되는 인공지능(AI) 주도 진단 알고리즘과 원격 의료 플랫폼 비용이 증가하고 환자 참여 도구가 제한될 수 있으며 병원 관리 오버헤드가 증가하여 미국의 디지털 건강 개념이 혼란스러울 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향으로 인해 그 영향이 더욱 광범위해질 것으로 보입니다.

인터넷과 소셜 미디어의 이용 확대가 헬스케어 소셜 미디어 시장을 견인할 것으로 예측됩니다. 인터넷 이용의 확대는 진화하는 기업과 시장 수요에 대응하기 위한 새로운 비즈니스 기법과 고객 경험의 개발을 촉진하고 있습니다. 소셜 미디어에 대한 수요 증가는 인터넷 보급률 향상, 소셜 미디어 가입자 증가, 커뮤니케이션 요구 강화 등의 요인 때문입니다. COVID-19의 팬데믹은 격리 기간 연장과 원격지에서의 근무 형태로 스마트폰, 소셜 미디어, 인터넷 이용을 크게 가속화했습니다. 이러한 소셜 미디어나 인터넷의 이용 급증에 따라 헬스케어 소셜 미디어의 이용도 증가하고 있습니다. 헬스케어 소셜 미디어는 사용자 경험을 개선하고, 의료 종사자가 정보를 공유하고, 의료 정책에 대해 논의하며, 건강 의식을 높이는 도구를 제공하기 때문입니다. 예를 들어 2024년 1월 영국 미디어 회사 We Are Social Ltd는 소셜 미디어 이용률이 2023년 1월 0.9%에서 1.5%로 증가했다고 보고했습니다. 게다가 2024년 4월, 벨기에에 있는 유럽위원회(EU조약의 실시와 준수를 담당하는 통치기관)는 조사 대상이 된 16-74세의 개인의 92%가 지난 1년간 인터넷을 이용해, 그중 70%가 구매를 실시하고 있는 것을 밝혔습니다. 이와 같이 인터넷과 소셜 미디어의 이용이 증가하고 있는 것이 헬스케어 소셜 미디어 시장 추진력이 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Healthcare social media denotes online media platforms used to connect with consumers and healthcare experts, facilitating interaction with patients, sharing relevant information, building the brand, enhancing reputation, and reducing costs through advertising budgets, crisis communications, transparency in healthcare quality, and patient safety.

The primary components of health care social media are hardware, software, and services. Hardware in health care social media includes tools and devices such as smartphones, laptops, tablets, PCs, and others. Health care social media products such as YouTube, Twitter, Instagram, Facebook, Tumblr, and SnapChat are used by hospitals, medical professionals, research institutes, biotechnology companies, patients, and other end users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The health care social media market research report is one of a series of new reports from The Business Research Company that provides health care social media market statistics, including health care social media industry global market size, regional shares, competitors with a health care social media market share, detailed health care social media market segments, market trends and opportunities, and any further data you may need to thrive in the health care social media industry. This health care social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The health care social media market size has grown strongly in recent years. It will grow from $13.54 billion in 2024 to $14.6 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to rising patient empowerment, regulatory environment, health awareness campaigns, collaboration and knowledge sharing, patient-centric care.

The health care social media market size is expected to see rapid growth in the next few years. It will grow to $21.44 billion in 2029 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to telehealth integration, global health crisis impact, virtual communities and support groups, evolving regulatory landscape, mental health emphasis. Major trends in the forecast period include AI and data analytics integration, technological advancements, increasing digitalization in healthcare, gamification for health promotion, AI and chatbots for healthcare support.

The forecast of 10.1% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs may disrupt U.S. digital health initiatives by increasing costs for Artificial intelligence(AI)-driven diagnostic algorithms and telemedicine platforms imported from Israel and Canada, potentially limiting patient engagement tools and raising administrative overhead for hospitals. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth in internet and social media usage is anticipated to drive the health care social media market. The expansion of internet use is facilitating the development of new business practices and customer experiences to address evolving company and market demands. The increasing demand for social media is attributed to factors such as greater internet penetration, a rise in social media subscriptions, and enhanced communication needs. The COVID-19 pandemic significantly accelerated the use of smartphones, social media, and the internet due to extended quarantine periods and remote work arrangements. This surge in social media and internet usage has led to a corresponding rise in health care social media use, as it enhances the user experience and provides medical practitioners with tools to share information, discuss health care policies, and promote health awareness. For example, in January 2024, We Are Social Ltd, a UK-based media company, reported that social media usage increased to 1.5%, up from 0.9% in January 2023. Furthermore, in April 2024, the European Commission, a governing body in Belgium responsible for implementing decisions and upholding EU treaties, found that 92% of individuals aged 16-74 surveyed used the internet in the past year, with 70% making purchases, representing a 2% increase from 2022. Thus, the rise in internet and social media usage is set to propel the health care social media market.

The healthcare social media market is expected to be driven by the rise of health influencers. Health influencers, often found on social media platforms, share information and advice on health and wellness based on personal experiences or expertise. Social media platforms serve as channels for individuals to share feedback about healthcare providers, facilities, and services. A survey by CharityRx in September 2022 revealed that one-third of Gen Zers turned to TikTok for advice on anxiety, and 44% consulted YouTube before their doctors. The rise of health influencers is evident, with 1 in 5 Americans trusting them more than medical professionals, indicating a growing trend in seeking relatable, online sources for personal health management.

Major companies are focusing on product innovation, particularly the development of a social media app designed to combat the spread of health misinformation. This digital platform enables users to create, share, and interact with content, emphasizing stringent verification of health experts' credentials and a medical advisory board of Ivy League physicians. For instance, in January 2023, Tell Health Inc., a US-based company, launched the Tell social media app with innovative features to address the challenges of health misinformation in the healthcare social media market. By providing a reliable source for physician-verified health information, this app effectively combats the spread of health misinformation and contributes to maintaining the integrity of health information on social media.

In July 2022, Amazon.com, a US-based e-commerce giant, completed the acquisition of One Medical for an estimated $3.9 billion. This strategic move aims to enhance the delivery of healthcare services, emphasizing a technology-driven, human-centered approach. One Medical, a US-based organization specializing in virtual care services and technology-powered primary care, is expected to contribute to the improved team environment and overall value.

Major companies operating in the health care social media market include Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC

North America was the largest region in the healthcare social media market in 2024. The regions covered in the health care social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the health care social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The healthcare social media market includes revenues earned by entities by telecare, mhealth, health analytics and digital health using social media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Health Care Social Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on health care social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for health care social media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The health care social media market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Health Care Social Media Market Characteristics

3. Health Care Social Media Market Trends And Strategies

4. Health Care Social Media Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Health Care Social Media Growth Analysis And Strategic Analysis Framework

6. Health Care Social Media Market Segmentation

7. Health Care Social Media Market Regional And Country Analysis

8. Asia-Pacific Health Care Social Media Market

9. China Health Care Social Media Market

10. India Health Care Social Media Market

11. Japan Health Care Social Media Market

12. Australia Health Care Social Media Market

13. Indonesia Health Care Social Media Market

14. South Korea Health Care Social Media Market

15. Western Europe Health Care Social Media Market

16. UK Health Care Social Media Market

17. Germany Health Care Social Media Market

18. France Health Care Social Media Market

19. Italy Health Care Social Media Market

20. Spain Health Care Social Media Market

21. Eastern Europe Health Care Social Media Market

22. Russia Health Care Social Media Market

23. North America Health Care Social Media Market

24. USA Health Care Social Media Market

25. Canada Health Care Social Media Market

26. South America Health Care Social Media Market

27. Brazil Health Care Social Media Market

28. Middle East Health Care Social Media Market

29. Africa Health Care Social Media Market

30. Health Care Social Media Market Competitive Landscape And Company Profiles

31. Health Care Social Media Market Other Major And Innovative Companies

32. Global Health Care Social Media Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Health Care Social Media Market

34. Recent Developments In The Health Care Social Media Market

35. Health Care Social Media Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기