세계의 전문가용 AV(Audio Visual) 시장 보고서(2025년)
Professional Audio Visual (AV) Global Market Report 2025
상품코드 : 1811119
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

전문가용 AV(Audio Visual) 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 10.2%로 63억 5,000만 달러로 성장합니다. 예측 기간의 성장 배경에는 AI를 활용한 AV 솔루션 개발, 스마트 시티 및 IoT 인프라 투자 증가, 가상현실 및 증강현실 채택 증가, 라이브 이벤트 및 콘서트 산업 확대, 고품질 스트리밍 서비스에 대한 수요 증가 등이 있습니다. 예측 기간의 주요 동향으로는 5G 통합, AI를 활용한 분석, 클라우드 기반 AV 솔루션, 기술 발전, 인터랙티브 터치스크린 디스플레이 등이 있습니다.

향후 5년간 성장률 10.2%라는 예측은 지난번 예측보다 0.1% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. AV 인티그레이터는 관세로 인해 제어 시스템, 무선 마이크, 디지털 스위처의 가격이 급등하여 마진이 압박을 받을 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

엔터테인먼트 산업의 확대는 향후 수년간 전문가용 AV(Audio Visual) 시장의 성장을 촉진할 것으로 예측됩니다. 엔터테인먼트 산업은 영화, TV, 음악, 게임, 라이브 공연 등의 미디어를 제작, 배급하고 사람들이 즐길 수 있도록 하는 사업을 포함합니다. 이 산업의 성장은 디지털 소비 증가, 기술 혁신, 다양한 컨텐츠에 대한 수요 증가, 전 세계적인 스트리밍 서비스 확대, 모바일 기기 보급, 오리지널 작품에 대한 투자 증가, 컨텐츠 발견과 참여에 대한 소셜미디어의 영향력 등의 요인에 의해 촉진되고 있습니다. 컨텐츠의 발견과 참여에 대한 소셜미디어의 영향에 의해 촉진되고 있습니다. 전문가용 AV 기술은 뛰어난 음향, 영상, 몰입감 있는 환경을 통해 시청자의 경험을 향상시키는 데 중요한 역할을 하고 있습니다. 예를 들어 2024년 8월 미국 상무부 국제무역국은 미국의 미디어 엔터테인먼트(M&E) 산업이 세계 최대 규모인 6,490억 달러(세계 시장 2조 8,000억 달러 중)이며, 2028년까지 연평균 4.3%의 성장률로 8,080억 달러에 달할 것으로 예상하고 있다고 보고했습니다. 그 결과, 엔터테인먼트 산업의 성장이 전문가용 AV 시장 확대를 견인하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Professional audio visual (AV) involves the use of sophisticated audio and visual technologies for communication, presentation, and entertainment across different settings, including corporate, educational, healthcare, and entertainment environments. It encompasses systems like video conferencing, digital signage, sound reinforcement, and control systems.

The main categories of professional audio visual (AV) include services, products, software, infrastructure, and environment. Services in professional AV cover specialized offerings such as installation, maintenance, consulting, and support, which ensure the optimal performance and integration of AV systems in various settings. These services are distributed through channels such as distributors and direct sales, and they are utilized in television shows and movies. End users of professional AV systems span a wide range, including government, hospitality, education, home use, commercial sectors, private and public entities, corporate environments, retail, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The professional audio visual (AV) market research report is one of a series of new reports from The Business Research Company that provides professional audio visual (AV) market statistics, including professional audio visual (AV) industry global market size, regional shares, competitors with a professional audio visual (AV) market share, detailed professional audio visual (AV) market segments, market trends and opportunities, and any further data you may need to thrive in the professional audio visual (AV) industry. This professional audio visual (AV) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The professional audio visual (av) market size has grown rapidly in recent years. It will grow from $3.91 billion in 2024 to $4.31 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to corporate sector expansion, an increase in digital signage, rising demand for home theaters, e-commerce growth, and healthcare sector expansion.

The professional audio visual (av) market size is expected to see rapid growth in the next few years. It will grow to $6.35 billion in 2029 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to the development of AI-driven AV solutions, increased investment in smart cities and IoT infrastructure, rising adoption of virtual and augmented reality, expansion of the live events and concert industry, and increased demand for high-quality streaming services. Major trends in the forecast period include 5G integration, AI-powered analytics, cloud-based AV solutions, technological advancements, and interactive touchscreen displays.

The forecast of 10.2% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. AV integrators may see margin pressure as tariffs inflate prices for control systems, wireless mics, and digital switchers. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expanding entertainment industry is expected to drive the growth of the professional audio-visual (AV) market in the coming years. The entertainment sector includes businesses involved in producing and distributing media, such as film, television, music, gaming, and live performances, for public enjoyment. This industry's growth is fueled by factors like rising digital consumption, technological innovations, increasing demand for diverse content, the global expansion of streaming services, the widespread use of mobile devices, higher investments in original productions, and the influence of social media on content discovery and engagement. Professional AV technology plays a vital role in enhancing audience experiences through superior sound, visuals, and immersive environments. For example, in August 2024, the International Trade Administration, a US-based Department of Commerce, reported that the U.S. Media and Entertainment (M&E) industry is the largest in the world, valued at $649 billion (out of the $2.8 trillion global market), and is projected to grow to $808 billion by 2028 at an average annual rate of 4.3%. As a result, the growth of the entertainment industry is driving the expansion of the professional AV market.

Leading companies in the professional AV market are focusing on creating advanced solutions, such as program management suites, to offer enterprise customers real-time insights, consistency, efficiency, and transparency in managing their global AV collaboration projects. A program management suite is an integrated software platform designed to assist organizations in planning, executing, monitoring, and controlling multiple projects and programs simultaneously, ensuring alignment with strategic goals and effective resource management. For example, in April 2023, AVI Systems, Inc., a U.S.-based AV company, introduced AVI Vision, a real-time program management dashboard. This platform provides clients with comprehensive visibility into their global AV and unified collaboration projects, facilitating efficient collaboration and informed decision-making. Its value lies in offering a customizable, scalable solution for managing complex, multi-location AV deployments with transparency and real-time insights.

In November 2022, Solutionz Inc., a U.S.-based AV solutions and services provider, acquired Spinitar for an undisclosed sum. This acquisition was intended to bolster Solutionz Inc.'s presence in the Western United States and various vertical markets, integrate Spinitar's expertise in AV system design and integration, and reinforce Solutionz's commitment to exceptional customer service and employee excellence. Spinitar is a U.S.-based company specializing in audiovisual design and integration, offering solutions in audio, visual, and communication systems.

Major companies operating in the professional audio visual (AV) market are Samsung Electronics Co. Ltd., Mitsubishi Electric Corporation, Wesco International Inc., InFocus Corporation, Seiko Epson Corporation, Anixter Inc., Arista Networks Inc., New Era Technology Inc., AVI-SPL LLC, Semtech Corporation, Sharp NEC Display Solutions, AVI Systems Inc., Avidex Industries LLC, Datapath Ltd., proAV Limited, Solutionz Inc., Biamp Systems LLC, Vistacom Inc., Applied Electronics Limited, Audinate Group Limited, PRO AV Systems, CCS Presentation Systems Inc., Spinitar, Prysm Systems, Ford Audio-Video LLC, Synergy Audio Visual

Asia-Pacific was the largest region in the professional AV market in 2023. The regions covered in the professional audio visual (AV) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the professional audio visual (AV) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The professional audio visual (AV) market consists of revenues earned by entities by providing services such as digital signage, audio-visual system design and integration, control system programming, and event production. The market value includes the value of related goods sold by the service provider or included within the service offering. The audio visual (AV) market also includes sales of display screens, speakers and microphones, switchers, routers, and mounting equipment. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Professional Audio Visual (AV) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on professional audio visual (av) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for professional audio visual (av) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The professional audio visual (av) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Professional Audio Visual (AV) Market Characteristics

3. Professional Audio Visual (AV) Market Trends And Strategies

4. Professional Audio Visual (AV) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Professional Audio Visual (AV) Growth Analysis And Strategic Analysis Framework

6. Professional Audio Visual (AV) Market Segmentation

7. Professional Audio Visual (AV) Market Regional And Country Analysis

8. Asia-Pacific Professional Audio Visual (AV) Market

9. China Professional Audio Visual (AV) Market

10. India Professional Audio Visual (AV) Market

11. Japan Professional Audio Visual (AV) Market

12. Australia Professional Audio Visual (AV) Market

13. Indonesia Professional Audio Visual (AV) Market

14. South Korea Professional Audio Visual (AV) Market

15. Western Europe Professional Audio Visual (AV) Market

16. UK Professional Audio Visual (AV) Market

17. Germany Professional Audio Visual (AV) Market

18. France Professional Audio Visual (AV) Market

19. Italy Professional Audio Visual (AV) Market

20. Spain Professional Audio Visual (AV) Market

21. Eastern Europe Professional Audio Visual (AV) Market

22. Russia Professional Audio Visual (AV) Market

23. North America Professional Audio Visual (AV) Market

24. USA Professional Audio Visual (AV) Market

25. Canada Professional Audio Visual (AV) Market

26. South America Professional Audio Visual (AV) Market

27. Brazil Professional Audio Visual (AV) Market

28. Middle East Professional Audio Visual (AV) Market

29. Africa Professional Audio Visual (AV) Market

30. Professional Audio Visual (AV) Market Competitive Landscape And Company Profiles

31. Professional Audio Visual (AV) Market Other Major And Innovative Companies

32. Global Professional Audio Visual (AV) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Professional Audio Visual (AV) Market

34. Recent Developments In The Professional Audio Visual (AV) Market

35. Professional Audio Visual (AV) Market High Potential Countries, Segments and Strategies

36. Appendix

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