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한글목차
멀티채널 마케팅 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 23.7%로 273억 1,000만 달러로 성장합니다. 예측 기간의 성장은 인공지능과 머신러닝의 통합, 음성 검색과 시각적 검색의 확대, 데이터 보안과 투명성을 위한 블록체인, 5G 기술의 출현에 기인한다고 볼 수 있습니다. 예측 기간의 주요 동향에는 하이퍼 개인화, 옴니채널 고객 여정, 인터랙티브 및 몰입형 경험, 데이터 프라이버시 및 동의 관리, 지속가능성 및 사회적 책임 등이 포함됩니다.
향후 5년간 23.7%의 성장률 전망은 지난번 예측보다 0.1% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 데이터 통합 플랫폼 및 CRM 서버 수입에 대한 관세의 영향은 원활한 옴니채널 실행을 제한할 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.
디지털 채널의 채택이 증가함에 따라 향후 수년간 멀티채널 마케팅 시장의 성장을 가속할 것으로 예측됩니다. 디지털 채널에는 정보, 커뮤니케이션, 거래가 전자적으로 이루어지는 다양한 온라인 플랫폼과 매체가 포함됩니다. 인터넷 보급률 증가, 편의성과 접근성, 비용 효율성, 빠른 기술 발전 등의 요인으로 채택이 증가하는 배경에는 다음과 같은 요인이 있습니다. 멀티채널 마케팅은 여러 디지털 채널을 결합하여 여러 접점에서 타겟 고객과 연결하고, 참여, 전환, 고객 충성도를 높이고, 일관성 있는 개인화된 경험을 창출하는 것을 목표로 하고 있습니다. 예를 들어 벨기에에 본사를 둔 디지털 경험 기업 NGDATA는 2024년 6월, 2021년 디지털 광고비는 5,225억 달러로, 2026년에는 8,352억 달러에 달할 것이라는 예측을 보고하고 있습니다. 또한 소셜미디어 광고는 디지털 마케팅에서 중요한 역할을 하고 있으며, 전 세계 지출액은 2022년 1,410억 달러에서 2028년 2,620억 달러로 거의 두 배로 증가할 것으로 예측됩니다. 이처럼 디지털 채널의 부상은 멀티채널 마케팅 시장의 성장을 가속하고 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 멀티채널 마케팅 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 용도 산업의 분석
세계의 멀티채널 마케팅 시장 : 성장률 분석
세계의 멀티채널 마케팅 시장 규모 실적과 성장, 2019-2024
세계의 멀티채널 마케팅 시장 규모와 성장 예측, 2024-2029, 2034F
세계의 멀티채널 마케팅 : TAM(Total Addressable Market)
제6장 시장 세분화
세계의 멀티채널 마케팅 시장 : 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
웹사이트
모바일
이메일
기타 유형
세계의 멀티채널 마케팅 시장 : 채널 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
중개업자를 개입시킨 판매
이중 배포
리버스 채널
세계의 멀티채널 마케팅 시장 : 플랫폼 인사이트, 실적과 예측, 2019-2024, 2024-2029F, 2034F
GPS(Global Positioning System)
검색 엔진 최적화(SEO)
메일
기업 웹사이트
세계의 멀티채널 마케팅 시장 : 업계별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
정보기술과 통신
소매
접객(Hoapitality)
헬스케어
자동차
소비재
금융 서비스
세계의 멀티채널 마케팅 시장, 웹사이트의 유형별 서브 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
E-Commerce 웹사이트
정보 웹사이트
블로그와 컨텐츠 사이트
세계의 멀티채널 마케팅 시장, 모바일의 서브 세분화(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
모바일 앱
SMS 마케팅
모바일 웹사이트
세계의 멀티채널 마케팅 시장, 이메일의 유형별 서브 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
프로모션 메일
트랜잭션 메일
뉴스레터 메일
세계의 멀티채널 마케팅 시장, 기타 유형의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소셜미디어
디지털 광고
점내 마케팅
제7장 지역별·국가별 분석
세계의 멀티채널 마케팅 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 멀티채널 마케팅 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
멀티채널 마케팅 시장 : 경쟁 구도
멀티채널 마케팅 시장 : 기업 개요
Mailchimp Inc. Overview, Products and Services, Strategy and Financial Analysis
International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
SAP SE Overview, Products and Services, Strategy and Financial Analysis
Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Adobe Inc.
SAS Institute Inc.
Act-On Software Inc.
HubSpot Inc.
Marketo Inc.
Zoho Corporation
Constant Contact Inc.
Hootsuite Inc.
ActiveCampaign LLC
Sendinblue
Acoustic
SharpSpring Inc.
Pardot Inc.
Eloqua Inc.
Infusionsoft
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
멀티채널 마케팅 시장 2029 : 새로운 기회를 제공하는 국가
멀티채널 마케팅 시장 2029 : 새로운 기회를 제공하는 부문
멀티채널 마케팅 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Multichannel marketing involves engaging with customers across a variety of channels, both online and offline, to promote products or services. This approach establishes a unified marketing strategy that utilizes different channels' strengths to effectively connect with customers and meet business goals.
The primary forms of multichannel marketing include websites, mobile platforms, email, and others. Websites serve as online hubs comprising web pages with information, multimedia content, and interactive features accessible via the internet. They encompass diverse channel types, including sales through intermediaries, dual distribution, reverse channels, platform insights, global positioning systems (GPS), search engine optimization (SEO), email, and company websites. This strategy finds application across various sectors such as information technology, telecommunications, retail, hospitality, healthcare, automotive, consumer goods, and financial services.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The multichannel marketing market research report is one of a series of new reports from The Business Research Company that provides multichannel marketing market statistics, including multichannel marketing industry global market size, regional shares, competitors with a multichannel marketing market share, detailed multichannel marketing market segments, market trends and opportunities, and any further data you may need to thrive in the multichannel marketing industry. This multichannel marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The multichannel marketing market size has grown exponentially in recent years. It will grow from $9.25 billion in 2024 to $11.65 billion in 2025 at a compound annual growth rate (CAGR) of 25.9%. The growth in the historic period can be attributed to rise of e-commerce, proliferation of mobile devices, advancements in digital advertising technologies, expansion of social media platforms and rise of data analytics and personalization.
The multichannel marketing market size is expected to see exponential growth in the next few years. It will grow to $27.31 billion in 2029 at a compound annual growth rate (CAGR) of 23.7%. The growth in the forecast period can be attributed to artificial intelligence and machine learning integration, expansion of voice and visual search, blockchain for data security and transparency and emergence of 5G technology. Major trends in the forecast period include hyper-personalization, omnichannel customer journeys, interactive and immersive experiences, data privacy and consent management and sustainability and social responsibility.
The forecast of 23.7% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff effects on data integration platforms and CRM server imports may limit seamless omnichannel execution. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing adoption of digital channels is expected to drive the growth of the multichannel marketing market in the coming years. Digital channels encompass various online platforms and mediums through which information, communication, and transactions occur electronically. The rise in adoption is attributed to factors such as higher internet penetration, convenience and accessibility, cost-effectiveness, and rapid technological advancements. Multichannel marketing leverages a combination of digital channels to connect and engage with target audiences across multiple touchpoints, aiming to create cohesive, consistent, and personalized experiences that enhance engagement, conversions, and customer loyalty. For instance, in June 2024, NGDATA, a Belgium-based digital experience company, reported that digital ad spending was $522.5 billion in 2021, with projections to reach $835.2 billion by 2026. Additionally, social media advertising plays a significant role in digital marketing, with global spending expected to nearly double from $141 billion in 2022 to $262 billion by 2028. Thus, the rise of digital channels is fueling growth in the multichannel marketing market.
Leading companies in the multichannel marketing market are creating innovative multichannel texting platforms to meet the growing demand for seamless, integrated customer experiences across diverse channels. These multichannel texting platforms are software solutions that allow businesses to send and receive text messages across multiple communication channels. They enable businesses to engage customers, clients, or employees via text messaging through various channels simultaneously. For example, in May 2023, Marigold, a US-based company specializing in relationship marketing solutions, launched SMS capabilities for Emma customers. This integrated solution empowers marketers to conduct personalized campaigns easily, without additional training or complex setups. Users can access unified contact lists, campaign workflows, and reporting for both email and SMS within one platform, streamlining processes and speeding up campaign execution. Emma by Marigold strengthens businesses' abilities to build customer relationships through targeted messaging, resulting in enhanced engagement and conversion rates across different industries.
In December 2023, Havas SA, a France-based public relations company, acquired EPROFESSIONAL GmbH, a Germany-based marketing agency specializing in multichannel marketing services. This acquisition enhances Havas' digital marketing capabilities, strengthening its presence in the German market and expanding its global performance marketing expertise.
Major companies operating in the multichannel marketing market report are Mailchimp Inc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc.; SAS Institute Inc.; Act-On Software Inc.; HubSpot Inc.; Marketo Inc; Zoho Corporation; Constant Contact Inc; Hootsuite Inc.; ActiveCampaign LLC; Sendinblue; Acoustic; SharpSpring Inc.; Pardot Inc; Eloqua Inc.; Infusionsoft; Klaviyo Inc; ClickDimensions Inc; Campaign Monitor; ConvertKit; GetResponse; AWeber Communications
North America was the largest region in the multichannel marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multichannel marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the multichannel marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The multichannel marketing market includes revenues earned by entities by providing services such as digital marketing, website development and optimization, mobile marketing, content creation, email marketing, social media management, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Multichannel Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on multichannel marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for multichannel marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The multichannel marketing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Websites; Mobile; Email; Other Types
2) By Channel Type: Selling Through Intermediaries; Dual Distribution; Reverse Channel
3) By Platform Insights: Global Positioning System (GPS); Search Engine Optimization (SEO); Email; Company Website
4) By Vertical: Information Technology And Telecommunications; Retail; Hospitality; Healthcare; Automotive; Consumer goods; Financial Services
Subsegments:
1) By Websites: E-Commerce Websites; Informational Websites; Blogs And Content Sites
2) By Mobile: Mobile Apps; SMS Marketing; Mobile Websites
3) By Email: Promotional Emails; Transactional Emails; Newsletter Emails
4) By Other Types: Social Media; Digital Advertising; In-Store Marketing
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Multichannel Marketing Market Characteristics
3. Multichannel Marketing Market Trends And Strategies
4. Multichannel Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Multichannel Marketing Growth Analysis And Strategic Analysis Framework
5.1. Global Multichannel Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Multichannel Marketing Market Growth Rate Analysis
5.4. Global Multichannel Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Multichannel Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Multichannel Marketing Total Addressable Market (TAM)
6. Multichannel Marketing Market Segmentation
6.1. Global Multichannel Marketing Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Websites
Mobile
Email
Other Types
6.2. Global Multichannel Marketing Market, Segmentation By Channel Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Selling Through Intermediaries
Dual Distribution
Reverse Channel
6.3. Global Multichannel Marketing Market, Segmentation By Platform Insights, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Global Positioning System (GPS)
Search Engine Optimization (SEO)
Email
Company Website
6.4. Global Multichannel Marketing Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Information Technology And Telecommunications
Retail
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
6.5. Global Multichannel Marketing Market, Sub-Segmentation Of Websites, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
E-Commerce Websites
Informational Websites
Blogs And Content Sites
6.6. Global Multichannel Marketing Market, Sub-Segmentation Of Mobile, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile Apps
SMS Marketing
Mobile Websites
6.7. Global Multichannel Marketing Market, Sub-Segmentation Of Email, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Promotional Emails
Transactional Emails
Newsletter Emails
6.8. Global Multichannel Marketing Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media
Digital Advertising
In-Store Marketing
7. Multichannel Marketing Market Regional And Country Analysis
7.1. Global Multichannel Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Multichannel Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
