세계의 인터랙티브 QR 포장 시장 보고서(2025년)
Interactive QR Packaging Global Market Report 2025
상품코드 : 1810164
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

인터랙티브 QR 포장 시장 규모는 향후 몇 년 동안 강력한 성장이 예상됩니다. 2029년 연평균 성장률(CAGR)은 7.2%로 67억 2,000만 달러에 달할 것으로 예상됩니다. 이 예측 기간 동안 성장의 원동력은 제약 및 헬스케어 산업에서의 광범위한 채택, 규제 당국의 제품 정보 투명성 강화 압력, 브랜드 차별화와 사용자 경험에 대한 관심 증가, IoT 및 커넥티드 포장 솔루션의 확대, 친환경 포장의 인기 증가 등이 될 것입니다. 친환경 포장의 인기 상승 등입니다. 이 기간 동안 예상되는 주요 동향으로는 증강현실과 AI를 강화한 포장의 개발, QR코드 기능의 발전, AI와 데이터 분석의 활용 확대, IoT 센서와의 통합, 제품의 진위 여부를 확인하기 위한 블록체인 활용 등이 있습니다.

그린 포장의 채택이 증가함에 따라 향후 인터랙티브 QR 포장 시장의 성장을 촉진할 것으로 예상됩니다. 그린 포장은 지구에 미치는 부정적인 영향을 줄이기 위해 고안된 환경 친화적인 포장 솔루션을 말합니다. 소비자와 기업이 플라스틱 폐기물을 줄이고 지구에 미치는 영향을 줄이기 위해 노력하는 가운데, 환경에 대한 인식이 높아짐에 따라 친환경 포장의 채택이 증가하고 있습니다. 인터랙티브 QR 포장는 브랜드가 상세한 재활용 절차 및 지속가능성에 대한 정보를 디지털 방식으로 공유할 수 있도록함으로써 과도한 인쇄물의 필요성을 줄이고 친환경적인 소비자 행동을 장려함으로써 친환경 포장을 지원합니다. 예를 들어, 영국의 포장 회사인 Protega Global Ltd.에 따르면 2023년 1월 현재 소비자의 81%가 지속가능한 포장을 요구하고 있으며, 영국 소비자의 73%는 브랜드의 지속가능성을 나타내는 중요한 지표로 종이 및 골판지 포장을 특히 중요하게 여기는 것으로 나타났습니다. 중요하게 여깁니다. 이에 따라 친환경 포장의 채택이 증가하고 있으며, 이는 인터랙티브 QR 포장 시장의 성장을 견인하고 있습니다.

인터랙티브 QR 포장 시장에서 사업을 전개하는 선진 포장 기업들은 QR코드 지원 커넥티드 포장과 같이 소비자와의 소통을 강화하고, 실시간 제품 정보를 제공하며, 공급망 투명성을 지원하는 기술적으로 진보된 솔루션 개발에 주력하고 있습니다. 개발에 집중하고 있습니다. QR코드 지원 커넥티드 포장은 QR코드를 사용하여 물리적 제품을 디지털 컨텐츠와 연결하여 소비자와의 상호 작용, 제품 투명성, 브랜드 참여를 강화하는 스마트 포장을 말합니다. 예를 들어, 2023년 11월 네덜란드에 본사를 둔 차 및 허브 음료 제조업체인 립톤(LIPTON)은 QR코드를 지원하는 커넥티드 포장을 출시하여 소비자가 차 제품의 QR코드를 스캔하여 인터랙티브 디지털 컨텐츠와 개인화된 경험에 접근할 수 있도록 하였습니다. 각 시장에 맞는 게임화 프로모션, 정보 제공 영상, 로열티 프로그램, 지속가능성 메시지 등의 기능을 제공함으로써 소비자 참여를 높이는 것을 목표로 하고 있습니다. 이 패키지는 또한 립톤이 귀중한 소비자 데이터를 수집하는 데 도움이 되며, 환경 보호에 대한 노력과 적절한 재활용 실천에 대한 사용자 교육을 통해 브랜드의 지속가능성에 대한 약속을 강화할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSM
영문 목차

영문목차

Interactive QR packaging involves incorporating QR codes into product packaging to create a digital link between brands and consumers. When scanned using a smartphone, these codes direct users to online platforms, effectively transforming traditional packaging into a tool for two-way communication. This method improves the consumer experience by turning ordinary packaging into a dynamic and engaging interface.

The primary types of packaging used in interactive QR packaging include primary, secondary, and tertiary packaging. Primary packaging refers to the initial layer that directly surrounds and protects the product. It utilizes various materials such as paper and paperboard, plastics, glass, and metal, tailored to support different QR code functionalities including authentication and anti-counterfeiting, product information and transparency, consumer engagement and gamification, loyalty rewards and discounts, tracking and traceability, as well as smart features like AR or VR integration. The market incorporates a range of technologies including static QR codes, dynamic QR codes, and blockchain-based QR codes, and caters to end users across sectors such as industrial, automotive, food and beverage, healthcare, electronics, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The interactive QR packaging market research report is one of a series of new reports from The Business Research Company that provides interactive QR packaging market statistics, including interactive QR packaging industry global market size, regional shares, competitors with an interactive QR packaging market share, detailed interactive QR packaging market segments, market trends and opportunities, and any further data you may need to thrive in the interactive QR packaging industry. This interactive QR packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The interactive QR packaging market size has grown strongly in recent years. It will grow from $4.74 billion in 2024 to $5.10 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to the rise of mobile smartphone adoption, the growth of e-commerce and omnichannel retailing, the growth of digital marketing and advertising, increased adoption in the food and beverage industry, and the expansion of contactless solutions.

The interactive QR packaging market size is expected to see strong growth in the next few years. It will grow to $6.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. Growth during this forecast period will be fueled by broader adoption in the pharmaceutical and healthcare industries, regulatory pressures for greater transparency in product information, rising emphasis on brand differentiation and user experience, the expansion of IoT and connected packaging solutions, and the increasing popularity of eco-friendly packaging. Key trends anticipated during this time include the development of augmented reality and AI-enhanced packaging, advancements in QR code capabilities, the growing use of AI and data analytics, integration with IoT sensors, and the use of blockchain to verify product authenticity.

The increasing adoption of green packaging is expected to propel the growth of the interactive QR packaging market going forward. Green packaging refers to environmentally friendly packaging solutions designed to reduce the negative impact on the planet. Adoption of green packaging is increasing due to rising environmental awareness, as consumers and businesses seek to reduce plastic waste and lessen their impact on the planet. Interactive QR packaging helps green packaging by enabling brands to share detailed recycling instructions and sustainability information digitally, reducing the need for excessive printed materials and promoting eco-friendly consumer behavior. For instance, in January 2023, according to Protega Global Ltd., a UK-based packaging company, as of January 2023, 81% of consumers are demanding sustainable packaging, with 73% of UK consumers specifically valuing paper or cardboard packaging as a key indicator of a brand's sustainability. Therefore, the increasing adoption of green packaging is driving the growth of the interactive QR packaging market.

Major companies operating in the interactive QR packaging market are focusing on developing technologically advanced solutions, such as QR code-enabled connected packaging, to enhance consumer engagement, provide real-time product information, and support supply chain transparency. QR code-enabled connected packaging refers to smart packaging that uses QR codes to link physical products to digital content, enhancing consumer interaction, product transparency, and brand engagement. For instance, in November 2023, LIPTON, a Netherlands-based company that produces tea and herbal drinks, launched QR code-enabled connected packaging, allowing consumers to scan QR codes on their tea products to access interactive digital content and personalized experiences. This initiative is designed to enhance consumer engagement by offering features such as gamified promotions, informative videos, loyalty programs, and sustainability messaging tailored to each market. The packaging also helps Lipton collect valuable consumer data and reinforces the brand's commitment to sustainability by educating users on environmental initiatives and proper recycling practices.

In April 2022, Noissue, a New Zealand-based operator of an eco-friendly custom packaging platform, acquired Tapkit for $2.3 million. With this acquisition, Noissue aims to integrate dynamic QR codes and microsite technology into its sustainable packaging, enabling brands to bridge the gap between physical packaging and digital experiences to better engage and interact with customers at the point of unboxing. Tapkit is a UK-based company that operates as a cloud-based platform offering software for link management and interactive QR code packaging.

Major players in the interactive QR packaging market are Ball Corporation, Amcor plc, Berry Global Inc., Crown Holdings Inc., Oji Holdings Corporation, Stora Enso Oyj, Mondi plc, Graphic Packaging Holding Company, DS Smith Limited, Avery Dennison Corporation, Packaging Corporation of America, Sealed Air Corporation, Tetra Pak International S.A., Constantia Flexibles GmbH, AR Code, NaviLens, ePac Holdings LLC, QR Planet, Flowcode Inc., Beaconstac Inc., QR Connect, Smurfit Kappa Group plc, and Scanova Systech Private Limited.

Asia-Pacific was the largest region in the interactive QR packaging market in 2024. The regions covered in interactive QR packaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the interactive QR packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The interactive QR packaging market consists of revenues earned by entities by providing services such as sustainability and recycling information, personalized marketing campaigns, customer feedback and surveys, and product authentication. The market value includes the value of related goods sold by the service provider or included within the service offering. The interactive QR packaging market also includes sales of digital manuals, QR codes, near-field communication tags, augmented reality markers, and Bluetooth beacons. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Interactive QR Packaging Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on interactive qr packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for interactive qr packaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The interactive qr packaging market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Interactive QR Packaging Market Characteristics

3. Interactive QR Packaging Market Trends And Strategies

4. Interactive QR Packaging Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Interactive QR Packaging Growth Analysis And Strategic Analysis Framework

6. Interactive QR Packaging Market Segmentation

7. Interactive QR Packaging Market Regional And Country Analysis

8. Asia-Pacific Interactive QR Packaging Market

9. China Interactive QR Packaging Market

10. India Interactive QR Packaging Market

11. Japan Interactive QR Packaging Market

12. Australia Interactive QR Packaging Market

13. Indonesia Interactive QR Packaging Market

14. South Korea Interactive QR Packaging Market

15. Western Europe Interactive QR Packaging Market

16. UK Interactive QR Packaging Market

17. Germany Interactive QR Packaging Market

18. France Interactive QR Packaging Market

19. Italy Interactive QR Packaging Market

20. Spain Interactive QR Packaging Market

21. Eastern Europe Interactive QR Packaging Market

22. Russia Interactive QR Packaging Market

23. North America Interactive QR Packaging Market

24. USA Interactive QR Packaging Market

25. Canada Interactive QR Packaging Market

26. South America Interactive QR Packaging Market

27. Brazil Interactive QR Packaging Market

28. Middle East Interactive QR Packaging Market

29. Africa Interactive QR Packaging Market

30. Interactive QR Packaging Market Competitive Landscape And Company Profiles

31. Interactive QR Packaging Market Other Major And Innovative Companies

32. Global Interactive QR Packaging Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Interactive QR Packaging Market

34. Recent Developments In The Interactive QR Packaging Market

35. Interactive QR Packaging Market High Potential Countries, Segments and Strategies

36. Appendix

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