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세계의 디지털 영어 학습 시장 보고서(2025년)
Digital English Language Learning Global Market Report 2025
상품코드 : 1807877
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 디지털 영어 학습 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년까지 연평균 복합 성장률(CAGR)은 16.6%로 확대되어 226억 4,000만 달러로 성장할 것으로 보입니다. 예측기간의 성장은 신흥 시장 수요 증가, 하이브리드 학습 모델, 고용 가능성과 경력 향상의 중시, 교육기관과의 통합, Edtech 에코시스템의 확대에 기인한다고 생각됩니다. 예측 기간의 주요 동향으로는 제품 혁신, 파트너십, 기술 발전, 인공지능 통합 등이 있습니다.

향후 5년간 성장률 16.6%라는 예측은 이 시장의 지난 예측으로부터 0.8% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 장벽은 중국과 핀란드에서 수입되는 음성 인식 엔진과 적응 학습 알고리즘의 비용을 끌어올려 미국 교육 공급자를 방해할 것으로 예측됩니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향으로 인해 그 영향이 더욱 광범위해질 것으로 보입니다.

디지털 영어 학습 시장의 성장은 온라인 교육에 대한 수요가 증가함에 따라 견인될 것으로 예측됩니다. 온라인 교육은 디지털 기술과 인터넷을 통해 코스, 프로그램, 교육 컨텐츠를 제공합니다. 이 수요는 접근성, 유연성, 저렴한 가격, 디지털 시대의 학습자의 요구 변화에 따라 증가하고 있습니다. 접근성, 효과, 편의성을 높임으로써 온라인 교육은 디지털 영어 학습을 지원하고 학습자의 언어 목표 달성을 지원합니다. 예를 들어, 룩셈부르크에 본부를 두고 있는 정부기관 Eurostat는 2024년 1월, EU의 16세에서 74세의 인터넷 사용자의 30%가 지난 3개월 동안 온라인 코스에 참가하거나 온라인 자료를 이용했다고 보고했습니다. 네덜란드(54%), 핀란드(53%), 스웨덴(48%), 스페인(47%), 에스토니아(45%) 등 국가들은 EU에서 가장 온라인 학습에 대한 참여율이 높았습니다. 따라서 온라인 교육에 대한 수요 증가가 디지털 영어 학습 시장의 성장에 박차를 가하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Digital english language learning refers to the utilization of digital technologies, platforms, and resources to facilitate the teaching and acquisition of the English language. This methodology harnesses a variety of digital tools, online courses, virtual classrooms, and interactive software to deliver language instruction, practice exercises, and educational materials to learners spanning all age groups and proficiency levels.

The primary deployment methods in digital English language learning include on-premises and cloud-based solutions. On-premises deployment affords organizations the flexibility to tailor digital English language learning platforms to their specific requirements and seamlessly integrate them with existing systems such as learning management systems (LMS), student information systems (SIS), or corporate intranets, thereby fostering a cohesive learning ecosystem. These solutions cater to various business models, including business-to-business (B2B) and business-to-consumer (B2C), and serve a diverse array of end-users, encompassing both non-academic and academic learners.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The digital english language learning market research report is one of a series of new reports from The Business Research Company that provides digital english language learning market statistics, including digital english language learning industry global market size, regional shares, competitors with a digital english language learning market share, detailed digital english language learning market segments, market trends and opportunities, and any further data you may need to thrive in the digital english language learning industry. This digital english language learning research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry

The digital english language learning market size has grown rapidly in recent years. It will grow from $10.39 billion in 2024 to $12.25 billion in 2025 at a compound annual growth rate (CAGR) of 17.9%. The growth in the historic period can be attributed to rising internet penetration, personalization and adaptivity, gamification and immersive learning, and cost-effectiveness.

The digital english language learning market size is expected to see rapid growth in the next few years. It will grow to $22.64 billion in 2029 at a compound annual growth rate (CAGR) of 16.6%. The growth in the forecast period can be attributed to increasing demand in emerging market, hybrid learning models, focus on employability and career advancement, integration with educational institutions, and expansion of edtech ecosystem. Major trends in the forecast period include product innovations, partnerships, technological advancements, integration of artificial intelligence.

The forecast of 16.6% growth over the next five years reflects a modest reduction of 0.8% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper U.S. education providers by driving up costs for speech recognition engines and adaptive learning algorithms imported from China and Finland, leading to reduced accessibility of language programs while increasing edtech implementation expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the digital English language learning market is expected to be driven by the increasing demand for online education. Online education involves delivering courses, programs, and educational content through digital technologies and the internet. This demand is rising due to the accessibility, flexibility, affordability, and the changing needs of learners in the digital era. By enhancing accessibility, effectiveness, and convenience, online education supports digital English language learning and helps learners achieve their language goals. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that 30% of EU internet users aged 16 to 74 participated in online courses or used online learning materials in the past three months, reflecting a 2-percentage-point increase from 2022, when the figure was 28%. Countries such as the Netherlands (54%), Finland (53%), Sweden (48%), Spain (47%), and Estonia (45%) had the highest rates of online learning participation in the EU. Therefore, the increasing demand for online education is fueling the growth of the digital English language learning market.

Major companies in the digital English language learning market are focusing on developing innovative solutions to meet the growing demand. One such approach is the development of flagship English learning products, which offer practical, engaging, and accessible language learning experiences for learners worldwide. For instance, Duolingo Inc., a US-based educational technology company, launched Duolingo ABC in March 2023, a new app designed specifically to help children in India aged 3 to 8 learn to read and write in English. This free-to-use app features over 700 bite-sized lessons that teach the alphabet, phonics, and sight words in a fun and engaging manner. It includes personalized lessons tailored to each child's reading level and offers interactive activities to reinforce learning.

In April 2022, Pearson VUE, a US-based IT service management company, acquired Mondly, an online language learning platform based in Romania, for an undisclosed amount. Through this acquisition, Pearson aims to enhance its portfolio by integrating Mondly's platform and expanding its presence in the direct-to-consumer English learning market. Mondly offers language courses in English and 40 other languages, providing Pearson with an opportunity to broaden its offerings and reach a wider audience of language learners. This strategic move reflects the growing importance of digital English language learning in the education industry.

Major companies operating in the digital english language learning market are Pearson plc, New Oriental Education & Technology Group Inc., Oxford University Press, 51Talk English International Inc., VIPKid, Preply Inc., McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Chegg Inc., Inlingua International Ltd., Duolingo Inc., iTutorGroup, Lingoda GmbH, Open English LLC, EF Education First Ltd., Transparent Language Inc., Sanako Corporation, LanguageBird LLC, Voxy Inc., LearnCube, Onwards Learning, Yabla Inc., Wall Street English

Asia-Pacific was the largest region in the digital english language learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital english language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital english language learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital english language learning market includes revenues earned by entities by providing services such as language assessments, professional development, comprehensive online courses, and test preparation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital English Language Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital english language learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital english language learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital english language learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Digital English Language Learning Market Characteristics

3. Digital English Language Learning Market Trends And Strategies

4. Digital English Language Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital English Language Learning Growth Analysis And Strategic Analysis Framework

6. Digital English Language Learning Market Segmentation

7. Digital English Language Learning Market Regional And Country Analysis

8. Asia-Pacific Digital English Language Learning Market

9. China Digital English Language Learning Market

10. India Digital English Language Learning Market

11. Japan Digital English Language Learning Market

12. Australia Digital English Language Learning Market

13. Indonesia Digital English Language Learning Market

14. South Korea Digital English Language Learning Market

15. Western Europe Digital English Language Learning Market

16. UK Digital English Language Learning Market

17. Germany Digital English Language Learning Market

18. France Digital English Language Learning Market

19. Italy Digital English Language Learning Market

20. Spain Digital English Language Learning Market

21. Eastern Europe Digital English Language Learning Market

22. Russia Digital English Language Learning Market

23. North America Digital English Language Learning Market

24. USA Digital English Language Learning Market

25. Canada Digital English Language Learning Market

26. South America Digital English Language Learning Market

27. Brazil Digital English Language Learning Market

28. Middle East Digital English Language Learning Market

29. Africa Digital English Language Learning Market

30. Digital English Language Learning Market Competitive Landscape And Company Profiles

31. Digital English Language Learning Market Other Major And Innovative Companies

32. Global Digital English Language Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital English Language Learning Market

34. Recent Developments In The Digital English Language Learning Market

35. Digital English Language Learning Market High Potential Countries, Segments and Strategies

36. Appendix

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