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한글목차
적응형 학습 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 CAGR 20.0%로 90억 9,000만 달러로 성장할 것으로 예상됩니다. 예측 기간에 있어서 성장 배경으로는 평생 학습 중시 증가, 가상현실과 증강현실과 통합, 기업용 트레이닝 솔루션 수요 증가, e러닝 시장 확대, 접근성과 포괄성 중시 등이 있습니다. 예측 기간의 주요 동향에는 기술 발전, 지속적인 혁신, 전략적 파트너십 및 협업, 개인화된 학습 경로, 모바일 학습 솔루션 등이 포함됩니다.
향후 5년간 성장률 20.0%라고 하는 예측은 전회의 예측으로부터 0.1% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세 영향 때문입니다. 관세장벽은 캐나다와 핀란드에서 수입되는 인공지능을 탑재한 개별지도 알고리즘과 인지 평가 툴의 비용을 상승시킴으로써 미국의 교육기관을 저해하고, 개별화 학습 채택을 늦추고, Edtech의 도입 비용을 상승시킬 것으로 예측됩니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향으로 인해 그 영향이 더욱 광범위해질 것으로 보입니다.
적응형 학습 솔루션을 홍보하기 위한 정부 이니셔티브는 적응형 학습 시장의 향후 성장을 가속할 것으로 예측됩니다. 이러한 노력은 중요한 문제를 해결하고, 정의된 목적을 달성하고, 긍정적인 사회 변화를 촉진하기 위해 정부 기관이 수행하는 특정 프로그램, 정책 및 행동을 의미합니다. 이러한 정부의 이니셔티브를 바탕으로, 적응형 학습 플랫폼 및 도구는 학교 및 기타 교육 기관에서 디지털 인프라의 현대화에 통합될 수 있습니다. 예를 들어, 2024년 9월 영국 정부는 AI를 교육에 도입하기 위해 519만 달러(400만 파운드)를 투자한다고 발표했습니다. 이 구상은 수업 계획이나 채점 등의 작업에 AI를 활용하는 것으로, 교사의 사무 작업 부담을 경감하려고 하는 것입니다. 이는 공공 서비스에서 보다 광범위한 AI 전략의 일환으로 4,154만 달러(3,200만 파운드)가 경제 성장을 가속하고 공공 서비스를 효율화하기 위한 98개의 AI 프로젝트에 할당되었습니다. 이와 같이 적응형 학습 솔루션에 대한 정부의 이니셔티브는 개인 맞춤형 학습 시장의 확장을 촉진하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 적응형 학습 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 적응형 학습 시장 : 성장률 분석
세계의 적응형 학습 시장 실적 : 규모와 성장, 2019-2024
세계의 적응형 학습 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 적응형 학습 : 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 적응형 학습 시장 : 구성요소 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
플랫폼
서비스
세계의 적응형 학습 시장 : 전개별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
On-Premise
클라우드
세계의 적응형 학습 시장 : 용도별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
에듀테크 기업
교육기관
세계의 적응형 학습 시장 : 최종 사용자별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
아카데미
기업
세계의 적응형 학습 시장 : 플랫폼 세분화(유형별), 분석과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반 플랫폼
On-Premise 플랫폼
세계의 적응형 학습 시장 : 서비스 유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
컨설팅 서비스
교육 및 지원 서비스
통합서비스
제7장 지역별/국가별 분석
세계의 적응형 학습 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 적응형 학습 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
적응형 학습 시장 : 경쟁 구도
적응형 학습 시장 : 기업 프로파일
Pearson : 개요, 제품 및 서비스, 전략 및 재무 분석
Follett : 개요, 제품 및 서비스, 전략 및 재무 분석
John Wiley & Sons : 개요, 제품 및 서비스, 전략 및 재무 분석
McGraw-Hill : 개요, 제품 및 서비스, 전략 및 재무 분석
K12 Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Stride Inc.
Houghton Mifflin Harcourt
Edmentum
Imagine Learning
Curriculum Associates LLC
Rosetta Stone
Impelsys
Istation
Achieve3000
DreamBox Learning
VitalSource
Knewton Alta
ALEKS
Area9 Lyceum
Carnegie Learning
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
적응형 학습 시장 2029 : 새로운 기회를 제공하는 국가
적응형 학습 시장 2029 : 새로운 기회를 제공하는 부문
적응형 학습 시장 2029 : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
SHW
영문 목차
영문목차
Adaptive learning is an educational strategy leveraging technology and data to tailor learning experiences for each student. It utilizes algorithms and artificial intelligence to assess individual strengths and weaknesses, preferences, and learning speed.
The primary components of the adaptive learning market are platforms and services. Platforms typically denote digital systems or frameworks facilitating users to access and engage with educational resources, tools, and content. Deployment modes encompass on-premise and cloud options. The applications span across ed-tech companies and educational institutions, serving various end-users including academics and enterprises.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.
The adaptive learning market research report is one of a series of new reports from The Business Research Company that provides adaptive learning market statistics, including the adaptive learning industry global market size, regional shares, competitors with an adaptive learning market share, detailed adaptive learning market segments, market trends and opportunities, and any further data you may need to thrive in the adaptive learning industry. This adaptive learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The adaptive learning market size has grown exponentially in recent years. It will grow from $2.87 billion in 2024 to $4.39 billion in 2025 at a compound annual growth rate (CAGR) of 52.8%. The growth in the historic period can be attributed to increasing demand for personalized education, rising online learning trends, data analytics and ai integration, globalization of education, increasing awareness and acceptance.
The adaptive learning market size is expected to see rapid growth in the next few years. It will grow to $9.09 billion in 2029 at a compound annual growth rate (CAGR) of 20.0%. The growth in the forecast period can be attributed to growing emphasis on lifelong learning, integration with virtual and augmented reality, rising demand for corporate training solutions, expansion of e-learning market, focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, continued technological innovation, strategic partnerships and collaborations, personalized learning paths, mobile learning solutions.
The forecast of 20.0% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper U.S. educational institutions by increasing the cost of artificial intelligence-powered tutoring algorithms and cognitive assessment tools imported from Canada and Finland, thereby slowing personalized learning adoption and elevating edtech implementation costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
Government initiatives aimed at promoting adaptive learning solutions are expected to drive the growth of the adaptive learning market moving forward. These initiatives refer to specific programs, policies, or actions implemented by governmental bodies to address key issues, achieve defined objectives, or foster positive societal changes. With the backing of such government efforts, adaptive learning platforms and tools can be integrated into the modernization of digital infrastructure within schools and other educational institutions. For example, in September 2024, the UK government announced a $5.19 million (£4 million) investment to incorporate AI into education. This initiative seeks to reduce teachers' administrative workload by utilizing AI for tasks such as lesson planning and grading. It is part of a broader AI strategy in public services, with $41.54 million (£32 million) allocated to 98 AI projects aimed at stimulating economic growth and enhancing public service efficiency. Thus, government initiatives for adaptive learning solutions are fueling the expansion of the personalized learning market.
Leading companies in the adaptive learning market are innovating technologies such as adaptive learning AI systems to cater to evolving customer needs. AI systems are computer-based platforms designed to perform tasks typically requiring human intelligence. For instance, in January 2024, Squirrel AI, a Chinese technology company specializing in online education, introduced its First Adaptive Learning AI System. This system utilizes artificial intelligence and adaptive learning technologies to deliver personalized and effective learning experiences for students. Squirrel AI plans to offer this system for free to 20 percent of children from low-income families, emphasizing inclusivity and accessibility.
In August 2023, Discovery Education, a global education technology company based in the US, acquired DreamBox Learning, a provider of adaptive learning technology, for an undisclosed amount. This acquisition enables Discovery Education to enhance teacher and student access to personalized, adaptive learning experiences in math and English language arts. It also broadens Discovery Education's impact on student success by offering personalized learning experiences across various disciplines.
North America was the largest region in the adaptive learning market in 2024. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the adaptive learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The adaptive learning market includes revenues earned by entities by adaptive learning platforms, intelligent tutoring systems, learning management systems (LMS) with adaptive features, content authoring tools, data analytics and machine learning tools, personalized learning apps and software, educational games and simulations, and training and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The adaptive learning market consists of sales of field-programmable gate arrays (FPGAs), neuromorphic processors, and graphics processing units (GPUs). Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Adaptive Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on adaptive learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Create regional and country strategies on the basis of local data and analysis.
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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for adaptive learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The adaptive learning market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component type: Platform; Services
2) By Deployment: On-premise; Cloud
3) By Application: Ed-tech Companies; Educational Institutes
4) By End-User: Academic; Enterprise
Subsegments:
1) By Platform: Cloud-Based Platforms; On-Premises Platforms
2) By Services: Consulting Services; Training And Support Services; Integration Services
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Adaptive Learning Market Characteristics
3. Adaptive Learning Market Trends And Strategies
4. Adaptive Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Adaptive Learning Growth Analysis And Strategic Analysis Framework
5.1. Global Adaptive Learning PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Adaptive Learning Market Growth Rate Analysis
5.4. Global Adaptive Learning Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Adaptive Learning Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Adaptive Learning Total Addressable Market (TAM)
6. Adaptive Learning Market Segmentation
6.1. Global Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Platform
Services
6.2. Global Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-premise
Cloud
6.3. Global Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Ed-tech Companies
Educational Institutes
6.4. Global Adaptive Learning Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Academic
Enterprise
6.5. Global Adaptive Learning Market, Sub-Segmentation Of Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Platforms
On-Premises Platforms
6.6. Global Adaptive Learning Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Training And Support Services
Integration Services
7. Adaptive Learning Market Regional And Country Analysis
7.1. Global Adaptive Learning Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Adaptive Learning Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
