세계의 디지털 비디오 광고 시장 보고서(2025년)
Digital Video Advertising Global Market Report 2025
상품코드 : 1807813
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

디지털 비디오 광고 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년 연평균 복합 성장률(CAGR) 34.5%로 4,585억 1,000만 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 스마트 TV와 연결된 기기, 인터랙티브 비디오 포맷, 프로그래매틱 광고, 컨텐츠의 세계화, 수직 컨텐츠로 인한 것입니다. 예측 기간 주요 동향으로는 광고 최적화를 위한 AI, 360도 및 가상현실(VR) 비디오 광고, 비디오 광고의 사용자 생성 컨텐츠(UGC), 측정 및 기여도 지표, 교차 채널 마케팅 등이 있습니다.

향후 5년간 성장률 34.5%라고 하는 예측은 이 시장의 전회 예측으로부터 0.1%의 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 인상은 일본과 아일랜드에서 수입되는 비디오 광고 게재 플랫폼 및 프로그래매틱 TV 바이잉 시스템 비용을 늘리고 CPM 요율을 높이고 비디오 마케팅 효과를 낮추면 미국 광고주에게 영향을 줄 가능성이 높습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향으로 인해 영향이 보다 광범위해질 것으로 보입니다.

디지털 미디어의 이용 확대는 향후 몇 년간의 디지털 비디오 광고 시장의 성장을 가속할 것으로 예측됩니다. 디지털 미디어는 인코딩된 다양한 기계 판독 가능 데이터 포맷을 이용하는 통신 채널을 말합니다. 다양한 기업 브랜드를 홍보함으로써 디지털 비디오 광고 시장을 지원하고 여러 플랫폼에서 디지털 미디어 소비의 급증이 새로운 기회를 창출하고 있습니다. 예를 들어 미국에 본사를 둔 세계 미디어 플레이어인 Forbes에 따르면 2023년 세계 소셜 미디어 사용자 수는 과거 최고의 49억 명에 이르렀으며, 이 수치는 2027년까지 약 58억 5,000만 명으로 증가할 것으로 예측되고 있습니다. 이와 같이 디지털 미디어의 이용이 증가하고 있는 것이 디지털 비디오 광고 시장의 확대를 뒷받침하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Digital video advertising involves the use of short, informative films to promote a product before, during, or after the main video. This marketing tactic enables brands to deliver promotional content to a vast audience, fostering increased sales volume, generating buzz, and presenting information in a concise and engaging manner.

Digital video advertising encompasses various ad types, including linear video ads, nonlinear video ads, in-stream video ads, out-stream video ads, and other formats. Linear video ads play in chronological order alongside video content, appearing before, during, or after the main video. These ads are delivered across multiple platforms such as desktops, mobile devices, tablets, smart TVs, gaming consoles, billboards, and others. The end-users of digital video advertising span sectors such as retail and e-commerce, automotive, BFSI, IT and telecommunication, consumer goods and electronics, media and entertainment, government, and other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The digital video advertising market research report is one of a series of new reports from The Business Research Company that provides digital video advertising market statistics, including digital video advertising industry global market size, regional shares, competitors with market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the digital video advertising industry. This digital video advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital video advertising market size has grown exponentially in recent years. It will grow from $104.65 billion in 2024 to $140.28 billion in 2025 at a compound annual growth rate (CAGR) of 34.1%. The growth in the historic period can be attributed to internet and mobile penetration, data analytics and targeting, mobile app growth, social media video integration, cost-effective production.

The digital video advertising market size is expected to see exponential growth in the next few years. It will grow to $458.51 billion in 2029 at a compound annual growth rate (CAGR) of 34.5%. The growth in the forecast period can be attributed to smart TVs and connected devices, interactive video formats, programmatic advertising, globalization of content, vertical-specific content. Major trends in the forecast period include AI for ad optimization, 360-degree and virtual reality (VR) video ads, user-generated content (UGC) in video ads, measurement and attribution metrics, cross-channel marketing.

The forecast of 34.5% growth over the next five years reflects a modest reduction of 0.1% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to impact U.S. advertisers by raising costs for video ad serving platforms and programmatic TV buying systems imported from Japan and Ireland, resulting in higher CPM rates and reduced video marketing effectiveness. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising usage of digital media is anticipated to propel the growth of the digital video advertising market in the coming years. Digital media refers to communication channels that utilize various encoded machine-readable data formats. It supports the digital video advertising market by promoting different company brands, and the surge in digital media consumption across multiple platforms has created new opportunities. For example, according to Forbes, a US-based global media company, in 2023, the number of global social media users reached a record 4.9 billion, with projections suggesting this figure will rise to approximately 5.85 billion by 2027. Thus, the increasing use of digital media is driving the expansion of the digital video advertising market.

The growing internet penetration and connectivity are expected to stimulate the growth of the digital video advertising market in the future. Internet penetration refers to the percentage of a country's population that utilizes the Internet, usually measured as the number of internet users relative to the total population. As internet access spreads to more regions around the world, the potential audience for video ads expands. This creates opportunities for brands to reach previously untapped markets and diverse demographic groups. For instance, Forbes, a US-based business magazine and media company, estimated that in 2023, out of nearly 8 billion people globally, approximately 5.35 billion, or about 66%, had internet access. With the internet's expanding capabilities, user numbers are expected to grow rapidly. In the next five years, the number of internet users is projected to increase by 47%, from 5.35 billion in 2024 to 7.9 billion in 2029. Therefore, the rising internet penetration and connectivity are driving the growth of the digital video advertising market.

Major companies in the digital video advertising market are concentrating on integrating live images to enhance their advertising capabilities. This strategy facilitates dynamic and visually appealing content that captures viewers' attention, increasing brand visibility and engagement. For example, in September 2024, Amazon Ads, the online advertising division of Amazon.com, Inc., a US-based multinational technology company, launched new AI-driven tools designed to enhance advertising capabilities for brands, including a Video Generator and Live Image feature. These tools enable the rapid creation of engaging video ads and animated images from a single product image. The Video Generator allows advertisers to produce custom videos that highlight key product features in just minutes and at no additional cost, addressing common time and budget constraints in video marketing.

Major companies in the digital video advertising market are strategically focusing on the development of advanced technologies, particularly AI-powered ads, to fortify their positions in the market. AI-powered ads utilize artificial intelligence (AI) to enhance various facets of the advertising process, encompassing targeting, personalization, creation, and optimization. A noteworthy example is the initiative by Google LLC, a prominent US-based multinational technology company. In May 2023, Google introduced AI-powered ads, placing AI at the forefront of Google Ads. This innovative feature facilitates a chat-based interaction with Google AI, streamlining the campaign creation process and generating relevant keywords, headlines, and other assets. The integration of generative AI into Search ads elevates ad effectiveness by dynamically adapting content based on user queries, enhancing relevance, and aligning with brand messaging. This exemplifies the commitment of major players to leverage advanced technologies for enhanced and more effective digital video advertising.

In August 2024, Outbrain, a US-based company, acquired Teads from Altice Teads S.A. for $1 billion. This acquisition strengthens Outbrain's position in the digital advertising space by allowing it to incorporate premium video advertising solutions into its current offerings. Teads is a US-based media company that offers a cloud-based, omnichannel platform for programmatic digital advertising across a global network of high-quality digital media.

Major companies operating in the digital video advertising market include Google LLC, Verizon Media, Comcast, Meta Platforms Inc., Tencent Holdings Ltd, ByteDance Ltd, Amazon Advertising, LinkedIn Corporation, Snap Inc., Twitter Inc., Hulu Ad Manager, Roku Inc., Pinterest Inc., The Trade Desk Inc., Youku Tudou Inc, Vimeo Ads, Tremor International Ltd, Samsung Ads, PubMatic Inc., PubMatic, Viant Technology LLC, Tubi Advertising, InMobi, Conversant LLC, ZypMedia, Adobe Advertising Cloud, Smaato, OpenX, AdColony, Magnite Inc., Criteo S.A., AdRoll, Amobee, Adform, Unity Technologies, Kargo Global Inc., Unity Ads

North America will be the largest region in the digital video advertising market in 2024. The regions covered in the digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital video advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital video advertising market consists of revenue earned by entities by providing digital video ads including linear video ads such as pre-roll, mid-roll, as well as post-roll and nonlinear ads such as in-stream, overlay ads, and non-overlay ads among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Video Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital video advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital video advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital video advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Digital Video Advertising Market Characteristics

3. Digital Video Advertising Market Trends And Strategies

4. Digital Video Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital Video Advertising Growth Analysis And Strategic Analysis Framework

6. Digital Video Advertising Market Segmentation

7. Digital Video Advertising Market Regional And Country Analysis

8. Asia-Pacific Digital Video Advertising Market

9. China Digital Video Advertising Market

10. India Digital Video Advertising Market

11. Japan Digital Video Advertising Market

12. Australia Digital Video Advertising Market

13. Indonesia Digital Video Advertising Market

14. South Korea Digital Video Advertising Market

15. Western Europe Digital Video Advertising Market

16. UK Digital Video Advertising Market

17. Germany Digital Video Advertising Market

18. France Digital Video Advertising Market

19. Italy Digital Video Advertising Market

20. Spain Digital Video Advertising Market

21. Eastern Europe Digital Video Advertising Market

22. Russia Digital Video Advertising Market

23. North America Digital Video Advertising Market

24. USA Digital Video Advertising Market

25. Canada Digital Video Advertising Market

26. South America Digital Video Advertising Market

27. Brazil Digital Video Advertising Market

28. Middle East Digital Video Advertising Market

29. Africa Digital Video Advertising Market

30. Digital Video Advertising Market Competitive Landscape And Company Profiles

31. Digital Video Advertising Market Other Major And Innovative Companies

32. Global Digital Video Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Video Advertising Market

34. Recent Developments In The Digital Video Advertising Market

35. Digital Video Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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