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Product Information Management Global Market Report 2025
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Product information management involves the process of managing and enhancing product information and relevant digital content across multiple teams, aiming to provide an engaging consumer experience and facilitate successful product selling across various sales and marketing channels. The goal is to ensure that consistent and up-to-date information is available throughout the entire business ecosystem.

The primary types of product information management include software and services. Software refers to the programs and operating information used by a computer. Product information management can be deployed on-premises or in the cloud and is applicable to organizations of various sizes, including large enterprises and small and medium-sized enterprises. This management approach is utilized by a range of industries, including consumer goods and retail, banking, financial services, and insurance (BFSI), telecom and IT, manufacturing, transportation and logistics, media and entertainment, as well as other end users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The product information management market research report is one of a series of new reports from The Business Research Company that provides product information management market statistics, including product information management industry global market size, regional shares, competitors with a product information management market share, detailed product information management market segments, market trends and opportunities, and any further data you may need to thrive in the product information management industry. This product information management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The product information management market size has grown rapidly in recent years. It will grow from $16.06 billion in 2024 to $18.59 billion in 2025 at a compound annual growth rate (CAGR) of 15.8%. The growth in the historic period can be attributed to rising complexity of product data, regulatory compliance, e-commerce growth, demand for operational efficiency, increasing customer expectations.

The product information management market size is expected to see exponential growth in the next few years. It will grow to $39.44 billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be attributed to globalization of markets, emphasis on data quality and governance, integration with other business systems, growing importance of omnichannel marketing. Major trends in the forecast period include ai and machine learning integration, cloud-based PIM solutions, mobile PIM applications, personalization capabilities, blockchain for data integrity, cross-channel data synchronization, collaborative PIM, real-time data management.

The forecast of 20.7% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs could strain U.S. retailers by increasing costs for omnichannel content management platforms and artificial intelligence-powered cataloging tools sourced from the Netherlands and India, potentially causing inconsistent product data while raising digital transformation costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for product information management software from the booming eCommerce industry worldwide is driving market growth. Product information management systems help businesses effectively evaluate, organize, and validate their brand and product data before sharing it with supply chain partners in the correct formats and at the right time. E-commerce companies constantly adopt new digital technologies and integrate them into their operations to fully meet customer demands and keep pace with e-commerce growth. For example, in August 2023, according to the United States Census Bureau, a US-based government agency, e-commerce sales in the second quarter of 2023 increased by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales rose by 0.6% (or 0.4%). Online sales accounted for 15.4% of all sales in the second quarter of 2023. As a result, the increasing demand for product information management software from the flourishing eCommerce sector is expected to drive market growth in the near future.

The anticipated growth of the product information management market is further driven by the increasing adoption of artificial intelligence (AI) in businesses. AI involves the creation and implementation of computer systems capable of performing tasks traditionally requiring human intelligence. The integration of AI and machine learning within Product Information Management (PIM) systems enhances insights and automates data processes, resulting in improved decision-making and increased productivity. In 2022, 35% of global businesses utilized AI, marking a 4% increase from 2021. Additionally, there was a 13% surge in AI adoption from 2021 to 2022. Consequently, the rising adoption of artificial intelligence is poised to propel the growth of the product information management market.

Leading companies in the product information management market are adopting advanced technologies, such as generative artificial intelligence (AI) algorithms, to enhance data management, streamline product content creation, and improve customer engagement through personalized experiences. Generative AI algorithms are a form of AI designed to generate new content or data that mimics existing data. For example, in August 2024, GroupBy Inc., a Canada-based provider of AI search and product discovery solutions, launched Enrich AI. Enrich AI is a product data enrichment platform aimed at transforming product information management. It automates the extraction, standardization, and enhancement of product data, using generative AI algorithms to identify and correct errors and inconsistencies. Enrich AI leverages AI to revolutionize the management of product data.

Leading companies in the product information management (PIM) market are introducing innovative PIM solutions integrated with digital asset management (DAM) systems to enhance the creation of rich media and streamline asset management. A DAM system integrated within a PIM system serves the dual purpose of centralizing eCommerce digital asset management and significantly improving the quality of product detail pages (PDP) on digital storefronts. For example, in June 2022, Jasper Commerce, Inc., a Canada-based PIM software company, launched its latest Jasper PIM SaaS solution featuring digital asset management (DAM) capabilities for enterprise customers. The solution includes new asset management features that give customers better control over product imagery, video content, documents, and 3D model applications. This DAM capability enables Jasper's clients to offer comprehensive augmented reality (AR) experiences, resulting in a 19% increase in customer engagement and a remarkable 90% improvement in sales conversion rates.

In June 2024, Epicor, a US-based software company, acquired Kyklo for an undisclosed amount. This acquisition aims to strengthen Epicor's Enterprise Resource Planning (ERP) solutions by incorporating advanced PIM capabilities, enabling manufacturers and distributors to efficiently manage and distribute product information across multiple channels while ensuring data consistency and accuracy. Kyklo is a US-based company specializing in product information management.

Major companies operating in the product information management market include International Business Machines Corporation, SAP SE, Informatica LLC, Magnitude Software Inc., Contentserv Inc., Plytix Limited, Salsify Inc., Riversand Technologies Inc., Pimcore, Akeneo SAS, Stibo Systems A/S, EnterWorks Acquisition Inc., Agility Multichannel Limited, Mobius Knowledge Services Inc., Profisee Group Inc., Censhare AG, Vinculum Solutions Inc., TrueCommerce Inc., Vimedici AG, Imagine Communications Corp., inRiver AB, StoreGekko Limited, Idiosity Inc., Icecat NV, Skypim Limited, Merchantry Global Inc., ADAM Software NV, Oracle Corporation, ASIM Products

North America was the largest region in the product information management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product information management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the product information management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The product information management market includes revenues earned by entities providing software solutions and services including consulting and implementation, training, support, and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Information Management Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on product information management market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for product information management ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The product information management market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Product Information Management Market Characteristics

3. Product Information Management Market Trends And Strategies

4. Product Information Management Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Product Information Management Growth Analysis And Strategic Analysis Framework

6. Product Information Management Market Segmentation

7. Product Information Management Market Regional And Country Analysis

8. Asia-Pacific Product Information Management Market

9. China Product Information Management Market

10. India Product Information Management Market

11. Japan Product Information Management Market

12. Australia Product Information Management Market

13. Indonesia Product Information Management Market

14. South Korea Product Information Management Market

15. Western Europe Product Information Management Market

16. UK Product Information Management Market

17. Germany Product Information Management Market

18. France Product Information Management Market

19. Italy Product Information Management Market

20. Spain Product Information Management Market

21. Eastern Europe Product Information Management Market

22. Russia Product Information Management Market

23. North America Product Information Management Market

24. USA Product Information Management Market

25. Canada Product Information Management Market

26. South America Product Information Management Market

27. Brazil Product Information Management Market

28. Middle East Product Information Management Market

29. Africa Product Information Management Market

30. Product Information Management Market Competitive Landscape And Company Profiles

31. Product Information Management Market Other Major And Innovative Companies

32. Global Product Information Management Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Product Information Management Market

34. Recent Developments In The Product Information Management Market

35. Product Information Management Market High Potential Countries, Segments and Strategies

36. Appendix

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