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Design, Research, Promotional And Consulting Services Global Market Report 2025
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A design is a blueprint or creation in fields like the arts and fashion, representing a method for organizing elements effectively to achieve specific objectives. Research involves producing new knowledge or applying existing knowledge creatively to generate fresh ideas, methodologies, and insights. Promotional services pertain to activities that help disseminate information about products, services, or businesses. Consulting services involve offering knowledge or strategic advice for consideration and decision-making.

The primary categories within design, research, promotional, and consulting services encompass photographic services, market research services, advertising, public relations, and related services; scientific research and development services; environmental consulting services; management consulting services; specialized design services; architectural and engineering consulting; and related services. Photographic services are a segment of Design and Publication Services that provides photographic solutions to university faculty and staff, including access to a photographer and a photo lab technician. These services are available through online and offline channels and are offered by both large corporations and small to medium-sized enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The design, research, promotional, and consulting services market research report is one of a series of new reports from The Business Research Company that provides design, research, promotional, and consulting services market statistics, including design, research, promotional, and consulting services industry global market size, regional shares, competitors with a design, research, promotional, and consulting services market share, detailed design, research, promotional, and consulting services market segments, market trends and opportunities, and any further data you may need to thrive in the design, research, promotional, and consulting services industry. This design, research, promotional, and consulting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The design, research, promotional and consulting services market size has grown steadily in recent years. It will grow from $4526.88 billion in 2024 to $4746.82 billion in 2025 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to technological advancements, globalization, marketing and advertising, consumer behavior.

The design, research, promotional and consulting services market size is expected to see strong growth in the next few years. It will grow to $5989.71 billion in 2029 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to digital transformation, economic conditions, environmental concerns, regulatory changes. Major trends in the forecast period include data analytics and ai, sustainability and csr, e-commerce and online presence, remote work and collaboration tools.

The forecast of 6.0% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade restrictions may impact U.S. creative agencies by raising costs for 3D prototyping software and consumer behavior research platforms imported from Sweden and Singapore, resulting in higher client fees and reduced competitiveness in global design projects. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Stable economic growth is anticipated to drive the growth of the design, research, promotional, and consulting services market in the foreseeable future. As an example, in a report released in September 2023 by the Conference Board, a non-profit organization based in the United States, it was predicted that global real GDP would grow by 2.9% in 2023. Additionally, according to a report published in June 2023 by the Organisation for Economic Co-operation and Development (OECD), an intergovernmental organization headquartered in France, global GDP growth in 2023 is estimated to be 2.7%. Furthermore, the OECD's Interim Report, issued in September 2023, foresees a 3.0% expansion in the global economy for 2023. This stable economic growth is expected to result in increased investments in end-user markets, thereby propelling the market's growth during the forecast period.

The increasing incidence of cybercrimes is expected to stimulate the growth of the architectural, engineering consultants, and related services market in the future. Cybercrime encompasses unlawful activities conducted through digital technologies or the internet. Architectural and engineering consultants can contribute to creating and implementing secure building and facility designs that incorporate cybersecurity measures, including access controls, secure data storage, and surveillance systems.For instance, in November 2023, according to the Department of Defence Australia, during the 2022-2023 financial year, the Australian Cyber Security Centre received more than 94,000 cybercrime reports, reflecting a 23% increase compared to the previous year (2021-2022). This rise in cybercrimes is driving the growth of the architectural, engineering consultants, and related services market, as companies in these sectors increasingly seek advanced security measures and consultancy services to safeguard their operations and infrastructure.

Companies operating in the design, research, promotional, and consulting services market are transitioning from traditional revenue models based on hourly or monthly billing to adopt a value-centric revenue model. Fueled by rising labor costs and client demands for cost reductions, many firms are embracing value-centric pricing. This approach is particularly suitable for industries like management consulting and market research where the value delivered, such as tax savings, damage awards, advertising placements, or the scale of acquisitions and mergers, is often explicit. The trend indicates a broader shift within the design, research, promotional, and consulting service sector, with more providers gravitating toward value-based pricing strategies to position themselves as 'advisors' rather than mere service providers.

Major companies operating in the design, research, promotional, and consulting services market are increasingly focused on developing eco-friendly innovations to reduce environmental impact and meet the growing consumer demand for sustainability. These innovations include the use of sustainable materials, improving product longevity, and promoting energy efficiency. Eco-friendly innovations refer to products, services, or processes designed to minimize environmental harm while supporting sustainability. For instance, in May 2024, SIS International Research Inc., a US-based media company, introduced a suite of specialized consulting services aimed at optimizing brand strategies and enhancing customer engagement. These services encompass brand positioning, consumer behavior research, product innovation, and sustainability strategy development, all tailored to meet the evolving needs of brands in a competitive marketplace.

Major companies operating in the design, research, promotional and consulting services market include Accenture plc, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PricewaterhouseCoopers International Limited, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., Fluor Corporation, Power Construction Corporation of China Ltd., International Business Machines Corporation, McKinsey & Company Inc., Boston Consulting Group Inc., Bain & Company Inc., KPMG International Limited, Nielsen Holdings plc, Ipsos SA, GfK SE, Kantar Group Holdings Limited, Forrester Research Inc., International Data Corporation, Frost & Sullivan Inc., Navigant Consulting Inc., ICF International Inc., Booz Allen Hamilton Holding Corp., Kearney, Oliver Wyman Group Inc., Mercer Inc., Willis Towers Watson Holdings plc, Marsh & McLennan Companies Inc., Huron Consulting Group Inc., FTI Consulting Inc., AlixPartners UK LLP, Alvarez & Marsal Holdings LLC.

North America was the largest region in the design, research, promotional and consulting services market in 2024. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the design, research, promotional and consulting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the design, research, promotional and consulting services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The design, research, promotional and consulting services (also referred to as general professional services) market consists of revenue earned by entities that offer expertise and services to a wide range of industries, and in some cases to households and individuals. Activities include architectural services, engineering services, design services, research services, advertising services, and other design, research, promotional and consulting services. Design, research, promotional and consulting establishments undertake processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Design, Research, Promotional And Consulting Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on design, research, promotional and consulting services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for design, research, promotional and consulting services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The design, research, promotional and consulting services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Design, Research, Promotional And Consulting Services Market Characteristics

3. Design, Research, Promotional And Consulting Services Market Trends And Strategies

4. Design, Research, Promotional And Consulting Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Design, Research, Promotional And Consulting Services Growth Analysis And Strategic Analysis Framework

6. Design, Research, Promotional And Consulting Services Market Segmentation

7. Design, Research, Promotional And Consulting Services Market Regional And Country Analysis

8. Asia-Pacific Design, Research, Promotional And Consulting Services Market

9. China Design, Research, Promotional And Consulting Services Market

10. India Design, Research, Promotional And Consulting Services Market

11. Japan Design, Research, Promotional And Consulting Services Market

12. Australia Design, Research, Promotional And Consulting Services Market

13. Indonesia Design, Research, Promotional And Consulting Services Market

14. South Korea Design, Research, Promotional And Consulting Services Market

15. Bangladesh Design, Research, Promotional And Consulting Services Market

16. Thailand Design, Research, Promotional And Consulting Services Market

17. Vietnam Design, Research, Promotional And Consulting Services Market

18. Malaysia Design, Research, Promotional And Consulting Services Market

19. Singapore Design, Research, Promotional And Consulting Services Market

20. Philippines Design, Research, Promotional And Consulting Services Market

21. Hong Kong Design, Research, Promotional And Consulting Services Market

22. New Zealand Design, Research, Promotional And Consulting Services Market

23. Western Europe Design, Research, Promotional And Consulting Services Market

24. UK Design, Research, Promotional And Consulting Services Market

25. Germany Design, Research, Promotional And Consulting Services Market

26. France Design, Research, Promotional And Consulting Services Market

27. Italy Design, Research, Promotional And Consulting Services Market

28. Spain Design, Research, Promotional And Consulting Services Market

29. Spain Design, Research, Promotional And Consulting Services Market

30. Austria Design, Research, Promotional And Consulting Services Market

31. Belgium Design, Research, Promotional And Consulting Services Market

32. Denmark Design, Research, Promotional And Consulting Services Market

33. Finland Design, Research, Promotional And Consulting Services Market

34. Ireland Design, Research, Promotional And Consulting Services Market

35. Netherlands Design, Research, Promotional And Consulting Services Market

36. Norway Design, Research, Promotional And Consulting Services Market

37. Portugal Design, Research, Promotional And Consulting Services Market

38. Sweden Design, Research, Promotional And Consulting Services Market

39. Switzerland Design, Research, Promotional And Consulting Services Market

41. Russia Design, Research, Promotional And Consulting Services Market

42. Czech Republic Design, Research, Promotional And Consulting Services Market

43. Poland Design, Research, Promotional And Consulting Services Market

44. Romania Design, Research, Promotional And Consulting Services Market

45. Ukraine Design, Research, Promotional And Consulting Services Market

46. North America Design, Research, Promotional And Consulting Services Market

47. USA Design, Research, Promotional And Consulting Services Market

48. Canada Design, Research, Promotional And Consulting Services Market

50. South America Design, Research, Promotional And Consulting Services Market

51. Brazil Design, Research, Promotional And Consulting Services Market

52. Chile Design, Research, Promotional And Consulting Services Market

53. Argentina Design, Research, Promotional And Consulting Services Market

54. Colombia Design, Research, Promotional And Consulting Services Market

55. Peru Design, Research, Promotional And Consulting Services Market

56. Middle East Design, Research, Promotional And Consulting Services Market

57. Saudi Arabia Design, Research, Promotional And Consulting Services Market

58. Israel Design, Research, Promotional And Consulting Services Market

59. Iran Design, Research, Promotional And Consulting Services Market

60. Turkey Design, Research, Promotional And Consulting Services Market

61. United Arab Emirates Design, Research, Promotional And Consulting Services Market

62. Africa Design, Research, Promotional And Consulting Services Market

63. Egypt Design, Research, Promotional And Consulting Services Market

64. Nigeria Design, Research, Promotional And Consulting Services Market

65. South Africa Design, Research, Promotional And Consulting Services Market

66. Design, Research, Promotional And Consulting Services Market Competitive Landscape And Company Profiles

67. Design, Research, Promotional And Consulting Services Market Other Major And Innovative Companies

68. Global Design, Research, Promotional And Consulting Services Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Design, Research, Promotional And Consulting Services Market

70. Recent Developments In The Design, Research, Promotional And Consulting Services Market

71. Design, Research, Promotional And Consulting Services Market High Potential Countries, Segments and Strategies

72. Appendix

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