세계의 음악 축제 시장 보고서(2025년)
Music Festival Global Market Report 2025
상품코드 : 1806502
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 음악 축제 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년까지 57억 6,000만 달러로 성장해 CAGR 17.5%에 이를 것으로 예측됩니다. 예측 기간의 성장은 사람들의 가처분 소득 증가, 음악 관광의 상승, 독특한 라이브 이벤트 수요, 디지털 미디어 및 소셜 네트워킹 확대, 축제 증가 등에 기인합니다. 예측 기간의 주요 동향으로는 가상 이벤트 영역의 혁신, 기술 진보, 친환경 축제, 웰빙과의 융합, 고급 숙박 시설 등이 있습니다.

향후 5년간 성장률 17.5%라는 예측은 이 시장의 지난 예측으로부터 0.3% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 조명 장비, 음향 시스템 및 임시 스테이지 구조에 대한 관세는 라이브 음악 축제의 제작 비용을 증가시켜 티켓 가격 및 스폰서 모델에 영향을 줄 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

엔터테인먼트 체험에 대한 소비자 수요 증가가 향후 음악 축제 시장의 확대를 이끌 것으로 예측됩니다. 엔터테인먼트 체험에는 영화, 콘서트, 게임, 가상 체험 등 엔터테인먼트를 위한 다양한 형태의 미디어, 공연, 활동과의 몰입적이고 매력적인 상호작용이 포함됩니다. 이 수요는 단순화된 경험, 가치 중심의 선택, 디지털 참여 증가에 대한 욕구에 의해 촉진되고 있습니다. 음악 축제는 라이브 퍼포먼스, 사회적 교류, 문화적 다양성이 참가자의 기억에 남는 몰입형의 즐거움을 창출하는 활기찬 환경을 제공함으로써 이러한 체험에 공헌하고 있습니다. 예를 들어, 2024년 9월 노동통계국이 발표한 보고서에 따르면 미국의 엔터테인먼트 지출은 2022년 3,458달러에서 2023년 3,635달러로 5.1% 증가했습니다. 이 성장은 엔터테인먼트 경험에 대한 소비자 수요 증가를 돋보이게 하며, 음악 축제 시장을 뒷받침하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

JHS
영문 목차

영문목차

A music festival is a large-scale event that showcases live performances from multiple artists or bands, often spanning a wide range of music genres. Typically held over several days, it can take place in both outdoor and indoor venues, offering a mix of entertainment, food, and cultural experiences. Music festivals create a vibrant, communal atmosphere where diverse audiences come together, united by their love of music.

The main types of music festivals include pop music festivals, rock music festivals, hip-hop music festivals, electronic dance music festivals, and others. A pop music festival, for example, features a lineup of popular music artists and bands performing various styles of pop music. These festivals typically attract large crowds and cater to different age groups, such as those under 20, 21 to 40 years, and over 40 years. The events often involve various activities such as ticket sales, sponsorships, and merchandising.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly affecting the recreation sector, especially in the supply of imported sports gear, outdoor equipment, and leisure products. Manufacturers and retailers are grappling with increased costs for goods like bicycles, camping supplies, fitness equipment, and gaming consoles-many of which rely heavily on international supply chains with few domestic alternatives. Small recreational retailers are particularly vulnerable, with some cutting back on stock or raising prices to manage shrinking profit margins. Event organizers and recreational venues are also experiencing rising costs for imported materials and equipment. In response, the industry is shifting toward suppliers in non-tariff regions, boosting local procurement efforts, and advocating for tariff exemptions on widely used recreational goods.

The music festival market research report is one of a series of new reports from The Business Research Company that provides music festival market statistics, including the music festival industry's global market size, regional shares, competitors with a music festival market share, detailed music festival market segments, market trends and opportunities, and any further data you may need to thrive in the music festival industry. This music festival market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The music festival market size has grown rapidly in recent years. It will grow from $2.57 billion in 2024 to $3.02 billion in 2025 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to progressively adopted hybrid models, awareness regarding issues related to hearing increases, increasing emphasis on spiritual entertainment consumption, expansion of renewable energy infrastructure, and increasing interest in live music events.

The music festival market size is expected to see rapid growth in the next few years. It will grow to $5.76 billion in 2029 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to an increase in people's disposable income, rise of music tourism, demand for unique live events, expansion of digital media and social networking, and rising number of festivals. Major trends in the forecast period include innovation within the virtual event sphere, technological advancements, eco-friendly festivals, wellness integration, and luxury accommodations.

The forecast of 17.5% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on lighting rigs, sound systems, and temporary stage structures could elevate production expenses for live music festivals, affecting ticket pricing and sponsorship models. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing consumer demand for entertainment experiences is anticipated to drive the expansion of the music festival market in the future. Entertainment experiences involve immersive and engaging interactions with various forms of media, performances, or activities designed to entertain, such as movies, concerts, games, and virtual experiences. This demand is fueled by the desire for simplified experiences, value-driven choices, and increased digital engagement. Music festivals contribute to these experiences by offering vibrant environments where live performances, social interactions, and cultural diversity create memorable and immersive enjoyment for attendees. For example, in September 2024, a report by The Bureau of Labor Statistics revealed that entertainment expenditures in the US rose by 5.1%, from $3,458 in 2022 to $3,635 in 2023. This growth highlights the increasing consumer demand for entertainment experiences, which, in turn, is propelling the music festival market.

Key players in the music festival market are focusing on promoting homegrown events that highlight local and regional talent, offering unique experiences that resonate with audiences while supporting emerging artists and boosting regional economies through tourism and local businesses. Homegrown festivals primarily feature local or regional musicians and celebrate the unique cultural and musical heritage of a specific area. For example, in March 2024, Independent Music Platform (IMP), an India-based social networking community, launched the IMP X-Festival. This homegrown event features over 100 artists across 34 performances, with popular acts such as Indian Ocean and Agnee, along with emerging local talents such as Nawab Gang, Chowraasta, and Damini Bhatla. IMP plans to expand the X-Festival across India, promoting local talent in each city and fostering regional collaborations to create diverse musical experiences.

In June 2024, KKR & Co Inc., a US-based company, acquired Superstruct Entertainment Ltd for $1.43 billion (€1.3 billion). This acquisition allows KKR to expand its portfolio and leverage Superstruct's expertise in organizing music festivals. Superstruct Entertainment Ltd is a UK-based company known for its operations in the music festival industry.

Major players in the music festival market are Live Nation Entertainment Inc, Production Resource Group LLC, The Madison Square Garden Company, StubHub Inc, Eventbrite, SXSW LLC, Festival Republic Ltd, MaMA Music & Convention, Tait Towers LLC, Insomniac Holdings LLC, Superfly Productions LLC, Sziget Cultural Management Ltd, C3 Presents Ltd, AEG Presents Ltd, AV Concepts Inc, Goldenvoice LLC, Outback Presents LLC, Mediacorp Pte Ltd, Echoes of Earth, Music Fest, and ID&T.

North America was the largest region in the music festival market in 2024. The regions covered in music festival report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the music festival market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The music festival market includes revenues earned by entities by providing services such as live music performances, food and beverage services, and medical and security services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Music Festival Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on music festival market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for music festival ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The music festival market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Music Festival Market Characteristics

3. Music Festival Market Trends And Strategies

4. Music Festival Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Music Festival Growth Analysis And Strategic Analysis Framework

6. Music Festival Market Segmentation

7. Music Festival Market Regional And Country Analysis

8. Asia-Pacific Music Festival Market

9. China Music Festival Market

10. India Music Festival Market

11. Japan Music Festival Market

12. Australia Music Festival Market

13. Indonesia Music Festival Market

14. South Korea Music Festival Market

15. Western Europe Music Festival Market

16. UK Music Festival Market

17. Germany Music Festival Market

18. France Music Festival Market

19. Italy Music Festival Market

20. Spain Music Festival Market

21. Eastern Europe Music Festival Market

22. Russia Music Festival Market

23. North America Music Festival Market

24. USA Music Festival Market

25. Canada Music Festival Market

26. South America Music Festival Market

27. Brazil Music Festival Market

28. Middle East Music Festival Market

29. Africa Music Festival Market

30. Music Festival Market Competitive Landscape And Company Profiles

31. Music Festival Market Other Major And Innovative Companies

32. Global Music Festival Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Music Festival Market

34. Recent Developments In The Music Festival Market

35. Music Festival Market High Potential Countries, Segments and Strategies

36. Appendix

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