세계의 테킬라 시장 보고서(2025년)
Tequila Global Market Report 2025
상품코드 : 1805417
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

테킬라 시장은 향후 수년간 급성장할 것으로 전망됩니다. 2029년까지 연평균 복합 성장률(CAGR) 10.7%로 225억 7,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 밀레니얼 세대와 Z세대 소비자 증가, 칵테일 문화의 확대, 프리미엄화와 브랜드의 다양화, 멕시코산 술에 대한 세계적인 인기 상승, 지속 가능하고 윤리적인 관행 등에 기인할 것으로 예상됩니다. 예측 기간 동안의 세계의 주요 동향으로는 논아가베 술의 연구, 세계화와 국제 시장의 성장, 포장과 디자인의 혁신, 디지털 마케팅과 전자상거래의 성장, 문화 및 교육적 이니셔티브 등을 들 수 있습니다.

향후 5년간 예측되는 성장률 10.7%는 이 시장의 과거 예측에서 0.1% 감소하였습니다. 이러한 성장 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 멕시코의 수출이 보복 관세에 직면하기 때문에 프리미엄 아가베 술의 가격이 상승하고 미국에 직접 영향을 미칠 가능성이 높습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 늘어날 것으로 보입니다.

테킬라 시장은 용설란으로 만든 술에 대한 소비자의 지향 증가로 성장할 것으로 예측됩니다. 용설란(아가베)의 수액을 발효시켜 양조한 용설란 술은 멕시코 중부에서는 수세기에 걸쳐 소비된 전통적인 음료였습니다. 미국에서는 멕시코에서 수입이 증가하면서 아가베 술의 인기가 높아지고 있습니다. CNBC에 따르면 2022년 2월 아가베 술의 매출은 전년 대비 30.1% 증가한 52억 달러에 달했다고 보고되었으며 소매업체도 테킬라 매출 증가에 대응하기 위해 조정을 시행하고 있습니다. 이 동향은 아가베 술에 대한 소비자의 큰 인기를 보여주며 테킬라 시장의 성장에 기여하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시 경제 시나리오 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시 경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수 합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

CSM
영문 목차

영문목차

Tequila is a distilled alcoholic beverage crafted from the Agave Tequilana plant. During its production, the plant is fermented along with other sugars such as fructose and glucose, along with synthetic flavorings. Tequila serves as a popular base ingredient in various cocktails and enjoys widespread popularity, particularly among younger individuals globally.

In the tequila market, the primary types of tequila are Blanco, Reposado, Anejo, and others. Blanco, also known as silver tequila, is the purest form and is occasionally aged for a short period. Tequila is categorized based on purities such as premium, value, super-premium, and ultra-premium tequila. It is distributed through on-trade and off-trade channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The tequila market research report is one of a series of new reports from The Business Research Company that provides tequila market statistics, including tequila industry global market size, regional shares, competitors with a tequila market share, detailed tequila market segments, market trends, and opportunities, and any further data you may need to thrive in the tequila industry. This tequila market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The tequila market size has grown rapidly in recent years. It will grow from $13.53 billion in 2024 to $15.01 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to cultural and lifestyle trends, rising popularity of cocktails, premiumization and craft trends, globalization of tequila consumption, marketing and branding strategies.

The tequila market size is expected to see rapid growth in the next few years. It will grow to " $22.57 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to rising millennial and Gen Z consumers, expanding cocktail culture, premiumization and brand diversification, increasing global affinity for Mexican spirits, sustainable and ethical practices. Major trends in the forecast period include exploration of non-agave spirits, globalization and international market growth, innovation in packaging and design, digital marketing and e-commerce growth, cultural and educational initiatives.

The forecast of 10.7% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising prices for premium agave spirits, as Mexican exports face retaliatory tariffs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The tequila market is expected to experience growth due to the growing consumer inclination towards agave-based spirits. Agave alcohol, brewed from the fermented maguey (agave) plant's sap, has been a traditional drink in central Mexico for centuries. The popularity of agave spirits is on the rise in the United States, with increasing imports from Mexico. Retailers are also making adjustments to accommodate the growing sales of tequila, with a reported increase of 30.1% year on year to USD 5.2 billion in agave-based spirits sales in February 2022, according to CNBC. This trend indicates a significant consumer preference for agave-based spirits, contributing to the growth of the tequila market.

The rising health consciousness among consumers is anticipated to drive the growth of the tequila market in the future. Health consciousness refers to an individual's awareness and attentiveness to their own health and wellness. Tequila contains compounds like agavins, which may offer various potential health benefits, including cardiovascular support, improved digestive health, a positive effect on blood sugar levels, and assistance with weight management. Additionally, it is rich in antioxidants that can help neutralize free radicals in the body, support bone health, and serve as a suitable option for those with gluten sensitivities. For instance, in July 2023, data from the Office for National Statistics, a UK-based government agency, revealed that approximately 73.6% of individuals reported making some lifestyle changes from May to June 2023, with 12.8% indicating they had made significant adjustments. Notably, around 91.0% of women reported making some or considerable changes, compared to 81.7% of men. Therefore, the growing health consciousness is fueling the expansion of the tequila market.

Product innovation is a prominent trend gaining traction in the tequila market, with major companies strategically focusing on developing new and innovative products to enhance their market positions. For instance, in April 2022, Diageo, a UK-based multinational alcoholic beverage company, introduced Astral Tequila in the US, a premium tequila crafted from 100% blue Weber agave. Diageo has not only re-introduced the product but also revamped its packaging, refined the recipe with a new distillery, resulting in a fresh liquid, and initiated new marketing efforts.

Leading companies in the tequila market are focusing on creating innovative products, such as additive-free tequilas, to provide consumers with a more authentic and purer flavor experience. Additive-free tequila is crafted without any artificial flavorings, colorings, sweeteners, or other non-traditional additives, allowing the natural taste of the agave to shine through. For example, in September 2024, Zamora Company USA, a US-based liquor manufacturer, introduced VOLTEO tequila, an ultra-premium, organic, additive-free luxury brand distilled and bottled at Destileria Casa de Piedra in Jalisco, Mexico. Tequila VOLTEO positions itself as a luxury offering with expressions including VOLTEO Blanco, VOLTEO Reposado, and VOLTEO Cristalino-all produced from premium 100% Weber Blue Agave using traditional artisanal small-batch methods. Encased in a sleek and elegant bottle, Tequila VOLTEO is distinguished as one of the few organic and additive-free luxury tequilas on the market, with plans for additional expressions to be launched.

In October 2022, Pernod Ricard, a French company renowned for its anise-flavored pastis aperitifs, announced its acquisition of a majority stake in Codigo 1530 Tequila. This strategic move expands Pernod's agave portfolio, following its recent investment in the sotol market and aligns with the company's efforts to strengthen its presence in the US and Mexico. Codigo 1530 Tequila is a US-based beverage company that has become part of Pernod Ricard's diversified portfolio in the alcoholic beverage sector.

Major companies operating in the tequila market include Pernod Ricard SA, Suntory Holdings Limited, Asahi Group Holdings Ltd., Diageo plc, Kirin Holdings Co Ltd., El Grado Tequila LLC, Jose Cuervo S.A. de C.V., Dos Lunas Spirits LLC, The Molson Coors Brewing Company, Constellation Brands Inc., Thai Beverage Public Company Limited, Casamigos Spirits Co, Bacardi Limited, Brown-Forman Corporation, Clase Azul Tequila S.A. de C.V., Ambhar Global spirits LLC, Patron Spirits International LLC, Proximo Spirits LLC, Milagro Tequila LLC, Tres Agaves Productos LLC, Tequila Don Julio S.A. de C.V., Tequila Avion LLC, Sauza Tequila S.A. de C.V., Tequila Fortaleza S.A. de C.V., Cazadores Tequila S.A. de C.V., Grupo Industrial Herradura S.A. de C.V., Familia Camarena Tequila S.A. de C.V., Espolon Tequila S.A. de C.V.

North America was the dominated region in the tequila market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global tequila market during the forecast period. The regions covered in the tequila market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the tequila market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The tequila market consists of sales whiskey, vodka and rum and other spirits. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Tequila Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on tequila market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for tequila ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The tequila market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Tequila Market Characteristics

3. Tequila Market Trends And Strategies

4. Tequila Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Tequila Growth Analysis And Strategic Analysis Framework

6. Tequila Market Segmentation

7. Tequila Market Regional And Country Analysis

8. Asia-Pacific Tequila Market

9. China Tequila Market

10. India Tequila Market

11. Japan Tequila Market

12. Australia Tequila Market

13. Indonesia Tequila Market

14. South Korea Tequila Market

15. Western Europe Tequila Market

16. UK Tequila Market

17. Germany Tequila Market

18. France Tequila Market

19. Italy Tequila Market

20. Spain Tequila Market

21. Eastern Europe Tequila Market

22. Russia Tequila Market

23. North America Tequila Market

24. USA Tequila Market

25. Canada Tequila Market

26. South America Tequila Market

27. Brazil Tequila Market

28. Middle East Tequila Market

29. Africa Tequila Market

30. Tequila Market Competitive Landscape And Company Profiles

31. Tequila Market Other Major And Innovative Companies

32. Global Tequila Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Tequila Market

34. Recent Developments In The Tequila Market

35. Tequila Market High Potential Countries, Segments and Strategies

36. Appendix

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