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Biscuits Global Market Report 2025
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Biscuits are baked food items crafted from ingredients such as flour, shortening, baking powder or soda, alongside other supplementary components.

The primary categories of biscuits include crackers, savory biscuits, and sweet biscuits. Crackers and savory biscuits encompass a diverse range of shapes, sizes, colors, and flavors, commonly measuring three inches or less in diameter. They typically maintain a low moisture content, ranging from one to five percent, and are crafted from grain flours sourced from wheat, oats, or millet. These biscuits are available in various flavors, including plain, chocolate, sour cream, cheese, spiced, as well as infused with fruits and nuts. They are distributed through supermarkets, hypermarkets, specialist retailers, convenience stores, online retail platforms, and other diversified distribution channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The biscuits market research report is one of a series of new reports from The Business Research Company that provides biscuits market statistics, including biscuits industry global market size, regional shares, competitors with a biscuits market share, detailed biscuits market segments, market trends and opportunities, and any further data you may need to thrive in the biscuits industry. This biscuit market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The biscuits market size has grown steadily in recent years. It will grow from $127.99 billion in 2024 to $134.03 billion in 2025 at a compound annual growth rate (CAGR) of 4.7%. The growth in the historic period can be attributed to changing consumer lifestyles, health and wellness trends, the rise of online shopping, trade policies, and crisis events.

The biscuits market size is expected to see strong growth in the next few years. It will grow to " $166.04 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to personalization trends, global flavor fusion, growth in plant-based diets, diverse dietary preferences, and government regulations. Major trends in the forecast period include artisanal and craft biscuits, subscription models, interactive packaging, culinary collaborations, and blockchain traceability.

The forecast of 5.5% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising costs for imported butter and wheat flour from Canada and Europe, increasing bakery product prices.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth of the biscuits market is strongly influenced by the phenomenon of rapid urbanization. Urbanization, characterized by the migration of populations into concentrated urban areas, is a transformative force that repurposes land for residential, commercial, industrial, and transportation purposes. This global trend is significantly impacting food systems, shaping spatial patterns of food demand, and influencing consumer preferences. As of April 2022, according to the World Economic Forum, a Switzerland-based international non-governmental organization, the proportion of the global population residing in cities is projected to reach 80% by 2050. Currently, more than 4.3 billion people, constituting 55% of the world's population, reside in urban areas, and this figure is anticipated to escalate to 80% by 2050. In light of this, the biscuits market is experiencing growth propelled by the ongoing trend of rapid urbanization.

The projected growth of the biscuits market is closely tied to the rising consumer preference for healthy snacking. Healthy snacking involves the consumption of nutritionally balanced food items between main meals, emphasizing choices that deliver essential nutrients, sustain energy levels, and contribute to overall well-being. Biscuits emerge as a favorable option for healthy snacking when crafted with whole grains, offering fiber and essential nutrients for prolonged energy. As of December 2022, insights from Food Insight, a US-based scientific information center, reveal that a survey conducted by the International Food Information Council indicates that 73% of individuals incorporate snacking into their daily routines, with younger generations displaying a preference for energy-boosting snacks. This underscores the growing inclination toward healthy snacking habits, positioning biscuits as a key player in meeting this demand and consequently driving the overall growth of the biscuits market.

Major companies in the biscuits market are concentrating on developing innovative products, including gluten-free and plant-based options, as well as biscuits with added nutritional ingredients, high protein content, and low-sugar or sugar-free varieties. High nutritional value biscuits are formulated to provide essential nutrients, making them healthier alternatives to standard biscuits. For example, in August 2024, ITC, an India-based business and information technology company, launched the Sunfeast Super Egg & Milk Biscuit. This new product targets children and represents a strategic move into an underrepresented segment of the biscuit market. It aims to address a gap by offering a snack that combines nutritious ingredients like eggs and milk, which are crucial for child development. This launch is part of ITC's broader strategy to innovate in the food sector and respond to consumer preferences that emphasize health and convenience.

Prominent companies within the biscuits market are increasingly prioritizing strategic collaborations as a means to deliver reliable services to customers. Strategic collaboration involves a mutually beneficial partnership between independent entities, working together to achieve shared goals that align with their respective strategic objectives. A case in point is the collaboration between Reliance Consumer Products Limited, an Indian-based provider of fast-moving consumer goods, and Maliban Biscuit Manufactories, a Sri Lanka-based provider of bakery products. In February 2023, these companies entered into a strategic partnership aimed at bringing Maliban's popular range of biscuits, crackers, cookies, and wafers to Indian consumers. This collaboration exemplifies the industry's focus on leveraging partnerships to expand product offerings and provide enhanced services to meet the evolving needs of customers within the biscuits market.

In October 2022, Britannia, an India-based multinational food products company, finalized the acquisition of Kenafric Biscuits, a Kenyan biscuit manufacturer, for approximately 138.7 million Kenyan Shillings (around INR92 million). This strategic acquisition aims to strengthen Britannia's presence in the African market by establishing a manufacturing base and enhancing the distribution of biscuit products throughout the region. Kenafric Biscuits Ltd is a Kenyan-based company specializing in biscuit manufacturing.

Major companies operating in the biscuits market include Universal Robina Corporation, Nestle S.A., Mars Incorporated, Mondelez International Inc., Grupo Bimbo S.A.B. de C.V., Kellogg Company, The Kellogg Company, Pladis Global, Lotte Corporation, The Hershey Company, ITC Limited, Patanjali Ayurved Limited, Dali Foods Group Co. Ltd., Britannia Industries Limited, United Biscuits (UK) Limited, Lotus Bakeries NV, Parle Agro Pvt. Ltd., Pepperidge Farm Incorporated, Walkers Shortbread Ltd., Arnott's Ltd., Bahlsen GmbH & Co. KG, Cremica Food Industries Limited, Leclerc Foods USA Inc., Burton's Biscuit Company, Surya Food & Agro Ltd., Ravi Foods Pvt. Ltd., Anmol Industries Limited, Duke and Sons Pvt. Ltd., C.A. Pillsbury and Company, Loacker S.p.A.

Europe was the largest region in the biscuits market in 2024. South America is expected to be the fastest-growing region in the biscuits market report during the forecast period. The regions covered in the biscuits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the biscuits market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The biscuits market consists of sales of cream crackers, flavored crackers, and sandwich biscuits. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Biscuits Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on biscuits market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for biscuits ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The biscuits market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Biscuits Market Characteristics

3. Biscuits Market Trends And Strategies

4. Biscuits Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Biscuits Growth Analysis And Strategic Analysis Framework

6. Biscuits Market Segmentation

7. Biscuits Market Regional And Country Analysis

8. Asia-Pacific Biscuits Market

9. China Biscuits Market

10. India Biscuits Market

11. Japan Biscuits Market

12. Australia Biscuits Market

13. Indonesia Biscuits Market

14. South Korea Biscuits Market

15. Western Europe Biscuits Market

16. UK Biscuits Market

17. Germany Biscuits Market

18. France Biscuits Market

19. Italy Biscuits Market

20. Spain Biscuits Market

21. Eastern Europe Biscuits Market

22. Russia Biscuits Market

23. North America Biscuits Market

24. USA Biscuits Market

25. Canada Biscuits Market

26. South America Biscuits Market

27. Brazil Biscuits Market

28. Middle East Biscuits Market

29. Africa Biscuits Market

30. Biscuits Market Competitive Landscape And Company Profiles

31. Biscuits Market Other Major And Innovative Companies

32. Global Biscuits Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Biscuits Market

34. Recent Developments In The Biscuits Market

35. Biscuits Market High Potential Countries, Segments and Strategies

36. Appendix

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