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Beer is an alcoholic drink created by brewing and fermenting malted barley. It is typically crafted from four main ingredients: water, malted barley (or other cereal grains), hops, and yeast. As a widely enjoyed social beverage, beer brings people together, embodies cultural identities through its variety of styles, and enriches culinary experiences with its distinctive flavors and aromas.

The main categories of beer include ales, lagers, stouts, porters, and malts. Ales are defined by their production with a quick-acting yeast (Saccharomyces cerevisiae) and a relatively fast fermentation process at higher temperatures. Beer is commonly packaged in cans, bottles, and draught form, and it is categorized into different segments, such as mass-produced and premium varieties. Distribution channels for beer include both off-trade channels (such as retail sales) and on-trade channels (such as bars and restaurants).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The beer market research report is one of a series of new reports from The Business Research Company that provides beer statistics, including beer industry global market size, regional shares, competitors with beer shares, detailed beer segments, market trends and opportunities, and any further data you may need to thrive in the beer industry. This beer research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The beer market size has grown steadily in recent years. It will grow from $215.01 billion in 2024 to $224.43 billion in 2025 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to rising alcohol consumption, strong economic growth in emerging markets, and low-interest rates.

The beer market size is expected to see steady growth in the next few years. It will grow to " $269.54 billion in 2029 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to the rising penetration of e-commerce, continued technology development and rising population. Major trends in the forecast period include manufacturing of non-alcoholic beer, introducing products with natural additives and coloring agents, collaborating with e-commerce platforms, investing in AI to have improved quality and flavor of beer, and focusing on launching flavored and immunity boosting beer.

The forecast of 4.7% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising tariffs on imported hops and barley from Germany and New Zealand, increasing costs for domestic craft and macro breweries.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Increasing demand for ready-to-drink (RTD) beverages is expected to drive the beer market in the forecast period. An RTD is a single use packaged beverage that is ready for immediate consumption at the time of purchase. RTD drinks are gaining popularity among working adults due to their clean labels and functionality. The introduction of new flavors in the range of RTD alcoholic beverages, ease of carrying, and convenience are expected to boost the demand for RTD alcoholic beverages. Increasing demand for RTD beverages, including RTD alcoholic beverages, is expected to drive the beer market going forward.

The growing number of craft breweries is expected to propel the growth of the beer market going forward. Craft breweries refer to small, independent breweries that produce high-quality, flavorful beer. The craft breweries contributes to the dynamic and evolving beer market by offering greater choice, fostering innovation, promoting a sense of local identity and community, and providing consumers with a wide range of options to suit their tastes and preferences. For instance, in April 2023, according to the Brewers Association, a US-based trade association, in 2022, the number of craft breweries reached a record-breaking 9,552, while the total count of operating breweries in the US increased to 9,709, up from 9,384 in 2021. Therefore, the growing number of craft breweries is driving the growth of the beer market.

The demand for self-serve beer bars has surged due to automation advancements and the aim to enhance customer experiences in crowded bar settings. These bars typically feature taps aligned on a wall alongside touch screens and card readers. Customers can select their preferred drinks through the touch screen interface, make payments using RFID cards, and dispense beer from the taps. Self-serve beer bars alleviate the challenges of ordering drinks in overly crowded bars. For example, PourMyBeer offers a system enabling patrons to serve themselves using interactive touch screens and wall-installed taps. By March 2022, this system had been installed in over 500 diverse locations, including casinos, hotels, military bases, restaurants, bars, breweries, and food halls. Another player in this space, Table Tap, offers self-serve beer walls through its trademark WallTender.

Key players in the beer market are prioritizing product innovation to expand their premium beer assortment and bolster their market presence. Premium beer denotes a higher-quality category compared to standard beer offerings. Anheuser-Busch InBev SA, in May 2022, introduced a new beer brand named Seven Rivers in the Indian market. This beer is crafted with locally sourced ingredients, offering light and refreshing flavors, and packaged in vibrant designs inspired by India's seven rivers. Seven Rivers, available in two variants - Hefeweizen (a German wheat beer) and Witbier (a Belgian wheat beer) - epitomizes a premium beer experience, highlighting its use of locally sourced ingredients and unique flavors.

Major companies operating in the beer market include Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company, Asahi Group Holdings, Ltd., China Resources Beer (Holdings) Company Limited, Diageo PLC, Kirin Holdings Company, Limited, Thai Beverage Public Company Limited, Kingfisher, Tuborg, Budweiser, Hangzhou Qiandaohu Beer Co., Ltd., Harbin Beer, Tsingtao Beer, Asahi Super Dry, Kirin Ichiban Shibori, Suntory The Premium Malt's and Sapporo Nama Beer Black Label, Hubei Jing Brand Brewing Co., Ltd., Taiwan Tobacco & Liquor Corporation, Zhaoyuan Brewing Factory, Krombacher Brauerei Bernhard Schadeberg GmbH & Co.KG, Birrificio Italiano, Bitburger Brewery, Breckenridge Brewer, Boston Beer Company, Dogfish Head Craft Brewery, Sierra Nevada Brewing Co., Squatters Pub, United Breweries Group, Erdinger Brewery, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, Scottish & Newcastle, Stone and Wood Brewing Co., Cloudwater Brew Co., North America Breweries, D.G. Yuengling & Son, Inc., Cool Beer Brewing Company, Craft Beer Importers Canada Inc., The Napanee Beer Company, Isla Brewing Company, The Beer Company Centro Historico, Pabst Brewing Company, SABMiller Plc., China Res. Snow Breweries, Baltika Breweries LLC, Ambev S.A., Grupo Modelo, Kerin Beverage Company, Ball Corporation Crown Holdings, Inc., Chimay Beers and Cheeses, BAVARIA N.V, Group Castel, Constellation Brands.

Asia-Pacific was the largest region in the beer market in 2024. Western Europe was the second-largest region in the beer market. The regions covered in the beer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the beer market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The beer market consists of sales of brown ale, golden ale, pale ale, dark lager, pale lager, irish stout, sweet stout, english porter, american porter, caramelized malt, roasted malt, and other beer. The companies in the alcoholic beverages industry process raw materials into alcoholic beverages, package and distribute them through various distribution channels to both on-trade and off-trade establishments. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Beer Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on beer market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for beer ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The beer market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Beer Market Characteristics

3. Beer Market Trends And Strategies

4. Beer Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Beer Growth Analysis And Strategic Analysis Framework

6. Beer Market Segmentation

7. Beer Market Regional And Country Analysis

8. Asia-Pacific Beer Market

9. China Beer Market

10. India Beer Market

11. Japan Beer Market

12. Australia Beer Market

13. Indonesia Beer Market

14. South Korea Beer Market

15. Bangladesh Beer Market

16. Thailand Beer Market

17. Vietnam Beer Market

18. Malaysia Beer Market

19. Singapore Beer Market

20. Philippines Beer Market

21. Hong Kong Beer Market

22. New Zealand Beer Market

23. Western Europe Beer Market

24. UK Beer Market

25. Germany Beer Market

26. France Beer Market

27. Italy Beer Market

28. Spain Beer Market

29. Spain Beer Market

30. Austria Beer Market

31. Belgium Beer Market

32. Denmark Beer Market

33. Finland Beer Market

34. Ireland Beer Market

35. Netherlands Beer Market

36. Norway Beer Market

37. Portugal Beer Market

38. Sweden Beer Market

39. Switzerland Beer Market

40. Eastern Europe Beer Market

41. Russia Beer Market

42. Czech Republic Beer Market

43. Poland Beer Market

44. Romania Beer Market

45. Ukraine Beer Market

46. North America Beer Market

47. USA Beer Market

48. Canada Beer Market

50. South America Beer Market

51. Brazil Beer Market

52. Chile Beer Market

53. Argentina Beer Market

54. Colombia Beer Market

55. Peru Beer Market

56. Middle East Beer Market

57. Saudi Arabia Beer Market

58. Israel Beer Market

59. Iran Beer Market

60. Turkey Beer Market

61. United Arab Emirates Beer Market

62. Africa Beer Market

63. Egypt Beer Market

64. Nigeria Beer Market

65. South Africa Beer Market

66. Beer Market Competitive Landscape And Company Profiles

67. Beer Market Other Major And Innovative Companies

68. Global Beer Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Beer Market

70. Recent Developments In The Beer Market

71. Beer Market High Potential Countries, Segments and Strategies

72. Appendix

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