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Koi Global Market Report 2025
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Koi, the colorful freshwater fish of the Amur Carp species found throughout Japan's rivers, ponds, and marshes, boasts high omega-3 content beneficial for mental health. With its rich protein content, Koi aids cell regeneration. Often sought after as ornamental fish, they are commonly kept in outdoor ponds or garden water features.

The primary types of koi comprise Kohaku, Taisho Sanke, Showa Sanke, and Other Varieties. These are classified into various sizes, including Small, Medium, and Large, and are distributed through diverse channels such as Online and Offline for utilization across Commercial, Retail, and Residential applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The koi market research report is one of a series of new reports from The Business Research Company that provides koi market statistics, including the koi industry's global market size, regional shares, competitors with koi market share, detailed koi market segments, market trends and opportunities, and any further data you may need to thrive in the koi industry. This koi market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The koi market size has grown rapidly in recent years. It will grow from $2.61 billion in 2024 to $2.89 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to cultural symbolism and history, origins in aquaculture, artistic and aesthetic appreciation, breeding and genetic selection, and development of koi shows and competitions.

The koi market size is expected to see rapid growth in the next few years. It will grow to " $4.36 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to growing interest in outdoor living spaces, expansion of online koi sales, integration of AI in breeding programs, koi in therapeutic and wellness settings, and artificial habitat innovations. Major trends in the forecast period include miniature and indoor koi ponds, virtual koi shows and competitions, sustainable aquatic ecosystems, remote monitoring and koi care, and interactive and educational koi exhibitions.

The forecast of 10.8% growth over the next five years reflects a slight reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing prices for ornamental fish imports from Japan and Indonesia, impacting aquaculture and pet markets.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of the aquaculture sector is anticipated to drive the growth of the koi market in the future. Aquaculture involves the breeding, cultivation, and harvesting of fish, shellfish, algae, and other organisms in aquatic environments. Koi, ornamental fish primarily raised as pets, are also part of aquaculture, which is practiced by both hobbyists and professionals. Consequently, the growth of aquaculture will contribute to the rearing of koi. For example, in March 2024, the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES), a US-based Australian government agency, projected that the gross value of fisheries and aquaculture production would grow by 0.5% in 2023-24, exceeding USD 2.37 billion (AUS 3.56 billion). Furthermore, by 2028-29, the aquaculture sector's value is expected to reach AUS 2.21 billion, accounting for 64% of Australia's total seafood production value. Thus, the expansion of aquaculture is fueling the growth of the koi market.

The koi market is anticipated to witness growth due to the increasing demand for protein-rich food. Protein-rich foods, containing significant amounts of this essential macronutrient, are gaining popularity as consumers prioritize high-protein diets for growth, repair, and overall health. Koi fish, known for their vibrant colors, are not only admired for ornamental purposes but are also sought after in aquaculture for their protein-rich nutritional profile. The global demand for total protein is projected to reach 943.5 million metric tons by 2054, according to a report by the government of Canada in August 2022. As the trend towards protein-rich diets continues, the popularity of koi as ornamental fish and potential protein sources in aquaculture contributes to the overall growth of the koi market.

The increasing adoption of various attractive species is expected to drive the growth of the koi market in the future. Attractive species refer to groups of appealing organisms composed of individuals capable of interbreeding or exchanging genes. Koi, ornamental fish primarily kept as pets, are popular due to their striking color patterns. For example, according to the Food and Agriculture Organization, a Canada-based specialized agency of the United Nations, annual fisheries and aquaculture production is projected to reach 185 million tonnes in 2023, a 0.6% increase from 2022 levels. Therefore, the growing adoption of different types of attractive species is fueling the expansion of the koi market.

Major companies in the koi market are introducing innovative services, such as fish food subscription services, to gain a competitive edge. Fish food subscription services offer a convenient and recurring delivery of fish food directly to consumers' doors. Pondbox, a UK-based company, launched a fish food subscription service in July 2023, providing a personalized experience for pond owners. Subscribers can choose from various fish food options tailored to their specific needs, including flakes, pellets, sticks, and pond sticks, based on fish type (Koi Carp, Goldfish, or mixed) and pond size. Priced starting at £8.50 ($10.75) every two months, Pondbox's service addresses challenges such as overfeeding and food quality reduction over time. This innovative subscription model offers a convenient and environmentally friendly solution for pond owners, whether beginners or experienced enthusiasts, contributing to the competitive advantage of companies in the koi market.

In May 2022, Ice Fish Farm AS, a Norwegian farm fishing company, successfully acquired Laxar Fiskeldi for a total of $144.4 million. This acquisition significantly consolidates the business, granting it exclusive ownership of every license allocated on Iceland's east coast. With this merger, the combined entity boasts a substantial biomass capacity totaling 36,800 metric tons. Laxar Fiskeldi, the acquired company, operates as a fish-farming entity based in Iceland.

Major companies operating in the koi market include Ozark Fisheries Inc., Blackwater Creek Koi Farms, Dainichi Koi Farm, Kloubec Koi Farm, Kodama Koi Farm, Laguna Koi Ponds, Marugen Koi Farm, Narita Koi Farm. Co. Ltd., Ogata Koi Farm Co. Ltd., Konishi Koi Farm Co. Ltd, Hiroi Koi Farm, Hoshikin Koi Farm, Isa Koi Farm, Izumiya Koi Farm, Kaneko Koi Farm, Kanno Koi Farm, Kansuke Koi Farm, Kawakami Koi Farm, Koi Associates Limited, Kokugyokan Koi Farm, Marudo Yorijo, Matsuda Koi Farm, Matsue Koi Farm, Momotaro Koi Farm, Next Day Koi Inc., Nogami Koi Farm, Omosako Koi Farm, Sakai Fish Farm Co. Ltd., Shanghai Wanjin ornamental fish breeding goldfish Co. Ltd.

Asia-Pacific was the largest region in the koi market in 2024. The regions covered in the koi market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the koi market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The koi market consists of sales of chagoi, tancho, utsuri, and asagi. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Koi Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on koi market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for koi ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The koi market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Koi Market Characteristics

3. Koi Market Trends And Strategies

4. Koi Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Koi Growth Analysis And Strategic Analysis Framework

6. Koi Market Segmentation

7. Koi Market Regional And Country Analysis

8. Asia-Pacific Koi Market

9. China Koi Market

10. India Koi Market

11. Japan Koi Market

12. Australia Koi Market

13. Indonesia Koi Market

14. South Korea Koi Market

15. Western Europe Koi Market

16. UK Koi Market

17. Germany Koi Market

18. France Koi Market

19. Italy Koi Market

20. Spain Koi Market

21. Eastern Europe Koi Market

22. Russia Koi Market

23. North America Koi Market

24. USA Koi Market

25. Canada Koi Market

26. South America Koi Market

27. Brazil Koi Market

28. Middle East Koi Market

29. Africa Koi Market

30. Koi Market Competitive Landscape And Company Profiles

31. Koi Market Other Major And Innovative Companies

32. Global Koi Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Koi Market

34. Recent Developments In The Koi Market

35. Koi Market High Potential Countries, Segments and Strategies

36. Appendix

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