세계의 카바 뿌리 추출물 시장 보고서(2025년)
Kava Root Extract Global Market Report 2025
상품코드 : 1805279
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 카바 뿌리 추출물 시장 규모는 앞으로 수년간 급성장할 것으로 예측됩니다. 2029년까지 CAGR 15.6%로 확대되어 '28억 3,000만 달러'로 성장할 것으로 예상됩니다. 예측기간의 성장은 자연요법시장 확대, 기능성 음료 확대, 규제 프레임워크 개척, 전자상거래와 세계적인 접근성, 정신건강에 대한 관심 증가 등에 기인할 것으로 예측됩니다. 예측기간의 주요 동향에는 전달 형태의 혁신, 임상조사 및 검증, 라이프스타일 제품과의 통합, 웰니스 브랜드와의 제휴, 인지건강에 대한 주력 등이 포함됩니다.

향후 5년간의 성장률 15.6%라는 예측은 이 시장의 지난 예측으로부터 0.1% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 이것은 피지와 바누아투에서 카바 수입에 의존하는 휴식 보충제의 가격을 상승시켜 미국에 직접 영향을 미칠 가능성이 높습니다. 또한 상호관세와 무역긴장의 고조와 제한에 의한 세계경제와 무역에 대한 악영향에 의해 그 영향은 보다 넓게 느껴질 것입니다.

제약 업계 수요 증가는 미래의 카바 뿌리 추출물 시장의 성장을 이끌 것으로 예측됩니다. 제약 산업은 의약품의 생산과 판매를 포괄합니다. 카바 뿌리 추출물은 불안, 불면증 및 관련 정신 질환의 치료, 스트레스 완화, 수면의 질 향상을 위해 의약품에 사용됩니다. 예를 들어 2023년 6월 벨기에를 기반으로 하는 업계 단체인 유럽 제약 단체 연합회(EFPIA)는 2022년 유럽에서의 의약품 총 생산액이 3,84 2억 달러(3,400억 유로)에 이르렀고, 2021년 3,663억 달러(3,239억 5,000만 유로)에서 약 4.95% 증가했다고 보고했습니다. 따라서 의약 분야에서 수요가 증가함에 따라 카바 뿌리 추출물 시장의 성장이 뒷받침됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Kava root extract is a concentrated substance derived from the root of the kava plant, known for its potential relaxation and anti-anxiety effects. This extract is obtained from the underground parts of the plant, which contain kava lactones with sedative properties.

The two main types of kava root extract are powder extract and liquid extract. Kava root powder extract is a concentrated form of the powdered root of the kava plant (Piper methysticum). It is commonly utilized in the preparation of traditional kava beverages, supplements, and various kava-infused products due to its potential calming and relaxation properties. These extracts are produced using both organic and conventional methods and find applications in diverse industries, including food and beverage, cosmetics and personal care, pharmaceuticals, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The kava root extract research report is one of a series of new reports from The Business Research Company that provides kava root extract market statistics, including the kava root extract industry's global market size, regional shares, competitors with a kava root extract market share, detailed kava root extract market segments, market trends and opportunities, and any further data you may need to thrive in the kava root extract industry. This kava root extract market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The kava root extract market size has grown rapidly in recent years. It will grow from $1.37 billion in 2024 to $1.58 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to traditional and cultural use, stress and anxiety management, pharmaceutical and nutraceutical applications, herbal remedies market growth, ethnobotanical research and awareness.

The kava root extract market size is expected to see rapid growth in the next few years. It will grow to " $2.83 billion in 2029 at a compound annual growth rate (CAGR) of 15.6%. The growth in the forecast period can be attributed to growing natural remedies market, expansion of functional beverages, regulatory framework development, e-commerce and global accessibility, increased focus on mental health. Major trends in the forecast period include innovations in delivery formats, clinical research and validation, integration with lifestyle products, collaborations with wellness brands, cognitive health focus.

The forecast of 15.6% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing prices for relaxation supplements dependent on kava imports from Fiji and Vanuatu.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand from the pharmaceutical industry is anticipated to drive the growth of the kava root extract market in the future. The pharmaceutical industry encompasses the production and sale of medicines. Kava root extract is utilized in pharmaceuticals for treating anxiety, insomnia, and related mental health disorders, as well as for providing stress relief and enhancing sleep quality. For example, in June 2023, the European Federation of Pharmaceutical Industries and Associations (EFPIA), a Belgium-based trade association, reported that total pharmaceutical production in Europe reached $384.2 billion (€340 billion) in 2022, marking an increase of approximately 4.95% from $366.3 billion (€323.95 billion) in 2021. Thus, the rising demand from the pharmaceutical sector is propelling the growth of the kava root extract market.

The rising adoption of plant-based diets is expected to drive the growth of the kava root extract market in the future. A plant-based diet focuses on whole, plant-derived foods while minimizing or excluding animal products. Kava root extract can help meet the wellness objectives of individuals following plant-based lifestyles by providing perceived health benefits, particularly in stress relief and relaxation. Its easy incorporation into plant-based supplements, along with a broader range of product offerings and heightened awareness, positions kava root extract for potential growth within the plant-based consumer segment. For example, in January 2023, Food Manufacture, a UK-based internet publishing company specializing in the food and drink processing industry, reported that the number of vegans in the UK increased by 1.1 million between 2023 and 2024. Thus, the increasing adoption of plant-based diets is propelling the growth of the kava root extract market.

Major companies in the kava root extract market are concentrating on expanding kava bars to enhance brand visibility, provide direct access to kava products for consumers, and stimulate market growth through increased product offerings and consumer education initiatives. The expansion of kava bars benefits the kava root extract market by enhancing brand awareness, facilitating direct consumer access to products, and acting as educational venues that promote product trials and overall market growth. For example, in July 2023, CuraScientific Corp., a US-based chemical manufacturing firm, launched a proprietary kava extract designed to offer natural solutions for stress and anxiety relief through a liquid delivery method that enhances rapid absorption and hydration. The company plans to invest $150 million over the next five years to establish 30 kava bars and expand its retail presence, demonstrating a strong commitment to growth within the kava market.

Major companies in the kava root extract market are innovating by developing new products, such as ready-to-drink kava beverages, to gain a competitive edge. Ready-to-drink beverages are pre-packaged liquid products formulated for immediate consumption. For instance, in December 2023, Mitra9 Brands launched Kava 2.0, featuring an infusion of high-quality kava sourced from the Pacific Islands. Kava 2.0 is carefully crafted with reduced sugar, fewer calories, and enriched with natural flavors, offering a delightful selection of sparkling flavors, including Orange Dreamsicle, Coconut Lychee, Lemonade, and Strawberry Watermelon. This product innovation aims to meet consumer preferences for convenient and enjoyable kava consumption.

In March 2022, Urban Outfitters Inc., a US-based multinational lifestyle retail corporation, formed a partnership with Psychedelic Water Inc. This collaboration aims to launch the innovative brand Psychedelic Water in 130 stores and online. The partnership reflects a strategic alignment between two lifestyle-oriented companies, leveraging a shared customer base and promoting the normalization of psychedelics. Psychedelic Water Inc. is a US-based manufacturer that creates functional beverages infused with natural plant extracts, including kava root.

Major companies operating in the kava root extract market include NOW Health Group Inc., Natrol LLC, Gaia Herbs Inc., Mountain Rose Herbs, Natural Factors Nutritional Products Ltd., Bolise Co. Limited, Herb Pharm LLC, Nature's Answers Inc., Botanic Healthcare Pvt. Ltd., LifeSeasons Inc., Oregon's Wild Harvest, Kona Kava Farms, Fiji Kava Australia Ltd, Muddy Waters Kava Inc., Taos Herb Company, Monsoon Beverages LLC, Pure Mountain Botanicals, Pacific Island Kava LLC, Root Of Happiness, Best Nutrition Products Inc., Kavafied LLC, Botany Evolution LLC, Electic Institute, Kava Kauai, Kava King Products Inc., Kalm with Kava

North America was the largest region in the kava root extract market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kava root extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the kava root extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kava root extract market consists of sales of noble kavas, two-day kavas, and medical kavas. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Kava Root Extract Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on kava root extract market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for kava root extract ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The kava root extract market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Kava Root Extract Market Characteristics

3. Kava Root Extract Market Trends And Strategies

4. Kava Root Extract Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Kava Root Extract Growth Analysis And Strategic Analysis Framework

6. Kava Root Extract Market Segmentation

7. Kava Root Extract Market Regional And Country Analysis

8. Asia-Pacific Kava Root Extract Market

9. China Kava Root Extract Market

10. India Kava Root Extract Market

11. Japan Kava Root Extract Market

12. Australia Kava Root Extract Market

13. Indonesia Kava Root Extract Market

14. South Korea Kava Root Extract Market

15. Western Europe Kava Root Extract Market

16. UK Kava Root Extract Market

17. Germany Kava Root Extract Market

18. France Kava Root Extract Market

19. Italy Kava Root Extract Market

20. Spain Kava Root Extract Market

21. Eastern Europe Kava Root Extract Market

22. Russia Kava Root Extract Market

23. North America Kava Root Extract Market

24. USA Kava Root Extract Market

25. Canada Kava Root Extract Market

26. South America Kava Root Extract Market

27. Brazil Kava Root Extract Market

28. Middle East Kava Root Extract Market

29. Africa Kava Root Extract Market

30. Kava Root Extract Market Competitive Landscape And Company Profiles

31. Kava Root Extract Market Other Major And Innovative Companies

32. Global Kava Root Extract Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Kava Root Extract Market

34. Recent Developments In The Kava Root Extract Market

35. Kava Root Extract Market High Potential Countries, Segments and Strategies

36. Appendix

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