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카바뿌리 추출물 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2031년) - 성질별, 형태별, 판매 채널별, 지역별
Kava Root Extract Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
상품코드 : 1513785
리서치사 : Fairfield Market Research
발행일 : 2024년 07월
페이지 정보 : 영문 264 Pages
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한글목차

세계 카바뿌리 추출물의 시장 규모는 소비자 선호도의 진화와 추출 공정의 기술 발전에 힘입어 크게 성장하고 있습니다. 시장은 2024년 5억 7,814만 달러에서 2031년 8억 4,419만 달러로 연평균 5.60% 성장할 것으로 예상됩니다. 카바뿌리 추출물은 천연 품질과 치료 효과로 인해 수요가 급증하면서 시장이 크게 확대되고 있습니다. 이러한 추세는 카바의 효능에 대한 인식 개선, 제품 개발의 기술 혁신, 유통 채널 확대 등 다양한 요인으로 인해 지속될 것으로 예상됩니다.

기술의 발전은 카바뿌리의 자연적 특성을 추출물에 보존하는 데 중요한 역할을 하고 있습니다. 추출 및 여과 공정에 대한 철저한 연구를 통해 기업들은 카바뿌리 본연의 맛과 품질을 유지하면서 고품질의 카바 추출물을 생산할 수 있게 되었습니다. 이러한 발전은 카바 제품의 완전한 효과를 원하는 소비자에게 특히 중요합니다. 회사는 모든 허브와 추출물이 엄격한 사양을 충족하도록 유기 알코올 및 무알코올 함유와 같은 방법을 사용하여 카바의 자연적 특성을 향상시키는 과정을 지속적으로 개선하고 있습니다.

미국에 본사를 둔 Eclectic Institute는 허브의 자연적 특성을 유지하면서 수분을 제거하는 '동결건조' 공정을 개발했습니다. 또한, 이 회사는 저온 증류 공정을 통해 카바뿌리에서 추출한 무알콜 추출물을 생산하고 있습니다. 이러한 혁신적인 공정은 업계의 벤치마킹 대상이 되고 있으며, 카바뿌리 추출물의 무결성과 효능을 유지하는 데 도움이 되고 있습니다.

이 보고서는 세계 카바뿌리 추출물 시장에 대해 조사했으며, 시장 개요와 함께 성질별, 형태별, 판매 채널별, 지역별 동향, 시장 진입 기업의 경쟁 동향 등을 제공합니다.

목차

제1장 주요 요약

제2장 시장 개요

제3장 생산량과 무역 통계, 2019-2023년

제4장 2023년 가격 분석

제5장 세계의 카바뿌리 추출물 시장 전망, 2019-2031년

제6장 북미의 카바뿌리 추출물 시장 전망, 2019-2031년

제7장 유럽의 카바뿌리 추출물 시장 전망, 2019-2031년

제8장 아시아태평양의 카바뿌리 추출물 시장 전망, 2019-2031년

제9장 라틴아메리카의 카바뿌리 추출물 시장 전망, 2019-2031년

제10장 중동 및 아프리카의 카바뿌리 추출물 시장 전망, 2019-2031년

제11장 경쟁 상황

제12장 부록

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영문 목차

영문목차

The Global Kava Root Extract Market is experiencing substantial growth, propelled by evolving consumer preferences and technological advancements in extraction processes.The market is projected to grow from $578.14 million in 2024 to $844.19 million by 2031, at a compound annual growth rate (CAGR) of 5.60%. The demand for kava root extract has surged due to its natural qualities and therapeutic benefits, leading to significant market expansion. This trend is expected to continue, driven by various factors including increased awareness of the benefits of kava, innovations in product development, and expanding distribution channels.

Technological Innovations Enhancing Kava Extract Quality

Technological advancements have played a crucial role in retaining the natural features of kava root in its extracts. Exhaustive research on extraction and filtration processes has enabled companies to produce high-quality kava extracts that maintain the natural taste and qualities of the kava root. These advancements are particularly important for consumers who seek the complete effects of kava products. Companies are continually improving their processes to ensure that every herb and extract meets rigorous specifications, using methods like organic alcohol or non-alcoholic content to enhance the natural properties of kava.

One notable example is the United States-based Eclectic Institute, which has developed a 'freeze-drying' process to remove water content while retaining the natural properties of herbs. Additionally, their cold distillation processes create non-alcohol extracts, including those from kava roots. These innovative processes have set a benchmark in the industry, helping to maintain the integrity and efficacy of kava root extracts.

Key Market Trends

1. Fast-Paced Herbal Industry Boosting Sales

The herbal industry is experiencing rapid growth, driven by increased consumer interest in dietary and therapeutic treatments that rejuvenate the body. This trend has led to a positive outlook for the kava root extract market. Consumers are increasingly favoring medicinal plants and herbs for health and wellness, and pharmaceutical industries have taken note, investing heavily in herbal products. This flourishing herbal industry has given a positive outlook for the kava root extract market, with manufacturers investing in research and development to create more effective and natural products.

2. Consumer Shift Toward Non-GMO and Allergen-Free Products

The growing health consciousness among consumers is driving demand for pure, naturally developed supplements. Kava root extracts, free from genetically modified organisms, gluten, soy, and dairy, are gaining popularity. This shift toward allergen-free and additive-free products is expected to significantly boost sales in the kava root extract market. The absence of genetically-modified organisms, gluten, soy, and dairy in kava root-based products is sparking interest amongst consumers all over the world.

For instance, U.S.-based Oregon's Wild Harvest offers kava extracts that are free from excipients, stearates, binders, lactose, dairy, gluten, peanuts, soy, or corn allergens. This focus on natural and pure products is resonating with health-conscious consumers, driving growth in the market.

3. Demand for Transparency and Traceability

Consumer awareness regarding the ingredients and production processes of health supplements has increased significantly. Transparency and traceability have become key factors in consumer decision-making, allowing them to choose high-quality products with confidence. Businesses are responding by providing detailed information about their products' ingredients, processing facilities, and sourcing practices.

Gaia Herbs, a major herbal supplement company, offers traceability of source materials, providing transparency to customers and enhancing their confidence in the product's quality. This commitment to transparency and quality is helping to build trust with consumers, further driving market growth.

4. Rise of E-Commerce Platforms

The rise of e-commerce has expanded the reach of kava root extract products, offering new opportunities for manufacturers. Online retail platforms have made it easier for consumers to access kava products, driving market growth. Countries like Canada, Hong Kong, and Japan have seen increased online sales of kava, while European countries such as Ireland, Switzerland, Italy, and Poland primarily sell kava products online.

According to the U.S. Department of Commerce, online retail contributed to a significant portion of total sales in recent years. This trend is expected to continue, with more consumers opting to purchase health supplements and herbal products online. The convenience and accessibility of e-commerce platforms are making it easier for consumers to discover and purchase kava root extract products.

Regional Insights

1. North America

In North America, the United States supports the export and import of kava root extracts, despite FDA warnings. Kava products are legal and increasingly popular among consumers. Canada also presents significant opportunities, with kava products readily available in local health food shops and pharmacies. The North American market is poised for substantial growth, driven by increasing consumer awareness and acceptance of herbal supplements.

2. Europe

In the European Union, countries like France and Germany allow the sale of kava-based products, provided producers and retailers are registered with health authorities. Poland overturned its ban on kava consumption in 2018, further opening the market. Businesses in these countries can expect rewarding opportunities as consumer interest in herbal supplements continues to grow.

3. Emerging Markets

In countries like Thailand, India, Brazil, and Israel, the kava market is still in its infancy due to a lack of awareness. However, businesses have the potential to flourish by creating awareness and educating consumers about the benefits of kava products. These emerging markets present significant growth opportunities for companies willing to invest in consumer education and marketing efforts.

Category Insights

1. Form

The powder form of kava root extract is the most popular, driven by its use in dietary supplements. This segment is expected to continue its prominence in the market, with increasing demand from health-conscious consumers. Powdered kava extract is preferred for its versatility and ease of use in various applications, including dietary supplements and wellness products.

2. Nature

Conventional kava root extract dominates the market due to the high concentration of conventional kava cultivation in production-dominant countries like Vanuatu and Fiji. The traditional cultivation methods and natural extraction processes used in these regions contribute to the high quality and efficacy of conventional kava root extracts.

3. Sales Channel

Online sales are anticipated to witness significant growth, driven by increasing internet penetration and the rising demand for herbal supplements worldwide. Kava root extract is also gaining traction in the pharmaceutical and nutraceutical industries for its anti-anxiety and mental well-being benefits. The convenience of online shopping and the availability of a wide range of products are driving this trend.

Competitive Analysis

Leading market players such as Gaia Herbs, Now Foods, Natol, LLC, and others are focusing on offering high-quality kava root extract and product innovation to strengthen their market position. Business expansion and extending product portfolios are key strategies adopted by these players to gain a competitive edge.

Key Companies

Market Segmentation

1. By Nature:

2. By Form:

3. By Sales Channel:

4. By Region:

Table of Contents

1. Executive Summary

2. Market Overview

3. Production Output and Trade Statistics, 2019 - 2023

4. Price Analysis, 2023

5. Global Kava Root Extract Market Outlook, 2019 - 2031

6. North America Kava Root Extract Market Outlook, 2019 - 2031

7. Europe Kava Root Extract Market Outlook, 2019 - 2031

8. Asia Pacific Kava Root Extract Market Outlook, 2019 - 2031

9. Latin America Kava Root Extract Market Outlook, 2019 - 2031

10. Middle East & Africa Kava Root Extract Market Outlook, 2019 - 2031

11. Competitive Landscape

12. Appendix

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