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Fruit Puree Global Market Report 2025
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Fruit purees denote fruits that undergo processing methods such as boiling, crushing, pressing, blending, or sieving to achieve a creamy paste or liquid consistency. These purees offer additional calories and antioxidants, supporting a robust immune system and aiding in preventing excessive cell damage.

Primary variations of fruit purees include apple, banana, plum, strawberry, and other fruit variants. Apple puree specifically refers to a smooth blend created by pulverizing fully or partially cooked apples. These purees are categorized as organic or conventional and find applications across various sectors such as beverages, bakery, baby food, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The fruit puree market research report is one of a series of new reports from The Business Research Company that provides fruit puree market statistics, including fruit puree industry global market size, regional shares, competitors with a fruit puree market share, detailed fruit puree market segments, market trends, and opportunities, and any further data you may need to thrive in the fruit puree industry. This fruit puree market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit puree market size has grown strongly in recent years. It will grow from $4.87 billion in 2024 to $5.17 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to increased consumer demand for healthy foods, increasing preference for convenience foods, expansion of the food and beverage industry, growing awareness of plant-based diets, and demand for natural and clean label products.

The fruit puree market size is expected to see strong growth in the next few years. It will grow to " $6.66 billion in 2029 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to innovations in flavor combinations, expansion of the functional foods sector, rise in demand for premium and exotic flavors, growth in global snack and dessert markets, and increasing application in culinary practices. Major trends in the forecast period include a focus on exotic and tropical flavors, innovations in packaging formats, sustainable sourcing and production practices, customization for food service and culinary applications, health and wellness trends, and global expansion of fruit processing facilities.

The forecast of 6.5% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by causing supply shortages of fruit purees from key exporters like Poland and Turkey, impacting baby food and beverage production.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Rising demand for functional food and beverages is expected to drive the growth of the fruit puree market moving forward. Functional foods and beverages are dietary components that offer additional nutrients and energy supplements. These foods, like probiotic drinks or foods, are often combined with natural ingredients such as fruit purees from berries, apples, and bananas to enhance their health benefits. For example, in October 2023, the Agriculture and Agri-Food Department of a Canada-based government agency reported that exports of processed food and beverage products reached a record high of $54.3 billion in 2022, representing a 14.1% increase from the previous year and accounting for 34.7% of the total production value. Thus, the growing demand for functional food and beverages is fueling the expansion of the fruit puree market.

The growth of the fruit puree market is further fueled by the increasing adoption of vegan and plant-based diets. A plant-based diet primarily relies on plant foods, minimizing or eliminating the consumption of animal-derived products. Fruit puree plays a crucial role in plant-based and vegan products, providing a natural, nutritious, and flavorful ingredient that aligns with the dietary preferences of individuals embracing plant-based and vegan lifestyles. In April 2023, a report published by The Plant-Based Foods Association, a US-based trade association representing the plant-based food industry, revealed that plant-based foods accounted for $8 billion in U.S. retail sales in 2022. This represented a notable increase of approximately 6.67% from $7.5 billion in 2021. The growing popularity of vegan and plant-based diets is a significant driver for the fruit puree market, as these dietary choices often incorporate fruit purees for both nutritional and taste benefits.

Product innovation stands out as a prominent trend gaining traction in the fruit puree market, with major industry players strategically unveiling inventive offerings to fortify their market presence. Notably, in July 2023, Oregon Fruit Products LLC, a leading US-based fruit-based product manufacturer, unveiled the tart Rhubarb Puree as part of a new line of certified organic products. Distinguished by its rosy blush color and crafted with 100% natural fruit, this innovative puree contains no preservatives or additives, positioning it as an ideal choice for a range of beer styles, including IPA, fruited sour, non-alcoholic seltzers, and kombuchas.

Prominent companies within the fruit puree market are proactively introducing products featuring customized packaging solutions, such as fruit puree pouches, to reinforce their market standing. Fruit puree pouches, characterized by flexible, sealed containers typically composed of materials such as plastic or foil, are employed for packaging and storing fruit purees. A case in point is Bristol Syrup Co., a UK-based provider of fruit-based products, which in July 2023, introduced a fresh lineup of fruit purees tailored specifically for pubs and bars. Boasting seven distinct fruit flavors, each with an impressive 90-100% fresh fruit content and utilizing natural ingredients, these purees are packaged in recyclable 600-ml pourable pouches featuring convenient resealable screw-cap lids. This innovative packaging is designed to ensure consistent fruit quality, streamline staff operations, reduce costs, and minimize waste. Notably, once opened, these pouches maintain freshness for up to seven days when refrigerated. The enticing flavor range includes options such as passionfruit, mango, raspberry, and zesty lemon and lime juice.

In July 2023, Dohler Group, a Germany-based global entity specializing in technology-based natural ingredients, successfully acquired SVZ International B.V. The specific financial details of this acquisition were not disclosed. Through this strategic move, Dohler aims to enhance its assortment of natural red fruit and vegetable ingredients and bolster its global market footprint. Additionally, this acquisition facilitates the expansion of operations for Dohler in the United States and Japan. SVZ International B.V., headquartered in the Netherlands, specializes in producing liquid fruit and vegetable ingredients tailored for the global food and beverage industry.

Major companies operating in the fruit puree market include Symrise AG, Tate And Lyle PLC, Welch Foods Inc., Boiron Freres SAS, Tree Top Industries Inc., SunOpta Inc., Archer Daniels Midland Company, Capricorn Food Products India Ltd., Grunewald GmbH, Westfalia Fruit, Fenix SA, FruitSmart Inc., Aseptic Fruit Purees, Milne Fruit Products Inc., SVZ International B.V., ABC Fruits, Kerry Group plc, Sicoly Cooperative, iTi Tropicals Inc., Ingredion Incorporated, Uren Food Group Limited, China Kunyu Industrial Co. Ltd., Dennick Fruitsource LLC, David Berryman Ltd., Agrana Beteiligungs-AG, Doehler Group SE, Del Monte Pacific Limited, Hain Celestial Group Inc.

Asia-Pacific was the largest region in the fruit puree market in 2024. The regions covered in the fruit puree market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the fruit puree market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The fruit puree market consists of sales of blueberry puree, mango puree, and raspberry puree. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Fruit Puree Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on fruit puree market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for fruit puree ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The fruit puree market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Fruit Puree Market Characteristics

3. Fruit Puree Market Trends And Strategies

4. Fruit Puree Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Fruit Puree Growth Analysis And Strategic Analysis Framework

6. Fruit Puree Market Segmentation

7. Fruit Puree Market Regional And Country Analysis

8. Asia-Pacific Fruit Puree Market

9. China Fruit Puree Market

10. India Fruit Puree Market

11. Japan Fruit Puree Market

12. Australia Fruit Puree Market

13. Indonesia Fruit Puree Market

14. South Korea Fruit Puree Market

15. Western Europe Fruit Puree Market

16. UK Fruit Puree Market

17. Germany Fruit Puree Market

18. France Fruit Puree Market

19. Italy Fruit Puree Market

20. Spain Fruit Puree Market

21. Eastern Europe Fruit Puree Market

22. Russia Fruit Puree Market

23. North America Fruit Puree Market

24. USA Fruit Puree Market

25. Canada Fruit Puree Market

26. South America Fruit Puree Market

27. Brazil Fruit Puree Market

28. Middle East Fruit Puree Market

29. Africa Fruit Puree Market

30. Fruit Puree Market Competitive Landscape And Company Profiles

31. Fruit Puree Market Other Major And Innovative Companies

32. Global Fruit Puree Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Fruit Puree Market

34. Recent Developments In The Fruit Puree Market

35. Fruit Puree Market High Potential Countries, Segments and Strategies

36. Appendix

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