세계의 저알코올 음료 시장 보고서(2025년)
Low Alcohol Beverages Global Market Report 2025
상품코드 : 1805151
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

저알코올 음료 시장 규모는 향후 몇 년 동안 강력한 성장이 예상됩니다. 2029년까지 CAGR 5.6%로 17억 5,000만 달러까지 성장할 전망입니다. 예측 기간의 성장은 전 세계적인 웰빙 운동, 환경적 지속가능성, 인구 통계학적 변화, 소매 환경의 진화, 투자, 협업에 기인합니다. 예측 기간의 주요 동향으로는 건강 및 웰빙 트렌드, 제품 개발 혁신, 사회 및 문화적 변화, 규제 환경, 밀레니얼 세대와 Z세대의 선호도 등이 있습니다.

향후 5년간의 성장률 5.6%라는 예측은 지난번 이 시장에 대한 예측에서 변경되지 않았습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 이는 벨기에산 특수 맥아 및 향료의 수입 비용을 높여 수제 맥주 제조업체와 음료 회사에 영향을 미쳐 미국에 직접적으로 영향을 미칠 가능성이 높습니다. 또한, 상호 관세와 무역 긴장의 고조와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

건강한 라이프스타일에 대한 수요 증가는 저알코올 음료 시장의 성장을 견인할 것으로 예측됩니다. 소비자들은 기존 알코올 음료보다 칼로리와 당분이 적은 건강한 음료를 섭취하는 등 건강 지향적인 선택을 우선시하고 있습니다. 저알코올 음료는 맛에 대한 타협 없이 균형 잡힌 라이프스타일을 지원할 수 있다는 점에서 인기를 끌고 있습니다. 예를 들어, 유기농무역협회가 2023년 5월에 발표한 '유기농 산업 조사'에 따르면, 유기농 음료는 2022년 유기농 카테고리에서 두 번째로 높은 매출을 기록한 카테고리로, 매출은 90억 달러(4% 증가)에 달했습니다. 유기농 커피는 이 카테고리를 선도하며 전년 대비 7% 증가한 약 23억 달러의 매출을 기록했습니다. 소비자들이 더 건강한 대안을 찾는 가운데 저알코올 음료에 대한 수요가 증가하면서 시장 성장에 박차를 가할 것으로 예측됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나19 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

Low-alcohol beverages are drinks characterized by a lower alcohol strength, typically ranging from 0.5% to 1.2% ABV (alcohol by volume). Notably, these beverages exclude diuretics, which do not contribute to dehydration and, in fact, aid the body in maintaining hydration.

The primary types of low-alcohol beverages include low-alcohol beer, low-alcohol spirits, low-alcohol wine, low-alcohol RTDs (ready-to-drink), and low-alcohol ciders. Low-alcohol beer specifically refers to a type of beer with an alcohol content (ABV) of less than 2.5%. These beverages are distributed through various channels, including both store-based and non-store-based options, and are utilized in applications such as supermarkets, hypermarkets, and retail outlets.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The low alcohol beverages market research report is one of a series of new reports from The Business Research Company that provides low alcohol beverages market statistics, including low alcohol beverages industry global market size, regional shares, competitors with a low alcohol beverages market share, detailed low alcohol beverages market segments, market trends and opportunities, and any further data you may need to thrive in the low alcohol beverages industry. This low alcohol beverages market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The low alcohol beverages market size has grown strongly in recent years. It will grow from $1.33 billion in 2024 to $1.41 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to changing consumer preferences, regulatory initiatives, innovation in product development, social trends and cultural shifts, marketing and branding strategies.

The low alcohol beverages market size is expected to see strong growth in the next few years. It will grow to " $1.75 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to global wellness movement, environmental sustainability, demographic changes, retail landscape evolution, investments and collaborations. Major trends in the forecast period include health and wellness movement, innovation in product development, societal and cultural shifts, regulatory environment, millennial and gen z preferences.

The forecast of 5.6% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising import costs for specialty malt and flavorings from Belgium, affecting craft brewers and beverage companies.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for a healthier lifestyle is expected to drive the growth of the low-alcohol beverages market. Consumers are increasingly prioritizing health-conscious choices, including the intake of healthier beverages, which often have fewer calories and sugar than traditional alcoholic drinks. Low-alcohol beverages are gaining popularity for their ability to support a balanced lifestyle without compromising on taste. For example, according to the Organic Industry Survey by the Organic Trade Association in May 2023, organic beverages became the second highest-selling organic category in 2022, with sales reaching $9 billion-a 4% increase. Organic coffee led the category, generating nearly $2.3 billion in sales, up 7% from the previous year. As consumers continue to seek healthier alternatives, the demand for low-alcohol beverages is expected to rise, fueling the market's growth.

The rising demand for clean-label ingredients is expected to drive the growth of the low-alcohol beverages market. Clean-label ingredients are those that are natural, minimally processed, and free from artificial additives, preservatives, or synthetic components, and their use in low-alcohol beverages appeals to health-conscious consumers. These ingredients promote transparency, enhance natural flavors, cater to dietary preferences, and build consumer trust, which is crucial in a market increasingly driven by mindful and informed purchasing decisions. For example, in April 2023, the Central Statistics Office Ireland reported that oats yield increased by 0.2 tons per hectare in 2022 compared to June 2021, reflecting the growing trend toward natural and organic ingredient production. This shift toward clean-label ingredients is contributing to the increasing demand for low-alcohol beverages, further driving market growth.

A prominent trend gaining traction in the low-alcohol beverage market is product innovation. Key companies in the market are directing efforts towards developing novel products to stay competitive. For instance, Kaska, a Finland-based low-alcohol drinks company, introduced Smal Boosted Gin in September 2022. This unique product is distilled with a concentrated mix of botanicals specifically for low-alcohol use, with a recommended serving size of just one tiny capful for a single drink. The 200-ml bottle comes with a 10 ml measure made of 100% biodegradable Sulapac wood-based material, emphasizing sustainability.

Major companies in the low-alcohol beverages market are increasingly focusing on developing innovative products to boost revenues and cater to evolving consumer tastes. A notable example is Coca-Cola's introduction of Lemon-Dou, a ready-to-drink alcoholic beverage featuring a blend of sparkling water, alcohol, and lemon flavor. This drink, originally popular in Japan, has gained traction in several countries. In December 2023, The Coca-Cola Company launched Lemon-Dou in India to tap into the growing alcoholic beverage market. The product, inspired by the traditional Japanese cocktail Chuhai, combines shochu and lime for a refreshing, tangy flavor profile. Priced at INR 230 for a 250-ml can, Lemon-Dou is available in select regions, including parts of Maharashtra and Goa, aligning with changing consumer preferences and positioning itself uniquely in the market.

In January 2023, Refresco Group, a Netherlands-based beverage solutions provider, successfully acquired Avandis for an undisclosed amount. This strategic move is expected to bolster Refresco's offerings of alcoholic beverages in Europe. The addition of Avandis' production facility in Zoetermeer, the Netherlands, to Refresco's extensive network across Europe, North America, and Australia aims to strengthen the company's global position as an independent beverage solutions provider, catering to branded clients and leading retailers. Avandis specializes in the production of both high- and low-alcohol beverages, providing co-packing and private-label solutions for spirits in bottles and cans.

Major companies operating in the low alcohol beverages market include Anheuser-Busch Companies LLC, Constellation Brands Inc., Heineken NV, Carlsberg Breweries A/S, Bacardi Limited, Asahi Group Holdings Ltd., Royal Unibrew AS, Abita Brewing Company, Bells Brewery Inc., Accolade Wines Ltd., Diageo plc, Molson Coors Brewing Co., Beam Suntory Inc., The Boston Beer Co. Inc., Sapporo Breweries Ltd., United Breweries Group, Big Drop Brewing Co. Ltd., Curious Elixirs, Floreat Wines, Gnista Spirits, Athletic Brewing Company, Carlsberg AS, BrewDog plc, Brooklyn Brewery Corp., Cerveceria Cuauhtemoc Moctezuma

North America was the largest region in the low-alcohol beverages market in 2024. The regions covered in the low alcohol beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the low alcohol beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The low-alcohol beverages market consists of sales of roasted light beer, gin and diet tonic, hard seltzer, and other related products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Low Alcohol Beverages Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on low alcohol beverages market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for low alcohol beverages ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The low alcohol beverages market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Low Alcohol Beverages Market Characteristics

3. Low Alcohol Beverages Market Trends And Strategies

4. Low Alcohol Beverages Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Low Alcohol Beverages Growth Analysis And Strategic Analysis Framework

6. Low Alcohol Beverages Market Segmentation

7. Low Alcohol Beverages Market Regional And Country Analysis

8. Asia-Pacific Low Alcohol Beverages Market

9. China Low Alcohol Beverages Market

10. India Low Alcohol Beverages Market

11. Japan Low Alcohol Beverages Market

12. Australia Low Alcohol Beverages Market

13. Indonesia Low Alcohol Beverages Market

14. South Korea Low Alcohol Beverages Market

15. Western Europe Low Alcohol Beverages Market

16. UK Low Alcohol Beverages Market

17. Germany Low Alcohol Beverages Market

18. France Low Alcohol Beverages Market

19. Italy Low Alcohol Beverages Market

20. Spain Low Alcohol Beverages Market

21. Eastern Europe Low Alcohol Beverages Market

22. Russia Low Alcohol Beverages Market

23. North America Low Alcohol Beverages Market

24. USA Low Alcohol Beverages Market

25. Canada Low Alcohol Beverages Market

26. South America Low Alcohol Beverages Market

27. Brazil Low Alcohol Beverages Market

28. Middle East Low Alcohol Beverages Market

29. Africa Low Alcohol Beverages Market

30. Low Alcohol Beverages Market Competitive Landscape And Company Profiles

31. Low Alcohol Beverages Market Other Major And Innovative Companies

32. Global Low Alcohol Beverages Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Low Alcohol Beverages Market

34. Recent Developments In The Low Alcohol Beverages Market

35. Low Alcohol Beverages Market High Potential Countries, Segments and Strategies

36. Appendix

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