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Savory Snack Products Global Market Report 2025
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Savory snack products are characterized by their salty or spicy flavors, as opposed to sweetness. These snacks typically involve the use of savory ingredients such as grains, starch, vegetables, seasonings, and vegetable oils.

The primary varieties of savory snack products encompass potato chips, extruded snacks, popcorn, nuts and seeds, puffed snacks, tortillas, and others. Potato chips, for instance, are thinly sliced potatoes that undergo frying until achieving crispiness, followed by seasoning. They can be consumed either hot or cold, with flavor options such as barbecue, spice, beef, roasted, or toasted. These snacks are distributed through various channels, including retailers, online platforms, supermarkets, hypermarkets, convenience stores, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The savory snack product market research report is one of a series of new reports from The Business Research Company that provides savory snack product market statistics, including savory snack product industry global market size, regional shares, competitors with a savory snack product market share, detailed savory snack product market segments, market trends and opportunities, and any further data you may need to thrive in the savory snack product industry. This savory snack product market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The savory snack products market size has grown strongly in recent years. It will grow from $127.02 billion in 2024 to $135.23 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increased demand for convenience food, growing popularity of snacking, rise in disposable income and changing lifestyles, expansion of retail industry globally, increased urbanization.

The savory snack products market size is expected to see strong growth in the next few years. It will grow to " $181.28 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to growing demand for healthy and organic snacks, increasing demand for premium and exotic flavors, rising demand for plant-based snacks, growing popularity of online retail channels, increasing demand for gluten-free and low-calorie snacks. Major trends in the forecast period include snack hybrids, innovative flavors and textures, sustainable and eco-friendly packaging, premium and artisanal snacks, snacking rituals and occasions.

The forecast of 7.6% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising ingredient costs for flavorings and seasonings from China and India, leading to higher snack food prices.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the savory snack products market is being fueled by the increasing adoption of convenience food products. Convenience foods, such as restaurant meals and ready-to-eat options from grocery stores, cater to individuals seeking time-efficient solutions in food purchase, preparation, and cleanup. These ready-to-eat products are particularly beneficial for those lacking cooking skills or time to prepare meals from scratch. For example, in January 2023, the American Frozen Food Institute, a US-based national trade association, reported that the sales of frozen foods increased from $66.5 billion in 2021 to $72.2 billion in 2022. Consequently, the surge in convenience food product adoption is a significant driver for the growth of the savory snack products market.

The rise of e-commerce and online shopping is expected to drive the growth of the savory snack products market in the coming years. E-commerce involves the buying and selling of goods and services over the internet, while online shopping refers to purchasing products via digital platforms. These platforms offer convenience, a wider range of products, detailed information, personalized recommendations, and various promotional offers. Furthermore, the direct-to-consumer model and global reach provided by e-commerce have opened up new markets and opportunities for snack companies, leading to increased consumption and sales of savory snacks. For example, in April 2024, the European Commission, a Belgium-based governing body responsible for implementing decisions and upholding EU treaties, reported that among individuals aged 16-74 surveyed, 92% used the internet in the past year, with 70% making online purchases, reflecting a 2% increase from 2022. Additionally, 75% of EU internet users shopped online in 2023, underscoring the continued growth of e-commerce. As a result, the expansion of e-commerce and online shopping is fueling the growth of the savory snack products market.

Leading companies in the savory snack products market are concentrating on creating advanced nutritional solutions, such as new snacks that are vegan, gluten-free, non-GMO, and kosher, to accommodate various dietary preferences and encourage healthier snacking. These new snacks ensure a tasty choice that aligns with contemporary health and ethical standards. For example, in August 2023, Rivalz Snacks, a US-based company dedicated to providing delicious and nutritious snack options for sports enthusiasts and health-conscious consumers, launched savory stuffed snacks. These new single-serving one-ounce packs feature a crunchy, vegetable-based shell filled with soft, nutrient-rich fillings available in three nostalgic flavors: Late Night Pizza, Extra Chedda' Mac, and Spicy Street Taco. Each pack contains 8g of protein, 4g of fiber, and 9g of net carbs, while also being vegan, gluten-free, non-GMO, and free from artificial flavors and preservatives. The convenient packs can be purchased on their website and Amazon, with plans to expand distribution to specialty retailers later this year.

Major companies in the savory snack products market are focusing on developing gluten-free products. This emphasis on gluten-free offerings caters to a range of preferences and needs, from medical conditions like celiac disease to personal dietary choices and health and wellness trends. An example is Rivalz, a US-based food products company, launching savory products in August 2023 with single-serving 1 oz packs. These innovative snacks boast a dual-textured composition with a crunchy vegetable-based shell and a nutrient-rich filling, available in flavors like Late Night Pizza, Extra Chedda' Mac, and Spicy Street Taco. With attributes like being vegan, gluten-free, non-GMO, kosher, and free from artificial additives, these snacks cater to various diets and lifestyles, contributing to their appeal.

In September 2024, One Rock Capital Partners LLC, a US-based investment firm, acquired European Snack Private Label for an undisclosed amount. This acquisition is intended to enhance One Rock Capital Partners LLC's portfolio by utilizing Europe Snacks' seven production facilities located in the UK, France, and Spain, which manufacture stacked chips, snacks, crisps, and crackers for major European retailers. With over three decades of experience, Europe Snacks has established itself as a leader in private label products, and One Rock recognizes significant opportunities for further growth and enhancement in this sector. European Snack Private Label is a France-based company dedicated to developing and supplying a variety of savory snack products for the retail and foodservice private label markets.

Major companies operating in the savory snack products market include PepsiCo Inc., Kellogg Company, General Mills Inc., Calbee Inc., ITC Limited, The Hain Celestial Group Inc., Conagra Brands Inc., The Kraft Heinz Company, Mondelez International Inc., Nestle S.A., Grupo Bimbo S.A.B. de C.V., Aviko B.V., Intersnack Group GmbH & Co. KG, Haldiram's Snacks Pvt. Ltd., Hormel Foods Corporation, Tyson Foods Inc., Lamb Weston Holdings Inc., McCain Foods Limited, Frito-Lay North America Inc, Parle Products Pvt Ltd, Anji Foodstuff Co Ltd, Blue Diamond Growers, Snyder's-Lance Inc., The Hershey Company, Lorenz Bahlsen Snack-World GmbH & Co. KG, Orkla ASA, pladis global, Want Want China Holdings Limited, Arca Continental S.A.B. de C.V., Universal Robina Corporation

North America was the largest region in the savory snack products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the savory snack products market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the savory snack products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The savory snack product market consists of sales of baked snacks, meat snacks, savory biscuits, nuts and seeds, puffed snacks, tortillas. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Savory Snack Products Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on savory snack products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for savory snack products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The savory snack products market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Savory Snack Products Market Characteristics

3. Savory Snack Products Market Trends And Strategies

4. Savory Snack Products Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Savory Snack Products Growth Analysis And Strategic Analysis Framework

6. Savory Snack Products Market Segmentation

7. Savory Snack Products Market Regional And Country Analysis

8. Asia-Pacific Savory Snack Products Market

9. China Savory Snack Products Market

10. India Savory Snack Products Market

11. Japan Savory Snack Products Market

12. Australia Savory Snack Products Market

13. Indonesia Savory Snack Products Market

14. South Korea Savory Snack Products Market

15. Western Europe Savory Snack Products Market

16. UK Savory Snack Products Market

17. Germany Savory Snack Products Market

18. France Savory Snack Products Market

19. Italy Savory Snack Products Market

20. Spain Savory Snack Products Market

21. Eastern Europe Savory Snack Products Market

22. Russia Savory Snack Products Market

23. North America Savory Snack Products Market

24. USA Savory Snack Products Market

25. Canada Savory Snack Products Market

26. South America Savory Snack Products Market

27. Brazil Savory Snack Products Market

28. Middle East Savory Snack Products Market

29. Africa Savory Snack Products Market

30. Savory Snack Products Market Competitive Landscape And Company Profiles

31. Savory Snack Products Market Other Major And Innovative Companies

32. Global Savory Snack Products Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Savory Snack Products Market

34. Recent Developments In The Savory Snack Products Market

35. Savory Snack Products Market High Potential Countries, Segments and Strategies

36. Appendix

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