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세계의 크랜베리 시장 보고서(2025년)
Cranberries Global Market Report 2025
상품코드 : 1804220
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

크랜베리 시장 규모는 향후 몇 년 동안 안정적인 성장이 예상됩니다. 2029년까지 CAGR 4.2%로 28억 8,000만 달러로 성장할 전망입니다. 크랜베리 기반 기능성 음료의 인기 증가, 식물성 식품 및 비건 식품 트렌드 증가, 유기농 및 천연 제품에 대한 수요 증가, 다이어트에 대한 소비자 관심 증가, 요로감염(UTI) 예방에 대한 관심 증가로 인해 예측 기간 동안 성장세를 보일 것으로 예측됩니다. 것으로 보입니다. 예측 기간의 주요 트렌드에는 크랜베리 기반 건강 웰빙 제품, 새로운 맛의 크랜베리 제품 라인, 지속 가능한 제품, 유기농 원료, 가공 기술 혁신 등이 포함됩니다.

향후 5년간 4.2%의 성장률 전망은 지난번 예측보다 0.5% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 이는 캐나다와 폴란드에서 특수 수확기 및 늪지 정비 기계의 수입이 제한됨에 따라 미국에 직접적인 영향을 미칠 것으로 예상되며, 주요 재배 지역에서 수확량 손실과 노동력 수요 증가를 유발할 수 있습니다. 또한, 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

크랜베리 시장은 유기농 제품에 대한 소비자 수요 증가에 힘입어 성장하고 있습니다. 유기농 제품은 화학합성농약, 화학비료, 유전자변형작물, 인공첨가물을 사용하지 않는 유기농업 기준에 따라 생산 및 가공됩니다. 유기농 제품에 대한 수요 증가는 소비자의 건강에 대한 인식이 높아지고, 기존 농법이 환경에 미치는 영향에 대한 인식이 높아지면서 영향을 받고 있습니다. 크랜베리는 천연의 신맛과 영양가가 높은 것으로 알려진 크랜베리는 유기농 식품에 필수적인 식품으로, 무농약 유기농 식품을 찾는 소비자의 기호에 부응하고 있습니다. 예를 들어, Organic Trade Association(OTA)의 2022년6월데이터에 따르면 유기농 산업 매출이 630억 달러를 돌파하고 유기농 식품 매출이 2% 증가한 575억 달러에 도달하여 유기농 제품에 대한 소비자 수요 증가를 반영합니다. 유기농 제품에 대한 소비자 수요 증가와 크랜베리 시장에 미치는 영향을 반영하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 코로나19 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 전략

제36장 부록

LSH
영문 목차

영문목차

Cranberries are small, tart, red berries that grow on low-hanging vines in bogs or marshes and are widely utilized in culinary applications, including sauces, relishes, baked goods, and beverages such as juice and cocktails. Renowned for their health benefits, cranberries are rich in antioxidants, vitamins, and minerals.

The primary product types of cranberries include fresh fruits, freeze-dried, air-dried, and others. Fresh fruits are harvested and sold in their raw, unprocessed form, retaining their natural moisture and flavor. They are available in conventional and organic varieties and find applications across various industries, including bakeries, confectioneries, dairy products, beverages, cereals, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and emerging trade disputes in spring 2025 are having a profound impact on the agriculture sector by driving up the costs of essential inputs such as seeds, fertilizers, and machinery components sourced from international markets. Higher duties on imported agrochemicals and farm equipment have substantially increased operational expenses for farmers. At the same time, retaliatory tariffs from key global buyers have reduced demand for major U.S. agricultural exports, including corn, wheat, and dairy, straining farm incomes. In response, many producers are exploring crop diversification, investing in precision agriculture to optimize resource use, and calling for government support through subsidies and improved trade access.

The cranberries market research report is one of a series of new reports from The Business Research Company that provides cranberries market statistics, including cranberries industry global market size, regional shares, competitors with cranberries market share, detailed cranberries market segments, market trends, and opportunities, and any further data you may need to thrive in the cranberries industry. This cranberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cranberries market size has grown steadily in recent years. It will grow from $2.35 billion in 2024 to $2.45 billion in 2025 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to the increased traditional use of food products, increased consumer awareness of health benefits, expansion of cranberry cultivation, rise in consumption of on-the-go snacks, and increased demand from the processing Industry.

The cranberries market size is expected to see steady growth in the next few years. It will grow to $2.88 billion in 2029 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to the growing popularity of cranberry-based functional beverages, rising plant-based and vegan food trends, increased demand for organic and natural products, rising consumer interest in diets, and growing interest in urinary tract infection (UTI) prevention. Major trends in the forecast period include cranberry-based health and wellness products, new flavored cranberry product lines, sustainable products, organic ingredients, and innovations in processing techniques.

The forecast of 4.2% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is expected to directly influence the US through limited imports of specialized harvesting equipment and bog maintenance machinery from Canada and Poland, potentially causing yield losses and increased labor demands in key growing regions. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The cranberries market is set to experience growth driven by the increasing consumer demand for organic goods. Organic goods are produced and processed following organic farming standards, which exclude synthetic pesticides, fertilizers, GMOs, and artificial additives. The rise in demand for organic products is influenced by factors like heightened health consciousness among consumers and a growing awareness of the environmental impact of conventional farming practices. Cranberries, known for their natural tartness and nutritional benefits, are integral to organic food products, meeting consumers' preferences for organic, pesticide-free options. For example, data from June 2022 by the Organic Trade Association (OTA) revealed that organic industry sales surpassed $63 billion, with organic food sales experiencing 2% growth, reaching $57.5 billion, reflecting the increasing consumer demand for organic goods and its impact on the cranberries market.

Key players in the cranberries market are focusing on developing innovative products like standardized whole fruit cranberry powder to stay competitive. Standardized whole fruit cranberry powder is finely milled with consistent levels of active ingredients. For instance, in January 2022, Fruit d'Or introduced Pro Cran d'Or and Pro Cran Naturelle 80-mesh cranberry powders for softgels and gummies. These powders, made from whole fruit cranberries, meet FDA requirements for reduced UTI risk health claims and feature an 80-mesh particle size to prevent leakage in softgels while being versatile for various delivery systems. They can be blended with other ingredients and are suitable for use in a range of products like smoothies, bars, dairy items, and cosmetics, catering to diverse consumer preferences.

In October 2023, Frutura LLC, a U.S.-based company specializing in fruit production with a forward-looking approach, acquired Sun Belle for an undisclosed amount. This acquisition is intended to enhance Frutura's berry business by establishing year-round supply capabilities, broadening its market presence, and developing a more diverse berry portfolio to support competitive growth. Sun Belle, also based in the U.S., provides Green Belle certified Biodynamic organic cranberries, grown sustainably in spring-fed marshes in Wisconsin.

Major companies operating in the cranberries market report are Del Monte Foods Inc.; Ocean Spray Cranberries Inc.; Mariani Packing Co. Inc.; Sun-Maid Growers of California; Traina Foods Inc.; Meduri Farms Inc.; Decas Cranberry Products Inc.; Eden Foods; Citadelle Camp Coop; Fruit d'Or Inc.; Sisters Fruit Company; Royal Nut Company; Graceland Fruit Inc.; Rostaa Superfoods; Stoneridge Orchards; Sundance Vitamins LLC; Fresh Meadows Cranberries; Honestly Cranberry; Michigan Cranberry Co.; Muskoka Lakes Farm and Winery; New England Cranberry; Cape Blanco Cranberries Inc.; Habelman Bros. Co.; Sun Organic Industries Pvt. Ltd.; Mitthi Foods

North America was the largest region in the cranberries market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the cranberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cranberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cranberries market consists of sales of various types of cranberries such as fresh cranberries, dried cranberries, cranberry juice, and cranberry sauce. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Cranberries Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cranberries market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for cranberries ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cranberries market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Cranberries Market Characteristics

3. Cranberries Market Trends And Strategies

4. Cranberries Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Cranberries Growth Analysis And Strategic Analysis Framework

6. Cranberries Market Segmentation

7. Cranberries Market Regional And Country Analysis

8. Asia-Pacific Cranberries Market

9. China Cranberries Market

10. India Cranberries Market

11. Japan Cranberries Market

12. Australia Cranberries Market

13. Indonesia Cranberries Market

14. South Korea Cranberries Market

15. Western Europe Cranberries Market

16. UK Cranberries Market

17. Germany Cranberries Market

18. France Cranberries Market

19. Italy Cranberries Market

20. Spain Cranberries Market

21. Eastern Europe Cranberries Market

22. Russia Cranberries Market

23. North America Cranberries Market

24. USA Cranberries Market

25. Canada Cranberries Market

26. South America Cranberries Market

27. Brazil Cranberries Market

28. Middle East Cranberries Market

29. Africa Cranberries Market

30. Cranberries Market Competitive Landscape And Company Profiles

31. Cranberries Market Other Major And Innovative Companies

32. Global Cranberries Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Cranberries Market

34. Recent Developments In The Cranberries Market

35. Cranberries Market High Potential Countries, Segments and Strategies

36. Appendix

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