세계의 장식용 코팅 시장 보고서(2025년)
Decorative Coatings Global Market Report 2025
상품코드 : 1775739
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

장식용 코팅 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 예측 기간의 성장은 건강 및 웰니스 고려사항 증가, 맞춤화 및 개인화, 인구 고령화 및 유니버설 디자인, 전자상거래 및 온라인 판매 증가, 신흥 시장 성장, 도시화 및 인프라 개발에 기인할 수 있습니다. 예측 기간에 있어서의 주요 동향으로서는 지속 가능한 저점도 코팅, 디지털 컬러 매칭과 가시화, 스마트 코팅과 기능성 코팅, 기술의 진보, 항균성과 알레르겐 저감성의 도입 등을 들 수 있습니다.

향후 5년간 5.0% 성장할 것이라는 전망은 이 시장에 대한 이전 예상치보다 0.3% 소폭 감소한 것을 반영합니다. 이 감소는 주로 미국과 타국간의 관세의 영향에 의한 것입니다. 이는 스페인과 브라질에서 수입한 색소와 바인더의 가격 상승을 통해 미국에 직접 영향을 주어 주택 개량 비용을 인상할 가능성이 높습니다.

세계적으로 예상되는 도시화의 진전은 장식용 코팅 시장의 성장을 견인할 것으로 예측됩니다. 코팅 산업을 뒷받침하고 있습니다. 유엔 경제 사회국에 따르면, 2050년까지 세계 인구의 68%, 25억명이 도시에 거주하게 될 것으로 예측되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

SHW
영문 목차

영문목차

Decorative coatings, also known as architectural coatings, serve the purposes of protection, durability, and decoration when applied to buildings and structures. These coatings, including paints, are specifically designed for use in coating buildings and homes to safeguard against wear and tear while providing an aesthetic finish.

The primary types of products in the decorative coatings sector include emulsions, wood coatings, enamels, and others. Emulsions consist of small polymer particles where pigments are trapped. These particles are suspended in water and fuse together as the paint dries, forming a protective film. Emulsions are considered water-based coatings. Different resin types used in decorative coatings include acrylic, alkyd, vinyl, polyurethane, and others, and these coatings come in various formulations such as water-based, solvent-based, and powder-based. Decorative coatings find application in various settings, including both residential and non-residential properties.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The escalating U.S. tariffs and rising trade tensions in spring 2025 are expected to significantly affect the chemicals sector, which is facing a disproportionate impact-particularly from tariffs on petrochemicals and intermediates, where affordable domestic alternatives are limited. Specialty chemical producers, who rely heavily on Chinese raw materials, are encountering production disruptions. Meanwhile, fertilizer manufacturers are seeing their profit margins squeezed due to tariffs on phosphate imports. In response, companies are increasing investments in R&D for bio-based alternatives, forming procurement alliances to strengthen purchasing power, and relocating production to tariff-neutral countries like Saudi Arabia.

The decorative coatings market research report is one of a series of new reports from The Business Research Company that provides decorative coatings market statistics, including decorative coatings industry global market size, regional shares, competitors with a decorative coatings market share, detailed decorative coatings market segments, market trends and opportunities, and any further data you may need to thrive in the decorative coatings industry. This decorative coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The decorative coatings market size has grown steadily in recent years. It will grow from $87.28 billion in 2024 to $90.01 billion in 2025 at a compound annual growth rate (CAGR) of 3.1%. The growth in the historic period can be attributed to increased focus on architectural and interior design trends, growth of real estate and construction industry, renovation and remodeling projects, color and aesthetics preferences, and commercial and hospitality sector.

The decorative coatings market size is expected to see strong growth in the next few years. It will grow to $109.44 billion in 2029 at a compound annual growth rate (CAGR) of 5.0%. The growth in the forecast period can be attributed to growing health and wellness considerations, customization and personalization, aging population and universal design, growing e-commerce and online sales, emerging market growth, and urbanization and infrastructure development. Major trends in the forecast period include sustainable and low-voc coatings, digital color matching and visualization, smart and functional coatings, advancements in technology, and introdcution of antimicrobial or allergen-reducing properties.

The forecast of 5.0% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through higher prices for color pigments and binders imported from Spain and Brazil, raising home improvement costs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated increase in urbanization globally is expected to drive the growth of the decorative coatings market. Urbanization involves the migration of the population from rural to urban areas and the consequent rise in human population densities in urban settings. This phenomenon leads to an increased demand for residential and non-residential structures, consequently propelling the decorative coatings industry. As per the United Nations Department of Economic and Social Affairs, it is projected that by 2050, 68% of the world's population, equivalent to 2.5 billion people, will reside in urban areas. This ongoing trend of urbanization across the globe serves as a significant driver for the growth of the decorative coatings market.

The expansion of the construction industry is projected to drive the growth of the decorative coatings market in the future. The construction industry encompasses a broad spectrum of activities related to the planning, design, building, and maintenance of structures and infrastructure. Decorative coatings are incorporated into architectural plans and designs from the initial stages of construction. Architects and designers collaborate closely with coatings specialists to choose finishes that align with the overall vision for the building. For example, in April 2023, European Coatings, a Europe-based publication focused on the coatings industry, reported that the total volume of both decorative and non-decorative industrial coatings markets fell by approximately 6%, largely due to a significant decline in Q4, with further volume reductions of 2% expected for the European market throughout the year, despite a projected 5% increase in value.

Innovations in new products have become a significant trend gaining traction in the decorative coatings market. Leading companies in the decorative coatings sector are concentrating on developing advanced products to enhance their market position. For example, in June 2022, Kapci Coatings, an Egypt-based chemical manufacturing firm, introduced new decorative products, Elegant 555 and Elegant 545. These innovative offerings feature a quick-drying formula and are part of the Earth Friendly initiative, which aims to encourage the use of more sustainable, water-based alternatives in the decorative paints market.

Major companies in the decorative coatings market are actively leveraging new technologies to enhance their profitability, exemplified by innovations like Nature's Embrace. Nature's Embrace represents a captivating assortment of decorative paint colors inspired by the serene beauty of the natural world. In April 2023, HMG Paints Limited, a UK-based paint manufacturing company, introduced this stunning collection of decorative paint colors, utilizing AI technology. The initiative involved instructing ChatGPT to develop ten unique hues, each crafted to evoke a specific natural scene in response to the latest decor trends. The resulting design, Nature's Embrace, stands out with distinctive, fashionable color names and references that admirably capture the splendor of nature. This innovative use of AI in color creation underscores the commitment of companies like HMG Paints Limited to bring fresh, technologically advanced offerings to the decorative coatings market.

In August 2023, AkzoNobel, a Netherlands-based producer of paints and coatings, purchased the decorative paints business from Sherwin-Williams in China for €100 million, employing approximately 300 people. This acquisition is intended to greatly enhance AkzoNobel's presence in the Chinese market and expand its capabilities within the decorative coatings sector. Sherwin-Williams is a U.S.-based company that manufactures a diverse array of paints, coatings, and related products.

Major companies operating in the decorative coatings market include PPG Industries Inc., Akzonobel NV, Sherwin-Williams Co., Valspar Corp., Asian Paints Ltd., Berger Paints Ltd., Cabot Corporation, DAW SE, Jotun Paints Ltd., Masco Corp., Brillux GmbH & Co. KG, BASF SE, Vogel Paint and Wax Company, Kansai Paint Co. Ltd., Kelly-Moore Paints Company Inc., RPM International Inc., Nippon Paint Holdings Co. Ltd., Axalta Coating Systems Ltd., Teknos AG, Mankiewicz India Pvt. Ltd., Meffert AG Farbwerke, Cromology SL, Tikkurila OYJ, Hempel AS, Clariant AG, Benjamin Moore & Co., Dunn-Edwards Corporation, Behr Process Corporation, Farrow & Ball Ltd.

The Asia-Pacific was the largest region in the decorative coatings market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the decorative coatings market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the decorative coatings market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The decorative coatings market consists of sales of polyester resins and alkyd resins. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Decorative Coatings Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on decorative coatings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for decorative coatings ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The decorative coatings market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Decorative Coatings Market Characteristics

3. Decorative Coatings Market Trends And Strategies

4. Decorative Coatings Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Decorative Coatings Growth Analysis And Strategic Analysis Framework

6. Decorative Coatings Market Segmentation

7. Decorative Coatings Market Regional And Country Analysis

8. Asia-Pacific Decorative Coatings Market

9. China Decorative Coatings Market

10. India Decorative Coatings Market

11. Japan Decorative Coatings Market

12. Australia Decorative Coatings Market

13. Indonesia Decorative Coatings Market

14. South Korea Decorative Coatings Market

15. Western Europe Decorative Coatings Market

16. UK Decorative Coatings Market

17. Germany Decorative Coatings Market

18. France Decorative Coatings Market

19. Italy Decorative Coatings Market

20. Spain Decorative Coatings Market

21. Eastern Europe Decorative Coatings Market

22. Russia Decorative Coatings Market

23. North America Decorative Coatings Market

24. USA Decorative Coatings Market

25. Canada Decorative Coatings Market

26. South America Decorative Coatings Market

27. Brazil Decorative Coatings Market

28. Middle East Decorative Coatings Market

29. Africa Decorative Coatings Market

30. Decorative Coatings Market Competitive Landscape And Company Profiles

31. Decorative Coatings Market Other Major And Innovative Companies

32. Global Decorative Coatings Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Decorative Coatings Market

34. Recent Developments In The Decorative Coatings Market

35. Decorative Coatings Market High Potential Countries, Segments and Strategies

36. Appendix

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