장식용 코팅 시장 : 세계 산업 규모, 점유율, 동향, 기회 및 예측 - 기술별, 제품별, 용도별, 지역별 세분화 및 경쟁 구도(2020-2030년)
Decorative Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Product, By Application, By Region and Competition, 2020-2030F
상품코드:1879290
리서치사:TechSci Research
발행일:2025년 11월
페이지 정보:영문 183 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 장식용 코팅 시장은 2024년에 795억 달러로 평가되었고, 2030년까지 연평균 복합 성장률(CAGR) 3.32%로 성장하여 966억 9,000만 달러에 이를 것으로 예측됩니다.
장식용 코팅(건축용 도료라고도 함)는 표면에 도포하여 미적 매력과 보호 기능을 제공합니다. 이 제품들은 주거, 상업, 산업 분야에서 내-외장용으로 폭넓게 활용되고 있습니다. 시장 성장은 주로 전 세계적인 도시화와 인프라 개발의 발전, 그리고 주택 개보수에 대한 소비자 지출을 자극하는 가처분 소득 증가에 의해 주도되고 있습니다. 도료의 내구성과 기능성에 대한 기술적 진보도 이러한 확장을 더욱 부추기고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
795억 달러
시장 규모 : 2030년
966억 9,000만 달러
CAGR : 2025-2030년
3.32%
성장 속도가 가장 빠른 부문
수성 코팅
최대 시장
아시아태평양
주요 시장 성장 촉진요인
주요 시장 과제
주요 시장 동향
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 장식용 코팅 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
기술별(수성 코팅, 용제계 코팅)
제품별(프라이머, 에나멜, 에멀전, 기타)
용도별(주택, 상업)
지역별
기업별(2024년)
시장 맵
제6장 북미의 장식용 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 장식용 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 장식용 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 장식용 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카공화국
제10장 남미의 장식용 코팅 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병(M&A)
제품 출시
최근 동향
제13장 세계의 장식용 코팅 시장 : SWOT 분석
제14장 Porter의 Five Forces 분석
업계내 경쟁
신규 참여 가능성
공급업체의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
PPG Industries, Inc.
Axalta Coating Systems, LLC
Nippon Paint Holdings Co., Ltd.
Kansai Paint Co.,Ltd.
Bayer AG
The Sherwin-Williams Company
KCC Corporation
Jotun A/S
BASF SE
Asian Paints Limited
제16장 전략적 제안
제17장 회사 소개 및 면책조항
LSH
영문 목차
영문목차
The Global Decorative Coatings Market, valued at USD 79.5 Billion in 2024, is projected to experience a CAGR of 3.32% to reach USD 96.69 Billion by 2030. Decorative coatings, also known as architectural coatings, are applied to surfaces to impart aesthetic appeal and protective functionalities. These products are extensively utilized across residential, commercial, and industrial sectors for interior and exterior applications. Market growth is primarily driven by increasing urbanization and infrastructure development globally, alongside rising disposable incomes that stimulate consumer spending on home improvement. Technological advancements in coating durability and functionality further support this expansion.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 79.5 Billion
Market Size 2030
USD 96.69 Billion
CAGR 2025-2030
3.32%
Fastest Growing Segment
Waterborne Coatings
Largest Market
Asia Pacific
Key Market Drivers
The global decorative coatings market is significantly influenced by expanding construction and infrastructure development. The creation of new residential, commercial, and public structures inherently necessitates protective and aesthetic surface treatments, driving demand for a diverse range of coating products. This trend is evident in robust construction activity across various regions; for instance, according to the National Association of Home Builders, in January 2025, total US housing starts for 2024 were 1.36 million. This continuous addition of new building stock provides a foundational demand for decorative coatings for initial applications.
Key Market Challenges
The persistent volatility in raw material prices represents a significant challenge for the global decorative coatings market. Unpredictable fluctuations in the costs of crucial components directly impact manufacturing expenses and, consequently, profit margins. This instability complicates effective long-term strategic planning for production and pricing across the industry. For example, according to the American Coatings Association's "State of the Coatings Industry 2024" report, coatings producers experienced a 3% increase in overall costs in 2023, partly driven by elevated input expenses. Such cost pressures can impede investment in product innovation and market expansion, as companies frequently reallocate resources to manage immediate operational expenditures. Sustained high or erratic raw material costs force manufacturers to either absorb these increases, thereby reducing profitability, or transfer them to consumers, which can dampen demand and reduce market competitiveness. This dynamic places continuous strain on the financial stability of businesses within the decorative coatings sector.
Key Market Trends
The decorative coatings market is experiencing a significant shift towards sustainable and low-VOC (volatile organic compound) products, driven by environmental regulations and consumer health awareness. This trend compels manufacturers to invest in green chemistry, offering eco-friendlier formulations without compromising performance. According to the European Council of the Paint, Printing Ink, and Artist's Colours Industry (CEPE), in 2024, critical regulatory decisions included the adoption of Eco-design for a Sustainable Product Regulation, directly impacting the coatings industry. This regulatory impetus is complemented by industry advancements, as AkzoNobel's 2024 Annual Report, released in February 2025, detailed a 41% reduction in Scope 1 and 2 carbon emissions from its 2018 baseline.
Key Market Players
PPG Industries, Inc.
Axalta Coating Systems, LLC
Nippon Paint Holdings Co., Ltd.
Kansai Paint Co.,Ltd.
Bayer AG
The Sherwin-Williams Company
KCC Corporation
Jotun A/S
BASF SE
Asian Paints Limited
Report Scope:
In this report, the Global Decorative Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Decorative Coatings Market, By Technology:
Waterborne Coatings
Solventborne Coatings
Decorative Coatings Market, By Product:
Primer
Enamel
Emulsions
Others
Decorative Coatings Market, By Application:
Residential
Commercial
Decorative Coatings Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Decorative Coatings Market.
Available Customizations:
Global Decorative Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Decorative Coatings Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Technology (Waterborne Coatings, Solventborne Coatings)
5.2.2. By Product (Primer, Enamel, Emulsions, Others)
5.2.3. By Application (Residential, Commercial)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Decorative Coatings Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Technology
6.2.2. By Product
6.2.3. By Application
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Decorative Coatings Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Technology
6.3.1.2.2. By Product
6.3.1.2.3. By Application
6.3.2. Canada Decorative Coatings Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Technology
6.3.2.2.2. By Product
6.3.2.2.3. By Application
6.3.3. Mexico Decorative Coatings Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Technology
6.3.3.2.2. By Product
6.3.3.2.3. By Application
7. Europe Decorative Coatings Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Technology
7.2.2. By Product
7.2.3. By Application
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Decorative Coatings Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Technology
7.3.1.2.2. By Product
7.3.1.2.3. By Application
7.3.2. France Decorative Coatings Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Technology
7.3.2.2.2. By Product
7.3.2.2.3. By Application
7.3.3. United Kingdom Decorative Coatings Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Technology
7.3.3.2.2. By Product
7.3.3.2.3. By Application
7.3.4. Italy Decorative Coatings Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Technology
7.3.4.2.2. By Product
7.3.4.2.3. By Application
7.3.5. Spain Decorative Coatings Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Technology
7.3.5.2.2. By Product
7.3.5.2.3. By Application
8. Asia Pacific Decorative Coatings Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Technology
8.2.2. By Product
8.2.3. By Application
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Decorative Coatings Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Technology
8.3.1.2.2. By Product
8.3.1.2.3. By Application
8.3.2. India Decorative Coatings Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Technology
8.3.2.2.2. By Product
8.3.2.2.3. By Application
8.3.3. Japan Decorative Coatings Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Technology
8.3.3.2.2. By Product
8.3.3.2.3. By Application
8.3.4. South Korea Decorative Coatings Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Technology
8.3.4.2.2. By Product
8.3.4.2.3. By Application
8.3.5. Australia Decorative Coatings Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Technology
8.3.5.2.2. By Product
8.3.5.2.3. By Application
9. Middle East & Africa Decorative Coatings Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Technology
9.2.2. By Product
9.2.3. By Application
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Decorative Coatings Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Technology
9.3.1.2.2. By Product
9.3.1.2.3. By Application
9.3.2. UAE Decorative Coatings Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Technology
9.3.2.2.2. By Product
9.3.2.2.3. By Application
9.3.3. South Africa Decorative Coatings Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Technology
9.3.3.2.2. By Product
9.3.3.2.3. By Application
10. South America Decorative Coatings Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Technology
10.2.2. By Product
10.2.3. By Application
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Decorative Coatings Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Technology
10.3.1.2.2. By Product
10.3.1.2.3. By Application
10.3.2. Colombia Decorative Coatings Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Technology
10.3.2.2.2. By Product
10.3.2.2.3. By Application
10.3.3. Argentina Decorative Coatings Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Technology
10.3.3.2.2. By Product
10.3.3.2.3. By Application
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Decorative Coatings Market: SWOT Analysis
