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세계의 브랜딩용 인공지능(AI) 시장 보고서(2025년)
Artificial Intelligence (AI) In Branding Global Market Report 2025
상품코드 : 1769816
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

브랜딩 분야의 인공지능(AI) 시장 규모는 향후 수년간 연평균 14.5%의 성장률로 2029년까지 56억 4,000만 달러에 달할 것으로 예측됩니다. 예측 기간 중의 성장은 디지털 광고에 대한 지출 증가, 고객 데이터의 가용성 증가, 소셜미디어 플랫폼의 확장, AI 기반 분석 툴의 조기 도입, 개인화된 마케팅 전략에 대한 중요성 증가에 기인하는 것으로 보입니다. 예측 기간 중 예상되는 주요 동향으로는 자연 언어 처리의 발전, 브랜드 캠페인에서 AI 아바타의 활용, AI를 활용한 컨텐츠 생성, AI를 통한 대규모 개인화, 초개인화된 브랜드 메시지 등이 있습니다.

소셜미디어 참여 증가는 브랜딩 분야의 인공지능(AI) 시장 성장을 가속할 것으로 예측됩니다. 소셜미디어 참여는 소셜 플랫폼에서 개인, 브랜드 또는 조직이 공유하는 컨텐츠와 사용자 간의 상호 작용을 포함합니다. 이러한 참여는 인터넷에 대한 지속적인 접근과 언제 어디서나 연결, 공유, 참여할 수 있는 편리한 방법을 제공하는 스마트폰의 사용 증가가 주요 원인으로 작용하고 있습니다. 브랜딩에 있으며, AI는 개인화된 컨텐츠, 실시간 인사이트, 브랜드와 소비자 간의 유대감을 강화하는 자동화된 커뮤니케이션을 제공함으로써 이러한 참여를 강화할 수 있습니다. 예를 들어 2022년 1월 캐나다에 본사를 둔 소프트웨어 회사 Hootsuite는 2022년 전 세계 소셜미디어 사용자 수가 46억 2,000만 명에 달하고, 전년 대비 10% 이상 성장한 4억 2,400만 명이 새롭게 소셜미디어를 사용하게 될 것이라고 보고했습니다. 그 결과, 소셜미디어에 대한 참여도가 높아지면서 브랜딩에 있으며, AI 시장의 성장을 가속화하고 있습니다.

브랜딩 AI 시장의 주요 업체들은 캠페인의 성과와 개인화를 향상시키기 위해 AI 기반 광고 제작과 같은 혁신적인 서비스를 제공하는데 주력하고 있습니다. 자동으로 생성하고, 브랜드 아이덴티티를 강화하며, 시청자의 기억력을 높이고, 응집력 있고 매력적인 컨텐츠를 제공함으로써 브랜딩 활동을 지원합니다. 예를 들어 2025년 3월 AI 기반 광고 기술 전문 미국 기업 옴네키(Omneky)는 생성형 AI를 통해 다양한 플랫폼에서 개인화된 고성능 광고를 생성하고 최적화하는 고급 기능인 스마트 광고(Smart Ads)를 발표했습니다. 이 기능을 통해 브랜드는 브랜드 일관성을 유지하면서 캠페인을 효과적으로 확장할 수 있으며, 스마트 광고는 기존 브랜드 자료 및 성과 데이터와 원활하게 통합되어 특정 오디언스를 타겟팅하는 완벽하게 디자인되고 편집 가능한 컨텐츠를 생성합니다. 컨텐츠를 생성합니다. 크리에이티브 프로세스를 간소화하고 컨텐츠 제작에 필요한 시간과 리소스를 줄임으로써 마케팅 담당자는 전략적 스토리텔링에 더 집중할 수 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Artificial intelligence (AI) in branding refers to the application of AI technologies such as machine learning, natural language processing, and computer vision to develop, manage, refine, and personalize brand strategies, communications, and customer engagement. This includes automating various brand-related activities like audience analysis, content generation, sentiment tracking, and campaign refinement, allowing companies to deliver more consistent, data-driven, and customized brand experiences on a large scale.

The primary components of artificial intelligence (AI) in branding are software and services. AI-powered branding software includes tools that automate, enhance, and tailor essential branding functions such as content generation, sentiment evaluation, brand tracking, and creative design. These tools can be deployed via cloud-based or on-premise systems. They serve a range of purposes, including the development of branding strategies, content management, campaign enhancement, brand tracking, sentiment analysis, and creative design, among others. These AI solutions are used across various industries, including consumer goods, retail and e-commerce, media and entertainment, automotive, healthcare, telecommunications, and more.

The artificial intelligence (AI) in branding market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in branding market statistics, including the artificial intelligence (AI) in branding industry global market size, regional shares, competitors with the artificial intelligence (AI) in branding market share, detailed artificial intelligence (AI) in branding market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in branding industry. This artificial intelligence (AI) in branding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) in branding market size has grown rapidly in recent years. It will grow from $2.86 billion in 2024 to $3.29 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth during the historic period can be attributed to the rising demand for real-time customer insights, the increasing use of generative AI tools, the expansion of omnichannel marketing approaches, growing investments in brand automation platforms, and the need for enhanced brand-consumer engagement.

The artificial intelligence (AI) in branding market size is expected to see rapid growth in the next few years. It will grow to $5.64 billion in 2029 at a compound annual growth rate (CAGR) of 14.5%. The growth in the forecast period can be attributed to the increasing expenditure on digital advertising, the rising availability of customer data, the expansion of social media platforms, the early adoption of AI-driven analytics tools, and a growing emphasis on personalized marketing strategies. Key trends expected during the forecast period include advancements in natural language processing, the use of AI avatars in brand campaigns, AI-enabled content generation, large-scale personalization through AI, and hyper-personalized brand messaging.

The rising engagement on social media is anticipated to drive the growth of the artificial intelligence (AI) in branding market. Social media engagement involves interactions between users and content shared by individuals, brands, or organizations on social platforms. This engagement is increasing largely because of the growing use of smartphones, which offer continuous internet access and convenient ways to connect, share, and engage anytime and anywhere. AI in branding enhances this engagement by offering personalized content, real-time insights, and automated communication that deepen the bond between brands and consumers. For example, in January 2022, Hootsuite, a Canada-based software company, reported that the global number of social media users reached 4.62 billion in 2022, reflecting a growth of over 10% from the previous year, with 424 million new users. Consequently, rising social media engagement is accelerating the growth of the AI in branding market.

Leading companies in the AI in branding market are focusing on innovative offerings like AI-driven ad creation to improve campaign performance and personalization. AI-powered ad generation uses artificial intelligence to automatically produce tailored, data-informed ads, supporting branding efforts by delivering cohesive and engaging content that reinforces brand identity and enhances audience recall. For instance, in March 2025, Omneky, a US-based company specializing in AI-driven advertising technology, introduced Smart Ads an advanced feature that employs generative AI to create and optimize personalized, high-performing ads across various platforms. This feature helps brands scale their campaigns effectively while preserving brand consistency. Smart Ads integrates smoothly with existing brand materials and performance data to generate fully designed, editable content targeted at specific audiences. It streamlines the creative process, reducing the time and resources required for content production and allowing marketers to focus more on strategic storytelling.

In September 2024, Salesforce Inc., a US-based provider of cloud-based software solutions, acquired Tenyx for an undisclosed sum. This acquisition is intended to boost Salesforce's autonomous agent capabilities by incorporating Tenyx's AI-powered voice technology to deliver customer service that is more natural, intuitive, and seamless. Tenyx, based in the US, specializes in providing AI solutions for branding.

Major players in the artificial intelligence (ai) in branding market are Salesforce Inc., Baidu Inc., Adobe Inc., WPP plc, HubSpot Inc., Valtech SE, Pegasystems Inc., Canva Pty Ltd, Sprinklr Inc., Hootsuite Inc., Synthesia Limited, Kaltura Inc., Anyword Ltd., Cision Ltd., Persado Inc., Colossyan Zrt., Omneky Inc., Publicis Groupe S.A., Movio Limited, Cognitiv Corp.

North America was the largest region in the artificial intelligence (AI) in branding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) in branding report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI) in branding market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI) in branding market consists of revenues earned by entities by providing services such as AI-based brand strategy development, AI-powered market research and consumer insight services, personalized brand campaign management, automated brand monitoring and reputation management, and AI-enhanced creative services. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) in branding market also includes sales of AI-powered brand management platforms, AI-driven content creation tools, AI-based customer insights and sentiment analysis tools, AI-powered chatbots and virtual brand assistants, and visual recognition and design tools. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) In Branding Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) in branding market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai) in branding ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The artificial intelligence (ai) in branding market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI) In Branding Market Characteristics

3. Artificial Intelligence (AI) In Branding Market Trends And Strategies

4. Artificial Intelligence (AI) In Branding Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI) In Branding Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI) In Branding Market Segmentation

7. Artificial Intelligence (AI) In Branding Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI) In Branding Market

9. China Artificial Intelligence (AI) In Branding Market

10. India Artificial Intelligence (AI) In Branding Market

11. Japan Artificial Intelligence (AI) In Branding Market

12. Australia Artificial Intelligence (AI) In Branding Market

13. Indonesia Artificial Intelligence (AI) In Branding Market

14. South Korea Artificial Intelligence (AI) In Branding Market

15. Western Europe Artificial Intelligence (AI) In Branding Market

16. UK Artificial Intelligence (AI) In Branding Market

17. Germany Artificial Intelligence (AI) In Branding Market

18. France Artificial Intelligence (AI) In Branding Market

19. Italy Artificial Intelligence (AI) In Branding Market

20. Spain Artificial Intelligence (AI) In Branding Market

21. Eastern Europe Artificial Intelligence (AI) In Branding Market

22. Russia Artificial Intelligence (AI) In Branding Market

23. North America Artificial Intelligence (AI) In Branding Market

24. USA Artificial Intelligence (AI) In Branding Market

25. Canada Artificial Intelligence (AI) In Branding Market

26. South America Artificial Intelligence (AI) In Branding Market

27. Brazil Artificial Intelligence (AI) In Branding Market

28. Middle East Artificial Intelligence (AI) In Branding Market

29. Africa Artificial Intelligence (AI) In Branding Market

30. Artificial Intelligence (AI) In Branding Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI) In Branding Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI) In Branding Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI) In Branding Market

34. Recent Developments In The Artificial Intelligence (AI) In Branding Market

35. Artificial Intelligence (AI) In Branding Market High Potential Countries, Segments and Strategies

36. Appendix

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