세계의 일반의약품(OTC) 프로바이오틱스 보충제 시장 보고서(2025년)
Over-The-Counter (OTC) Probiotics Supplements Global Market Report 2025
상품코드 : 1769695
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

일반의약품(OTC) 프로바이오틱스 보충제 시장 규모는 향후 수년간 급성장할 것으로 예측됩니다. 예상되는 성장은 장 건강에 대한 대중의 인식 제고, 소화기 건강 문제의 급증, 천연 및 예방 건강 제품에 대한 선호도 증가, 건강한 생활 습관의 확산, 기능성 식품 및 건강 보조 식품으로의 소비자 전환 증가에 의해 촉진될 것입니다. 이 기간 동안 예상되는 주요 동향으로는 프로바이오틱스의 생존력을 개선하기 위한 캡슐화 기술의 혁신, 건강 효능을 강화한 다중 균주 포뮬러의 출시, 보다 정확한 균주 타겟팅을 가능하게 하는 유전자 분석의 발전, 프로바이오틱스와 프리바이오틱스를 결합한 신바이오틱스 제품, 그리고 건강 효능이 입증된 임상 시험을 거친 프로바이오틱스의 출현 등이 있습니다.

소화기 질환의 유병률 증가로 인해 일반의약품(OTC) 프로바이오틱스 보충제 시장이 성장할 것으로 예상됩니다. 위장관에 영향을 미치는 소화기 질환은 소화를 방해하거나 영양소 흡수를 저해하거나 노폐물 배설을 방해할 수 있습니다. 이러한 질환은 장 건강에 부정적인 영향을 미치는 가공 식품 및 저섬유질 식품의 섭취를 포함한 잘못된 식습관으로 인해 점점 더 흔해지고 있습니다. OTC 프로바이오틱스 보충제는 장내 미생물 균형을 유지함으로써 소화 건강을 지원하며, 소화 장애를 겪는 사람들에게 도움을 줍니다. 이러한 보충제는 영양소 흡수를 돕고 복부 팽만, 변비, 설사 등 증상을 완화시켜 전반적인 소화기 건강을 개선합니다. 예를 들어, 영국 기반 비영리 단체인 IBD 레지스트리에 따르면, 장 염증을 유발하는 만성 질환인 염증성 장 질환을 앓고 있는 사람의 수는 2023년에 5,300명으로 증가했으며, 이는 2022년 대비 3,000명 이상 증가한 수치입니다. 이러한 소화기 질환의 증가 추세는 OTC 프로바이오틱스 보충제의 수요를 촉진하고 있습니다.

OTC 프로바이오틱스 보충제 시장 선도 기업들은 생체 이용률, 제품 안정성, 사용 편의성을 개선하기 위해 혁신적인 프로바이오틱스 제형 개발에 집중하고 있습니다. 프로바이오틱스 음료 믹스는 일반적으로 액체에 녹여 프로바이오틱스가 풍부한 음료를 만들 수 있는 분말 또는 입자 형태의 제품으로, 살아있는 유익한 박테리아를 함유합니다. 예를 들어, 2024년 9월 미국 바이오기술 기업 ZBiotics는 장 내에서 식이 당분(설탕)을 희귀한 프리바이오틱스인 레반 섬유로 전환하는 유전자 변형 프로바이오틱스 음료 믹스를 출시했습니다. 이 제품은 식이 변화 없이 미생물군 다양성을 지원하고 장 건강을 촉진합니다. 해당 제품은 하루 최대 10그램의 섬유질을 제공해 소화 개선, 면역 기능 강화, 영양소 흡수 향상에 기여합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 19 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Over-the-counter (OTC) probiotic supplements are non-prescription dietary products that contain live beneficial bacteria or yeasts designed to support gut health. These supplements help maintain or reestablish the natural balance of gut microbiota. OTC probiotic supplements assist in digestion, boost immune function, and contribute to overall gastrointestinal wellness.

The primary forms of over-the-counter (OTC) probiotic supplements include capsules, tablets, powders, liquids, and gummies. Capsules contain probiotic strains encased in gelatin or plant-derived shells. Common probiotic strains featured in these supplements include Lactobacillus, Streptococcus, and Bifidobacterium. They are available through several distribution channels such as online pharmacies, health and wellness outlets, supermarkets or hypermarkets, specialty stores, and direct sales. These supplements are used for various purposes, including digestive health, immune enhancement, weight control, mental health, and women's health, catering to different end users like adults, children, and infants.

The OTC probiotics supplements market research report is one of a series of new reports from The Business Research Company that provides OTC probiotics supplements market statistics, including the OTC probiotics supplements industry's global market size, regional shares, competitors with the OTC probiotics supplements market share, detailed OTC probiotics supplements market segments, market trends and opportunities, and any further data you may need to thrive in the OTC probiotics supplements market. This OTC probiotic supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The over-the-counter (OTC) probiotic supplements market size has grown rapidly in recent years. It will grow from $6.44 billion in 2024 to $7.16 billion in 2025 at a compound annual growth rate (CAGR) of 11.3%. Growth during the historical period was influenced by an expanding elderly population seeking immune system support, a shift toward non-prescription health remedies, heightened awareness of the adverse effects of antibiotics spurring probiotic use, increased interest in personalized nutrition and wellness, and expanding clinical studies backing the effectiveness of probiotics.

The over-the-counter (OTC) probiotic supplements market size is expected to see rapid growth in the next few years. It will grow to $10.91 billion in 2029 at a compound annual growth rate (CAGR) of 11.1%. Forecasted growth is driven by heightened public understanding of gut health, a surge in digestive health issues, increasing preference for natural and preventive health products, greater adoption of healthy living practices, and a growing consumer shift toward functional foods and dietary supplements. Key trends expected during this period include innovations in encapsulation technology to improve probiotic viability, the introduction of multi-strain formulas offering enhanced health benefits, advancements in genetic analysis allowing more precise strain targeting, combination products that merge probiotics with prebiotics to create synbiotics, and the emergence of clinically tested probiotics with substantiated health claims.

The rising prevalence of digestive disorders is anticipated to drive the growth of the over-the-counter (OTC) probiotic supplements market. Digestive disorders, which affect the gastrointestinal tract, can hinder digestion, nutrient absorption, or the elimination of waste. These conditions are becoming more common due to poor dietary habits, including the consumption of processed and low-fiber foods that negatively impact gut health. OTC probiotic supplements help support digestive health by maintaining a balanced gut microbiome, benefiting those with digestive issues. These supplements aid in nutrient absorption and help alleviate symptoms like bloating, constipation, and diarrhea, thereby enhancing overall gastrointestinal wellness. For example, according to the IBD Registry, a UK-based non-profit organization, the number of people living with inflammatory bowel disease-a chronic condition causing gut inflammation-rose to 5,300 in 2023, an increase of more than 3,000 from 2022. This growing prevalence of digestive disorders is boosting demand for OTC probiotic supplements.

Leading companies in the OTC probiotic supplements market are focusing on developing innovative probiotic formulations, such as drink mixes, to improve bioavailability, product stability, and ease of use. A probiotic drink mix is typically a powdered or granulated product containing live beneficial bacteria that can be dissolved in liquids to create a probiotic-enriched beverage. For instance, in September 2024, ZBiotics, a US-based biotechnology company, launched a genetically engineered probiotic drink mix that transforms dietary sugar (sucrose) into rare prebiotic levan fiber within the gut. This supports microbiome diversity and promotes gut health without requiring dietary changes. The product provides up to 10 grams of fiber throughout the day, contributing to improved digestion, immune function, and nutrient absorption.

In January 2024, Dr. Reddy's Laboratories Ltd., an India-based pharmaceutical company, acquired the MenoLabs supplements portfolio from Amyris Inc. for an undisclosed sum. The acquisition aims to enhance Dr. Reddy's position in the women's wellness sector by expanding its range of menopause-related OTC probiotic supplements. MenoLabs is a US-based brand focused on women's health and technology, offering various probiotic-based solutions for menopause support.

Major players in the over-the-counter (otc) probiotics supplements market are Nestle S.A., Pfizer Inc., Procter & Gamble, Probi AB, Bayer AG, Sanofi S.A., Abbott Laboratories, Danone S.A., Pharmavite LLC, ADM Protexin Limited, Now Foods, Thorne HealthTech Inc, Garden of Life LLC, Lifeway Foods Inc., BioGaia AB, Biocodex Inc, OptiBac Probiotics, i-Health Inc., Symprove Ltd., Bio-Kult, BLIS Technologies Ltd., Goerlich Pharma GmbH, BelliWelli Inc., Custom Probiotics Inc., Kibow Biotech Inc., Orthomol Holding GmbH, Swanson Health Products Inc., JB7 LLC

North America was the largest region in the over-the-counter (OTC) probiotic supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in over-the-counter (OTC) probiotic supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the over-the-counter (OTC) probiotic supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The over-the-counter (OTC) probiotic supplements market consists of sales of saccharomyces boulardii, and probiotic strains. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Over-The-Counter (OTC) Probiotics Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on over-the-counter (otc) probiotics supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for over-the-counter (otc) probiotics supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The over-the-counter (otc) probiotics supplements market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Over-The-Counter (OTC) Probiotics Supplements Market Characteristics

3. Over-The-Counter (OTC) Probiotics Supplements Market Trends And Strategies

4. Over-The-Counter (OTC) Probiotics Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Over-The-Counter (OTC) Probiotics Supplements Growth Analysis And Strategic Analysis Framework

6. Over-The-Counter (OTC) Probiotics Supplements Market Segmentation

7. Over-The-Counter (OTC) Probiotics Supplements Market Regional And Country Analysis

8. Asia-Pacific Over-The-Counter (OTC) Probiotics Supplements Market

9. China Over-The-Counter (OTC) Probiotics Supplements Market

10. India Over-The-Counter (OTC) Probiotics Supplements Market

11. Japan Over-The-Counter (OTC) Probiotics Supplements Market

12. Australia Over-The-Counter (OTC) Probiotics Supplements Market

13. Indonesia Over-The-Counter (OTC) Probiotics Supplements Market

14. South Korea Over-The-Counter (OTC) Probiotics Supplements Market

15. Western Europe Over-The-Counter (OTC) Probiotics Supplements Market

16. UK Over-The-Counter (OTC) Probiotics Supplements Market

17. Germany Over-The-Counter (OTC) Probiotics Supplements Market

18. France Over-The-Counter (OTC) Probiotics Supplements Market

19. Italy Over-The-Counter (OTC) Probiotics Supplements Market

20. Spain Over-The-Counter (OTC) Probiotics Supplements Market

21. Eastern Europe Over-The-Counter (OTC) Probiotics Supplements Market

22. Russia Over-The-Counter (OTC) Probiotics Supplements Market

23. North America Over-The-Counter (OTC) Probiotics Supplements Market

24. USA Over-The-Counter (OTC) Probiotics Supplements Market

25. Canada Over-The-Counter (OTC) Probiotics Supplements Market

26. South America Over-The-Counter (OTC) Probiotics Supplements Market

27. Brazil Over-The-Counter (OTC) Probiotics Supplements Market

28. Middle East Over-The-Counter (OTC) Probiotics Supplements Market

29. Africa Over-The-Counter (OTC) Probiotics Supplements Market

30. Over-The-Counter (OTC) Probiotics Supplements Market Competitive Landscape And Company Profiles

31. Over-The-Counter (OTC) Probiotics Supplements Market Other Major And Innovative Companies

32. Global Over-The-Counter (OTC) Probiotics Supplements Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Over-The-Counter (OTC) Probiotics Supplements Market

34. Recent Developments In The Over-The-Counter (OTC) Probiotics Supplements Market

35. Over-The-Counter (OTC) Probiotics Supplements Market High Potential Countries, Segments and Strategies

36. Appendix

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