Personalized vitamins are customized dietary supplements designed to meet an individual's specific health profile, lifestyle, genetic composition, and nutritional requirements. This approach generally involves gathering data through online health assessments, DNA tests, or blood tests to determine particular deficiencies or health objectives. Based on this information, a personalized mix of vitamins, minerals, and other nutrients is recommended to enhance overall wellness, energy, immunity, or address specific health issues.
Personalized vitamins mainly fall into two categories wellness supplements and disease-focused supplements. Wellness supplements are designed to improve overall health by meeting individual nutritional needs and supporting daily well-being. These supplements come in a range of formats, including tablets, capsules, powders, gummies, chewables, liquids, and softgels. They are available through various distribution channels, such as supermarkets, hypermarkets, specialty stores, retail pharmacies, online pharmacies, and e-commerce platforms. Personalized vitamins are used by a broad spectrum of consumers, including direct-to-consumer services, wellness and fitness centers, hospitals, clinics, and more.
The personalized vitamins market research report is one of a series of new reports from The Business Research Company that provides personalized vitamins market statistics, including the personalized vitamins industry global market size, regional shares, competitors with the personalized vitamins market share, detailed personalized vitamins market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized vitamins industry. This personalized vitamin market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The personalized vitamins market size has grown rapidly in recent years. It will grow from $5.78 billion in 2024 to $6.58 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth observed during the historic period can be attributed to factors such as increased consumer awareness about nutrition, the rising popularity of general wellness supplements, the expanding reach of e-commerce in health products, the growth of health-oriented retail chains, and the greater adoption of preventive healthcare.
The personalized vitamins market size is expected to see rapid growth in the next few years. It will grow to $9.65 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The anticipated growth in the forecast period is driven by a growing interest in DNA-based nutrition, a rising demand for personalized wellness solutions, the increasing use of at-home health testing kits, a stronger focus on chronic disease prevention, and the broader availability of direct-to-consumer platforms. Key trends during this period include advancements in nutrigenomics technology, innovations in vitamin delivery systems, increased investment in research and development, and progress in AI-driven health analysis and its integration with wearable devices.
The increasing health awareness is expected to drive the growth of the personalized vitamins market in the future. Health awareness involves individuals' understanding of how to maintain and improve their health, including the significance of regular checkups, balanced diets, exercise, hygiene, and disease prevention. This rising awareness is mainly fueled by better access to health information through digital platforms, which help individuals gain a deeper understanding of health risks, preventive measures, and healthier lifestyle choices. Personalized vitamins play a key role in promoting health awareness by helping individuals understand their specific nutritional needs and make informed health decisions. For example, a 2022 survey conducted by the International Food Information Council found that 52% of American adults aged 18-80 and Gen Z consumers (ages 18-24) followed a specific diet or eating pattern, up from 39% in 2021. Popular approaches included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, growing health awareness is fueling the personalized vitamins market.
Leading companies in the personalized vitamins sector are focusing on creating innovative solutions, such as genomic-based personalization, to develop tailored supplement regimens. Genomic-based personalization involves analyzing a person's DNA to identify their specific nutritional needs, allowing companies to offer more accurate and effective health solutions. For example, in January 2023, GenoPalate Inc., a US-based nutritional genomics company, introduced GenoVit, a personalized supplement line created using DNA analysis. GenoVit offers custom vitamin formulas based on an individual's genetic profile, age, gender, and current diet. This also includes an at-home DNA kit to analyze users' nutrient needs, providing science-backed, personalized nutrition. The supplements aim to eliminate guesswork and help individuals meet their precise nutrient requirements, supporting overall wellness. This launch highlights GenoPalate's commitment to offering precision-based, affordable health solutions instead of a one-size-fits-all approach.
In May 2022, Nestle Health, a Swiss company offering nutrition products, acquired Puravida, a US-based personalized vitamins company, for an undisclosed sum. This acquisition was aimed at strengthening Nestle Health's presence in Brazil's health and wellness market by utilizing Puravida's portfolio of natural, organic, and plant-based nutritional products to cater to the growing demand for healthier lifestyle choices in the region.
Major players in the personalized vitamins market are BASF SE, Bayer AG, Amway Corporation, Viome Life Sciences Inc., Vitagene Inc., Biovencer Healthcare Private Limited, VitaminLab Inc., Habit Food Personalized LLC, HUM Nutrition Inc., InsideTracker, Nutrigenomix Inc., Persona Nutrition, Vous Vitamin LLC, Nourished, Tespo Inc., Elo Health Inc., Genetic Direction LLC, GX Sciences LLC, Rootine Inc., Vitl Ltd.
North America was the largest region in the personalized vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized vitamins report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the personalized vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The personalized vitamins market consists of sales of personalized multivitamins, DNA-based supplements, blood test-based vitamins, lifestyle-based vitamins, and condition-specific supplements. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Personalized Vitamins Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on personalized vitamins market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for personalized vitamins ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized vitamins market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Wellness Supplements; Disease-Based Supplements
2) By Dosage Form: Tablets; Capsules; Powders; Gummies Or Chewable; Liquids; Softgels
3) By Distribution Channel: Supermarkets Or Hypermarkets; Specialty Stores; Retail Pharmacies; Online Pharmacies And E-commerce Site
4) By End-Use: Direct-To-Consumer; Wellness And fitness Centers; Hospitals And Clinics; Other End Uses
Subsegments:
1) By Wellness Supplements: Energy And Vitality Support; Weight Management; Skin, Hair And Nail Health; Cognitive Health; Digestive Health; Immune Support; Anti-Aging
2) By Disease-Based Supplements: Cardiovascular Health; Diabetes Management; Bone And Joint Health; Mental Health Support; Hormonal Balance; Allergies And Asthma Support; Vision Health
Companies Mentioned: BASF SE; Bayer AG; Amway Corporation; Viome Life Sciences Inc.; Vitagene Inc.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Personalized Vitamins Market Characteristics
3. Personalized Vitamins Market Trends And Strategies
4. Personalized Vitamins Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Personalized Vitamins Growth Analysis And Strategic Analysis Framework
5.1. Global Personalized Vitamins PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Personalized Vitamins Market Growth Rate Analysis
5.4. Global Personalized Vitamins Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Personalized Vitamins Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Personalized Vitamins Total Addressable Market (TAM)
6. Personalized Vitamins Market Segmentation
6.1. Global Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Wellness Supplements
Disease-Based Supplements
6.2. Global Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tablets
Capsules
Powders
Gummies Or Chewable
Liquids
Softgels
6.3. Global Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Supermarkets Or Hypermarkets
Specialty Stores
Retail Pharmacies
Online Pharmacies And E-commerce Site
6.4. Global Personalized Vitamins Market, Segmentation By End-Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Direct-To-Consumer
Wellness And fitness Centers
Hospitals And Clinics
Other End Uses
6.5. Global Personalized Vitamins Market, Sub-Segmentation Of Wellness Supplements, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Energy And Vitality Support
Weight Management
Skin, Hair And Nail Health
Cognitive Health
Digestive Health
Immune Support
Anti-Aging
6.6. Global Personalized Vitamins Market, Sub-Segmentation Of Disease-Based Supplements, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cardiovascular Health
Diabetes Management
Bone And Joint Health
Mental Health Support
Hormonal Balance
Allergies And Asthma Support
Vision Health
7. Personalized Vitamins Market Regional And Country Analysis
7.1. Global Personalized Vitamins Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Personalized Vitamins Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Personalized Vitamins Market
9.1. China Personalized Vitamins Market Overview
9.2. China Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Personalized Vitamins Market
10.1. India Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Personalized Vitamins Market
11.1. Japan Personalized Vitamins Market Overview
11.2. Japan Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Personalized Vitamins Market
12.1. Australia Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Personalized Vitamins Market
13.1. Indonesia Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Personalized Vitamins Market
14.1. South Korea Personalized Vitamins Market Overview
14.2. South Korea Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Personalized Vitamins Market
15.1. Western Europe Personalized Vitamins Market Overview
15.2. Western Europe Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Personalized Vitamins Market
16.1. UK Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Personalized Vitamins Market
17.1. Germany Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Personalized Vitamins Market
18.1. France Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Personalized Vitamins Market
19.1. Italy Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Personalized Vitamins Market
20.1. Spain Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Personalized Vitamins Market
21.1. Eastern Europe Personalized Vitamins Market Overview
21.2. Eastern Europe Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Personalized Vitamins Market
22.1. Russia Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Personalized Vitamins Market
23.1. North America Personalized Vitamins Market Overview
23.2. North America Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Personalized Vitamins Market
24.1. USA Personalized Vitamins Market Overview
24.2. USA Personalized Vitamins Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Personalized Vitamins Market, Segmentation By Dosage Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Personalized Vitamins Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion