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Personalized Vitamins Global Market Report 2025
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Personalized vitamins are customized dietary supplements designed to meet an individual's specific health profile, lifestyle, genetic composition, and nutritional requirements. This approach generally involves gathering data through online health assessments, DNA tests, or blood tests to determine particular deficiencies or health objectives. Based on this information, a personalized mix of vitamins, minerals, and other nutrients is recommended to enhance overall wellness, energy, immunity, or address specific health issues.

Personalized vitamins mainly fall into two categories wellness supplements and disease-focused supplements. Wellness supplements are designed to improve overall health by meeting individual nutritional needs and supporting daily well-being. These supplements come in a range of formats, including tablets, capsules, powders, gummies, chewables, liquids, and softgels. They are available through various distribution channels, such as supermarkets, hypermarkets, specialty stores, retail pharmacies, online pharmacies, and e-commerce platforms. Personalized vitamins are used by a broad spectrum of consumers, including direct-to-consumer services, wellness and fitness centers, hospitals, clinics, and more.

The personalized vitamins market research report is one of a series of new reports from The Business Research Company that provides personalized vitamins market statistics, including the personalized vitamins industry global market size, regional shares, competitors with the personalized vitamins market share, detailed personalized vitamins market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized vitamins industry. This personalized vitamin market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized vitamins market size has grown rapidly in recent years. It will grow from $5.78 billion in 2024 to $6.58 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth observed during the historic period can be attributed to factors such as increased consumer awareness about nutrition, the rising popularity of general wellness supplements, the expanding reach of e-commerce in health products, the growth of health-oriented retail chains, and the greater adoption of preventive healthcare.

The personalized vitamins market size is expected to see rapid growth in the next few years. It will grow to $9.65 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The anticipated growth in the forecast period is driven by a growing interest in DNA-based nutrition, a rising demand for personalized wellness solutions, the increasing use of at-home health testing kits, a stronger focus on chronic disease prevention, and the broader availability of direct-to-consumer platforms. Key trends during this period include advancements in nutrigenomics technology, innovations in vitamin delivery systems, increased investment in research and development, and progress in AI-driven health analysis and its integration with wearable devices.

The increasing health awareness is expected to drive the growth of the personalized vitamins market in the future. Health awareness involves individuals' understanding of how to maintain and improve their health, including the significance of regular checkups, balanced diets, exercise, hygiene, and disease prevention. This rising awareness is mainly fueled by better access to health information through digital platforms, which help individuals gain a deeper understanding of health risks, preventive measures, and healthier lifestyle choices. Personalized vitamins play a key role in promoting health awareness by helping individuals understand their specific nutritional needs and make informed health decisions. For example, a 2022 survey conducted by the International Food Information Council found that 52% of American adults aged 18-80 and Gen Z consumers (ages 18-24) followed a specific diet or eating pattern, up from 39% in 2021. Popular approaches included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, growing health awareness is fueling the personalized vitamins market.

Leading companies in the personalized vitamins sector are focusing on creating innovative solutions, such as genomic-based personalization, to develop tailored supplement regimens. Genomic-based personalization involves analyzing a person's DNA to identify their specific nutritional needs, allowing companies to offer more accurate and effective health solutions. For example, in January 2023, GenoPalate Inc., a US-based nutritional genomics company, introduced GenoVit, a personalized supplement line created using DNA analysis. GenoVit offers custom vitamin formulas based on an individual's genetic profile, age, gender, and current diet. This also includes an at-home DNA kit to analyze users' nutrient needs, providing science-backed, personalized nutrition. The supplements aim to eliminate guesswork and help individuals meet their precise nutrient requirements, supporting overall wellness. This launch highlights GenoPalate's commitment to offering precision-based, affordable health solutions instead of a one-size-fits-all approach.

In May 2022, Nestle Health, a Swiss company offering nutrition products, acquired Puravida, a US-based personalized vitamins company, for an undisclosed sum. This acquisition was aimed at strengthening Nestle Health's presence in Brazil's health and wellness market by utilizing Puravida's portfolio of natural, organic, and plant-based nutritional products to cater to the growing demand for healthier lifestyle choices in the region.

Major players in the personalized vitamins market are BASF SE, Bayer AG, Amway Corporation, Viome Life Sciences Inc., Vitagene Inc., Biovencer Healthcare Private Limited, VitaminLab Inc., Habit Food Personalized LLC, HUM Nutrition Inc., InsideTracker, Nutrigenomix Inc., Persona Nutrition, Vous Vitamin LLC, Nourished, Tespo Inc., Elo Health Inc., Genetic Direction LLC, GX Sciences LLC, Rootine Inc., Vitl Ltd.

North America was the largest region in the personalized vitamins market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized vitamins report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized vitamins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized vitamins market consists of sales of personalized multivitamins, DNA-based supplements, blood test-based vitamins, lifestyle-based vitamins, and condition-specific supplements. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Personalized Vitamins Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on personalized vitamins market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for personalized vitamins ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized vitamins market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Personalized Vitamins Market Characteristics

3. Personalized Vitamins Market Trends And Strategies

4. Personalized Vitamins Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Personalized Vitamins Growth Analysis And Strategic Analysis Framework

6. Personalized Vitamins Market Segmentation

7. Personalized Vitamins Market Regional And Country Analysis

8. Asia-Pacific Personalized Vitamins Market

9. China Personalized Vitamins Market

10. India Personalized Vitamins Market

11. Japan Personalized Vitamins Market

12. Australia Personalized Vitamins Market

13. Indonesia Personalized Vitamins Market

14. South Korea Personalized Vitamins Market

15. Western Europe Personalized Vitamins Market

16. UK Personalized Vitamins Market

17. Germany Personalized Vitamins Market

18. France Personalized Vitamins Market

19. Italy Personalized Vitamins Market

20. Spain Personalized Vitamins Market

21. Eastern Europe Personalized Vitamins Market

22. Russia Personalized Vitamins Market

23. North America Personalized Vitamins Market

24. USA Personalized Vitamins Market

25. Canada Personalized Vitamins Market

26. South America Personalized Vitamins Market

27. Brazil Personalized Vitamins Market

28. Middle East Personalized Vitamins Market

29. Africa Personalized Vitamins Market

30. Personalized Vitamins Market Competitive Landscape And Company Profiles

31. Personalized Vitamins Market Other Major And Innovative Companies

32. Global Personalized Vitamins Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Personalized Vitamins Market

34. Recent Developments In The Personalized Vitamins Market

35. Personalized Vitamins Market High Potential Countries, Segments and Strategies

36. Appendix

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