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Personalized Vitamin Products Global Market Report 2025
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Personalized Vitamin Products are custom-made supplements designed to address an individual's unique health needs, taking into account factors such as age, gender, diet, and medical conditions. These products target specific nutrient deficiencies, improve overall health, and optimize wellness. Personalized Vitamin Products often involve assessments, such as questionnaires or lab tests, to develop a tailored vitamin regimen.

The main types of personalized vitamin products include active measurement and standard measurement. Active measurement utilizes digital tools such as apps and testing kits to provide precise, customized vitamin recommendations, emerging as the preferred method in personalized nutrition. These products are applicable in various contexts, including standard supplementation and disease-specific applications. They are used by various end-users, such as direct-to-consumer services, wellness and fitness centers, hospitals, clinics, and others.

The personalized vitamin products market research report is one of a series of new reports from The Business Research Company that provides personalized vitamin products market statistics, including the personalized vitamin products industry global market size, regional shares, competitors with the personalized vitamin products market share, detailed personalized vitamin products market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized vitamin products industry. This personalized dietary supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized vitamin products market size has grown rapidly in recent years. It will grow from $9.60 billion in 2024 to $10.96 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth during the historic period can be attributed to the rising interest in self-care and wellness, increasing demand for natural and organic supplements, the growing trend of personalized nutrition and fitness, the rising influence of social media in health and wellness, and a heightened focus on lifestyle diseases and the aging population.

The personalized vitamin products market size is expected to see rapid growth in the next few years. It will grow to $18.44 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The projected growth in the forecast period can be attributed to the expansion of personalized health platforms, advancements in biotechnology and genomics, an increase in partnerships between health tech and supplement companies, the growing demand for subscription-based wellness services, and the increasing availability of AI-driven health assessments. Key trends expected during this period include advancements in AI-powered personalized vitamin formulations, enhanced integration of genetic testing for vitamin customization, the development of on-demand vitamin delivery services, innovations in sustainable and eco-friendly packaging, and progress in data analytics for personalized health recommendations.

The increasing prevalence of chronic illnesses is expected to drive the growth of the personalized vitamin products market in the coming years. Chronic illnesses are long-term health conditions that often require ongoing care and lifestyle changes. The rise in chronic illnesses can be attributed to sedentary lifestyles, where extended periods of inactivity and limited physical exercise increase the risk of conditions such as heart disease and diabetes. Personalized vitamin products help in managing these chronic conditions by addressing individual nutrient deficiencies, which can alleviate symptoms and improve overall health. This personalized approach boosts immune function and complements existing treatments for better outcomes. For example, in June 2024, the National Health Service (NHS) in the UK reported that 3,615,330 individuals registered with a general practitioner (GP) were diagnosed with non-diabetic hyperglycemia or pre-diabetes in 2023, an 18% increase from 3,065,825 cases in 2022. This growing incidence of chronic conditions is fueling the demand for personalized vitamins.

Key players in the personalized vitamin product market are focusing on developing innovative, science-backed nutritional products to deliver targeted health benefits, aiming to gain a competitive edge through personalization and research-driven solutions. Science-backed nutritional products are supplements or foods formulated using clinical research to ensure they provide effective health benefits. For example, in April 2023, LifeDNA, a US-based personalized health and wellness company, launched DNA-based vitamin and supplement recommendations. By analyzing data from a non-invasive DNA test, LifeDNA leverages nutrigenomics to offer personalized reports and daily nutrition advice, including customized New Chapter vitamin and supplement recommendations tailored to each person's unique genetic profile, helping individuals establish a wellness routine that meets their specific nutritional needs.

In January 2022, Bioniq, a UK-based personalized health tech company, acquired Loewi for an undisclosed amount. This acquisition strengthened Bioniq's position in the European personalized nutrition market, granted access to Loewi's advanced blood diagnostics and AI-driven supplement personalization technology, and helped Bioniq accelerate its mission to provide science-backed, tailored health solutions to a wider audience in Europe. Loewi, a Germany-based company, offers personalized health and nutrition services, including customized vitamin products.

Major players in the personalized vitamin products market are Bayer AG, Nestle Health Science, Amway Corporation, Metagenics Inc., Blackmores Limited, Vitabiotics Ltd., EverlyWell Inc., Viome Life Sciences Inc., VitaminLab, Hum Nutrition Inc., Vital Farms Inc, Persona Nutrition, Nourished, Nutrafill, Rootine, LifeDNA, Vous Vitamin LLC, Custom Nutra, LemonBox, Vitamins & Me.

North America was the largest region in the personalized vitamin products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized vitamin products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized vitamin products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized vitamin products market consists of sales of single-nutrient supplements, plant-based or vegan supplements, personalized protein and supplements, and targeted wellness packs. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Personalized Vitamin Products Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on personalized vitamin products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for personalized vitamin products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized vitamin products market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Personalized Vitamin Products Market Characteristics

3. Personalized Vitamin Products Market Trends And Strategies

4. Personalized Vitamin Products Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Personalized Vitamin Products Growth Analysis And Strategic Analysis Framework

6. Personalized Vitamin Products Market Segmentation

7. Personalized Vitamin Products Market Regional And Country Analysis

8. Asia-Pacific Personalized Vitamin Products Market

9. China Personalized Vitamin Products Market

10. India Personalized Vitamin Products Market

11. Japan Personalized Vitamin Products Market

12. Australia Personalized Vitamin Products Market

13. Indonesia Personalized Vitamin Products Market

14. South Korea Personalized Vitamin Products Market

15. Western Europe Personalized Vitamin Products Market

16. UK Personalized Vitamin Products Market

17. Germany Personalized Vitamin Products Market

18. France Personalized Vitamin Products Market

19. Italy Personalized Vitamin Products Market

20. Spain Personalized Vitamin Products Market

21. Eastern Europe Personalized Vitamin Products Market

22. Russia Personalized Vitamin Products Market

23. North America Personalized Vitamin Products Market

24. USA Personalized Vitamin Products Market

25. Canada Personalized Vitamin Products Market

26. South America Personalized Vitamin Products Market

27. Brazil Personalized Vitamin Products Market

28. Middle East Personalized Vitamin Products Market

29. Africa Personalized Vitamin Products Market

30. Personalized Vitamin Products Market Competitive Landscape And Company Profiles

31. Personalized Vitamin Products Market Other Major And Innovative Companies

32. Global Personalized Vitamin Products Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Personalized Vitamin Products Market

34. Recent Developments In The Personalized Vitamin Products Market

35. Personalized Vitamin Products Market High Potential Countries, Segments and Strategies

36. Appendix

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