세계의 외이도형(ITC) 보청기 시장 보고서(2025년)
In The Canal (ITC) Hearing Aids Global Market Report 2025
상품코드 : 1760563
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

외이도형(ITC) 보청기 시장 규모는 향후 몇 년 동안 10.1%의 연평균 성장률을 기록하며 2029년까지 36억 6,000만 달러 규모로 성장할 것으로 예상됩니다. 예측 기간 동안의 성장은 디지털 보청기 채택 증가, 무선 보청기 및 스마트 보청기에 대한 수요 증가, 소음성 난청 유병률 증가, 맞춤형 건강 기기에 대한 관심 증가, 보청기 가격 상승 등에 기인할 것으로 예상됩니다. 예측 기간 동안 예상되는 주요 동향으로는 고급 알고리즘 개발, 새로운 음성 처리 기술, 클라우드 기반 솔루션 통합, 음성 비서 내장, 노이즈 필터 기술 혁신 등이 있습니다.

난청 유병률의 증가는 외이도형(ITC) 보청기 시장의 성장을 촉진할 것으로 예상됩니다. 난청은 한쪽 귀 또는 양쪽 귀의 일부 또는 전부가 소리를 듣지 못하는 것을 말하며, 종종 귀나 청각 경로의 손상으로 인해 발생합니다. 난청 환자의 증가는 인구의 고령화가 주요 원인이며, 노화에 따른 청각 시스템의 변화로 인해 노년층에서 청각 장애 발생률이 높아지기 때문에 ITC 보청기는 눈에 잘 띄지 않는 맞춤형 디자인을 제공하여 난청 관리를 지원하여 일상 생활에 이상적인 보청기입니다. 이 보청기는 첨단 기술을 통해 소리의 선명도를 높이고, 듣는 데 필요한 노력을 줄이고, 다양한 상황에서의 의사소통을 향상시킵니다. 예를 들어, 2025년 1월 미국 질병예방통제센터(CDC)는 2022년 미국 신생아의 98% 이상이 난청 검진을 받고 6,000명 이상의 유아가 영구적인 난청으로 확인될 것이라고 보고했습니다. 이처럼 난청 유병률의 증가는 ITC 보청기 시장의 중요한 촉진요인이 되고 있습니다.

ITC 보청기 시장의 주요 업체들은 사용자의 편안함, 음질 및 사려 깊음을 향상시키기 위해 맞춤형 귀걸이형(ITE) 보청기 등 첨단 제품 개발에 주력하고 있습니다. 맞춤형 ITC 보청기는 외이도 모양에 따라 개별적으로 성형되는 보청기로, 눈에 잘 띄지 않는 외관과 맞춤형 편안함을 제공하는 동시에 소리 증폭률을 향상시킵니다. 예를 들어, 2022년 8월 덴마크에 본사를 둔 보청기 제조업체인 오티콘 A/S는 오티콘 오운 보청기를 출시하였습니다. 이 보청기는 최고의 편안함을 위해 완벽한 맞춤형 착용감을 제공하도록 설계되었으며, 인공지능을 이용한 심층 신경망(DNN)을 탑재하여 시끄러운 환경에서도 자연스러운 음성 처리와 뛰어난 음성 이해력을 제공합니다. 오티콘 오운 보청기는 완전 맞춤형 ITE 기기이며, 눈에 잘 띄지 않고, 고급 하울링 억제, 디지털 노이즈 감소, 방수 및 방진 설계로 하루 종일 편안하고 신뢰할 수 있는 보청기입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

In-the-canal (ITC) hearing aids are custom-made, compact devices that partially fit in the ear canal. Designed to provide a discreet solution for individuals with mild to moderate hearing loss, these hearing aids amplify sound and enhance hearing while offering a natural, comfortable fit.

The primary types of ITC hearing aids include full-shell, half-shell, custom, and programmable models. Full-shell ITC hearing aids fit completely within the ear canal, offering a tailored, discreet fit with improved sound quality and amplification. These devices come in various technologies, such as analog, digital, Bluetooth-enabled, and rechargeable versions. ITC hearing aids are available in a range of prices, from economical to mid-range and premium options. Distribution channels for these products include online stores, pharmacies, specialty shops, and direct sales through audiologists and clinics. They cater to a wide range of end users, including children, adults, and seniors.

The in-the-canal (ITC) hearing aids market research report is one of a series of new reports from The Business Research Company that provides ITC hearing aids market statistics, including the ITC hearing aids industry's global market size, regional shares, competitors with the ITC hearing aids market share, detailed ITC hearing aids market segments, market trends and opportunities, and any further data you may need to thrive in the ITC hearing aids market. This in-the-canal hearing aids market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The in-the-canal (ITC) hearing aids market size has grown rapidly in recent years. It will grow from $2.26 billion in 2024 to $2.49 billion in 2025 at a compound annual growth rate (CAGR) of 10.3%. The growth during the historic period can be attributed to increased awareness of hearing health, a growing elderly population, a higher prevalence of hearing loss, rising demand for custom-fit solutions, and an expanding number of hearing professionals.

The in-the-canal (ITC) hearing aids market size is expected to see rapid growth in the next few years. It will grow to $3.66 billion in 2029 at a compound annual growth rate (CAGR) of 10.1%. The growth during the forecast period can be attributed to the increasing adoption of digital hearing aids, rising demand for wireless and smart hearing devices, a growing prevalence of noise-induced hearing loss, heightened interest in personalized health devices, and the rising affordability of hearing aids. Key trends expected in the forecast period include the development of advanced algorithms, new audio processing technologies, the integration of cloud-based solutions, the incorporation of voice assistants, and innovations in noise-filtering technology.

The increasing prevalence of hearing loss is expected to boost the growth of the in-the-canal (ITC) hearing aids market. Hearing loss refers to the partial or total inability to hear sounds in one or both ears, often resulting from damage to the ear or auditory pathway. The rise in hearing loss cases is largely due to the aging population, as age-related changes in the auditory system lead to a higher incidence of hearing impairments in older adults. ITC hearing aids help manage hearing loss by offering discreet, custom-fit designs, making them ideal for daily use. These devices enhance sound clarity through advanced technology, reducing the effort required to listen and improving communication in various settings. For instance, in January 2025, the Centers for Disease Control and Prevention (CDC) reported that over 98% of U.S. newborns were screened for hearing loss in 2022, with more than 6,000 infants identified with permanent hearing loss, equating to a prevalence rate of 1.7 cases per 1,000 babies screened. Thus, the growing prevalence of hearing loss is a significant driver for the ITC hearing aids market.

Leading companies in the ITC hearing aids market are focusing on developing advanced products, such as custom in-the-ear (ITE) devices, to enhance user comfort, sound quality, and discretion. Custom ITE devices are hearing aids that are individually molded to fit the unique shape of a person's ear canal, offering a discreet appearance and personalized comfort while delivering improved sound amplification. For example, in August 2022, Oticon A/S, a Denmark-based hearing aid manufacturer, launched Oticon Own hearing aids. These hearing aids are designed to provide a fully customized fit for ultimate comfort and feature an on-board deep neural network (DNN) that uses artificial intelligence for natural sound processing and superior speech understanding, even in noisy environments. The Oticon Own hearing aids are fully custom ITE devices, discreet, and feature advanced feedback suppression, digital noise reduction, and water- and dust-resistant designs for all-day comfort and reliability.

In September 2023, Interactive Communications International Inc., a U.S.-based payments technology company, partnered with MDHearing to expand access to affordable, over-the-counter (OTC) hearing aids. This partnership enables health plan members to use supplemental benefit funds to access affordable hearing aids, addressing untreated hearing loss and reducing costs for both consumers and health plans. MDHearing, a U.S.-based health technology company, specializes in offering ITC hearing aids.

Major players in the in the canal (itc) hearing aids market are Siemens Healthineers AG, Sonova Holding AG, Demant A/S, Amplifon, GN Store Nord A/S, WS Audiology A/S, Sivantos, Argosy Hearing, Coselgi, Interton, Hansaton, MicroTech Hearing, Audina Hearing Instruments, Beltone, JINGHAO Medical Technology Co. Ltd., Banglijian Hearing Aids, Unitron, Zounds Hearing Inc., Eargo, Cochlear Limited.

North America was the largest region in the in-the-canal (ITC) hearing aids market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in in-the-canal (ITC) hearing aids report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the in-the-canal (ITC) hearing aids market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-the-canal (ITC) hearing aids market consists of revenues earned by entities by providing services such as custom ear impression and fitting services, hearing assessment and audiometry services, device programming and calibration, maintenance, repair, and cleaning services, tele-audiology and remote support. The market value includes the value of related goods sold by the service provider or included within the service offering. The in-the-canal (ITC) hearing aids market also consists of sales of beltone amaze, phonak virto marvel, oticon opn custom, widex moment, and unitron insera. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

In The Canal (ITC) Hearing Aids Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in the canal (itc) hearing aids market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for in the canal (itc) hearing aids ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in the canal (itc) hearing aids market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. In The Canal (ITC) Hearing Aids Market Characteristics

3. In The Canal (ITC) Hearing Aids Market Trends And Strategies

4. In The Canal (ITC) Hearing Aids Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global In The Canal (ITC) Hearing Aids Growth Analysis And Strategic Analysis Framework

6. In The Canal (ITC) Hearing Aids Market Segmentation

7. In The Canal (ITC) Hearing Aids Market Regional And Country Analysis

8. Asia-Pacific In The Canal (ITC) Hearing Aids Market

9. China In The Canal (ITC) Hearing Aids Market

10. India In The Canal (ITC) Hearing Aids Market

11. Japan In The Canal (ITC) Hearing Aids Market

12. Australia In The Canal (ITC) Hearing Aids Market

13. Indonesia In The Canal (ITC) Hearing Aids Market

14. South Korea In The Canal (ITC) Hearing Aids Market

15. Western Europe In The Canal (ITC) Hearing Aids Market

16. UK In The Canal (ITC) Hearing Aids Market

17. Germany In The Canal (ITC) Hearing Aids Market

18. France In The Canal (ITC) Hearing Aids Market

19. Italy In The Canal (ITC) Hearing Aids Market

20. Spain In The Canal (ITC) Hearing Aids Market

21. Eastern Europe In The Canal (ITC) Hearing Aids Market

22. Russia In The Canal (ITC) Hearing Aids Market

23. North America In The Canal (ITC) Hearing Aids Market

24. USA In The Canal (ITC) Hearing Aids Market

25. Canada In The Canal (ITC) Hearing Aids Market

26. South America In The Canal (ITC) Hearing Aids Market

27. Brazil In The Canal (ITC) Hearing Aids Market

28. Middle East In The Canal (ITC) Hearing Aids Market

29. Africa In The Canal (ITC) Hearing Aids Market

30. In The Canal (ITC) Hearing Aids Market Competitive Landscape And Company Profiles

31. In The Canal (ITC) Hearing Aids Market Other Major And Innovative Companies

32. Global In The Canal (ITC) Hearing Aids Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The In The Canal (ITC) Hearing Aids Market

34. Recent Developments In The In The Canal (ITC) Hearing Aids Market

35. In The Canal (ITC) Hearing Aids Market High Potential Countries, Segments and Strategies

36. Appendix

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