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한글목차
행동 분석 시장 규모는 향후 몇 년 동안 연평균 성장률(CAGR) 27.1%로 2029년까지 185억 3,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 데이터 기반 의사결정에 대한 수요 증가, 클라우드 기반 솔루션 채택 확대, 규제 준수 요건 증가, 데이터 프라이버시 중요성 증대, 원격 근무 환경 확대 등에 기인합니다. 예측 기간 동안 주요 동향으로는 위협 예방을 위한 예측 분석에 대한 집중, 자동화된 위협 탐지 및 대응의 확대, 행동 분석과 보안 정보 및 이벤트 관리의 통합, 인공지능(AI)과 머신러닝(ML)의 발전, 헬스케어 및 금융 부문의 행동 분석 적용 확대 등이 있습니다.
내부자에 의한 보안 위협의 확산은 향후 몇 년 동안 행동 분석 시장의 성장을 촉진할 것으로 예상됩니다. 내부자 보안 위협은 직원이나 계약자 등 조직 내 개인이 허가된 접근 권한을 악용하여 데이터, 시스템, 업무에 해를 끼치는 행위로 인해 발생합니다. 이러한 위협의 증가는 원격근무의 확산으로 인해 모니터링이 소홀해지고, 기존 보안 대책이 약화되어 내부 관계자가 탐지되지 않고 시스템을 악용하는 것을 용이하게 하는 것이 주요 원인입니다. 행동 분석은 사용자의 행동을 분석하여 잠재적 악의를 나타내는 비정상적인 패턴을 탐지함으로써 내부 위협을 식별할 수 있도록 도와줍니다. 이 기술은 실시간 경고와 실용적인 인사이트를 통해 신속한 대응을 가능하게 합니다. 예를 들어, 2024년 11월 미국 기술 기업 International Business Machines Corporation(IBM)은 2024년에 내부자 공격을 한 번 이상 경험한 조직이 83%에 달해 전년 대비 4%에서 21%로 크게 증가했다고 보고한 바 있습니다. 결과적으로 내부 위협의 빈도가 증가하면서 행동 분석 시장의 성장을 촉진하고 있습니다.
행동 분석 시장의 주요 기업들은 위협 탐지 및 위험 관리의 정확성과 효율성을 높이기 위해 AI 기반 데이터 보안 거버넌스 플랫폼과 같은 첨단 솔루션 개발에 주력하고 있습니다. 이러한 AI 기반 플랫폼은 인공지능을 활용하여 조직 내 데이터 보호, 관리 및 컴플라이언스를 자동화합니다. 이러한 플랫폼은 실시간 위협 탐지, 데이터 분류, 조치 실행, 강력한 거버넌스 및 규제 준수를 보장합니다. 예를 들어, 미국 기반 사이버 보안 기업 Concentric AI는 2025년 3월 시맨틱 인텔리전스 플랫폼의 AI 기반 기능인 사용자 행동 데이터 분석(UBDA)을 발표했는데, UBDA는 정상적인 사용자 행동의 기준선을 설정하고, 과도한 다운로드, 불법 다운로드, 악성코드, 사기 행위 등 과도한 다운로드, 부정한 데이터 공유, 중요한 비즈니스 데이터(지적재산권, PII/PCI/PHI 등)의 비정상적인 변경 등 위험성이 있는 행동에 플래그를 표시합니다. 기존 패턴 기반 시스템과 달리 컨텍스트 AI를 채택하여 이상 징후를 특정 데이터 카테고리와 연관시켜 내부 위협에 대한 실용적인 경고를 제공합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 행동 분석 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 행동 분석 시장 : 성장률 분석
세계의 행동 분석 시장 실적 : 규모와 성장, 2019-2024년
세계의 행동 분석 시장 예측 : 규모와 성장, 2024-2029년, 2034년
세계의 행동 분석 전체 시장(TAM)
제6장 시장 세분화
세계의 행동 분석 시장 : 구성요소별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
솔루션
서비스
세계의 행동 분석 시장 : 유형별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
고객 중심
직원 중심
세계의 행동 분석 시장 : 전개별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
클라우드 기반
하이브리드
온프레미스
세계의 행동 분석 시장 : 용도별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
부정행위 검출과 방지
리스크와 컴플라이언스 관리
ID 확인과 액세스 관리(IAM)
고객 경험 관리
내부 위협 탐지
사이버 보안과 위협 인텔리전스
세계의 행동 분석 시장 : 최종사용자별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
은행, 금융 서비스, 보험(BFSI)
정보기술(IT)과 통신
방위
정부기관
소매업과 E-Commerce
헬스케어
에너지와 유틸리티
기타
세계의 행동 분석 시장, 솔루션 하위 세분화, 유형별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
대시보드와 가시화
리스크 스코어링과 알림
예측 분석
사용자와 엔티티 행동 분석(UEBA)
데이터 통합과 추출, 변환, 로드(ETL)
실시간 모니터링
ID 확인과 액세스 분석
세계의 행동 분석 시장, 서비스 하위 세분화, 유형별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
컨설팅 서비스
구현과 통합 서비스
연수·교육 서비스
지원과 유지관리 서비스
매니지드 서비스
제7장 지역별·국가별 분석
세계의 행동 분석 시장 : 지역별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
세계의 행동 분석 시장 : 국가별, 실적과 예측, 2019-2024년, 2024-2029년, 2034년
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
행동 분석 시장 : 경쟁 구도
행동 분석 시장 : 기업 개요
Microsoft Corporation
International Business Machines Corporation(IBM)
Cisco Systems Inc.
Oracle Corporation
SAP SE
제31장 기타 주요 기업과 혁신적 기업
Hewlett Packard Enterprise
NTT Data Corporation
Fortinet Inc.
Open Text Corporation
Zoho Corporation Pvt. Ltd.
Teradata Corporation
Dynatrace LLC
Varonis Systems Inc.
Amplitude Inc.
Exabeam Inc.
Fullstory Inc.
Qmulos Inc.
Salesfire Limited
Experian Information Solutions Inc.
Dovetail Research Pty. Ltd.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 전략
행동 분석 시장, 2029년 : 새로운 기회를 제공하는 국가
행동 분석 시장, 2029년 : 새로운 기회를 제공하는 부문
행동 분석 시장, 2029년 : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
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영문 목차
영문목차
Behavior analytics involves collecting and analyzing data on how users interact with systems, applications, websites, or digital platforms to identify patterns, preferences, and potential anomalies. It provides valuable insights that can enhance user experiences, detect unusual or risky behaviors for improved security, and support data-driven decision-making.
The main components of behavior analytics include solutions and services. Behavior analytics solutions are AI-driven tools designed to track and analyze user behavior to improve customer engagement, security, and personalization. These solutions are categorized into customer-centric and employee-centric types, with various deployment options such as cloud-based, hybrid, and on-premises. Behavior analytics is used in various applications, including fraud detection and prevention, risk and compliance management, identity and access management (IAM), customer experience management, insider threat detection, and cybersecurity. It is utilized by end-users across multiple sectors, such as banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, defense, government organizations, retail and e-commerce, healthcare, energy and utilities, and more.
The behavior analytics market research report is one of a series of new reports from The Business Research Company that provides behavior analytics market statistics, including the behavior analytics industry global market size, regional shares, competitors with the behavior analytics market share, detailed behavior analytics market segments, market trends, opportunities, and any further data you may need to thrive in the behavior analytics industry. This behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The behavior analytics market size has grown exponentially in recent years. It will grow from $5.57 billion in 2024 to $7.10 billion in 2025 at a compound annual growth rate (CAGR) of 27.5%. The growth during the historic period can be attributed to the rise in data breaches, the growing complexity of cyber threats, the increase in insider threats, the adoption of digital transformation strategies, and the demand for real-time threat detection.
The behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $18.53 billion in 2029 at a compound annual growth rate (CAGR) of 27.1%. The growth during the forecast period can be attributed to the rising demand for data-driven decision-making, the growing adoption of cloud-based solutions, increasing regulatory compliance requirements, the rising importance of data privacy, and the expansion of remote work environments. Key trends in the forecast period include a focus on predictive analytics for threat prevention, a growing use of automated threat detection and response, the integration of behavior analytics with security information and event management, advancements in artificial intelligence (AI) and machine learning (ML), and an increasing application of behavior analytics in the healthcare and financial sectors.
The growing prevalence of insider security threats is expected to drive the expansion of the behavior analytics market in the coming years. Insider security threats stem from individuals within an organization, such as employees or contractors, who misuse their authorized access to harm data, systems, or operations. The rise in such threats is largely attributed to the increased prevalence of remote work, which reduces supervision and weakens traditional security measures, making it easier for insiders to exploit systems without detection. Behavior analytics helps identify insider threats by analyzing user activity to detect unusual patterns that indicate potential malicious intent. This technology enables rapid response through real-time alerts and actionable insights. For example, in November 2024, International Business Machines Corporation (IBM), a US-based technology company, reported that 83% of organizations encountered at least one insider attack in 2024, up significantly from 4% to 21% over the previous year. As a result, the rising frequency of insider threats is driving the growth of the behavior analytics market.
Leading companies in the behavior analytics market are focusing on the development of advanced solutions, such as AI-driven data security governance platforms, to improve the accuracy and effectiveness of threat detection and risk management. These AI-driven platforms use artificial intelligence to automate data protection, management, and compliance within organizations. They offer real-time threat detection, data classification, and policy enforcement, ensuring strong governance and regulatory compliance. For example, in March 2025, Concentric AI, a US-based cybersecurity firm, launched User Behavior Data Analytics (UBDA), an AI-driven feature in its Semantic Intelligence platform that detects anomalous user behavior related to sensitive data. UBDA establishes a baseline for normal user activity and flags risky behaviors such as excessive downloads, unauthorized data sharing, or unusual modifications to critical business data (e.g., intellectual property, PII/PCI/PHI). Unlike traditional pattern-based systems, it employs contextual AI to link anomalies to specific data categories, providing actionable alerts for insider threats.
In August 2024, Experian, a US-based data and technology company, acquired NeuroID for an undisclosed amount. This acquisition is aimed at strengthening Experian's identity and fraud prevention capabilities by integrating NeuroID's behavioral analytics technology. This move aligns with Experian's strategy to improve digital identity verification and protect businesses and consumers from emerging cyber threats. NeuroID is a US-based provider of behavioral analytics solutions.
Major players in the behavior analytics market are Microsoft Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Hewlett Packard Enterprise, NTT Data Corporation, Fortinet Inc., Open Text Corporation, Zoho Corporation Pvt. Ltd., Teradata Corporation, Dynatrace LLC, Varonis Systems Inc., Amplitude Inc., Exabeam Inc., Fullstory Inc., Qmulos Inc., Salesfire Limited, Experian Information Solutions Inc., Dovetail Research Pty. Ltd.
North America was the largest region in the behavior analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in behavior analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the behavior analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The behavior analytics market includes the revenues earned by entities providing services such as user behavior tracking, data analysis, predictive analytics, customer journey mapping, sentiment analysis, and engagement optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The behavior analytics market includes sales of video surveillance systems, wearable devices, sensors, and computing infrastructure. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Behavior Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on behavior analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for behavior analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The behavior analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Solution; Services
2) By Type: Customer Centric; Employee Centric
3) By Deployment: Cloud-Based; Hybrid; On-Premises
4) By Application: Fraud Detection And Prevention; Risk And Compliance Management; Identity And Access Management (IAM); Customer Experience Management; Insider Threat Detection; Cybersecurity And Threat Intelligence
5) By End-Users: Banking, Financial Services, And Insurance (BFSI); Information Technology (IT) And Telecommunication; Defense; Government Organizations; Retail And E-Commerce; Healthcare; Energy And Utility; Other End-Users
Subsegments:
1) By Solutions: Dashboard And Visualization; Risk Scoring And Alerting; Predictive Analytics; User And Entity Behavior Analytics (UEBA); Data Integration And Extract, Transform, Load (ETL); Real-Time Monitoring; Identity And Access Analytics
2) By Services: Consulting Services; Implementation And Integration Services; Training And Education Services; Support And Maintenance Services; Managed Services
Companies Mentioned: Microsoft Corporation; International Business Machines Corporation (IBM); Cisco Systems Inc.; Oracle Corporation; SAP SE
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Behavior Analytics Market Characteristics
3. Behavior Analytics Market Trends And Strategies
4. Behavior Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Behavior Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global Behavior Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Behavior Analytics Market Growth Rate Analysis
5.4. Global Behavior Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Behavior Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Behavior Analytics Total Addressable Market (TAM)
6. Behavior Analytics Market Segmentation
6.1. Global Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solution
Services
6.2. Global Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Customer Centric
Employee Centric
6.3. Global Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based
Hybrid
On-Premises
6.4. Global Behavior Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Fraud Detection And Prevention
Risk And Compliance Management
Identity And Access Management (IAM)
Customer Experience Management
Insider Threat Detection
Cybersecurity And Threat Intelligence
6.5. Global Behavior Analytics Market, Segmentation By End-Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services, And Insurance (BFSI)
Information Technology (IT) And Telecommunication
Defense
Government Organizations
Retail And E-Commerce
Healthcare
Energy And Utility
Other End-Users
6.6. Global Behavior Analytics Market, Sub-Segmentation Of Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Dashboard And Visualization
Risk Scoring And Alerting
Predictive Analytics
User And Entity Behavior Analytics (UEBA)
Data Integration And Extract, Transform, Load (ETL)
Real-Time Monitoring
Identity And Access Analytics
6.7. Global Behavior Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Implementation And Integration Services
Training And Education Services
Support And Maintenance Services
Managed Services
7. Behavior Analytics Market Regional And Country Analysis
7.1. Global Behavior Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Behavior Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
