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Behavior Analytics Global Market Report 2025
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Behavior analytics involves collecting and analyzing data on how users interact with systems, applications, websites, or digital platforms to identify patterns, preferences, and potential anomalies. It provides valuable insights that can enhance user experiences, detect unusual or risky behaviors for improved security, and support data-driven decision-making.

The main components of behavior analytics include solutions and services. Behavior analytics solutions are AI-driven tools designed to track and analyze user behavior to improve customer engagement, security, and personalization. These solutions are categorized into customer-centric and employee-centric types, with various deployment options such as cloud-based, hybrid, and on-premises. Behavior analytics is used in various applications, including fraud detection and prevention, risk and compliance management, identity and access management (IAM), customer experience management, insider threat detection, and cybersecurity. It is utilized by end-users across multiple sectors, such as banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, defense, government organizations, retail and e-commerce, healthcare, energy and utilities, and more.

The behavior analytics market research report is one of a series of new reports from The Business Research Company that provides behavior analytics market statistics, including the behavior analytics industry global market size, regional shares, competitors with the behavior analytics market share, detailed behavior analytics market segments, market trends, opportunities, and any further data you may need to thrive in the behavior analytics industry. This behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The behavior analytics market size has grown exponentially in recent years. It will grow from $5.57 billion in 2024 to $7.10 billion in 2025 at a compound annual growth rate (CAGR) of 27.5%. The growth during the historic period can be attributed to the rise in data breaches, the growing complexity of cyber threats, the increase in insider threats, the adoption of digital transformation strategies, and the demand for real-time threat detection.

The behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $18.53 billion in 2029 at a compound annual growth rate (CAGR) of 27.1%. The growth during the forecast period can be attributed to the rising demand for data-driven decision-making, the growing adoption of cloud-based solutions, increasing regulatory compliance requirements, the rising importance of data privacy, and the expansion of remote work environments. Key trends in the forecast period include a focus on predictive analytics for threat prevention, a growing use of automated threat detection and response, the integration of behavior analytics with security information and event management, advancements in artificial intelligence (AI) and machine learning (ML), and an increasing application of behavior analytics in the healthcare and financial sectors.

The growing prevalence of insider security threats is expected to drive the expansion of the behavior analytics market in the coming years. Insider security threats stem from individuals within an organization, such as employees or contractors, who misuse their authorized access to harm data, systems, or operations. The rise in such threats is largely attributed to the increased prevalence of remote work, which reduces supervision and weakens traditional security measures, making it easier for insiders to exploit systems without detection. Behavior analytics helps identify insider threats by analyzing user activity to detect unusual patterns that indicate potential malicious intent. This technology enables rapid response through real-time alerts and actionable insights. For example, in November 2024, International Business Machines Corporation (IBM), a US-based technology company, reported that 83% of organizations encountered at least one insider attack in 2024, up significantly from 4% to 21% over the previous year. As a result, the rising frequency of insider threats is driving the growth of the behavior analytics market.

Leading companies in the behavior analytics market are focusing on the development of advanced solutions, such as AI-driven data security governance platforms, to improve the accuracy and effectiveness of threat detection and risk management. These AI-driven platforms use artificial intelligence to automate data protection, management, and compliance within organizations. They offer real-time threat detection, data classification, and policy enforcement, ensuring strong governance and regulatory compliance. For example, in March 2025, Concentric AI, a US-based cybersecurity firm, launched User Behavior Data Analytics (UBDA), an AI-driven feature in its Semantic Intelligence platform that detects anomalous user behavior related to sensitive data. UBDA establishes a baseline for normal user activity and flags risky behaviors such as excessive downloads, unauthorized data sharing, or unusual modifications to critical business data (e.g., intellectual property, PII/PCI/PHI). Unlike traditional pattern-based systems, it employs contextual AI to link anomalies to specific data categories, providing actionable alerts for insider threats.

In August 2024, Experian, a US-based data and technology company, acquired NeuroID for an undisclosed amount. This acquisition is aimed at strengthening Experian's identity and fraud prevention capabilities by integrating NeuroID's behavioral analytics technology. This move aligns with Experian's strategy to improve digital identity verification and protect businesses and consumers from emerging cyber threats. NeuroID is a US-based provider of behavioral analytics solutions.

Major players in the behavior analytics market are Microsoft Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Hewlett Packard Enterprise, NTT Data Corporation, Fortinet Inc., Open Text Corporation, Zoho Corporation Pvt. Ltd., Teradata Corporation, Dynatrace LLC, Varonis Systems Inc., Amplitude Inc., Exabeam Inc., Fullstory Inc., Qmulos Inc., Salesfire Limited, Experian Information Solutions Inc., Dovetail Research Pty. Ltd.

North America was the largest region in the behavior analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in behavior analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the behavior analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The behavior analytics market includes the revenues earned by entities providing services such as user behavior tracking, data analysis, predictive analytics, customer journey mapping, sentiment analysis, and engagement optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The behavior analytics market includes sales of video surveillance systems, wearable devices, sensors, and computing infrastructure. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Behavior Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on behavior analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for behavior analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The behavior analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Behavior Analytics Market Characteristics

3. Behavior Analytics Market Trends And Strategies

4. Behavior Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Behavior Analytics Growth Analysis And Strategic Analysis Framework

6. Behavior Analytics Market Segmentation

7. Behavior Analytics Market Regional And Country Analysis

8. Asia-Pacific Behavior Analytics Market

9. China Behavior Analytics Market

10. India Behavior Analytics Market

11. Japan Behavior Analytics Market

12. Australia Behavior Analytics Market

13. Indonesia Behavior Analytics Market

14. South Korea Behavior Analytics Market

15. Western Europe Behavior Analytics Market

16. UK Behavior Analytics Market

17. Germany Behavior Analytics Market

18. France Behavior Analytics Market

19. Italy Behavior Analytics Market

20. Spain Behavior Analytics Market

21. Eastern Europe Behavior Analytics Market

22. Russia Behavior Analytics Market

23. North America Behavior Analytics Market

24. USA Behavior Analytics Market

25. Canada Behavior Analytics Market

26. South America Behavior Analytics Market

27. Brazil Behavior Analytics Market

28. Middle East Behavior Analytics Market

29. Africa Behavior Analytics Market

30. Behavior Analytics Market Competitive Landscape And Company Profiles

31. Behavior Analytics Market Other Major And Innovative Companies

32. Global Behavior Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Behavior Analytics Market

34. Recent Developments In The Behavior Analytics Market

35. Behavior Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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