Çൿ ºÐ¼® ½ÃÀå ±Ô¸ð´Â ÇâÈÄ ¸î ³â µ¿¾È ¿¬Æò±Õ ¼ºÀå·ü(CAGR) 27.1%·Î 2029³â±îÁö 185¾ï 3,000¸¸ ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ¿¹Ãø ±â°£ µ¿¾ÈÀÇ ¼ºÀåÀº µ¥ÀÌÅÍ ±â¹Ý ÀÇ»ç°áÁ¤¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡, Ŭ¶ó¿ìµå ±â¹Ý ¼Ö·ç¼Ç äÅà Ȯ´ë, ±ÔÁ¦ Áؼö ¿ä°Ç Áõ°¡, µ¥ÀÌÅÍ ÇÁ¶óÀ̹ö½Ã Á߿伺 Áõ´ë, ¿ø°Ý ±Ù¹« ȯ°æ È®´ë µî¿¡ ±âÀÎÇÕ´Ï´Ù. ¿¹Ãø ±â°£ µ¿¾È ÁÖ¿ä µ¿ÇâÀ¸·Î´Â À§Çù ¿¹¹æÀ» À§ÇÑ ¿¹Ãø ºÐ¼®¿¡ ´ëÇÑ ÁýÁß, ÀÚµ¿ÈµÈ À§Çù ŽÁö ¹× ´ëÀÀÀÇ È®´ë, Çൿ ºÐ¼®°ú º¸¾È Á¤º¸ ¹× À̺¥Æ® °ü¸®ÀÇ ÅëÇÕ, ÀΰøÁö´É(AI)°ú ¸Ó½Å·¯´×(ML)ÀÇ ¹ßÀü, ÇコÄÉ¾î ¹× ±ÝÀ¶ ºÎ¹®ÀÇ Çൿ ºÐ¼® Àû¿ë È®´ë µîÀÌ ÀÖ½À´Ï´Ù.
³»ºÎÀÚ¿¡ ÀÇÇÑ º¸¾È À§ÇùÀÇ È®»êÀº ÇâÈÄ ¸î ³â µ¿¾È Çൿ ºÐ¼® ½ÃÀåÀÇ ¼ºÀåÀ» ÃËÁøÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ³»ºÎÀÚ º¸¾È À§ÇùÀº Á÷¿øÀ̳ª °è¾àÀÚ µî Á¶Á÷ ³» °³ÀÎÀÌ Çã°¡µÈ Á¢±Ù ±ÇÇÑÀ» ¾Ç¿ëÇÏ¿© µ¥ÀÌÅÍ, ½Ã½ºÅÛ, ¾÷¹«¿¡ ÇØ¸¦ ³¢Ä¡´Â ÇàÀ§·Î ÀÎÇØ ¹ß»ýÇÕ´Ï´Ù. ÀÌ·¯ÇÑ À§ÇùÀÇ Áõ°¡´Â ¿ø°Ý±Ù¹«ÀÇ È®»êÀ¸·Î ÀÎÇØ ¸ð´ÏÅ͸µÀÌ ¼ÒÈ¦ÇØÁö°í, ±âÁ¸ º¸¾È ´ëÃ¥ÀÌ ¾àÈµÇ¾î ³»ºÎ °ü°èÀÚ°¡ ŽÁöµÇÁö ¾Ê°í ½Ã½ºÅÛÀ» ¾Ç¿ëÇÏ´Â °ÍÀ» ¿ëÀÌÇÏ°Ô ÇÏ´Â °ÍÀÌ ÁÖ¿ä ¿øÀÎÀÔ´Ï´Ù. Çൿ ºÐ¼®Àº »ç¿ëÀÚÀÇ ÇൿÀ» ºÐ¼®ÇÏ¿© ÀáÀçÀû ¾ÇÀǸ¦ ³ªÅ¸³»´Â ºñÁ¤»óÀûÀÎ ÆÐÅÏÀ» ŽÁöÇÔÀ¸·Î½á ³»ºÎ À§ÇùÀ» ½Äº°ÇÒ ¼ö ÀÖµµ·Ï µµ¿ÍÁÝ´Ï´Ù. ÀÌ ±â¼úÀº ½Ç½Ã°£ °æ°í¿Í ½Ç¿ëÀûÀÎ ÀλçÀÌÆ®¸¦ ÅëÇØ ½Å¼ÓÇÑ ´ëÀÀÀ» °¡´ÉÇÏ°Ô ÇÕ´Ï´Ù. ¿¹¸¦ µé¾î, 2024³â 11¿ù ¹Ì±¹ ±â¼ú ±â¾÷ International Business Machines Corporation(IBM)Àº 2024³â¿¡ ³»ºÎÀÚ °ø°ÝÀ» ÇÑ ¹ø ÀÌ»ó °æÇèÇÑ Á¶Á÷ÀÌ 83%¿¡ ´ÞÇØ Àü³â ´ëºñ 4%¿¡¼ 21%·Î Å©°Ô Áõ°¡Çß´Ù°í º¸°íÇÑ ¹Ù ÀÖ½À´Ï´Ù. °á°úÀûÀ¸·Î ³»ºÎ À§ÇùÀÇ ºóµµ°¡ Áõ°¡ÇÏ¸é¼ Çൿ ºÐ¼® ½ÃÀåÀÇ ¼ºÀåÀ» ÃËÁøÇϰí ÀÖ½À´Ï´Ù.
Çൿ ºÐ¼® ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷µéÀº À§Çù ŽÁö ¹× À§Çè °ü¸®ÀÇ Á¤È®¼º°ú È¿À²¼ºÀ» ³ôÀ̱â À§ÇØ AI ±â¹Ý µ¥ÀÌÅÍ º¸¾È °Å¹ö³Í½º Ç÷§Æû°ú °°Àº ÷´Ü ¼Ö·ç¼Ç °³¹ß¿¡ ÁÖ·ÂÇϰí ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ AI ±â¹Ý Ç÷§ÆûÀº ÀΰøÁö´ÉÀ» Ȱ¿ëÇÏ¿© Á¶Á÷ ³» µ¥ÀÌÅÍ º¸È£, °ü¸® ¹× ÄÄÇöóÀ̾𽺸¦ ÀÚµ¿ÈÇÕ´Ï´Ù. ÀÌ·¯ÇÑ Ç÷§ÆûÀº ½Ç½Ã°£ À§Çù ŽÁö, µ¥ÀÌÅÍ ºÐ·ù, Á¶Ä¡ ½ÇÇà, °·ÂÇÑ °Å¹ö³Í½º ¹× ±ÔÁ¦ Áؼö¸¦ º¸ÀåÇÕ´Ï´Ù. ¿¹¸¦ µé¾î, ¹Ì±¹ ±â¹Ý »çÀ̹ö º¸¾È ±â¾÷ Concentric AI´Â 2025³â 3¿ù ½Ã¸Çƽ ÀÎÅÚ¸®Àü½º Ç÷§ÆûÀÇ AI ±â¹Ý ±â´ÉÀÎ »ç¿ëÀÚ Çൿ µ¥ÀÌÅÍ ºÐ¼®(UBDA)À» ¹ßÇ¥Çߴµ¥, UBDA´Â Á¤»óÀûÀÎ »ç¿ëÀÚ ÇൿÀÇ ±âÁؼ±À» ¼³Á¤Çϰí, °úµµÇÑ ´Ù¿î·Îµå, ºÒ¹ý ´Ù¿î·Îµå, ¾Ç¼ºÄÚµå, »ç±â ÇàÀ§ µî °úµµÇÑ ´Ù¿î·Îµå, ºÎÁ¤ÇÑ µ¥ÀÌÅÍ °øÀ¯, Áß¿äÇÑ ºñÁî´Ï½º µ¥ÀÌÅÍ(ÁöÀûÀç»ê±Ç, PII/PCI/PHI µî)ÀÇ ºñÁ¤»óÀûÀÎ º¯°æ µî À§Ç輺ÀÌ ÀÖ´Â Çൿ¿¡ Ç÷¡±×¸¦ Ç¥½ÃÇÕ´Ï´Ù. ±âÁ¸ ÆÐÅÏ ±â¹Ý ½Ã½ºÅÛ°ú ´Þ¸® ÄÁÅØ½ºÆ® AI¸¦ äÅÃÇÏ¿© ÀÌ»ó ¡Èĸ¦ ƯÁ¤ µ¥ÀÌÅÍ Ä«Å×°í¸®¿Í ¿¬°ü½ÃÄÑ ³»ºÎ À§Çù¿¡ ´ëÇÑ ½Ç¿ëÀûÀÎ °æ°í¸¦ Á¦°øÇÕ´Ï´Ù.
¸ñÂ÷
Á¦1Àå ÁÖ¿ä ¿ä¾à
Á¦2Àå ½ÃÀå Æ¯Â¡
Á¦3Àå ½ÃÀå µ¿Çâ°ú Àü·«
Á¦4Àå ½ÃÀå - ±Ý¸®, ÀÎÇ÷¹À̼Ç, ÁöÁ¤ÇÐ, ¹«¿ª ÀüÀï°ú °ü¼¼, Äڷγª¿Í ȸº¹ÀÌ ½ÃÀå¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» Æ÷ÇÔÇÑ °Å½Ã°æÁ¦ ½Ã³ª¸®¿À
Á¦5Àå ¼¼°èÀÇ ¼ºÀå ºÐ¼®°ú Àü·« ºÐ¼® ÇÁ·¹ÀÓ¿öÅ©
- ¼¼°èÀÇ Çൿ ºÐ¼® PESTEL ºÐ¼®(Á¤Ä¡, »çȸ, ±â¼ú, ȯ°æ, ¹ýÀû ¿äÀÎ, ÃËÁø¿äÀΰú ¾ïÁ¦¿äÀÎ)
- ÃÖÁ¾ ÀÌ¿ë »ê¾÷ ºÐ¼®
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : ¼ºÀå·ü ºÐ¼®
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå ½ÇÀû : ±Ô¸ð¿Í ¼ºÀå, 2019-2024³â
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå ¿¹Ãø : ±Ô¸ð¿Í ¼ºÀå, 2024-2029³â, 2034³â
- ¼¼°èÀÇ Çൿ ºÐ¼® Àüü ½ÃÀå(TAM)
Á¦6Àå ½ÃÀå ¼¼ºÐÈ
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : ±¸¼º¿ä¼Òº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- ¼Ö·ç¼Ç
- ¼ºñ½º
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : À¯Çüº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- °í°´ Áß½É
- Á÷¿ø Áß½É
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : Àü°³º°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- Ŭ¶ó¿ìµå ±â¹Ý
- ÇÏÀ̺긮µå
- ¿ÂÇÁ·¹¹Ì½º
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : ¿ëµµº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- ºÎÁ¤ÇàÀ§ °ËÃâ°ú ¹æÁö
- ¸®½ºÅ©¿Í ÄÄÇöóÀ̾𽺠°ü¸®
- ID È®Àΰú ¾×¼¼½º °ü¸®(IAM)
- °í°´ °æÇè °ü¸®
- ³»ºÎ À§Çù ŽÁö
- »çÀ̹ö º¸¾È°ú À§Çù ÀÎÅÚ¸®Àü½º
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : ÃÖÁ¾»ç¿ëÀÚº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- ÀºÇà, ±ÝÀ¶ ¼ºñ½º, º¸Çè(BFSI)
- Á¤º¸±â¼ú(IT)°ú Åë½Å
- ¹æÀ§
- Á¤ºÎ±â°ü
- ¼Ò¸Å¾÷°ú E-Commerce
- ÇコÄɾî
- ¿¡³ÊÁö¿Í À¯Æ¿¸®Æ¼
- ±âŸ
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå, ¼Ö·ç¼Ç ÇÏÀ§ ¼¼ºÐÈ, À¯Çüº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- ´ë½Ãº¸µå¿Í °¡½ÃÈ
- ¸®½ºÅ© ½ºÄھ°ú ¾Ë¸²
- ¿¹Ãø ºÐ¼®
- »ç¿ëÀÚ¿Í ¿£Æ¼Æ¼ Çൿ ºÐ¼®(UEBA)
- µ¥ÀÌÅÍ ÅëÇÕ°ú ÃßÃâ, º¯È¯, ·Îµå(ETL)
- ½Ç½Ã°£ ¸ð´ÏÅ͸µ
- ID È®Àΰú ¾×¼¼½º ºÐ¼®
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå, ¼ºñ½º ÇÏÀ§ ¼¼ºÐÈ, À¯Çüº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- ÄÁ¼³ÆÃ ¼ºñ½º
- ±¸Çö°ú ÅëÇÕ ¼ºñ½º
- ¿¬¼ö¡¤±³À° ¼ºñ½º
- Áö¿ø°ú À¯Áö°ü¸® ¼ºñ½º
- ¸Å´ÏÁöµå ¼ºñ½º
Á¦7Àå Áö¿ªº°¡¤±¹°¡º° ºÐ¼®
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : Áö¿ªº°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
- ¼¼°èÀÇ Çൿ ºÐ¼® ½ÃÀå : ±¹°¡º°, ½ÇÀû°ú ¿¹Ãø, 2019-2024³â, 2024-2029³â, 2034³â
Á¦8Àå ¾Æ½Ã¾ÆÅÂÆò¾ç ½ÃÀå
Á¦9Àå Áß±¹ ½ÃÀå
Á¦10Àå Àεµ ½ÃÀå
Á¦11Àå ÀϺ» ½ÃÀå
Á¦12Àå È£ÁÖ ½ÃÀå
Á¦13Àå Àεµ³×½Ã¾Æ ½ÃÀå
Á¦14Àå Çѱ¹ ½ÃÀå
Á¦15Àå ¼À¯·´ ½ÃÀå
Á¦16Àå ¿µ±¹ ½ÃÀå
Á¦17Àå µ¶ÀÏ ½ÃÀå
Á¦18Àå ÇÁ¶û½º ½ÃÀå
Á¦19Àå ÀÌÅ»¸®¾Æ ½ÃÀå
Á¦20Àå ½ºÆäÀÎ ½ÃÀå
Á¦21Àå µ¿À¯·´ ½ÃÀå
Á¦22Àå ·¯½Ã¾Æ ½ÃÀå
Á¦23Àå ºÏ¹Ì ½ÃÀå
Á¦24Àå ¹Ì±¹ ½ÃÀå
Á¦25Àå ij³ª´Ù ½ÃÀå
Á¦26Àå ³²¹Ì ½ÃÀå
Á¦27Àå ºê¶óÁú ½ÃÀå
Á¦28Àå Áßµ¿ ½ÃÀå
Á¦29Àå ¾ÆÇÁ¸®Ä« ½ÃÀå
Á¦30Àå °æÀï ±¸µµ¿Í ±â¾÷ °³¿ä
- Çൿ ºÐ¼® ½ÃÀå : °æÀï ±¸µµ
- Çൿ ºÐ¼® ½ÃÀå : ±â¾÷ °³¿ä
- Microsoft Corporation
- International Business Machines Corporation(IBM)
- Cisco Systems Inc.
- Oracle Corporation
- SAP SE
Á¦31Àå ±âŸ ÁÖ¿ä ±â¾÷°ú Çõ½ÅÀû ±â¾÷
- Hewlett Packard Enterprise
- NTT Data Corporation
- Fortinet Inc.
- Open Text Corporation
- Zoho Corporation Pvt. Ltd.
- Teradata Corporation
- Dynatrace LLC
- Varonis Systems Inc.
- Amplitude Inc.
- Exabeam Inc.
- Fullstory Inc.
- Qmulos Inc.
- Salesfire Limited
- Experian Information Solutions Inc.
- Dovetail Research Pty. Ltd.
Á¦32Àå ¼¼°èÀÇ ½ÃÀå °æÀï º¥Ä¡¸¶Å·°ú ´ë½Ãº¸µå
Á¦33Àå ÁÖ¿ä ÀμöÇÕº´
Á¦34Àå ÃÖ±ÙÀÇ ½ÃÀå µ¿Çâ
Á¦35Àå ½ÃÀå ÀáÀç·ÂÀÌ ³ôÀº ±¹°¡, Àü·«
- Çൿ ºÐ¼® ½ÃÀå, 2029³â : »õ·Î¿î ±âȸ¸¦ Á¦°øÇÏ´Â ±¹°¡
- Çൿ ºÐ¼® ½ÃÀå, 2029³â : »õ·Î¿î ±âȸ¸¦ Á¦°øÇÏ´Â ºÎ¹®
- Çൿ ºÐ¼® ½ÃÀå, 2029³â : ¼ºÀå Àü·«
- ½ÃÀå µ¿Çâ¿¡ ÀÇÇÑ Àü·«
- °æÀï Àü·«
Á¦36Àå ºÎ·Ï
ksm
Behavior analytics involves collecting and analyzing data on how users interact with systems, applications, websites, or digital platforms to identify patterns, preferences, and potential anomalies. It provides valuable insights that can enhance user experiences, detect unusual or risky behaviors for improved security, and support data-driven decision-making.
The main components of behavior analytics include solutions and services. Behavior analytics solutions are AI-driven tools designed to track and analyze user behavior to improve customer engagement, security, and personalization. These solutions are categorized into customer-centric and employee-centric types, with various deployment options such as cloud-based, hybrid, and on-premises. Behavior analytics is used in various applications, including fraud detection and prevention, risk and compliance management, identity and access management (IAM), customer experience management, insider threat detection, and cybersecurity. It is utilized by end-users across multiple sectors, such as banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, defense, government organizations, retail and e-commerce, healthcare, energy and utilities, and more.
The behavior analytics market research report is one of a series of new reports from The Business Research Company that provides behavior analytics market statistics, including the behavior analytics industry global market size, regional shares, competitors with the behavior analytics market share, detailed behavior analytics market segments, market trends, opportunities, and any further data you may need to thrive in the behavior analytics industry. This behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The behavior analytics market size has grown exponentially in recent years. It will grow from $5.57 billion in 2024 to $7.10 billion in 2025 at a compound annual growth rate (CAGR) of 27.5%. The growth during the historic period can be attributed to the rise in data breaches, the growing complexity of cyber threats, the increase in insider threats, the adoption of digital transformation strategies, and the demand for real-time threat detection.
The behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $18.53 billion in 2029 at a compound annual growth rate (CAGR) of 27.1%. The growth during the forecast period can be attributed to the rising demand for data-driven decision-making, the growing adoption of cloud-based solutions, increasing regulatory compliance requirements, the rising importance of data privacy, and the expansion of remote work environments. Key trends in the forecast period include a focus on predictive analytics for threat prevention, a growing use of automated threat detection and response, the integration of behavior analytics with security information and event management, advancements in artificial intelligence (AI) and machine learning (ML), and an increasing application of behavior analytics in the healthcare and financial sectors.
The growing prevalence of insider security threats is expected to drive the expansion of the behavior analytics market in the coming years. Insider security threats stem from individuals within an organization, such as employees or contractors, who misuse their authorized access to harm data, systems, or operations. The rise in such threats is largely attributed to the increased prevalence of remote work, which reduces supervision and weakens traditional security measures, making it easier for insiders to exploit systems without detection. Behavior analytics helps identify insider threats by analyzing user activity to detect unusual patterns that indicate potential malicious intent. This technology enables rapid response through real-time alerts and actionable insights. For example, in November 2024, International Business Machines Corporation (IBM), a US-based technology company, reported that 83% of organizations encountered at least one insider attack in 2024, up significantly from 4% to 21% over the previous year. As a result, the rising frequency of insider threats is driving the growth of the behavior analytics market.
Leading companies in the behavior analytics market are focusing on the development of advanced solutions, such as AI-driven data security governance platforms, to improve the accuracy and effectiveness of threat detection and risk management. These AI-driven platforms use artificial intelligence to automate data protection, management, and compliance within organizations. They offer real-time threat detection, data classification, and policy enforcement, ensuring strong governance and regulatory compliance. For example, in March 2025, Concentric AI, a US-based cybersecurity firm, launched User Behavior Data Analytics (UBDA), an AI-driven feature in its Semantic Intelligence platform that detects anomalous user behavior related to sensitive data. UBDA establishes a baseline for normal user activity and flags risky behaviors such as excessive downloads, unauthorized data sharing, or unusual modifications to critical business data (e.g., intellectual property, PII/PCI/PHI). Unlike traditional pattern-based systems, it employs contextual AI to link anomalies to specific data categories, providing actionable alerts for insider threats.
In August 2024, Experian, a US-based data and technology company, acquired NeuroID for an undisclosed amount. This acquisition is aimed at strengthening Experian's identity and fraud prevention capabilities by integrating NeuroID's behavioral analytics technology. This move aligns with Experian's strategy to improve digital identity verification and protect businesses and consumers from emerging cyber threats. NeuroID is a US-based provider of behavioral analytics solutions.
Major players in the behavior analytics market are Microsoft Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Hewlett Packard Enterprise, NTT Data Corporation, Fortinet Inc., Open Text Corporation, Zoho Corporation Pvt. Ltd., Teradata Corporation, Dynatrace LLC, Varonis Systems Inc., Amplitude Inc., Exabeam Inc., Fullstory Inc., Qmulos Inc., Salesfire Limited, Experian Information Solutions Inc., Dovetail Research Pty. Ltd.
North America was the largest region in the behavior analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in behavior analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the behavior analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The behavior analytics market includes the revenues earned by entities providing services such as user behavior tracking, data analysis, predictive analytics, customer journey mapping, sentiment analysis, and engagement optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The behavior analytics market includes sales of video surveillance systems, wearable devices, sensors, and computing infrastructure. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Behavior Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on behavior analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for behavior analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The behavior analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
- Markets Covered:1) By Component: Solution; Services
- 2) By Type: Customer Centric; Employee Centric
- 3) By Deployment: Cloud-Based; Hybrid; On-Premises
- 4) By Application: Fraud Detection And Prevention; Risk And Compliance Management; Identity And Access Management (IAM); Customer Experience Management; Insider Threat Detection; Cybersecurity And Threat Intelligence
- 5) By End-Users: Banking, Financial Services, And Insurance (BFSI); Information Technology (IT) And Telecommunication; Defense; Government Organizations; Retail And E-Commerce; Healthcare; Energy And Utility; Other End-Users
- Subsegments:
- 1) By Solutions: Dashboard And Visualization; Risk Scoring And Alerting; Predictive Analytics; User And Entity Behavior Analytics (UEBA); Data Integration And Extract, Transform, Load (ETL); Real-Time Monitoring; Identity And Access Analytics
- 2) By Services: Consulting Services; Implementation And Integration Services; Training And Education Services; Support And Maintenance Services; Managed Services
- Companies Mentioned: Microsoft Corporation; International Business Machines Corporation (IBM); Cisco Systems Inc.; Oracle Corporation; SAP SE
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Behavior Analytics Market Characteristics
3. Behavior Analytics Market Trends And Strategies
4. Behavior Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Behavior Analytics Growth Analysis And Strategic Analysis Framework
- 5.1. Global Behavior Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Behavior Analytics Market Growth Rate Analysis
- 5.4. Global Behavior Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Behavior Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Behavior Analytics Total Addressable Market (TAM)
6. Behavior Analytics Market Segmentation
- 6.1. Global Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Solution
- Services
- 6.2. Global Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Customer Centric
- Employee Centric
- 6.3. Global Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Cloud-Based
- Hybrid
- On-Premises
- 6.4. Global Behavior Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Fraud Detection And Prevention
- Risk And Compliance Management
- Identity And Access Management (IAM)
- Customer Experience Management
- Insider Threat Detection
- Cybersecurity And Threat Intelligence
- 6.5. Global Behavior Analytics Market, Segmentation By End-Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Banking, Financial Services, And Insurance (BFSI)
- Information Technology (IT) And Telecommunication
- Defense
- Government Organizations
- Retail And E-Commerce
- Healthcare
- Energy And Utility
- Other End-Users
- 6.6. Global Behavior Analytics Market, Sub-Segmentation Of Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Dashboard And Visualization
- Risk Scoring And Alerting
- Predictive Analytics
- User And Entity Behavior Analytics (UEBA)
- Data Integration And Extract, Transform, Load (ETL)
- Real-Time Monitoring
- Identity And Access Analytics
- 6.7. Global Behavior Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Consulting Services
- Implementation And Integration Services
- Training And Education Services
- Support And Maintenance Services
- Managed Services
7. Behavior Analytics Market Regional And Country Analysis
- 7.1. Global Behavior Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Behavior Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Behavior Analytics Market
- 8.1. Asia-Pacific Behavior Analytics Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Behavior Analytics Market
- 9.1. China Behavior Analytics Market Overview
- 9.2. China Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Behavior Analytics Market
- 10.1. India Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Behavior Analytics Market
- 11.1. Japan Behavior Analytics Market Overview
- 11.2. Japan Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Behavior Analytics Market
- 12.1. Australia Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Behavior Analytics Market
- 13.1. Indonesia Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Behavior Analytics Market
- 14.1. South Korea Behavior Analytics Market Overview
- 14.2. South Korea Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Behavior Analytics Market
- 15.1. Western Europe Behavior Analytics Market Overview
- 15.2. Western Europe Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Behavior Analytics Market
- 16.1. UK Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Behavior Analytics Market
- 17.1. Germany Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Behavior Analytics Market
- 18.1. France Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Behavior Analytics Market
- 19.1. Italy Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Behavior Analytics Market
- 20.1. Spain Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Behavior Analytics Market
- 21.1. Eastern Europe Behavior Analytics Market Overview
- 21.2. Eastern Europe Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Behavior Analytics Market
- 22.1. Russia Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Behavior Analytics Market
- 23.1. North America Behavior Analytics Market Overview
- 23.2. North America Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Behavior Analytics Market
- 24.1. USA Behavior Analytics Market Overview
- 24.2. USA Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Behavior Analytics Market
- 25.1. Canada Behavior Analytics Market Overview
- 25.2. Canada Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Behavior Analytics Market
- 26.1. South America Behavior Analytics Market Overview
- 26.2. South America Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Behavior Analytics Market
- 27.1. Brazil Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Behavior Analytics Market
- 28.1. Middle East Behavior Analytics Market Overview
- 28.2. Middle East Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Behavior Analytics Market
- 29.1. Africa Behavior Analytics Market Overview
- 29.2. Africa Behavior Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Behavior Analytics Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Behavior Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Behavior Analytics Market Competitive Landscape And Company Profiles
- 30.1. Behavior Analytics Market Competitive Landscape
- 30.2. Behavior Analytics Market Company Profiles
- 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. International Business Machines Corporation (IBM) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Cisco Systems Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis
31. Behavior Analytics Market Other Major And Innovative Companies
- 31.1. Hewlett Packard Enterprise
- 31.2. NTT Data Corporation
- 31.3. Fortinet Inc.
- 31.4. Open Text Corporation
- 31.5. Zoho Corporation Pvt. Ltd.
- 31.6. Teradata Corporation
- 31.7. Dynatrace LLC
- 31.8. Varonis Systems Inc.
- 31.9. Amplitude Inc.
- 31.10. Exabeam Inc.
- 31.11. Fullstory Inc.
- 31.12. Qmulos Inc.
- 31.13. Salesfire Limited
- 31.14. Experian Information Solutions Inc.
- 31.15. Dovetail Research Pty. Ltd.
32. Global Behavior Analytics Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Behavior Analytics Market
34. Recent Developments In The Behavior Analytics Market
35. Behavior Analytics Market High Potential Countries, Segments and Strategies
- 35.1 Behavior Analytics Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Behavior Analytics Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Behavior Analytics Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer