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User And Entity Behavior Analytics Global Market Report 2025
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User and Entity Behavior Analytics (UEBA) is a cybersecurity approach focused on analyzing patterns in user and system behavior to detect and respond to anomalous activities. This method assists organizations in proactively identifying potential security threats by closely monitoring and analyzing the actions of users and entities within a network. UEBA leverages advanced analytics, machine learning, and algorithms to establish baseline behavior profiles for users and entities, enabling it to identify deviations that may indicate suspicious or malicious activities. This approach enhances the organization's ability to detect insider threats, compromised accounts, and other cybersecurity risks that traditional security measures might overlook.

The primary types of User and Entity Behavior Analytics (UEBA) are solutions and services. A solution in this context refers to a means of resolving cybersecurity problems or addressing security needs. UEBA solutions can be deployed on-premises or in the cloud, catering to the preferences and requirements of organizations. These solutions are utilized by a diverse range of enterprises, including large corporations and small to medium-sized businesses. UEBA solutions find applications across various industry verticals, including financial services and insurance, retail and e-commerce, energy and utilities, information technology (IT) and telecommunications, healthcare, defense and government, among others. The services associated with UEBA may include consulting, implementation, training, and ongoing support to ensure effective deployment and utilization of UEBA solutions within an organization's cybersecurity framework.

The user and entity behavior analytics market research report is one of a series of new reports from The Business Research Company that provides user and entity behavior analytics market statistics, including user and entity behavior analytics industry global market size, regional shares, competitors with a user and entity behavior analytics market share, detailed user and entity behavior analytics market segments, market trends and opportunities, and any further data you may need to thrive in the user and entity behavior analytics industry. This user and entity behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The user and entity behavior analytics market size has grown exponentially in recent years. It will grow from $2.39 billion in 2024 to $3.21 billion in 2025 at a compound annual growth rate (CAGR) of 34.3%. The growth in the historic period can be attributed to rise in insider threats, advanced persistent threats (apts), regulatory compliance mandates, security incident detection and response, insight into user activities.

The user and entity behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $10.37 billion in 2029 at a compound annual growth rate (CAGR) of 34.1%. The growth in the forecast period can be attributed to machine learning and ai advancements, iot device proliferation, endpoint security integration, behavioral analytics for fraud prevention, automation of incident response. Major trends in the forecast period include machine learning for anomaly detection, integration with security information and event management (siem), cloud-native ueba solutions, focus on insider threat detection, user and entity risk scoring.

The increasing number of IoT and cloud-connected devices is anticipated to drive the growth of the user and entity behavior analytics (UEBA) market in the coming years. IoT, or the Internet of Things, refers to a network of interconnected physical devices that exchange data via cloud-based services. These IoT and cloud-connected devices are used in UEBA to deliver real-time data and in-depth insights into user interactions, enabling more accurate threat detection and proactive security responses. For example, in September 2024, Germany-based IoT Analytics GmbH, a provider of strategic business intelligence for IoT solutions, reported that there were 16.6 billion connected IoT devices by the end of 2023, marking a 15% increase from 2022. IoT Analytics further projects a 13% rise, reaching 18.8 billion devices by the end of 2024. Consequently, the rising number of IoT and cloud-based connected devices is fueling the growth of the UEBA market.

Leading companies in the UEBA market are incorporating artificial intelligence (AI) to enhance precision in threat detection. The introduction of AI-driven cloud anomaly detection is a notable advancement, providing security teams with improved accuracy in identifying unknown threats in cloud environments while minimizing false positives. Rapid7, a US-based software company, launched this innovative capability in November 2023, offering enhanced cloud security. The AI-powered feature operates without the need for agents, analyzing API activity through audit logs to establish distinct activity profiles for cloud entities. It autonomously detects behavioral anomalies, quickly assesses potential concerns within 10 minutes using historical data, and significantly improves threat detection in cloud environments, presenting a proactive approach to security.

In September 2023, Cisco Systems Inc., a US-based technology company, acquired Splunk Inc. for $28 billion. This acquisition aims to establish a comprehensive data platform, reinforcing digital security and advancing Cisco's transition to a software-centric model. The integration of Cisco and Splunk's expertise in AI and security is expected to provide unparalleled analytics covering devices, applications, and clouds, further enhancing the capabilities of UEBA. Splunk Inc., the acquired company, is a US-based software company specializing in user behavior analytics.

Major companies operating in the user and entity behavior analytics market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Cisco Systems Inc., VMWare LLC, Palo Alto Networks Inc., Fortinet Inc., F5 Inc., Splunk Inc., Check Point Software Technologies Ltd., McAfee Corp., Thoma Bravo LP - Sophos Group PLC, Rapid7 Inc., Forcepoint LLC, Varonis Systems Inc., Bottomline Technologies Inc., Lookout Inc., LogRhythm Inc., Exabeam Inc., Securonix Inc., Cynet Security Ltd., Dtex Systems Inc., LTS Secure, Lepide, Teramind Inc., Gurucul Solutions LLC, Niara Inc., Sqrrl Data Inc

North America was the largest region in the user and entity behavior analytics market in 2024. Asia- Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the user and entity behavior analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the user and entity behavior analytics (UEBA) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The user and entity behavior analytics (UEBA) market consists of revenues earned by entities by providing services such as anomaly detection, threat detection, incident response, risk assessment, data loss prevention, compliance monitoring, and security analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The user and entity behavior analytics (UEBA) market also includes sales of UEBA platforms, behavior analytics software, user activity monitoring tools, network traffic analysis with UEBA, automation and orchestration tools, machine learning-based UEBA products, and risk scoring systems used in providing UEBA services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

User And Entity Behavior Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on user and entity behavior analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for user and entity behavior analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The user and entity behavior analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. User And Entity Behavior Analytics Market Characteristics

3. User And Entity Behavior Analytics Market Trends And Strategies

4. User And Entity Behavior Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global User And Entity Behavior Analytics Growth Analysis And Strategic Analysis Framework

6. User And Entity Behavior Analytics Market Segmentation

7. User And Entity Behavior Analytics Market Regional And Country Analysis

8. Asia-Pacific User And Entity Behavior Analytics Market

9. China User And Entity Behavior Analytics Market

10. India User And Entity Behavior Analytics Market

11. Japan User And Entity Behavior Analytics Market

12. Australia User And Entity Behavior Analytics Market

13. Indonesia User And Entity Behavior Analytics Market

14. South Korea User And Entity Behavior Analytics Market

15. Western Europe User And Entity Behavior Analytics Market

16. UK User And Entity Behavior Analytics Market

17. Germany User And Entity Behavior Analytics Market

18. France User And Entity Behavior Analytics Market

19. Italy User And Entity Behavior Analytics Market

20. Spain User And Entity Behavior Analytics Market

21. Eastern Europe User And Entity Behavior Analytics Market

22. Russia User And Entity Behavior Analytics Market

23. North America User And Entity Behavior Analytics Market

24. USA User And Entity Behavior Analytics Market

25. Canada User And Entity Behavior Analytics Market

26. South America User And Entity Behavior Analytics Market

27. Brazil User And Entity Behavior Analytics Market

28. Middle East User And Entity Behavior Analytics Market

29. Africa User And Entity Behavior Analytics Market

30. User And Entity Behavior Analytics Market Competitive Landscape And Company Profiles

31. User And Entity Behavior Analytics Market Other Major And Innovative Companies

32. Global User And Entity Behavior Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The User And Entity Behavior Analytics Market

34. Recent Developments In The User And Entity Behavior Analytics Market

35. User And Entity Behavior Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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