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한글목차
통곡물 식품 시장 규모는 향후 몇 년 동안 강력한 성장세를 보일 것으로 예상되며, 2029년까지 연평균 7.4%의 CAGR로 547억 2,000만 달러 규모로 성장할 것으로 예상됩니다. 예측 기간 동안 이러한 성장은 식이섬유가 풍부한 식습관에 대한 관심 증가, 자연 식품 및 최소 가공 식품에 대한 수요 증가, 환경 및 지속가능성에 대한 관심 증가, 고대 곡물의 인기 증가, 베이커리 제품에 대한 소비자 선호도 증가 등의 요인에 의해 이루어질 것으로 예상됩니다. 예측 기간 동안 주요 동향으로는 클린 라벨 제제 개발, 통곡물의 조리 식품으로의 통합, 곡물 발효의 혁신, 정밀농업 기술의 발전, 식물 기반 통곡물 식단의 창출 등이 있습니다.
베이커리 제품에 대한 소비자의 선호도가 높아짐에 따라 통곡물 식품 시장의 성장을 견인할 것으로 예상됩니다. 빵, 케이크, 페이스트리, 쿠키와 같은 구운 식품을 포함한 베이커리 제품은 반죽 또는 반죽으로 만들어지며 일반적으로 구워집니다. 베이커리 제품에 대한 소비자의 선호도가 높아진 것은 편의성, 바로 먹을 수 있는 간식, 더 건강하고 혁신적인 옵션에 대한 수요 증가에 기인합니다. 통곡물 식품은 영양가를 높이고 풍부한 풍미를 제공함으로써 베이커리 제품을 강화하여 건강 지향적인 소비자에게 특히 매력적으로 다가갈 수 있습니다. 또한, 제품의 식감과 식이섬유를 개선하여 맛은 유지하면서 균형 잡힌 식생활에 기여합니다. 예를 들어, 2023년 12월 미국 정부 기관인 노동 통계국은 시리얼 및 베이커리 제품에 대한 연간 평균 식품 지출이 2021년 672달러에서 2022년 712달러로 증가했다고 보고했습니다. 이러한 베이커리 제품에 대한 선호도 증가는 통곡물 식품 시장의 성장을 촉진하고 있습니다.
통곡물 식품 시장의 주요 기업들은 건강 지향적인 소비자의 니즈를 충족시키고 제품 라인의 폭을 넓히기 위해 통곡물 롤빵과 같은 혁신적인 제품을 개발하는 데 주력하고 있습니다. 통곡물 롤빵은 통곡물 또는 잡곡으로 만들어져 기존의 흰 빵을 대체할 수 있는 식이섬유가 풍부하고 건강한 빵을 제공합니다. 예를 들어, 미국에 본사를 둔 베이커리 및 케이크 회사인 플라워스 푸드(Flowers Foods)는 2024년 11월에 유기농 로큰롤을 출시했습니다. 통밀, 보리, 귀리, 아마씨 등 유기농 원료를 사용한 부드럽고 볼륨감 있는 롤빵으로 한 끼에 12g의 통곡물을 섭취할 수 있습니다. 간식, 식사, 슬라이더 등 다용도로 사용할 수 있으며, 12개입으로 구성되어 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 통곡물 식품 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 통곡물 식품 시장 : 성장률 분석
세계의 통곡물 식품 시장 실적 : 규모와 성장, 2019-2024
세계의 통곡물 식품 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 통곡물 식품 전체 시장(TAM)
제6장 시장 세분화
세계의 통곡물 식품 시장 : 제품 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
통곡물
전립분빵
통곡물 스낵
전립분파스타
기타 제품 유형
세계의 통곡물 식품 시장 : 성질별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
기존
유기농
세계의 통곡물 식품 시장 : 소스별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
옥수수
밀
현미
귀리
호밀
보리
퀴노아
잡곡
기타 소스
세계의 통곡물 식품 시장 : 유통 채널별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
슈퍼마켓과 하이퍼마켓
편의점
온라인 소매
전문점
기타 유통 채널
세계의 통곡물 식품 시장 최종 소비자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
건강지향 소비자
피트니스 애호가
아동 일행인 가족
식통과 가정요리 사람
식사 제한 있는 분
세계의 통곡물 식품 시장통곡물 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
바로 먹을 수 있는 시리얼
핫 시리얼
그래놀라
뮤즈 리
세계의 통곡물 식품 시장전립분빵 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
전립분빵
전립분롤
전립분베이글
전립분 플랫브레드
세계의 통곡물 식품 시장통곡물 스낵 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
전립분크래커
전립분 칩
통곡물 바
전립분팝콘
세계의 통곡물 식품 시장전립분파스타 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
전립분파스타
현미 파스타
퀴노아 파스타
기타 전립분파스타 종류
세계의 통곡물 식품 시장, 기타 제품 유형 하위 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
전립분
전립분 토르티야
전립분머핀
전립분쿠키와 비스킷
제7장 지역별·국가별 분석
세계의 통곡물 식품 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 통곡물 식품 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
통곡물 식품 시장 : 경쟁 구도
통곡물 식품 시장 : 기업 개요
Cargill Incorporated Overview, Products and Services, Strategy and Financial Analysis
Nestle S.A. Overview, Products and Services, Strategy and Financial Analysis
PepsiCo Inc. Overview, Products and Services, Strategy and Financial Analysis
Viterra Limited Overview, Products and Services, Strategy and Financial Analysis
The Kraft Heinz Company Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
Associated British Foods
General Mills Inc.
Kellogg Company
Conagra Brands Inc.
Campbell Soup Company
Post Holdings Inc
Barilla G. e R. Fratelli S.p.A.
The Hain Celestial Group Inc
Warburtons Limited
Nature's Path Foods Inc.
Bob's Red Mill Natural Foods Inc.
Grain Millers
Hometown Food Company
Silver Hills Bakery
Bluebird Grain Farms
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
통곡물 식품 시장 2029 : 새로운 기회를 제공하는 국가
통곡물 식품 시장 2029 : 새로운 기회를 제공하는 부문
통곡물 식품 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
ksm
영문 목차
영문목차
Whole grain foods are products made from grains that retain all three essential parts of the grain kernel the bran, germ, and endosperm in their natural proportions. These foods are rich in fiber, vitamins, and minerals, providing more nutritional benefits compared to refined grains. Whole grain foods promote overall health and are linked to reduced risks of heart disease, diabetes, and obesity. Their primary purpose is to offer nutritious, minimally processed options that support long-term wellness.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of whole grain foods include whole grain cereals, whole grain bread, whole grain snacks, whole grain pasta, and other product types. Whole grain cereals are foods made from grains that include all three parts of the grain kernel bran, germ, and endosperm maintaining their natural proportions. These products are available in both conventional and organic forms. Primary sources of whole grains include maize, wheat, brown rice, oats, rye, barley, quinoa, multi-grain blends, and other grains. Whole grain foods are distributed through various channels, such as supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and other outlets. The primary consumers of these foods include health-conscious individuals, fitness enthusiasts, families with children, food lovers, home cooks, and those with dietary restrictions.
The whole grain foods market research report is one of a series of new reports from The Business Research Company that provides whole grain foods market statistics, including the whole grain foods industry global market size, regional shares, competitors with the whole grain foods market share, detailed whole grain foods market segments, market trends, and opportunities, and any further data you may need to thrive in the whole grain foods industry. This whole grain foods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The whole grain foods market size has grown strongly in recent years. It will grow from$38.15 billion in 2024 to $41.11 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth observed in the past can be attributed to factors such as rising health consciousness, the increasing prevalence of chronic diseases, growing awareness of dietary guidelines, rising demand for sustainable and natural foods, and the growing popularity of plant-based diets.
The whole grain foods market size is expected to see strong growth in the next few years. It will grow to$54.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. This growth during the forecast period is driven by factors such as a growing focus on fiber-rich diets, increasing demand for natural and minimally processed foods, rising environmental and sustainability concerns, the growing popularity of ancient grains, and a rising consumer preference for bakery products. Key trends in the forecast period include the development of clean-label formulations, the integration of whole grains into ready-to-eat formats, innovations in grain fermentation, advancements in precision farming technologies, and the creation of plant-based whole grain meals.
The growing consumer preference for bakery products is expected to drive the expansion of the whole grain foods market. Bakery products, which include items such as bread, cakes, pastries, cookies, and other baked goods, are made from dough or batter and are typically baked. The increasing consumer preference for bakery items stems from the rising demand for convenience, ready-to-eat snacks, and healthier, innovative options. Whole grain foods enhance bakery products by providing added nutritional value and rich, hearty flavors, making them especially attractive to health-conscious consumers. They improve the texture and fiber content of products, contributing to balanced diets while still maintaining great taste. For example, in December 2023, the Bureau of Labor Statistics, a US-based government agency, reported that the average annual food expenditure on cereals and bakery products rose from $672 in 2021 to $712 in 2022. This growing preference for bakery products is fueling the growth of the whole grain foods market.
Leading companies in the whole grain foods market are focusing on developing innovative products, such as whole grain bread rolls, to meet the needs of health-conscious consumers and broaden their product offerings. Whole grain bread rolls are made from whole or multi-grain flour and provide a healthier, fiber-rich alternative to traditional white bread. For example, in November 2024, Flowers Foods, a US-based bakery and cake company, launched Organic Rock 'N' Rolls. These soft, hearty rolls are made with organic ingredients, including whole wheat, barley, oats, and flax seeds, and provide 12 grams of whole grains per serving. These rolls are versatile for use in snacks, meals, or sliders and are available in 12-count packages.
In April 2024, Bridor, a subsidiary of Groupe Le Duff, a France-based foodservice company, acquired Pandriks Holding B.V. for an undisclosed amount. With this acquisition, Bridor aims to strengthen its presence in key European markets, especially the Netherlands and Germany, expand its production capacity, and enhance its product offerings in organic and artisanal breads. Pandriks Holding B.V., a Netherlands-based bakery company, specializes in producing 100% natural and organic sourdough bread, many of which are made with whole grains.
Major players in the whole grain foods market are Cargill Incorporated, Nestle S.A., PepsiCo Inc., Viterra Limited, The Kraft Heinz Company, Associated British Foods, General Mills Inc., Kellogg Company, Conagra Brands Inc., Campbell Soup Company, Post Holdings Inc, Barilla G. e R. Fratelli S.p.A., The Hain Celestial Group Inc, Warburtons Limited, Nature's Path Foods Inc., Bob's Red Mill Natural Foods Inc., Grain Millers, Hometown Food Company, Silver Hills Bakery, Bluebird Grain Farms.
North America was the largest region in the whole grain foods market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in whole grain foods report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the whole grain foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The whole grain foods market consists of sales of oatmeal, popcorn, granola bars, and crackers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Whole Grain Foods Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on whole grain foods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for whole grain foods ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The whole grain foods market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Type: Whole Grain Cereals; Whole Grain Bread; Whole Grain Snacks; Whole Grain Pasta; Other Product Types
2) By Nature: Conventional; Organic
3) By Source: Maize; Wheat; Brown Rice; Oats; Rye; Barley; Quinoa; Mult-grain; Other Sources
4) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Online Retail; Specialty Stores; Other Distribution Channels
5) By End Consumer: Health-Conscious Consumers; Fitness Enthusiasts; Families With Children; Food Enthusiasts And Home Cooks; Individuals With Dietary Restrictions
Subsegments:
1) By Whole Grain Cereals: Ready-To-Eat Cereals; Hot cereals; Granola; Muesli
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Whole Grain Foods Market Characteristics
3. Whole Grain Foods Market Trends And Strategies
4. Whole Grain Foods Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Whole Grain Foods Growth Analysis And Strategic Analysis Framework
5.1. Global Whole Grain Foods PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Whole Grain Foods Market Growth Rate Analysis
5.4. Global Whole Grain Foods Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Whole Grain Foods Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Whole Grain Foods Total Addressable Market (TAM)
6. Whole Grain Foods Market Segmentation
6.1. Global Whole Grain Foods Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Cereals
Whole Grain Bread
Whole Grain Snacks
Whole Grain Pasta
Other Product Types
6.2. Global Whole Grain Foods Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Conventional
Organic
6.3. Global Whole Grain Foods Market, Segmentation By Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Maize
Wheat
Brown Rice
Oats
Rye
Barley
Quinoa
Mult-grain
Other Sources
6.4. Global Whole Grain Foods Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Supermarkets And Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
Other Distribution Channels
6.5. Global Whole Grain Foods Market, Segmentation By End Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Health-Conscious Consumers
Fitness Enthusiasts
Families With Children
Food Enthusiasts And Home Cooks
Individuals With Dietary Restrictions
6.6. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Cereals, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Ready-To-Eat Cereals
Hot cereals
Granola
Muesli
6.7. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Bread, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Loaves
Whole Grain Rolls
Whole Grain Bagels
Whole Grain Flatbreads
6.8. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Snacks, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Crackers
Whole Grain Chips
Whole Grain Bars
Whole Grain Popcorn
6.9. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Pasta, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Wheat Pasta
Brown Rice Pasta
Quinoa Pasta
Other Whole Grain Pasta Types
6.10. Global Whole Grain Foods Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Flour
Whole Grain Tortillas
Whole Grain Muffins
Whole Grain Cookies And Biscuits
7. Whole Grain Foods Market Regional And Country Analysis
7.1. Global Whole Grain Foods Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Whole Grain Foods Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
