Whole grain foods are products made from grains that retain all three essential parts of the grain kernel the bran, germ, and endosperm in their natural proportions. These foods are rich in fiber, vitamins, and minerals, providing more nutritional benefits compared to refined grains. Whole grain foods promote overall health and are linked to reduced risks of heart disease, diabetes, and obesity. Their primary purpose is to offer nutritious, minimally processed options that support long-term wellness.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of whole grain foods include whole grain cereals, whole grain bread, whole grain snacks, whole grain pasta, and other product types. Whole grain cereals are foods made from grains that include all three parts of the grain kernel bran, germ, and endosperm maintaining their natural proportions. These products are available in both conventional and organic forms. Primary sources of whole grains include maize, wheat, brown rice, oats, rye, barley, quinoa, multi-grain blends, and other grains. Whole grain foods are distributed through various channels, such as supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and other outlets. The primary consumers of these foods include health-conscious individuals, fitness enthusiasts, families with children, food lovers, home cooks, and those with dietary restrictions.
The whole grain foods market research report is one of a series of new reports from The Business Research Company that provides whole grain foods market statistics, including the whole grain foods industry global market size, regional shares, competitors with the whole grain foods market share, detailed whole grain foods market segments, market trends, and opportunities, and any further data you may need to thrive in the whole grain foods industry. This whole grain foods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The whole grain foods market size has grown strongly in recent years. It will grow from$38.15 billion in 2024 to $41.11 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth observed in the past can be attributed to factors such as rising health consciousness, the increasing prevalence of chronic diseases, growing awareness of dietary guidelines, rising demand for sustainable and natural foods, and the growing popularity of plant-based diets.
The whole grain foods market size is expected to see strong growth in the next few years. It will grow to$54.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. This growth during the forecast period is driven by factors such as a growing focus on fiber-rich diets, increasing demand for natural and minimally processed foods, rising environmental and sustainability concerns, the growing popularity of ancient grains, and a rising consumer preference for bakery products. Key trends in the forecast period include the development of clean-label formulations, the integration of whole grains into ready-to-eat formats, innovations in grain fermentation, advancements in precision farming technologies, and the creation of plant-based whole grain meals.
The growing consumer preference for bakery products is expected to drive the expansion of the whole grain foods market. Bakery products, which include items such as bread, cakes, pastries, cookies, and other baked goods, are made from dough or batter and are typically baked. The increasing consumer preference for bakery items stems from the rising demand for convenience, ready-to-eat snacks, and healthier, innovative options. Whole grain foods enhance bakery products by providing added nutritional value and rich, hearty flavors, making them especially attractive to health-conscious consumers. They improve the texture and fiber content of products, contributing to balanced diets while still maintaining great taste. For example, in December 2023, the Bureau of Labor Statistics, a US-based government agency, reported that the average annual food expenditure on cereals and bakery products rose from $672 in 2021 to $712 in 2022. This growing preference for bakery products is fueling the growth of the whole grain foods market.
Leading companies in the whole grain foods market are focusing on developing innovative products, such as whole grain bread rolls, to meet the needs of health-conscious consumers and broaden their product offerings. Whole grain bread rolls are made from whole or multi-grain flour and provide a healthier, fiber-rich alternative to traditional white bread. For example, in November 2024, Flowers Foods, a US-based bakery and cake company, launched Organic Rock 'N' Rolls. These soft, hearty rolls are made with organic ingredients, including whole wheat, barley, oats, and flax seeds, and provide 12 grams of whole grains per serving. These rolls are versatile for use in snacks, meals, or sliders and are available in 12-count packages.
In April 2024, Bridor, a subsidiary of Groupe Le Duff, a France-based foodservice company, acquired Pandriks Holding B.V. for an undisclosed amount. With this acquisition, Bridor aims to strengthen its presence in key European markets, especially the Netherlands and Germany, expand its production capacity, and enhance its product offerings in organic and artisanal breads. Pandriks Holding B.V., a Netherlands-based bakery company, specializes in producing 100% natural and organic sourdough bread, many of which are made with whole grains.
Major players in the whole grain foods market are Cargill Incorporated, Nestle S.A., PepsiCo Inc., Viterra Limited, The Kraft Heinz Company, Associated British Foods, General Mills Inc., Kellogg Company, Conagra Brands Inc., Campbell Soup Company, Post Holdings Inc, Barilla G. e R. Fratelli S.p.A., The Hain Celestial Group Inc, Warburtons Limited, Nature's Path Foods Inc., Bob's Red Mill Natural Foods Inc., Grain Millers, Hometown Food Company, Silver Hills Bakery, Bluebird Grain Farms.
North America was the largest region in the whole grain foods market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in whole grain foods report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the whole grain foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The whole grain foods market consists of sales of oatmeal, popcorn, granola bars, and crackers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Whole Grain Foods Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on whole grain foods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for whole grain foods ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The whole grain foods market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Type: Whole Grain Cereals; Whole Grain Bread; Whole Grain Snacks; Whole Grain Pasta; Other Product Types
2) By Nature: Conventional; Organic
3) By Source: Maize; Wheat; Brown Rice; Oats; Rye; Barley; Quinoa; Mult-grain; Other Sources
4) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Online Retail; Specialty Stores; Other Distribution Channels
5) By End Consumer: Health-Conscious Consumers; Fitness Enthusiasts; Families With Children; Food Enthusiasts And Home Cooks; Individuals With Dietary Restrictions
Subsegments:
1) By Whole Grain Cereals: Ready-To-Eat Cereals; Hot cereals; Granola; Muesli
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Whole Grain Foods Market Characteristics
3. Whole Grain Foods Market Trends And Strategies
4. Whole Grain Foods Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Whole Grain Foods Growth Analysis And Strategic Analysis Framework
5.1. Global Whole Grain Foods PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Whole Grain Foods Market Growth Rate Analysis
5.4. Global Whole Grain Foods Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Whole Grain Foods Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Whole Grain Foods Total Addressable Market (TAM)
6. Whole Grain Foods Market Segmentation
6.1. Global Whole Grain Foods Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Cereals
Whole Grain Bread
Whole Grain Snacks
Whole Grain Pasta
Other Product Types
6.2. Global Whole Grain Foods Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Conventional
Organic
6.3. Global Whole Grain Foods Market, Segmentation By Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Maize
Wheat
Brown Rice
Oats
Rye
Barley
Quinoa
Mult-grain
Other Sources
6.4. Global Whole Grain Foods Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Supermarkets And Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
Other Distribution Channels
6.5. Global Whole Grain Foods Market, Segmentation By End Consumer, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Health-Conscious Consumers
Fitness Enthusiasts
Families With Children
Food Enthusiasts And Home Cooks
Individuals With Dietary Restrictions
6.6. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Cereals, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Ready-To-Eat Cereals
Hot cereals
Granola
Muesli
6.7. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Bread, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Loaves
Whole Grain Rolls
Whole Grain Bagels
Whole Grain Flatbreads
6.8. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Snacks, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Crackers
Whole Grain Chips
Whole Grain Bars
Whole Grain Popcorn
6.9. Global Whole Grain Foods Market, Sub-Segmentation Of Whole Grain Pasta, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Wheat Pasta
Brown Rice Pasta
Quinoa Pasta
Other Whole Grain Pasta Types
6.10. Global Whole Grain Foods Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Flour
Whole Grain Tortillas
Whole Grain Muffins
Whole Grain Cookies And Biscuits
7. Whole Grain Foods Market Regional And Country Analysis
7.1. Global Whole Grain Foods Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Whole Grain Foods Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion