광고 분야 VFX 시장 보고서(2025년)
VFX In Advertising Global Market Report 2025
상품코드 : 1751166
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

광고 분야 VFX 시장 규모는 향후 몇 년 동안 강력한 성장세를 보이며 2029년까지 연평균 8.6%의 성장률(CAGR)로 42억 3,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 영화 및 TV의 VFX 채택 증가, 엔터테인먼트 및 미디어 분야의 급격한 성장, 디지털 비디오 스트리밍 서비스 이용 증가, 스트리밍 플랫폼의 수요 증가 등 여러 가지 요인에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 VFX 툴의 기술 혁신, 버추얼 프로덕션의 확대, 실시간 렌더링의 통합, 인공지능과 머신러닝의 발전 등을 꼽을 수 있습니다.

소셜 미디어와 디지털 플랫폼의 성장이 향후 몇 년 동안 광고 분야 VFX 시장의 성장을 견인할 것으로 예상됩니다. 소셜 미디어와 디지털 플랫폼은 사용자가 디지털 환경에서 컨텐츠를 만들고, 공유하고, 참여하고, 소통하고, 비즈니스를 할 수 있게 해주는 온라인 네트워크와 기술입니다. 소셜 미디어와 디지털 플랫폼의 성장은 인터넷과 스마트폰의 보급률 증가로 인해 촉진되어 전 세계와의 원활한 연결과 실시간 커뮤니케이션을 가능하게 하고 있습니다. 이러한 플랫폼에서 광고 분야 VFX는 시청자의 관심을 끌고, 브랜드 영향력을 증폭시키며, 매력적이고 몰입감 있는 매력적인 컨텐츠를 만들어 시각적 스토리텔링을 강화합니다. 예를 들어, 2025년 1월 캐나다산 제품을 지원하는 캐나다 기반 플랫폼 Made in CA에 따르면, 2023년 초 캐나다의 소셜 미디어 사용자는 3,190만 명, 보급률은 91.3%로 국민 대다수가 소셜 미디어에 참여하고 있다고 합니다. 알 수 있습니다. 따라서 소셜 미디어와 디지털 플랫폼의 부상은 광고 분야 VFX 시장의 성장을 주도하고 있습니다.

광고 분야 VFX 시장의 주요 기업들은 시각 효과의 품질을 높이고, 제작 워크플로우를 간소화하며, 보다 매력적이고 사실적인 광고를 제작하기 위해 영상 편집 스튜디오와 같은 제작 서비스 확대에 투자하고 있습니다. 영상 편집 스튜디오는 편집, 포스트 프로덕션, 시각 효과 제작을 위해 설계된 첨단 소프트웨어와 하드웨어를 갖춘 전문 시설입니다. 예를 들어, 2025년 2월, 시각 효과로 유명한 미국의 크리에이티브 프로덕션 스튜디오인 하버 픽쳐 컴퍼니(Harbour Picture Company)는 새로운 광고용 포스트 프로덕션 스튜디오인 하버 UK 애드버타이징(Harbour UK Advertising)을 오픈했습니다. 이 최첨단 시설은 3개의 돌비 애트모스 믹싱 스테이지, 2개의 극장용 컬러 그레이딩 극장, 여러 개의 피니싱 스위트를 갖추고 있습니다. 이 스튜디오는 안전한 사설 네트워크를 통해 하버의 월드 데이터센터와 완벽하게 통합되어 워크플로우를 최적화하고 제작 역량을 강화할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Visual effects (VFX) in advertising refers to the use of digital effects to enhance advertisements, incorporating elements such as digital imagery, animation, and special effects into videos or digital media. This approach helps create visually captivating content designed to capture the attention of consumers.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The primary types of VFX in advertising include 2D and 3D VFX, motion graphics, matte painting, computer-generated imagery (CGI), and others. 2D VFX involves adding visual effects to flat images or footage, such as motion graphics and compositing, while 3D VFX creates realistic three-dimensional elements, environments, and animations that interact naturally within a scene. These effects utilize a variety of technologies, including artificial intelligence (AI) and augmented reality (AR). The components involved in VFX include software, services, and hardware, and they are applied in various advertising formats, including outdoor ads, television and broadcast commercials, cinema or film advertisements, and online advertising.

The VFX in advertising market research report is one of a series of new reports from The Business Research Company that provides VFX in advertising market statistics, including the VFX in advertising industry global market size, regional shares, competitors with the VFX in advertising market share, detailed VFX in advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the VFX in advertising industry. This VFX in advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The VFX in advertising market size has grown strongly in recent years. It will grow from$2.80 billion in 2024 to $3.04 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth during the historic period can be attributed to several factors, including the increasing demand for immersive advertising, the rise of social media and digital platforms, the growing usage of streaming services, and the rising demand for high-quality content.

The VFX in advertising market size is expected to see strong growth in the next few years. It will grow to$4.23 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth during the forecast period can be attributed to several factors, including the increasing adoption of VFX in film and television, rapid growth in the entertainment and media sectors, a rise in the use of digital video streaming services, and growing demand for streaming platforms. Key trends in the forecast period include technological innovations in VFX tools, the expansion of virtual production, integration of real-time rendering, and advancements in artificial intelligence and machine learning.

The growth of social media and digital platforms is expected to drive the expansion of the VFX in advertising market in the coming years. Social media and digital platforms are online networks and technologies that allow users to create, share, and engage with content, communicate, and conduct business in a digital environment. The growth of social media and digital platforms is fueled by increasing internet and smartphone penetration, which enables seamless global connectivity and real-time communication. VFX in advertising on these platforms enhances visual storytelling by creating captivating, immersive, and engaging content that captures audience attention and amplifies brand impact. For instance, in January 2025, according to Made in CA, a Canada-based platform supporting Canadian-made products, Canada had 31.9 million social media users as of early 2023, with a penetration rate of 91.3%, showing that a vast majority of the population engages with social media. Therefore, the rise of social media and digital platforms is driving growth in the VFX in advertising market.

Leading companies in the VFX in advertising market are investing in the expansion of production services, such as video editing studios, to enhance visual effects quality, streamline production workflows, and create more engaging and realistic advertisements. Video editing studios are specialized facilities equipped with advanced software and hardware designed for editing, post-production, and visual effects creation. For example, in February 2025, The Harbour Picture Company, a US-based creative production studio known for visual effects, launched Harbor UK Advertising, a new post-production studio for advertising. This state-of-the-art facility features three Dolby Atmos mix stages, two theatrical color grading theaters, and several finishing suites. It is fully integrated with Harbor's global data centers through a secure private network, optimizing workflows and enhancing production capabilities.

In October 2022, Sony Pictures Entertainment Inc., a US-based entertainment company, acquired Pixomondo Studios GmbH & Co. KG for an undisclosed amount. This acquisition allows Sony to expand its virtual production and visual effects capabilities, bolstering its ability to meet the rising demand for high-quality content in premium television and film production. Pixomondo Studios GmbH & Co. KG, based in Germany, is a leading VFX and virtual production company specializing in high-end visual effects for film, TV, and advertising.

Major players in the VFX in advertising market are Adobe Inc., Technicolor Group, MediaMonks Inc., Framestone Studio Ltd., Double Negative Limited, The Mill Group, Rodeo FX Inc., Industrial Light & Magic LLC, Digital Domain Holdings Limited, Method Studios Inc., Aardman Animations Ltd., Pixomondo GmbH, The Foundry Visionmongers Limited, Tippett Studio Inc., Glassworks Limited, Ollin VFX, Citrus Ink Studios Inc, Grammatik Agency, Creatfx Studios Inc., and Johnny Soko Studios.

North America was the largest region in the use of VFX in advertising market in 2024. The regions covered in VFX in advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the VFX in advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The VFX in advertising market consists of revenues earned by entities by providing services such as 3D modeling and animation, compositing, and motion graphics. The market value includes the value of related goods sold by the service provider or included within the service offering. The VFX in advertising market also includes sales of products including motion capture systems, rendering hardware, and plugins. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

VFX In Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on vfx in advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for vfx in advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The vfx in advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. VFX In Advertising Market Characteristics

3. VFX In Advertising Market Trends And Strategies

4. VFX In Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global VFX In Advertising Growth Analysis And Strategic Analysis Framework

6. VFX In Advertising Market Segmentation

7. VFX In Advertising Market Regional And Country Analysis

8. Asia-Pacific VFX In Advertising Market

9. China VFX In Advertising Market

10. India VFX In Advertising Market

11. Japan VFX In Advertising Market

12. Australia VFX In Advertising Market

13. Indonesia VFX In Advertising Market

14. South Korea VFX In Advertising Market

15. Western Europe VFX In Advertising Market

16. UK VFX In Advertising Market

17. Germany VFX In Advertising Market

18. France VFX In Advertising Market

19. Italy VFX In Advertising Market

20. Spain VFX In Advertising Market

21. Eastern Europe VFX In Advertising Market

22. Russia VFX In Advertising Market

23. North America VFX In Advertising Market

24. USA VFX In Advertising Market

25. Canada VFX In Advertising Market

26. South America VFX In Advertising Market

27. Brazil VFX In Advertising Market

28. Middle East VFX In Advertising Market

29. Africa VFX In Advertising Market

30. VFX In Advertising Market Competitive Landscape And Company Profiles

31. VFX In Advertising Market Other Major And Innovative Companies

32. Global VFX In Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The VFX In Advertising Market

34. Recent Developments In The VFX In Advertising Market

35. VFX In Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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