리드 관리 시장 보고서(2025년)
Lead Management Global Market Report 2025
상품코드 : 1730923
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

리드 관리 시장 규모는 향후 수년간 강력한 성장이 전망됩니다. 2029년에는 CAGR 8.2%로 성장할 전망이며, 240억 3,000만 달러로 성장이 예측됩니다. 예측 기간 동안 예상되는 성장의 원동력은 AI를 활용한 리드 스코어링 채용 확대, CRM 통합형 리드 관리 솔루션에 대한 수요 증대, 챗봇 이용 확대, 소셜 미디어에 대한 인게이지먼트 급증, AI를 활용한 리드퀄리티 모델에 대한 투자 증가 등입니다. 이 기간에 예상되는 주요 동향으로는 AI를 활용한 리드 스코어링, 예측 분석, 기계학습 통합, 빅데이터를 활용한 리드 데이터의 내실화, 혁신적인 제품 솔루션 도입 등이 있습니다.

소셜 미디어의 성장은 향후 수년간 리드 관리 시장의 확대를 촉진할 것으로 예측됩니다. 소셜 미디어는 사용자가 콘텐츠를 만들고, 공유하고, 관여하면서 실시간으로 다른 사용자와 연결되고, 교류할 수 있게 해주는 온라인 플랫폼이나 애플리케이션을 말합니다. 소셜 미디어 이용의 증가는, 스마트폰 보급율 향상, 인터넷 액세스의 고속화, 디지털 컨텐츠 소비의 증가에 의해서 촉진되어, 원활한 세계 접속을 가능하게 하고 있습니다. 소셜 미디어 플랫폼이 방대한 양의 사용자 데이터와 인터랙션을 생성하기 때문에 기업은 이러한 플랫폼에서 증가하고 있는 잠재 고객을 포착, 추적, 육성하기 위한 효율적인 리드 매니지먼트 시스템을 필요로 합니다. 이러한 시스템은 사용자의 행동을 분석하고 아웃리치를 개인화하고 컨버전 전략을 최적화하는 데 도움이 됩니다. 예를 들어 2024년 2월 영국의 미디어 에이전시인 We Are Social은 영국에는 5,620만 명의 소셜 미디어 사용자가 있으며 6.4개 플랫폼에서 매일 평균 1시간 49분을 소비한다고 보고했습니다. 16-64세에서 소셜미디어를 이용하는 주된 이유는 연결고리 유지(55.4%), 시간 보내기(40%), 뉴스 읽기(27.5%) 등이었습니다. Facebook, Instagram, TikTok, LinkedIn, and Snapchat 등의 플랫폼이 성장세를 보였고, 핀터레스트는 590만 명의 사용자를 획득해 77.9%의 광고 이용자가 증가했습니다. 이와 같이, 소셜 미디어 이용의 증가가 리드 관리 시장의 성장을 촉진하고 있습니다.

리드 관리 시장에서 사업을 전개하는 기업은 인공지능(AI)을 탑재한 리드 관리 솔루션 등 프로세스 자동화, 리드 자격 향상, 데이터 기반 인사이트 제공, 고객과의 상호작용 개인화 등 선진적인 제품 개발에 주력하고 있습니다. AI를 탑재한 리드 관리 솔루션은 인공지능을 사용하여 리드 획득, 스코어링, 너처링, 전환 등의 태스크를 자동화하여 효율성과 영업 성능을 향상시킵니다. 예를 들면, 미국을 거점으로 하는 디지털 마케팅 솔루션 프로바이더인 LocaliQ사는, 2025년 1월, AI를 활용한 리드 매니지먼트 솔루션인 Dash를 발표했습니다. 이 SaaS 플랫폼은 리드의 스코어링, 분류, 우선순위 부여를 자동화함으로써 리드 관리를 변혁하고 효율을 높여 컨버전율을 향상시킵니다. Dash는 수작업을 통한 프로세스를 지능형 자동화로 대체해 AI가 리드 처리를 하는 동안 기업은 가치가 높은 작업에 집중할 수 있습니다. Dash의 주요 특징은 AI SMS 에이전트로 자연어 처리(NLP)와 기계 학습을 사용하여 SMS 문의에 즉각적으로 대응하고 리드를 좁혀 40%의 미응답 리드에 대응함으로써 보다 신속하고 효과적인 참여를 실현합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Lead management is the process of capturing, tracking, and managing potential customers (leads) throughout their journey from initial interest to conversion. It involves identifying and qualifying leads, nurturing them through targeted marketing efforts, and assigning them to sales teams for follow-up. By optimizing lead handling, businesses can prioritize high-quality prospects, reduce response times, and drive revenue growth.

The key components of lead management include software and services. Lead management software consists of digital tools that help businesses track, analyze, and manage potential customers. It can be deployed on both cloud and on-premises platforms and is used for various functions such as lead generation, lead qualification, lead nurturing, and sales automation. Lead management solutions cater to small and medium-sized enterprises (SMEs) as well as large enterprises across multiple industries, including banking, financial services, and insurance (BFSI), information technology (IT) and telecom, retail and e-commerce, healthcare and life sciences, manufacturing, media and entertainment, and others.

The lead management market research report is one of a series of new reports from The Business Research Company that provides lead management market statistics, including lead management industry global market size, regional shares, competitors with a lead management market share, detailed lead management market segments, market trends and opportunities, and any further data you may need to thrive in the lead management industry. This lead management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lead management market size has grown strongly in recent years. It will grow from $16.19 billion in 2024 to $17.56 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth during the historical period can be attributed to the increasing adoption of automation, the rising demand for predictive analytics, the growing importance of data-driven decision-making, the popularity of account-based marketing (ABM), and the expanding use of social selling.

The lead management market size is expected to see strong growth in the next few years. It will grow to $24.03 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The anticipated growth in the forecast period will be driven by the increasing adoption of AI-powered lead scoring, the rising demand for CRM-integrated lead management solutions, the growing use of chatbots, the surge in social media engagement, and increased investment in AI-powered lead qualification models. Key trends expected during this period include AI-driven lead scoring, predictive analytics, machine learning integration, lead data enrichment with big data, and the introduction of innovative product solutions.

The growth of social media is expected to drive the expansion of the lead management market in the coming years. Social media refers to online platforms and applications that allow users to create, share, and engage with content while connecting and interacting with others in real-time. The increase in social media usage is fueled by higher smartphone penetration, faster internet access, and a rise in digital content consumption, which enables seamless global connectivity. As social media platforms generate massive amounts of user data and interactions, businesses require efficient lead management systems to capture, track, and nurture the growing volume of potential customers engaging on these platforms. These systems help analyze user behavior, personalize outreach, and optimize conversion strategies. For example, in February 2024, We Are Social, a UK-based media agency, reported that the United Kingdom had 56.2 million social media users who spent an average of 1 hour 49 minutes daily across 6.4 platforms. Among 16-64-year-olds, the primary reasons for using social media included staying connected (55.4%), passing time (40%), and reading news (27.5%). Platforms such as Facebook, Instagram, TikTok, LinkedIn, and Snapchat saw growth, with Pinterest adding 5.9 million users, a 77.9% increase in ad audience. Thus, the rise in social media usage is propelling the growth of the lead management market.

Companies operating in the lead management market are focusing on developing advanced products, such as artificial intelligence (AI)-powered lead management solutions, to automate processes, improve lead qualification, provide data-driven insights, and personalize customer interactions. An AI-powered lead management solution uses artificial intelligence to automate tasks such as lead capture, scoring, nurturing, and conversion, thereby enhancing efficiency and sales performance. For instance, in January 2025, LocaliQ, a U.S.-based digital marketing solutions provider, launched Dash, an AI-driven lead management solution. This SaaS platform transforms lead management by automating lead scoring, categorization, and prioritization, which improves efficiency and boosts conversion rates. Dash replaces manual processes with intelligent automation, allowing businesses to focus on high-value tasks while AI handles lead processing. A key feature of Dash is its AI SMS agent, which uses natural language processing (NLP) and machine learning to instantly respond to SMS inquiries, qualify leads, and address the 40% of unanswered leads, ensuring faster and more effective engagement.

In January 2025, SalesRoads, a U.S.-based B2B sales outsourcing firm, acquired VSA Prospecting for an undisclosed amount. This acquisition strengthens SalesRoads' position as a leader in B2B lead generation by enhancing its capabilities and service offerings. Integrating VSA Prospecting's expertise and team helps SalesRoads expand its ability to deliver world-class solutions that drive measurable business growth. This strategic move aligns with SalesRoads' vision to scale operations, innovate, and continue providing exceptional results for its clients. VSA Prospecting is a U.S.-based provider of lead management services.

Major players in the lead management market are Salesforce Inc., Zoho Corporation Pvt Ltd., HubSpot Inc., Zendesk Inc., Monday Ltd., Thryv Inc., Freshworks Inc., LeadSquared Inc., Sugar CRM Inc., Pipedrive Inc., Copper CRM Inc., Apollo, LeadGenius Inc., Office24by7, Pipelinersales Inc., Marketo, Salesboom Inc., Velocify, Cratio Software Pvt Ltd., Leadforce, Snovio Inc., Vtiger, Kartra LLC, Oxyleads, and Salesflare.

Asia-Pacific was the largest region in the lead management market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in lead management report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the lead management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lead management market includes revenues earned by entities by providing services such as performance analytics and reporting, multi-channel engagement, data enrichment, and verification retargeting and remarketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Lead Management Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on lead management market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for lead management ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lead management market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Lead Management Market Characteristics

3. Lead Management Market Trends And Strategies

4. Lead Management Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Lead Management Growth Analysis And Strategic Analysis Framework

6. Lead Management Market Segmentation

7. Lead Management Market Regional And Country Analysis

8. Asia-Pacific Lead Management Market

9. China Lead Management Market

10. India Lead Management Market

11. Japan Lead Management Market

12. Australia Lead Management Market

13. Indonesia Lead Management Market

14. South Korea Lead Management Market

15. Western Europe Lead Management Market

16. UK Lead Management Market

17. Germany Lead Management Market

18. France Lead Management Market

19. Italy Lead Management Market

20. Spain Lead Management Market

21. Eastern Europe Lead Management Market

22. Russia Lead Management Market

23. North America Lead Management Market

24. USA Lead Management Market

25. Canada Lead Management Market

26. South America Lead Management Market

27. Brazil Lead Management Market

28. Middle East Lead Management Market

29. Africa Lead Management Market

30. Lead Management Market Competitive Landscape And Company Profiles

31. Lead Management Market Other Major And Innovative Companies

32. Global Lead Management Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Lead Management Market

34. Recent Developments In The Lead Management Market

35. Lead Management Market High Potential Countries, Segments and Strategies

36. Appendix

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