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세계의 미디어용 인공지능(AI) 시장 보고서(2025년)
Artificial Intelligence (AI) In Media Global Market Report 2025
상품코드 : 1730781
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

미디어용 인공지능(AI) 시장 규모는 향후 수년간 비약적인 성장이 전망될 예정입니다. 예측 기간 동안 예상되는 성장세는 몰입형 기술에 대한 투자 및 수요 증가, 인공지능(AI)에 대한 인식 증가, 개인화되고 역동적인 동영상 콘텐츠에 대한 수요 증가, 자동화에 대한 수요 증가, 광고에서의 AI 사용 확대에 기인합니다.

소셜 미디어 사용자 증가는 향후 미디어용 인공지능(AI) 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어의 인기가 높아지는 이유는 거리에 상관없이 사람들을 연결하고, 뉴스와 엔터테인먼트에 즉시 액세스할 수 있으며, 기업이 더 많은 잠재고객에게 다가갈 수 있기 때문입니다. 예를 들어, 2025년 2월, 미국에 본사를 둔 소프트웨어 회사인 Sprout Social은 소셜 미디어 사용자 수가 54억 2,000만 명에 달하며, 각 사용자가 한 달에 평균 6.83개의 소셜 네트워크에 참여하고 있다고 보고했습니다.

미디어용 인공지능(AI) 부문의 기업은 미디어 캠페인의 효과를 평가하고 최적화하기 위해 AI를 탑재한 미디어 스코어링 툴 등의 혁신적인 솔루션의 개발에 주력하고 있습니다. 2024년 10월, 영국에 본사를 둔 미디어 회사인 루프미는 광고 성과를 최적화하도록 설계된 AI 기반 미디어 스코어링 도구인 브랜드 성과 점수(BOS)를 도입했습니다. 인지도, 검토도, 구매 의향 등 주요 브랜드 지표를 예측하고 입찰 요청 수준과 노출 수준 모두에서 예측 점수를 표시합니다. 이를 통해 광고주는 모바일 동영상, 커넥티드 TV(CTV), 디스플레이 광고 전반에 걸쳐 데이터 기반 의사 결정을 내릴 수 있으며, 쿠키나 사용자 식별 정보에 의존하지 않고 운영하여 개인정보 보호 규정을 준수할 수 있습니다..

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Artificial intelligence (AI) in media refers to the use of AI technologies, including machine learning, natural language processing, and computer vision, to enhance content creation, distribution, and personalization within the media and entertainment industry. AI enables media companies to streamline workflows, optimize content for multiple platforms, and enhance user engagement through personalized experiences.

The primary solutions in AI for media include hardware, equipment, and services. Hardware and equipment encompass physical tools and devices that support AI applications, such as servers, storage devices, and AI-optimized chips. AI in media also includes various software solutions, such as content distribution, workflow automation, and audience analysis. These technologies are applied across multiple areas, including gaming, fake story detection, plagiarism detection, content personalization, production planning and management, sales and marketing, talent identification, content capture, and automated sports production.

The artificial intelligence (AI) in media market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in media market statistics, including artificial intelligence (AI) in media industry global market size, regional shares, competitors with an artificial intelligence (AI) in media market share, detailed artificial intelligence (AI) in media market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in media industry. This artificial intelligence (AI) in media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence (AI) in media market size has grown exponentially in recent years. It will grow from $10.14 billion in 2024 to $13.72 billion in 2025 at a compound annual growth rate (CAGR) of 35.3%. The growth during the historic period can be attributed to the rising demand for content personalization, the growing integration of AI in social media applications, the increasing demand for personalized content, the rise of social media and video-sharing platforms, and a surge in the demand for video content creation.

The artificial intelligence (AI) in media market size is expected to see exponential growth in the next few years. It will grow to $45.60 billion in 2029 at a compound annual growth rate (CAGR) of 35.0%. The anticipated growth during the forecast period can be attributed to rising investments and demand for immersive technologies, growing awareness of artificial intelligence (AI), increasing demand for personalized and dynamic video content, a higher demand for automation, and the expanding use of AI in advertising. Key trends expected in this period include advancements in natural language processing (NLP), ongoing technological innovations, real-time content adaptation, enhanced personalization and recommendations, and the growing use of AI in e-learning applications.

The increasing number of social media users is expected to drive the growth of the artificial intelligence (AI) in media market in the future. Social media platforms enable users to create, share, and interact with content for networking and entertainment purposes. The growing popularity of social media is largely due to its ability to connect people across distances, provide instant access to news and entertainment, and allow businesses to reach a wider audience. AI in media enhances social media experiences by personalizing content recommendations, moderating harmful posts, and improving user interactions through automation and chatbots. For example, in February 2025, Sprout Social, a US-based software company, reported that the number of social media users had reached 5.42 billion, with each user engaging with an average of 6.83 different social networks per month. As a result, the rise in social media users is contributing to the growth of the AI in media market.

Companies in the AI in media sector are focusing on the development of innovative solutions, such as AI-powered media scoring tools, to evaluate and optimize media campaign effectiveness. These AI-powered tools use advanced analytics to assess the quality, relevance, and impact of media content. In October 2024, LoopMe, a UK-based media company, introduced Brand Outcome Scores (BOS), an AI-powered media scoring tool designed to optimize ad performance. It predicts key brand metrics such as awareness, consideration, and purchase intent, and offers predictive scoring at both the bid request and impression levels. This allows advertisers to make data-driven decisions across mobile video, connected TV (CTV), and display ads, while also ensuring privacy compliance by operating without relying on cookies or user identifiers.

In December 2024Amagi Media Labs Pvt. Ltd, an India-based cloud-based SaaS technology company, acquired Argoid Analytics Inc for an undisclosed amount. This acquisition is aimed at enhancing Amagi's AI-driven content planning, distribution, and monetization by integrating advanced algorithms for better programming, metadata enrichment, and recommendation engines. These improvements are expected to boost content discoverability and increase viewer engagement. Argoid Analytics Inc., a US-based company, specializes in providing AI-driven solutions for media, focusing on content recommendations, audience engagement, and personalized experiences.

Major players in the artificial intelligence (ai) in media market are Google LLC, Microsoft Corporation, Alibaba Group Holding Limited, Amazon Web Services Inc., Intel Corporation, Accenture plc, International Business Machines Corporation, Oracle Corporation, NVIDIA Corporation, Cognizant Technology Solutions Corporation, Gracenote Inc., Red Bee Media Limited, Vimeo.com Inc., Avid Technology Inc., Appen Limited, Hootsuite Inc., Gravity Media Group Limited, Brightcove Inc., LoopMe Limited, Vizrt Group AS.

North America was the largest region in the artificial intelligence (AI) in media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) in media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI) in media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI) in media market consists of revenues earned by entities by providing services such as content recommendation, audience targeting, data analysis, and video editing automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) in media market also includes sales of robotic linear accelerators, immobilization devices, fiducial markers, servers, and storage devices. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) In Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) in media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai) in media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The artificial intelligence (ai) in media market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI) In Media Market Characteristics

3. Artificial Intelligence (AI) In Media Market Trends And Strategies

4. Artificial Intelligence (AI) In Media Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI) In Media Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI) In Media Market Segmentation

7. Artificial Intelligence (AI) In Media Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI) In Media Market

9. China Artificial Intelligence (AI) In Media Market

10. India Artificial Intelligence (AI) In Media Market

11. Japan Artificial Intelligence (AI) In Media Market

12. Australia Artificial Intelligence (AI) In Media Market

13. Indonesia Artificial Intelligence (AI) In Media Market

14. South Korea Artificial Intelligence (AI) In Media Market

15. Western Europe Artificial Intelligence (AI) In Media Market

16. UK Artificial Intelligence (AI) In Media Market

17. Germany Artificial Intelligence (AI) In Media Market

18. France Artificial Intelligence (AI) In Media Market

19. Italy Artificial Intelligence (AI) In Media Market

20. Spain Artificial Intelligence (AI) In Media Market

21. Eastern Europe Artificial Intelligence (AI) In Media Market

22. Russia Artificial Intelligence (AI) In Media Market

23. North America Artificial Intelligence (AI) In Media Market

24. USA Artificial Intelligence (AI) In Media Market

25. Canada Artificial Intelligence (AI) In Media Market

26. South America Artificial Intelligence (AI) In Media Market

27. Brazil Artificial Intelligence (AI) In Media Market

28. Middle East Artificial Intelligence (AI) In Media Market

29. Africa Artificial Intelligence (AI) In Media Market

30. Artificial Intelligence (AI) In Media Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI) In Media Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI) In Media Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI) In Media Market

34. Recent Developments In The Artificial Intelligence (AI) In Media Market

35. Artificial Intelligence (AI) In Media Market High Potential Countries, Segments and Strategies

36. Appendix

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