세계의 홍보 툴 시장 보고서(2025년)
Public Relation Tools Global Market Report 2025
상품코드 : 1727904
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,568,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,494,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,420,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

홍보 툴 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 연간 평균 성장률(CAGR) 10.6%로 성장할 전망이며, 136억 3,000만 달러로 성장이 예측됩니다. 예측 기간 동안의 개발은 소셜 미디어 플랫폼의 이용 증가, 위기 관리 요구의 증가, 통합형 마케팅 커뮤니케이션의 수요 증가, 연구 개발 투자 증가, 이미지 구축에 대한 의식의 고조 등이 견인할 것으로 보입니다. 주요 동향으로는 기술 진보, 실시간 분석, 음성 검색 최적화, 증강현실, 챗봇 채택 등을 들 수 있습니다.

소셜 미디어의 인기가 높아지면 향후 수년간 홍보 툴 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어에는 텍스트, 이미지, 동영상, 라이브 방송 등 다양한 형식의 콘텐츠 작성, 공유, 교환을 용이하게 하는 디지털 플랫폼과 애플리케이션이 포함됩니다. 소셜 미디어의 매력이 높아지고 있는 배경에는 스마트폰의 보급, 인터넷 접속의 강화, 모바일 데이터의 비용 저하, 실시간 커뮤니케이션에 대한 수요의 고조와 같은 요인이 있습니다. 홍보 툴은 공개 회사가 실시간으로 소셜 미디어 상의 논의를 모니터링 할 수 있게 하여 동향의 주제, 고객의 감정, 새로운 문제의 특정을 지원합니다. 예를 들어 룩셈부르크에 본부를 둔 유럽연합(EU) 통계국인 Eurostat는 2024년 6월 소셜미디어를 이용하는 기업의 비중이 2021년 59%에서 2023년 60.9%로 증가했다고 보고했으며 꾸준한 성장세를 보이고 있습니다. 그 결과, 소셜 미디어 인기의 고조가 홍보 툴 시장의 확대에 기여할 것으로 기대됩니다.

홍보 툴 시장의 주요 기업은 홍보 관리 플랫폼의 기능성과 사용자 경험을 향상시키기 위해 AI 탑재 분석 도구 등의 기술적 진보에 주력하고 있습니다. AI를 탑재한 분석 도구는 인공지능을 활용해 데이터를 분석하고 인사이트를 창출하며 의사결정 프로세스를 지원합니다. 예를 들면, 미국에 거점을 둔 기술 기업 Muck Rack은 2024년 3월, 홍보 활동의 효과를 효과적으로 평가하고 강조할 수 있도록 동사의 플랫폼 내에 측정 및 리포트 기능을 도입했습니다. 이러한 기능 강화에는 미디어 영향 분석, 브랜드 레퓨테이션 분석, 경합 분석, 릴레이션십 개요, 아웃리치 퍼포먼스라고 하는 5개의 주요 부문을 커버하는 커스터마이즈 가능하고 성과에 초점을 맞춘 템플릿이 포함됩니다. AI를 활용한 분석 기능을 도입함으로써 사용자는 과거 비교, 워드 클라우드 시각화, 쉐어 오브 보이스 및 광고 가치 환산(AVE) 등의 측정 기준 등의 도구를 사용해 보다 상세한 보고서를 작성할 수 있습니다. 이러한 업데이트를 통해 보고서 작성 프로세스가 효율화되고 기업은 PR 성능을 보다 효율적으로 평가하고 비즈니스 전체의 성공에 대한 기여를 이해할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Public relations (PR) tools encompass the strategies, techniques, and resources organizations use to manage public communication, enhance their reputation, and build relationships with key stakeholders. These tools include media relations, press releases, events, social media campaigns, and crisis communication strategies, all designed to effectively convey messages, increase brand awareness, and shape public perception.

The primary solution types of PR tools include publishing tools, social media monitoring and management, content creation and distribution, data aggregation, and monitoring analysis. Publishing tools are software applications that help individuals and organizations create, manage, and distribute content efficiently across multiple platforms. These tools are deployed through hosted and on-premise modes and are used in applications such as online media and content marketing. They serve various industries, including banking, financial services and insurance, consumer goods and retail, government and public sector, healthcare, information technology and telecom, and media and entertainment.

The public relation tools market research report is one of a series of new reports from The Business Research Company that provides public relation tools market statistics, including public relation tools industry global market size, regional shares, competitors with a public relation tools market share, detailed public relation tools market segments, market trends and opportunities, and any further data you may need to thrive in the public relation tools industry. This public relation tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The public relation tools market size has grown rapidly in recent years. It will grow from $8.22 billion in 2024 to $9.12 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. Growth during the historic period was driven by the increasing influence of digital media, rising demand for brand transparency, the expansion of social media usage, the growing use of analytics to measure PR campaign effectiveness, and increased investment in social media management tools.

The public relation tools market size is expected to see rapid growth in the next few years. It will grow to $13.63 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. Growth in the forecast period is expected to be driven by the rising use of social media platforms, the growing need for crisis management, increasing demand for integrated marketing communications, higher investment in research and development, and greater awareness of image building. Major trends include technological advancements, real-time analytics, voice search optimization, augmented reality, and the adoption of chatbots.

The increasing popularity of social media is anticipated to drive the growth of the public relations tools market in the coming years. Social media encompasses digital platforms and applications that facilitate the creation, sharing, and exchange of content in various formats, including text, images, videos, and live broadcasts. The growing appeal of social media can be attributed to factors such as widespread smartphone adoption, enhanced internet connectivity, the declining cost of mobile data, and the rising demand for real-time communication. Public relations tools enable companies to monitor social media discussions in real time, helping them identify trending topics, customer sentiments, and emerging issues, allowing brands to respond promptly and engage effectively with their audience. For example, in June 2024, Eurostat, the statistical office of the European Union based in Luxembourg, reported that the percentage of enterprises using social media increased from 59% in 2021 to 60.9% in 2023, indicating a steady growth trend. As a result, the rising popularity of social media is expected to contribute to the expansion of the public relations tools market.

Leading companies in the public relations tools market are concentrating on technological advancements, such as AI-powered analytics tools, to improve the functionality and user experience of public relations management platforms. AI-powered analytics tools utilize artificial intelligence to analyze data, generate insights, and support decision-making processes. For instance, in March 2024, Muck Rack, a US-based technology company, introduced measurement and reporting features within its platform to help organizations effectively assess and highlight the impact of their public relations efforts. These enhancements include customizable, outcome-focused templates covering five key areas such as media impact analytics, brand reputation insights, competitive analysis, relationship summary, and outreach performance. By incorporating AI-powered analytics, the new features enable users to generate more detailed reports with tools such as historical comparisons, word cloud visualizations, and metrics such as Share of Voice and Advertising Value Equivalency (AVE). These updates streamline the reporting process, allowing businesses to evaluate PR performance more efficiently and understand its contribution to overall business success.

In May 2024, Hootsuite, a Canada-based social media management company, acquired Talkwalker Inc. for an undisclosed sum. This acquisition aims to strengthen Hootsuite's social media performance capabilities by integrating Talkwalker's advanced consumer intelligence and AI-driven analytics. Talkwalker Inc. is a Luxembourg-based social media analytics company that develops public relations tools.

Major players in the public relation tools market are HubSpot Inc., Cision Ltd., Sprinklr Inc., Meltwater Group, Hootsuite, Agility PR Solutions, Symphony Technology Group, Sprinklr Inc., Muck Rack Inc., Agility PR Solutions, Signal AI, Brand24 Inc., BuzzSumo Ltd., Vocus Inc., PressPage Inc., PrPropel, BuzzStream, Roxhill Media, Prezly, Accesswire, CoverageBook

North America was the largest region in the public relations tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in public relation tools report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the public relation tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The public relation tools market consists of revenues earned by entities providing services such as media relations, content marketing, and event management. The market value includes the value of related goods sold by the service provider or included within the service offering. The public relation tools market also includes sales of media monitoring tools, press release distribution tools, and social media management tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Public Relation Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on public relation tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for public relation tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The public relation tools market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Public Relation Tools Market Characteristics

3. Public Relation Tools Market Trends And Strategies

4. Public Relation Tools Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Public Relation Tools Growth Analysis And Strategic Analysis Framework

6. Public Relation Tools Market Segmentation

7. Public Relation Tools Market Regional And Country Analysis

8. Asia-Pacific Public Relation Tools Market

9. China Public Relation Tools Market

10. India Public Relation Tools Market

11. Japan Public Relation Tools Market

12. Australia Public Relation Tools Market

13. Indonesia Public Relation Tools Market

14. South Korea Public Relation Tools Market

15. Western Europe Public Relation Tools Market

16. UK Public Relation Tools Market

17. Germany Public Relation Tools Market

18. France Public Relation Tools Market

19. Italy Public Relation Tools Market

20. Spain Public Relation Tools Market

21. Eastern Europe Public Relation Tools Market

22. Russia Public Relation Tools Market

23. North America Public Relation Tools Market

24. USA Public Relation Tools Market

25. Canada Public Relation Tools Market

26. South America Public Relation Tools Market

27. Brazil Public Relation Tools Market

28. Middle East Public Relation Tools Market

29. Africa Public Relation Tools Market

30. Public Relation Tools Market Competitive Landscape And Company Profiles

31. Public Relation Tools Market Other Major And Innovative Companies

32. Global Public Relation Tools Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Public Relation Tools Market

34. Recent Developments In The Public Relation Tools Market

35. Public Relation Tools Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기