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Public Relation Tools Global Market Report 2025
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Public relations (PR) tools encompass the strategies, techniques, and resources organizations use to manage public communication, enhance their reputation, and build relationships with key stakeholders. These tools include media relations, press releases, events, social media campaigns, and crisis communication strategies, all designed to effectively convey messages, increase brand awareness, and shape public perception.

The primary solution types of PR tools include publishing tools, social media monitoring and management, content creation and distribution, data aggregation, and monitoring analysis. Publishing tools are software applications that help individuals and organizations create, manage, and distribute content efficiently across multiple platforms. These tools are deployed through hosted and on-premise modes and are used in applications such as online media and content marketing. They serve various industries, including banking, financial services and insurance, consumer goods and retail, government and public sector, healthcare, information technology and telecom, and media and entertainment.

The public relation tools market research report is one of a series of new reports from The Business Research Company that provides public relation tools market statistics, including public relation tools industry global market size, regional shares, competitors with a public relation tools market share, detailed public relation tools market segments, market trends and opportunities, and any further data you may need to thrive in the public relation tools industry. This public relation tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The public relation tools market size has grown rapidly in recent years. It will grow from $8.22 billion in 2024 to $9.12 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. Growth during the historic period was driven by the increasing influence of digital media, rising demand for brand transparency, the expansion of social media usage, the growing use of analytics to measure PR campaign effectiveness, and increased investment in social media management tools.

The public relation tools market size is expected to see rapid growth in the next few years. It will grow to $13.63 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. Growth in the forecast period is expected to be driven by the rising use of social media platforms, the growing need for crisis management, increasing demand for integrated marketing communications, higher investment in research and development, and greater awareness of image building. Major trends include technological advancements, real-time analytics, voice search optimization, augmented reality, and the adoption of chatbots.

The increasing popularity of social media is anticipated to drive the growth of the public relations tools market in the coming years. Social media encompasses digital platforms and applications that facilitate the creation, sharing, and exchange of content in various formats, including text, images, videos, and live broadcasts. The growing appeal of social media can be attributed to factors such as widespread smartphone adoption, enhanced internet connectivity, the declining cost of mobile data, and the rising demand for real-time communication. Public relations tools enable companies to monitor social media discussions in real time, helping them identify trending topics, customer sentiments, and emerging issues, allowing brands to respond promptly and engage effectively with their audience. For example, in June 2024, Eurostat, the statistical office of the European Union based in Luxembourg, reported that the percentage of enterprises using social media increased from 59% in 2021 to 60.9% in 2023, indicating a steady growth trend. As a result, the rising popularity of social media is expected to contribute to the expansion of the public relations tools market.

Leading companies in the public relations tools market are concentrating on technological advancements, such as AI-powered analytics tools, to improve the functionality and user experience of public relations management platforms. AI-powered analytics tools utilize artificial intelligence to analyze data, generate insights, and support decision-making processes. For instance, in March 2024, Muck Rack, a US-based technology company, introduced measurement and reporting features within its platform to help organizations effectively assess and highlight the impact of their public relations efforts. These enhancements include customizable, outcome-focused templates covering five key areas such as media impact analytics, brand reputation insights, competitive analysis, relationship summary, and outreach performance. By incorporating AI-powered analytics, the new features enable users to generate more detailed reports with tools such as historical comparisons, word cloud visualizations, and metrics such as Share of Voice and Advertising Value Equivalency (AVE). These updates streamline the reporting process, allowing businesses to evaluate PR performance more efficiently and understand its contribution to overall business success.

In May 2024, Hootsuite, a Canada-based social media management company, acquired Talkwalker Inc. for an undisclosed sum. This acquisition aims to strengthen Hootsuite's social media performance capabilities by integrating Talkwalker's advanced consumer intelligence and AI-driven analytics. Talkwalker Inc. is a Luxembourg-based social media analytics company that develops public relations tools.

Major players in the public relation tools market are HubSpot Inc., Cision Ltd., Sprinklr Inc., Meltwater Group, Hootsuite, Agility PR Solutions, Symphony Technology Group, Sprinklr Inc., Muck Rack Inc., Agility PR Solutions, Signal AI, Brand24 Inc., BuzzSumo Ltd., Vocus Inc., PressPage Inc., PrPropel, BuzzStream, Roxhill Media, Prezly, Accesswire, CoverageBook

North America was the largest region in the public relations tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in public relation tools report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the public relation tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The public relation tools market consists of revenues earned by entities providing services such as media relations, content marketing, and event management. The market value includes the value of related goods sold by the service provider or included within the service offering. The public relation tools market also includes sales of media monitoring tools, press release distribution tools, and social media management tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Public Relation Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on public relation tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for public relation tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The public relation tools market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Public Relation Tools Market Characteristics

3. Public Relation Tools Market Trends And Strategies

4. Public Relation Tools Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Public Relation Tools Growth Analysis And Strategic Analysis Framework

6. Public Relation Tools Market Segmentation

7. Public Relation Tools Market Regional And Country Analysis

8. Asia-Pacific Public Relation Tools Market

9. China Public Relation Tools Market

10. India Public Relation Tools Market

11. Japan Public Relation Tools Market

12. Australia Public Relation Tools Market

13. Indonesia Public Relation Tools Market

14. South Korea Public Relation Tools Market

15. Western Europe Public Relation Tools Market

16. UK Public Relation Tools Market

17. Germany Public Relation Tools Market

18. France Public Relation Tools Market

19. Italy Public Relation Tools Market

20. Spain Public Relation Tools Market

21. Eastern Europe Public Relation Tools Market

22. Russia Public Relation Tools Market

23. North America Public Relation Tools Market

24. USA Public Relation Tools Market

25. Canada Public Relation Tools Market

26. South America Public Relation Tools Market

27. Brazil Public Relation Tools Market

28. Middle East Public Relation Tools Market

29. Africa Public Relation Tools Market

30. Public Relation Tools Market Competitive Landscape And Company Profiles

31. Public Relation Tools Market Other Major And Innovative Companies

32. Global Public Relation Tools Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Public Relation Tools Market

34. Recent Developments In The Public Relation Tools Market

35. Public Relation Tools Market High Potential Countries, Segments and Strategies

36. Appendix

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