한글목차

세계 홍보 툴 시장 전망은 유망하며, 은행, 금융서비스 및 보험(BFSI), 소매업 및 소비재, 정부, 의료, IT 및 통신, 미디어 및 엔터테인먼트 시장에서 기회가 있습니다. 세계 홍보 툴(PR 도구) 시장은 2025-2031년 연평균 복합 성장률(CAGR) 10.1%를 보일 것으로 예측됩니다. 이 시장의 주요 촉진요인은 브랜드 가시성 도구에 대한 수요 증가, 온라인 평판 관리에 대한 관심 증가, 소셜 미디어 플랫폼의 영향력 증가 등입니다.

• Lucintel의 예측에 따르면, 솔루션 유형별로는 소셜 미디어 모니터링 및 관리가 예측 기간 동안 가장 높은 성장세를 보일 것으로 예측됩니다.
• 최종 용도별로는 의료 분야가 가장 높은 성장세를 보일 것으로 예측됩니다.
• 지역별로는 아시아태평양이 예측 기간 동안 가장 높은 성장을 보일 것으로 예측됩니다.

홍보 툴 시장의 새로운 트렌드

홍보 툴 시장은 디지털 미디어의 보급, 데이터의 폭발적 증가, 커뮤니케이션 전략의 끊임없는 진화에 의해 형성되어 큰 변화의 시기를 맞이하고 있습니다. 이러한 새로운 트렌드는 보다 지능적이고 통합된 사전 예방적 PR 솔루션을 창출하여 실무자들이 복잡한 미디어 환경을 탐색하고 구체적인 가치를 보여줄 수 있도록 돕고 있습니다.

• 예측 PR을 위한 AI와 머신러닝: AI와 머신러닝의 통합으로 예측 PR이 가능해지고, 툴이 과거 및 실시간 데이터를 분석하여 풍문 리스크 예측, 새로운 트렌드 파악, 아웃리치 전략의 최적화가 가능해집니다. 이를 통해 PR은 사후적 대응에서 사전적 대응으로 전환하고, 브랜드가 직면한 문제나 기회를 예측할 수 있게 됩니다.
• 통합 커뮤니케이션 플랫폼: 미디어 모니터링, 컨텐츠 전송, CRM, 애널리틱스 등 다양한 PR 기능을 하나의 에코시스템으로 통합하는 통합 플랫폼으로의 전환이 진행되고 있습니다. 이를 통해 워크플로우를 간소화하고, 협업을 강화하며, 언드미디어, 온드미디어, 페이드미디어를 아우르는 커뮤니케이션 활동에 대한 통합된 뷰를 제공합니다.
• 고급 인플루언서 마케팅 분석 : 인플루언서 마케팅이 성숙해짐에 따라 PR 툴은 인플루언서를 식별하고, 검증하고, 그 영향력을 측정하기 위해 보다 정교한 분석 기능을 제공합니다. 여기에는 오디언스의 인구통계, 참여율, 브랜드 감정, ROI 추적 등이 포함되며, 보다 전략적이고 효과적인 인플루언서와의 협업을 실현할 수 있도록 도와줍니다.
• 실시간 위기관리 및 감정 분석 : 24시간 365일 뉴스 사이클과 소셜 미디어는 위기 관리를 위한 실시간 기능을 필요로 합니다. 새로운 툴은 부정적인 언급에 대한 즉각적인 알림, 다양한 플랫폼에 걸친 고급 감정 분석, 중요한 순간에 브랜드 평판을 보호할 수 있는 신속한 대응 오케스트레이션 기능을 제공합니다.
• 측정과 ROI의 중요성: PR 툴은 강력한 측정과 ROI 어트리뷰션에 점점 더 중점을 두고 있습니다. 기존의 측정 기준뿐만 아니라 PR 캠페인과 직접적으로 연관된 웹사이트 트래픽, 리드 생성, 세일즈 전환 등 비즈니스에 미치는 영향에 대한 인사이트를 제공하는 새로운 기능도 등장해 PR 활동의 구체적인 가치를 입증하고 있습니다.

이러한 새로운 트렌드는 보다 지능적이고 통합된 데이터 기반 솔루션 시장 개척을 촉진함으로써 홍보 툴 시장을 근본적으로 재구성하고 있습니다. 이러한 도구들은 홍보 담당자의 전략적 의사결정을 강화하고, 캠페인 성과를 최적화하며, 커뮤니케이션 활동의 구체적인 비즈니스 가치를 입증할 수 있는 힘을 부여하고 있습니다.

홍보 툴 시장의 최근 동향

홍보 툴 시장은 현대의 커뮤니케이션과 평판 관리의 진화하는 요구에 부응하기 위해 끊임없이 혁신하고 있습니다. 최근 트렌드는 효율성을 높이고, 더 깊은 통찰력을 제공하며, 보다 타겟팅되고 효과적인 PR 캠페인을 가능하게 하기 위해 기술을 활용하는 데 초점을 맞추고 있다는 것을 반영합니다.

• AI를 통한 컨텐츠 최적화 및 생성: 주요한 발전은 헤드 라인 분석, 톤 조정, 보도자료 및 소셜 미디어 게시물의 초안 작성 등 컨텐츠 최적화를 위한 AI 기능의 등장을 들 수 있습니다. 이를 통해 컨텐츠 제작이 빨라지고, 일관성이 확보되며, PR 담당자의 메시지 효과가 높아집니다.
• 미디어 아웃리치의 초개인화: 최신 툴은 고급 저널리스트 데이터베이스, 기자의 비트, 과거 보도, 선호하는 커뮤니케이션 스타일에 대한 AI 기반 인사이트를 통해 고도로 개인화된 미디어 아웃리치를 가능케 합니다. 가능케 하고 있습니다. 이를 통해 피치의 관련성을 높이고, 기자들의 참여도를 높이고, 언론에 보도될 가능성을 높일 수 있습니다.
• 소셜 리스닝 및 트렌드 파악 강화: 키워드뿐만 아니라 보다 정교한 소셜 리스닝 툴이 개발되어 새로운 트렌드 파악, 미묘한 감정 분석, 영향력 있는 대화의 실시간 파악이 가능해졌습니다. 이를 통해 PR팀은 대중의 담론에 빠르게 대응하고 관련 내러티브를 전략에 반영할 수 있습니다.
• 마케팅 자동화 및 CRM과의 통합: PR 툴은 보다 광범위한 마케팅 자동화 플랫폼 및 CRM 시스템과 원활하게 통합되는 경향이 증가하고 있습니다. 이를 통해 고객 및 이해관계자와의 상호작용을 한 눈에 파악할 수 있어 일관된 커뮤니케이션 전략을 수립할 수 있으며, 리드 육성 및 관계 관리도 개선할 수 있습니다.
• 비주얼 및 멀티미디어 컨텐츠 분석 : 최근 발전은 이미지 인식, 비디오 전사, 리치 미디어의 참여도 측정 기준 등 비주얼 및 멀티미디어 컨텐츠 분석 기능 제공에 중점을 두고 있습니다. 이는 홍보 담당자가 다양한 컨텐츠 포맷의 영향력을 이해하고 비주얼 스토리텔링 전략을 최적화하는 데 도움이 됩니다.

최근 트렌드는 보다 지능적이고 통합된 데이터가 풍부한 솔루션을 제공함으로써 홍보 툴 시장에 큰 영향을 미치고 있습니다. 홍보 담당자는 컨텐츠를 최적화하고, 아웃리치를 개인화하며, 실시간으로 트렌드에 대응하고, 커뮤니케이션 활동의 구체적인 효과를 입증할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 개요

• 배경과 분류
• 공급망

제3장 시장 동향과 예측 분석

• 업계 촉진요인과 과제
• PESTLE 분석
• 특허 분석
• 규제 환경

제4장 세계의 홍보 툴 시장 : 솔루션 유형별

• 개요
• 매력 분석 : 솔루션 유형별
• 출판 툴 : 동향과 예측(2019-2031년)
• 소셜미디어 모니터링 및 관리 : 동향과 예측(2019-2031년)
• 컨텐츠 제작 및 유통 : 동향과 예측(2019-2031년)
• 데이터 집약 : 동향과 예측(2019-2031년)
• 모니터링 : 동향과 예측(2019-2031년)
• 분석 : 동향과 예측(2019-2031년)

제5장 세계의 홍보 툴 시장 : 용도별

• 개요
• 매력 분석 : 용도별
• 온라인 미디어 : 동향과 예측(2019-2031년)
• 컨텐츠 마케팅 : 동향과 예측(2019-2031년)

제6장 세계의 홍보 툴 시장 : 최종 용도별

• 개요
• 매력 분석 : 최종 용도별
• 은행, 금융서비스 및 보험(BFSI) : 동향과 예측(2019-2031년)
• 소매업 및 소비재 : 동향과 예측(2019-2031년)
• 정부 : 동향과 예측(2019-2031년)
• 의료 : 동향과 예측(2019-2031년)
• IT 및 통신 : 동향과 예측(2019-2031년)
• 미디어 및 엔터테인먼트 : 동향과 예측(2019-2031년)
• 기타 : 동향과 예측(2019-2031년)

제7장 지역 분석

• 개요
• 세계의 홍보 툴 시장 : 지역별

제8장 북미 홍보 툴 시장

• 개요
• 북미 홍보 툴 시장 : 솔루션 유형별
• 북미 홍보 툴 시장 : 용도별
• 미국 홍보 툴 시장
• 멕시코 홍보 툴 시장
• 캐나다 홍보 툴 시장

제9장 유럽 홍보 툴 시장

• 개요
• 유럽 홍보 툴 시장 : 솔루션 유형별
• 유럽 홍보 툴 시장 : 용도별
• 독일 홍보 툴 시장
• 프랑스 홍보 툴 시장
• 스페인 홍보 툴 시장
• 이탈리아 홍보 툴 시장
• 영국 홍보 툴 시장

제10장 아시아태평양 홍보 툴 시장

• 개요
• 아시아태평양 홍보 툴 시장 : 솔루션 유형별
• 아시아태평양 홍보 툴 시장 : 용도별
• 일본 홍보 툴 시장
• 인도 홍보 툴 시장
• 중국 홍보 툴 시장
• 한국 홍보 툴 시장
• 인도네시아 홍보 툴 시장

제11장 기타 지역(ROW) 홍보 툴 시장

• 개요
• 기타 지역 홍보 툴 시장 : 솔루션 유형별
• 기타 지역 홍보 툴 시장 : 용도별
• 중동 홍보 툴 시장
• 남미 홍보 툴 시장
• 아프리카 홍보 툴 시장

제12장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter의 Five Forces 분석
  • 경쟁 기업간 경쟁 관계
  • 바이어의 교섭력
  • 공급업체의 교섭력
  • 대체품의 위협
  • 신규 진출업체의 위협
• 시장 점유율 분석

제13장 기회와 전략 분석

• 밸류체인 분석
• 성장 기회 분석
  • 성장 기회 : 솔루션 유형별
  • 성장 기회 : 용도별
  • 성장 기회 : 최종 용도별
• 세계의 홍보 툴 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 인증 및 라이선싱
  • 인수합병(M&A), 계약, 제휴 및 합작투자(JV)

제14장 밸류체인 주요 기업 개요

• 경쟁 분석
• Onalytica
• Agility PR Solutions
• Meltwater
• Isentia
• Prezly
• Onclusive
• Outbrain
• Cision
• iPR Software
• Business Wire

제15장 부록

• 그림 리스트
• 표 리스트
• 분석 방법
• 면책사항
• 저작권
• 약어와 기술 단위
• Lucintel에 대해
• 문의

영문목차

The future of the global public relation tool market looks promising with opportunities in the BFSI, retail & consumer good, government, healthcare, IT & telecom, and media & entertainment markets. The global public relation tool market is expected to grow with a CAGR of 10.1% from 2025 to 2031. The major drivers for this market are the increasing demand for brand visibility tools, the rising focus on online reputation management, and the growing influence of social media platforms.

• Lucintel forecasts that, within the solution type category, social media monitoring & management is expected to witness the highest growth over the forecast period.
• Within the end use category, healthcare is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Public Relation Tool Market

The public relation tool market is undergoing a significant transformation, shaped by the pervasive influence of digital media, the explosion of data, and the continuous evolution of communication strategies. These emerging trends are creating more intelligent, integrated, and proactive PR solutions, enabling practitioners to navigate complex media environments and demonstrate tangible value.

• AI and Machine Learning for Predictive PR: The integration of AI and machine learning is enabling predictive PR, allowing tools to analyze historical and real-time data to forecast reputational risks, identify emerging trends, and optimize outreach strategies. This shifts PR from reactive to proactive, anticipating issues and opportunities for brands.
• Integrated Communications Platforms: There's a strong move towards integrated platforms that consolidate various PR functions-media monitoring, content distribution, CRM, and analytics-into a single ecosystem. This streamlines workflows, enhances collaboration, and provides a unified view of communication efforts across earned, owned, and paid media.
• Advanced Influencer Marketing Analytics: As influencer marketing matures, PR tools are offering more sophisticated analytics to identify, vet, and measure the impact of influencers. This includes audience demographics, engagement rates, brand sentiment, and ROI tracking, ensuring more strategic and effective influencer collaborations.
• Real-time Crisis Management and Sentiment Analysis: The 24/7 news cycle and social media necessitate real-time capabilities for crisis management. Emerging tools provide instant alerts for negative mentions, advanced sentiment analysis across various platforms, and rapid response orchestration features to protect brand reputation in critical moments.
• Emphasis on Measurement and ROI: PR tools are increasingly focusing on robust measurement and ROI attribution. Beyond traditional metrics, new functionalities offer insights into business impact, such as website traffic, lead generation, and sales conversions directly linked to PR campaigns, demonstrating the tangible value of PR efforts.

These emerging trends are fundamentally reshaping the public relation tool market by driving the development of more intelligent, integrated, and data-driven solutions. They are empowering PR professionals to enhance strategic decision-making, optimize campaign performance, and prove the tangible business value of their communication efforts.

Recent Developments in the Public Relation Tool Market

The public relation tool market is continuously innovating to meet the evolving demands of modern communication and reputation management. Recent developments reflect a strong emphasis on leveraging technology to enhance efficiency, provide deeper insights, and enable more targeted and effective PR campaigns.

• AI-driven content optimization and generation: A key development is the emergence of AI-powered features for content optimization, including headline analysis, tone adjustment, and even initial draft generation for press releases and social media posts. This accelerates content creation, ensures consistency, and enhances message effectiveness for PR professionals.
• Hyper-personalization in media outreach: Recent tools are enabling highly personalized media outreach through advanced journalist databases and AI-driven insights into reporter beats, past coverage, and preferred communication styles. This increases the relevance of pitches, improves journalist engagement, and enhances the likelihood of media coverage.
• Enhanced social listening and trend identification: Developments include more sophisticated social listening tools that go beyond keywords to identify emerging trends, analyze nuanced sentiment, and pinpoint influential conversations in real-time. This allows PR teams to quickly react to public discourse and integrate relevant narratives into their strategies.
• Integration with marketing automation and CRM: There's a growing trend of PR tools integrating seamlessly with broader marketing automation platforms and CRM systems. This creates a unified view of customer and stakeholder interactions, enabling cohesive communication strategies and improving lead nurturing and relationship management.
• Visual and multimedia content analytics: Recent advancements focus on providing analytics for visual and multimedia content, including image recognition, video transcription, and engagement metrics for rich media. This helps PR professionals understand the impact of diverse content formats and optimize their visual storytelling strategies.

These recent developments are significantly impacting the public relation tool market by delivering more intelligent, integrated, and data-rich solutions. They are empowering PR professionals to optimize content, personalize outreach, respond to trends in real-time, and demonstrate the tangible impact of their communication efforts.

Strategic Growth Opportunities in the Public Relation Tool Market

Strategic growth opportunities in the public relation tool market are expanding rapidly, driven by the diverse needs of various industries and the increasing complexity of modern communication. These opportunities arise from tailoring specialized software solutions to address specific communication challenges and enhance reputation management across different applications.

• Crisis Communication and Reputation Management: The increasing volatility of the news cycle and the rapid spread of information on social media present significant growth opportunities for crisis communication tools. Software offering real-time monitoring, rapid response templates, and pre-emptive risk assessment helps organizations navigate reputational threats effectively.
• Influencer Marketing and Engagement: With the rise of influencer marketing as a core PR strategy, there's high growth potential in tools that facilitate influencer discovery, relationship management, campaign tracking, and ROI measurement. These platforms enable brands to build authentic connections and amplify their message through trusted voices.
• Media Relations and Outreach Automation: Opportunities abound in tools that streamline traditional media relations, including automated press release distribution, AI-powered media list building, and personalized pitch tracking. This enhances efficiency for PR agencies and in-house teams, ensuring broader reach and improved journalist engagement.
• Employee Advocacy and Internal Communications: As corporate reputation increasingly depends on internal stakeholders, growth opportunities exist in tools that facilitate employee advocacy programs and enhance internal communications. These platforms empower employees to become brand ambassadors and ensure consistent messaging within the organization.
• ESG Reporting and Communication: With growing scrutiny on corporate responsibility, tools that support ESG reporting and communication are emerging as a key growth area. This includes software to track sustainability initiatives, manage stakeholder communications around ESG efforts, and monitor public perception of corporate ethics.

These strategic growth opportunities are significantly impacting the public relation tool market by driving specialized product development across diverse communication needs. They underscore the software's crucial role in empowering organizations to effectively manage their reputation, engage stakeholders, and drive business objectives in a complex media landscape.

Public Relation Tool Market Driver and Challenges

The public relation tool market is influenced by a dynamic interplay of various technological advancements, economic pressures, and regulatory considerations. Understanding these key drivers and inherent challenges is essential for market players to strategize effectively, seize growth prospects, and mitigate potential risks for sustained market development.

The factors responsible for driving the public relation tool market include:

1. Digital Transformation and Social Media Dominance: The widespread digital transformation across industries and the pervasive use of social media platforms are primary drivers. Organizations need sophisticated tools to monitor online conversations, manage brand reputation, and engage with audiences in real-time across numerous digital channels.

2. Increasing Demand for Data-Driven Insights: There's a growing imperative for PR professionals to demonstrate measurable ROI and make data-driven decisions. This fuels the demand for tools offering advanced analytics, sentiment analysis, media monitoring, and reporting capabilities to quantify campaign effectiveness and inform strategy.

3. Rise of Influencer Marketing: The burgeoning influence of social media personalities and content creators necessitates specialized tools for influencer identification, vetting, relationship management, and campaign performance tracking. This driver is reshaping how brands connect with niche audiences and amplify their messages.

4. Need for Real-Time Crisis Management: In today's 24/7 news cycle, information spreads instantly, making real-time crisis management capabilities critical. PR tools that offer immediate alerts, rapid sentiment analysis, and coordinated response functionalities are in high demand to protect brand reputation during unforeseen events.

5. Focus on Integrated Communications: Organizations are moving towards integrated communication strategies that unify PR with marketing, advertising, and internal communications. This drives demand for PR tools that offer seamless integration with broader marketing technology stacks and CRM systems for a holistic approach to brand messaging.

Challenges in the public relation tool market are:

1. Data Overload and Interpretation Complexity: The sheer volume of data generated across various media channels can be overwhelming. A significant challenge lies in effectively filtering, analyzing, and interpreting this vast amount of information to derive actionable insights, requiring sophisticated algorithms and skilled PR professionals.

2. Ensuring Data Privacy and Security: Handling sensitive corporate and public data within PR tools raises considerable privacy and security concerns. Compliance with evolving data protection regulations (e.g., GDPR, CCPA) and safeguarding against cyber threats are ongoing challenges that require robust security measures and legal adherence.

3. Integration with Disparate Systems: Many organizations use a variety of disconnected tools for different communication functions. Integrating new PR software with existing legacy systems, CRMs, and marketing automation platforms can be complex, time-consuming, and may lead to data silos or operational inefficiencies.

The public relation tool market is strongly propelled by digital transformation, the demand for data-driven insights, and the rise of influencer marketing and crisis management. However, it also faces significant challenges including managing data overload, ensuring robust data privacy, and the complexities of integrating with existing, often disparate, organizational systems.

List of Public Relation Tool Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies public relation tool companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the public relation tool companies profiled in this report include-

• Onalytica
• Agility PR Solutions
• Meltwater
• Isentia
• Prezly
• Onclusive
• Outbrain
• Cision
• iPR Software
• Business Wire

Public Relation Tool Market by Segment

The study includes a forecast for the global public relation tool market by solution type, application, end use, and region.

Public Relation Tool Market by Solution Type [Value from 2019 to 2031]:

• Publishing Tools
• Social Media Monitoring & Management
• Content Creation & Distribution
• Data Aggregation
• Monitoring
• Analysis

Public Relation Tool Market by Application [Value from 2019 to 2031]:

• Online Media
• Content Marketing

Public Relation Tool Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Public Relation Tool Market

Recent developments in the public relation tool market are profoundly influenced by the accelerating digital transformation and the increasing need for organizations to manage their online presence and stakeholder relationships. This market is rapidly expanding, driven by advancements in artificial intelligence (AI), data analytics, and social media integration, all aimed at enhancing communication strategies, monitoring brand perception, and measuring campaign effectiveness in an ever-evolving media landscape.

• United States: The U.S. market is a leader in adopting advanced PR tools, particularly those leveraging AI for media monitoring, sentiment analysis, and influencer identification. There's a strong emphasis on comprehensive platforms that integrate earned, owned, and paid media insights, driven by a highly competitive PR agency landscape and significant investment in MarTech.
• China: China's PR tool market is rapidly expanding, with a focus on tools that navigate its unique social media ecosystem. Local developers are innovating in real-time sentiment analysis, influencer marketing platforms tailored to Chinese demographics, and robust crisis management tools for a fast-paced digital environment.
• Germany: Germany's market prioritizes secure and compliant PR tools, driven by stringent data privacy regulations like GDPR. Developments focus on reliable media monitoring, precise stakeholder mapping, and efficient content distribution platforms that ensure transparency and adhere to high ethical standards in a mature and privacy-conscious market.
• India: India's PR tool market is experiencing significant growth, fueled by digital transformation and increased corporate investment in reputation management. There's a demand for affordable, scalable solutions that offer comprehensive media monitoring across diverse regional media, influencer marketing capabilities, and robust reporting tools for a rapidly digitizing landscape.
• Japan: Japan's market emphasizes sophisticated and culturally nuanced PR tools, with a focus on managing relationships with traditional media while integrating digital and social media monitoring. Recent developments include tools for precise media targeting, detailed coverage analysis, and localized content distribution to navigate its unique and highly discerning media landscape.

Features of the Global Public Relation Tool Market

• Market Size Estimates: Public relation tool market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Public relation tool market size by solution type, application, end use, and region in terms of value ($B).
• Regional Analysis: Public relation tool market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different solution types, applications, end uses, and regions for the public relation tool market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the public relation tool market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the public relation tool market by solution type (publishing tools, social media monitoring & management, content creation & distribution, data aggregation, monitoring, and analysis), application (online media and content marketing), end use (BFSI, retail & consumer goods, government, healthcare, IT & telecom, media & entertainment, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Public Relation Tool Market by Solution Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Solution Type
• 4.3 Publishing Tools: Trends and Forecast (2019-2031)
• 4.4 Social Media Monitoring & Management: Trends and Forecast (2019-2031)
• 4.5 Content Creation & Distribution: Trends and Forecast (2019-2031)
• 4.6 Data Aggregation: Trends and Forecast (2019-2031)
• 4.7 Monitoring: Trends and Forecast (2019-2031)
• 4.8 Analysis: Trends and Forecast (2019-2031)

5. Global Public Relation Tool Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Online Media: Trends and Forecast (2019-2031)
• 5.4 Content Marketing: Trends and Forecast (2019-2031)

6. Global Public Relation Tool Market by End Use

• 6.1 Overview
• 6.2 Attractiveness Analysis by End Use
• 6.3 BFSI: Trends and Forecast (2019-2031)
• 6.4 Retail & Consumer Goods: Trends and Forecast (2019-2031)
• 6.5 Government: Trends and Forecast (2019-2031)
• 6.6 Healthcare: Trends and Forecast (2019-2031)
• 6.7 IT & Telecom: Trends and Forecast (2019-2031)
• 6.8 Media & Entertainment: Trends and Forecast (2019-2031)
• 6.9 Others: Trends and Forecast (2019-2031)

7. Regional Analysis

• 7.1 Overview
• 7.2 Global Public Relation Tool Market by Region

8. North American Public Relation Tool Market

• 8.1 Overview
• 8.2 North American Public Relation Tool Market by Solution Type
• 8.3 North American Public Relation Tool Market by Application
• 8.4 United States Public Relation Tool Market
• 8.5 Mexican Public Relation Tool Market
• 8.6 Canadian Public Relation Tool Market

9. European Public Relation Tool Market

• 9.1 Overview
• 9.2 European Public Relation Tool Market by Solution Type
• 9.3 European Public Relation Tool Market by Application
• 9.4 German Public Relation Tool Market
• 9.5 French Public Relation Tool Market
• 9.6 Spanish Public Relation Tool Market
• 9.7 Italian Public Relation Tool Market
• 9.8 United Kingdom Public Relation Tool Market

10. APAC Public Relation Tool Market

• 10.1 Overview
• 10.2 APAC Public Relation Tool Market by Solution Type
• 10.3 APAC Public Relation Tool Market by Application
• 10.4 Japanese Public Relation Tool Market
• 10.5 Indian Public Relation Tool Market
• 10.6 Chinese Public Relation Tool Market
• 10.7 South Korean Public Relation Tool Market
• 10.8 Indonesian Public Relation Tool Market

11. ROW Public Relation Tool Market

• 11.1 Overview
• 11.2 ROW Public Relation Tool Market by Solution Type
• 11.3 ROW Public Relation Tool Market by Application
• 11.4 Middle Eastern Public Relation Tool Market
• 11.5 South American Public Relation Tool Market
• 11.6 African Public Relation Tool Market

12. Competitor Analysis

• 12.1 Product Portfolio Analysis
• 12.2 Operational Integration
• 12.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 12.4 Market Share Analysis

13. Opportunities & Strategic Analysis

• 13.1 Value Chain Analysis
• 13.2 Growth Opportunity Analysis
  • 13.2.1 Growth Opportunities by Solution Type
  • 13.2.2 Growth Opportunities by Application
  • 13.2.3 Growth Opportunities by End Use
• 13.3 Emerging Trends in the Global Public Relation Tool Market
• 13.4 Strategic Analysis
  • 13.4.1 New Product Development
  • 13.4.2 Certification and Licensing
  • 13.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

14. Company Profiles of the Leading Players Across the Value Chain

• 14.1 Competitive Analysis
• 14.2 Onalytica
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.3 Agility PR Solutions
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.4 Meltwater
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.5 Isentia
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.6 Prezly
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.7 Onclusive
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.8 Outbrain
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.9 Cision
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.10 iPR Software
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 14.11 Business Wire
  • Company Overview
  • Public Relation Tool Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

15. Appendix

• 15.1 List of Figures
• 15.2 List of Tables
• 15.3 Research Methodology
• 15.4 Disclaimer
• 15.5 Copyright
• 15.6 Abbreviations and Technical Units
• 15.7 About Us
• 15.8 Contact Us