Budgeting assistance refers to tools, methods, and services designed to help individuals and organizations effectively plan, manage, and monitor their finances. This involves creating a structured financial plan, setting financial goals, and tracking income and expenses over time. The goal of budgeting assistance is to provide users with a clear view of their financial status, helping them make informed decisions and maintain control over their finances.
The primary types in the budgeting assistance market are web-based software and mobile-based software. Web-based budgeting assistance software refers to financial planning tools hosted on cloud platforms, allowing users to manage budgets, track expenses, and forecast financial performance from any internet-enabled device. Deployment options include on-premise and cloud-based solutions, serving enterprises of different sizes, including large, medium, and small businesses.
The budgeting assistance market research report is one of a series of new reports from The Business Research Company that provides budgeting assistance market statistics, including budgeting assistance industry global market size, regional shares, competitors with a budgeting assistance market share, detailed budgeting assistance market segments, market trends and opportunities, and any further data you may need to thrive in the budgeting assistance industry. This budgeting assistance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The budgeting assistance market size has grown rapidly in recent years. It will grow from $4.97 billion in 2024 to $5.55 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth during the historic period can be attributed to the increasing awareness of financial literacy, rising personal debt levels, the expansion of fintech solutions, higher demand for automated budgeting tools, and economic instability driving the need for budgeting.
The budgeting assistance market size is expected to see rapid growth in the next few years. It will grow to $8.53 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth expected in the forecast period is driven by advancements in AI-driven financial planning, the growing adoption of subscription-based budgeting tools, rising demand for personalized financial management, the integration of open banking, and regulatory support for financial wellness initiatives. Key trends in the forecast period include the expansion of AI-powered virtual financial assistants, increased use of blockchain for secure financial planning, growth in embedded finance solutions, the rising adoption of gamified budgeting apps, and enhanced collaboration between banks and budgeting platforms.
The increasing adoption of cloud-based solutions is anticipated to drive the growth of the budgeting assistance market. Cloud-based solutions are software and services hosted on remote servers, which can be accessed through the internet. This adoption is driven by technological advancements, the demand for flexible financial tools, the rise of remote work, regulatory support, and investments in cloud infrastructure. Cloud-based solutions facilitate the development of improved financial management tools, enhancing accessibility, collaboration, real-time data analysis, and cost-efficiency for users. For example, in December 2023, Eurostat, a Luxembourg-based intergovernmental organization, reported that approximately 45.2% of EU enterprises used cloud computing services, mainly for email hosting, file storage, and operational tasks. This marked an increase of 4.2 percentage points from 2021. Thus, the growing adoption of cloud-based solutions is fueling the budgeting assistance market.
Companies in the budgeting assistance market are increasingly integrating artificial intelligence (AI)-powered tools to improve financial planning and analysis. AI-driven budgeting tools are transforming personal finance by automating expense tracking, offering personalized insights, and enhancing financial decision-making. For example, in January 2025, Spring Financial, a Canada-based fintech company, launched Bloom, an AI-powered financial concierge mobile app designed to help users with budgeting and financial management. Bloom consolidates users' financial data from multiple institutions into a single, user-friendly interface, providing real-time insights and personalized support. The app features Oscar AI, a smart assistant that answers specific financial queries. Bloom also includes automatic transaction categorization, advanced budgeting tools, subscription tracking, and rent reporting to credit bureaus to assist users in building their credit history.
In June 2024, Digits, a U.S.-based fintech company, acquired Basis Finance Inc. for an undisclosed amount. This acquisition aims to enhance Digits' financial planning and analysis capabilities by incorporating advanced scenario comparison tools and extensive financial system integrations. The move is expected to provide users with more comprehensive financial management solutions, improving Digits' dashboard and reporting features. Basis Finance Inc. is a U.S.-based company offering a budgeting and forecasting platform.
Major players in the budgeting assistance market are Workday Inc., Wolters Kluwer N.V., Sage Group plc, Deltek Inc., Anaplan Inc., OneStream Inc., insightsoftware, Intuit Inc., Prophix Software Inc., Vena Solutions Inc., YNAB, Horwath HTL LLC, Paro Inc., Datarails, Cube Planning Inc., Scoro Software, Mosaic, Centage Corporation, Flatworld Solutions Inc., and Accounovation LLC.
North America was the largest region in the budgeting assistance market in 2024. The regions covered in budgeting assistance report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the budgeting assistance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The budgeting assistance market consists of revenues earned by entities by providing services such as expense tracking, financial planning, cash flow management, forecasting and analysis, and budget optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The budgeting assistance market also includes sales of servers, cloud storage devices, personal computers, mobile devices, and network routers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Budgeting Assistance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on budgeting assistance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for budgeting assistance ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The budgeting assistance market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Web Based Software; Mobile Based Software
2) By Deployment: On-Premise; Cloud
3) By Enterprise Size: Large Enterprises; Medium Enterprises; Small Enterprises
Subsegments:
1) By Web-Based Software: Cloud-Based Budgeting Tools; Enterprise Budgeting Solutions; Online Personal Finance Management
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Budgeting Assistance Market Characteristics
3. Budgeting Assistance Market Trends And Strategies
4. Budgeting Assistance Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Budgeting Assistance Growth Analysis And Strategic Analysis Framework
5.1. Global Budgeting Assistance PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Budgeting Assistance Market Growth Rate Analysis
5.4. Global Budgeting Assistance Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Budgeting Assistance Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Budgeting Assistance Total Addressable Market (TAM)
6. Budgeting Assistance Market Segmentation
6.1. Global Budgeting Assistance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Web Based Software
Mobile Based Software
6.2. Global Budgeting Assistance Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud
6.3. Global Budgeting Assistance Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
Medium Enterprises
Small Enterprises
6.4. Global Budgeting Assistance Market, Sub-Segmentation Of Web-Based Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Budgeting Tools
Enterprise Budgeting Solutions
Online Personal Finance Management
6.5. Global Budgeting Assistance Market, Sub-Segmentation Of Mobile-Based Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Budgeting Apps
Expense Tracking Apps
AI-Powered Financial Assistants
7. Budgeting Assistance Market Regional And Country Analysis
7.1. Global Budgeting Assistance Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Budgeting Assistance Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion