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Lead management software is a digital tool created to streamline and enhance the process of capturing, tracking, nurturing, and converting potential customers (leads) into sales. Its purpose is to assist businesses in effectively managing their sales pipeline by automating and organizing activities related to leads. This software seamlessly integrates with other customer relationship management (CRM) systems and marketing tools to comprehensively handle leads throughout their lifecycle.

The primary types of lead management software products are cloud-based and on-premise. Cloud-based solutions utilize the Internet for storing, managing, and processing data, rather than relying on local storage and processing on a user's device. They find applications across various sectors, including large enterprises and industries such as banking, financial services and insurance, food and beverages, government, health, wellness & fitness, logistics and supply chain, retail, manufacturing, and others.

The lead management software market research report is one of a series of new reports from The Business Research Company that provides lead management software market statistics, including lead management software industry global market size, regional shares, competitors with a lead management software market share, detailed lead management software market segments, market trends, and opportunities, and any further data you may need to thrive in the lead management software industry. This lead management software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The lead management software market size has grown strongly in recent years. It will grow from $10.12 billion in 2024 to $11.1 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to rise in demand for crowdsourcing, increased use of customer relationship management (CRM) systems, increased use of lead management software in small and medium-sized enterprises, increased importance of data analytics, and increased use of mobile devices.

The lead management software market size is expected to see strong growth in the next few years. It will grow to $15.89 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to growing digitalization, growing significance of making decisions based on data, emergence of omnichannel marketing techniques, rise in demand for social interaction, high acceptance of lead generation processes in insurance and banking. Major trends in the forecast period include demand for enhanced customer engagement, adoption of digital transformation initiatives, transition to cloud-based solutions, integration with ai and automation, and use of lead capture software.

The increasing digitalization is expected to drive the growth of the lead management software market in the future. Digitalization involves integrating digital technologies into various aspects of business operations, organizational processes, and societal activities to optimize efficiency, enhance productivity, and create new value. This trend is fueled by changing consumer and business expectations, as well as the widespread availability of high-speed internet. Lead management software plays a crucial role in digitalization by digitizing and automating various aspects of the lead management process. This enables organizations to effectively leverage digital channels, data, and automation to generate and convert leads more efficiently. For example, according to the Department for Digital, Culture, Media and Sport of the United Kingdom, the digital economy of the UK tech sector's annual gross value added (GVA) is expected to increase by an additional £41.5 billion ($51.3 billion) by 2025, as reported in October 2022. Therefore, the growing digitalization is a key driver of the lead management software market.

Leading companies in the lead management software market are advancing solutions, such as AI-driven lead generation systems, to improve lead scoring accuracy, automate personalized follow-ups, and enhance overall conversion rates. An AI-based lead generation system uses artificial intelligence (AI) technologies to identify, attract, and qualify potential customers for businesses. These systems utilize machine learning algorithms, data analytics, and natural language processing to optimize the lead generation process, making it more efficient and effective. For example, in July 2023, Callbox, a U.S.-based B2B lead generation service provider, introduced Human + AI-Powered Sales and Marketing Solutions. This solution combines AI technology with human expertise to enhance B2B lead generation. It offers AI-driven ideal customer profiles (ICPs) for precise targeting, personalized content creation, and the Smart Engage platform for optimized outreach, including intelligent scheduling and lead scoring. The Lead Handoff Brief ensures smooth transitions with customized sales strategies and consistent multi-channel engagement. Collectively, these features improve lead conversion, increase efficiency, and produce high-quality, targeted results.

In November 2022, Hellman & Friedman LLC, a US-based private equity firm, and Permira, a UK-based private equity firm, acquired Zendesk for $10.2 billion. This acquisition provides Zendesk with the financial resources and expertise needed to support its long-term growth strategy and continue to execute on its customer experience platform. Zendesk, a US-based company, specializes in offering lead management software.

Major companies operating in the lead management software market are Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., DiscoverOrg, ActiveCampaign LLC, Pipedrive Inc., Intercom Inc., Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, SharpSpring, Nutshell Inc., Leadformly, Navis, Datanyze Inc.

North America was the largest region in the lead management software market in 2024. The regions covered in the lead management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the lead management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lead management software market consists of revenues earned by entities by providing services such as analytics and reporting, lead tracking and monitoring, lead routing and distributing. The market value includes the value of related goods sold by the service provider or included within the service offering. The lead management software market also includes sales of CRM tools, and open-source management systems. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Lead Management Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on lead management software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for lead management software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lead management software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Lead Management Software Market Characteristics

3. Lead Management Software Market Trends And Strategies

4. Lead Management Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Lead Management Software Growth Analysis And Strategic Analysis Framework

6. Lead Management Software Market Segmentation

7. Lead Management Software Market Regional And Country Analysis

8. Asia-Pacific Lead Management Software Market

9. China Lead Management Software Market

10. India Lead Management Software Market

11. Japan Lead Management Software Market

12. Australia Lead Management Software Market

13. Indonesia Lead Management Software Market

14. South Korea Lead Management Software Market

15. Western Europe Lead Management Software Market

16. UK Lead Management Software Market

17. Germany Lead Management Software Market

18. France Lead Management Software Market

19. Italy Lead Management Software Market

20. Spain Lead Management Software Market

21. Eastern Europe Lead Management Software Market

22. Russia Lead Management Software Market

23. North America Lead Management Software Market

24. USA Lead Management Software Market

25. Canada Lead Management Software Market

26. South America Lead Management Software Market

27. Brazil Lead Management Software Market

28. Middle East Lead Management Software Market

29. Africa Lead Management Software Market

30. Lead Management Software Market Competitive Landscape And Company Profiles

31. Lead Management Software Market Other Major And Innovative Companies

32. Global Lead Management Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Lead Management Software Market

34. Recent Developments In The Lead Management Software Market

35. Lead Management Software Market High Potential Countries, Segments and Strategies

36. Appendix

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