ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
인스토어 애널리틱스 시장 규모는 향후 몇 년 동안 비약적인 성장이 예상되며, 2029년까지 연평균 성장률(CAGR) 27.6%로 159억 7,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 분석 솔루션에 대한 수요 촉진, 실시간 인사이트에 대한 집중, 서비스형 소매 분석의 확산, 소매 자동화 수요, 개인화, 타겟 마케팅에 대한 수요 증가에 기인합니다. 예측 기간의 주요 동향으로는 증강현실(AR) 및 가상현실(VR) 통합, 클라우드 기반 분석 솔루션, 로열티 프로그램과의 통합, 공급망 가시화, 지속가능성 노력 등을 꼽을 수 있습니다.
높은 인터넷 보급률은 인스토어 애널리틱스 시장의 성장을 촉진할 것으로 예상됩니다. 인터넷의 보급은 저렴한 가격, 연결성 향상, 디지털 서비스에 대한 수요 증가로 인해 촉진되고 있습니다. 인터넷은 실시간 데이터 수집 및 분석을 용이하게함으로써 매장 내 분석을 강화하고, 고객 인사이트를 향상시키며, 매장 운영을 간소화할 수 있습니다. 예를 들어, 캐나다 통계청이 2023년 7월에 발표한 바에 따르면, 15세 이상 캐나다인의 인터넷 사용률은 2020년 92%에서 2022년 95%에 달했습니다. 주목할 만한 점은 75세 이상 캐나다인의 인터넷 이용률이 2020년 62%에서 2022년 72%로 상승했다는 점입니다. 이러한 높은 인터넷 보급률이 인스토어 애널리틱스 시장의 성장에 기여하고 있습니다.
인스토어 애널리틱스 시장의 주요 기업들은 상품 목록과 타이틀을 강화하기 위해 니어 리얼타임 데이터와 같은 고급 솔루션에 집중하고 있습니다. 니어 리얼타임 데이터는 정보 수집 후 거의 즉각적으로 정보를 업데이트하고 처리하는 것을 말합니다. 예를 들어, 미국의 E-Commerce 기업인 아마존닷컴(Amazon.com Inc.)은 2023년 7월 래피드 리테일 애널리틱스(Rapid Retail Analytics)를 발표했습니다. 이 서비스는 벤더와 셀러에게 매출, 트래픽, 재고 데이터 등 소매업에 필수적인 지표를 거의 실시간으로 제공합니다. 이 서비스는 각 시간대 종료 후 몇 분 이내에 최신 정보가 제공되기 때문에 기업은 보다 신속하고 정보에 입각한 의사결정을 내릴 수 있습니다. 데이터는 ASIN(Amazon Standard Identification Number) 단위로 제공되기 때문에 광고주는 상품별로 성과를 평가하고 정확한 최적화를 할 수 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 신종 코로나바이러스 감염증, 그리고 경기회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 인스토어 애널리틱스 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 인스토어 애널리틱스 시장 : 성장률 분석
세계의 인스토어 애널리틱스 시장 실적 : 규모와 성장, 2019-2024
세계의 인스토어 애널리틱스 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 인스토어 애널리틱스 전체 시장(TAM)
제6장 시장 세분화
세계의 인스토어 애널리틱스 시장 : 구성요소별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소프트웨어
서비스
세계의 인스토어 애널리틱스 시장 : 전개 방식별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온프레미스
클라우드
세계의 인스토어 애널리틱스 시장 : 기업 규모별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
대기업
중소기업
세계의 인스토어 애널리틱스 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
고객 관리
마케팅 관리
머천다이징 분석
점포 운영 관리
리스크와 컴플라이언스 관리
기타 용도
세계의 인스토어 애널리틱스 시장, 소프트웨어 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반 소프트웨어
온프레미스 소프트웨어
세계의 인스토어 애널리틱스 시장, 서비스 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
컨설팅
통합과 전개
지원과 유지관리
제7장 지역별·국가별 분석
세계의 인스토어 애널리틱스 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 인스토어 애널리틱스 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
인스토어 애널리틱스 시장 : 경쟁 구도
인스토어 애널리틱스 시장 : 기업 개요
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
Jabil Inc. Overview, Products and Services, Strategy and Financial Analysis
Tredence Inc. Overview, Products and Services, Strategy and Financial Analysis
Vonage Holdings Corp. Overview, Products and Services, Strategy and Financial Analysis
Happiest Minds Technologies Limited Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
ThoughtSpot Inc.
ShopperTrak RCT Corporation
RetailNext Inc.
Raydiant Inc.
Intellicus Technologies Private Limited
Brickstream Corporation
Cuebiq Inc.
Bedrock Data Inc.
Retalon Inc.
GeoIQ.io
Fountain9 Inc.
VentureRadar Ltd.
Innodatatics Inc.
Euclid Inc.
Wasteless Inc.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
인스토어 애널리틱스 시장 2029 : 새로운 기회를 제공하는 국가
인스토어 애널리틱스 시장 2029 : 새로운 기회를 제공하는 부문
인스토어 애널리틱스 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
ksm
영문 목차
영문목차
In-store analytics involves using data analytics techniques and tools to understand and improve various aspects of retail operations within physical stores. This process includes collecting, analyzing, and interpreting data generated in the store to gain insights into customer behavior, operational efficiency, and sales performance.
The main components of in-store analytics include software and services. In-store analytics software is technology designed to collect and analyze data on customer behavior and store operations to enhance retail performance and shopper experiences. This software can be deployed either on-premise or in the cloud and is utilized by various types of enterprises, including large organizations and small to medium-sized businesses. Key applications of in-store analytics encompass customer management, marketing management, merchandising analysis, store operations management, risk and compliance management, and other areas.
The in-store analytics market research report is one of a series of new reports from The Business Research Company that provides in-store analytics market statistics, including the in-store analytics industry's global market size, regional shares, competitors with an in-store analytics market share, detailed in-store analytics market segments, market trends and opportunities, and any further data you may need to thrive in the in-store analytics industry. This in-store analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The in-store analytics market size has grown exponentially in recent years. It will grow from $4.71 billion in 2024 to $6.02 billion in 2025 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to enhanced customer experience, operational efficiency, real-time decision-making, competitive advantage, and marketing effectiveness.
The in-store analytics market size is expected to see exponential growth in the next few years. It will grow to $15.97 billion in 2029 at a compound annual growth rate (CAGR) of 27.6%. The growth in the forecast period can be attributed to driving demand for analytics solutions, focus on real-time insights, the popularity of retail analytics as a service, demand for retail automation, personalization, and targeted marketing. Major trends in the forecast period include augmented reality (AR) and virtual reality (VR) integration, cloud-based analytics solutions, integration with loyalty programs, supply chain visibility, and sustainability initiatives.
The high penetration of the internet is expected to drive growth in the in-store analytics market. Increased internet adoption is fueled by greater affordability, better connectivity, and a rising demand for digital services. The internet enhances in-store analytics by facilitating real-time data collection and analysis, which improves customer insights and streamlines store operations. For example, Statistics Canada reported in July 2023 that internet usage among Canadians aged 15 and older reached 95% in 2022, up from 92% in 2020. Notably, internet use among Canadians aged 75 and older increased from 62% in 2020 to 72% in 2022. This high level of internet penetration is contributing to the growth of the in-store analytics market.
Key players in the in-store analytics market are focusing on advanced solutions, such as near-real-time data, to enhance product listings and titles. Near-real-time data involves updating and processing information almost immediately after it is collected. For instance, in July 2023, Amazon.com Inc., a US-based e-commerce company, introduced rapid retail analytics that provides vendors and sellers with near-real-time access to essential retail metrics such as sales, traffic, and inventory data. This service delivers updates within minutes after each hour's end, enabling businesses to make faster and more informed decisions. Data is available at the ASIN (Amazon Standard Identification Number) level, allowing advertisers to evaluate performance on a product-specific basis and make precise optimizations.
In March 2024, Daasity, a US-based software company, acquired Red Fox Analytics for an undisclosed amount. This acquisition is intended to boost Daasity's data analytics and customer insights capabilities, potentially broadening its market presence and enhancing its software offerings. Red Fox Analytics, based in the US, specializes in data analytics for consumer packaged goods (CPG).
North America was the largest region in the in-store analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-store analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the in-store analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The in-store analytics market includes revenues earned by entities by providing services such as foot traffic analysis, dwell time analysis, conversion rates, heat mapping, and queue management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
In-Store Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on in-store analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for in-store analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-store analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Software; Services
2) By Deployment Mode: On-Premise; Cloud
3) By Enterprise Size: Large Enterprise; Small And Medium-Sized Enterprise
4) By Application: Customer Management; Marketing Management; Merchandising Analysis; Store Operations Management; Risk And Compliance Management; Other Applications
Subsegments:
1) By Software: Cloud-Based Software; On-Premise Software
2) By Services: Consulting; Integration And Deployment; Support And Maintenance
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. In-Store Analytics Market Characteristics
3. In-Store Analytics Market Trends And Strategies
4. In-Store Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global In-Store Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global In-Store Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global In-Store Analytics Market Growth Rate Analysis
5.4. Global In-Store Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global In-Store Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global In-Store Analytics Total Addressable Market (TAM)
6. In-Store Analytics Market Segmentation
6.1. Global In-Store Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Services
6.2. Global In-Store Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud
6.3. Global In-Store Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprise
Small And Medium-Sized Enterprise
6.4. Global In-Store Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Customer Management
Marketing Management
Merchandising Analysis
Store Operations Management
Risk And Compliance Management
Other Applications
6.5. Global In-Store Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Software
On-Premise Software
6.6. Global In-Store Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting
Integration And Deployment
Support And Maintenance
7. In-Store Analytics Market Regional And Country Analysis
7.1. Global In-Store Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global In-Store Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
